News
Upcoming PSP Deck Expo: Showcasing Innovations, Collaboration, and Professional Growth
The PSP Deck Expo in Las Vegas gathers industry professionals from around the world and showcases the latest products, trends, & innovations.
Role of the Las Vegas Convention and Visitors Authority
The Las Vegas Convention and Visitors Authority (LVCVA) plays a pivotal role in promoting tourism and conventions in the city. According to Kris Osterbusch, Show Director for PSP/Deck Expo, “The mission of the Las Vegas Convention and Visitors Authority is to promote Las Vegas as the world’s most desirable location for leisure and business travel.” The LVCVA achieves this through global marketing campaigns, trade show engagements, new business development for meetings and conventions, and securing or creating global entertainment and sporting events. Notably, the LVCVA is also responsible for air service development and enhancing transportation experiences in the city.
Navigating the Impact of the Pandemic
The pandemic’s unprecedented impact caused Las Vegas to close its doors for three months. However, the city has made an impressive recovery. Kris Osterbusch stated, “We have returned with record-breaking visitation being driven by leisure demand. Our meetings and conventions are near pre-pandemic levels and gaining strength every month.” This resilience showcases the city’s dedication to both leisure and business travelers.
Attracting International Visitors to Las Vegas
Las Vegas is a unique destination that offers a combination of 156,000 hotel rooms, 15 million square feet of space, world-class dining, and entertainment. The LVCVA provides research indicating that hosting meetings in Las Vegas attracts more attendees than any other convention destination globally. This is due to the exceptional balance between conducting business and enjoying leisure attractions. The upcoming PSP Deck Expo fits seamlessly into these initiatives, reinforcing the city’s commitment to offering an unparalleled visitor experience.
Collaboration and Accommodation for Large-Scale Events
Las Vegas has been meticulously designed to accommodate large-scale events while ensuring an exceptional customer experience. Kris Osterbusch emphasized, “This is a town that was built to service multiple, large-scale events at one time, and unlike some other major convention destinations, the resort corridor was built just for you!” Collaboration with local businesses and organizations is integral to minimizing disruptions during events like the Grand Prix that piggybacks on the PSP/Deck Expo. Roadway improvements, lane closures, and strategically placed bridges contribute to a smooth experience for all attendees and stakeholders.
Objectives and Goals of the PSP/Deck Expo
The primary objectives of the International Pool | Spa | Patio Expo and Deck Expo revolve around providing professionals with valuable insights, connections, and opportunities for growth. The Expo offers firsthand experiences with innovative products and technologies, enables informed decision-making, and serves as a platform for networking and collaboration within the industry.
Global Impact of the Expo
The PSP/Deck Expo attracts participants from across the United States and over 60 countries worldwide, fostering international collaboration and knowledge exchange. This diverse representation facilitates cross-cultural exchange, sharing of best practices, and innovative ideas, contributing to the global growth and development of the pool, spa, and outdoor living industry.

Showcasing Trends and Innovations
The Expo’s Retail Innovation Zone highlights the latest advancements in retail strategies and technologies. Attendees can also engage in a dedicated Women’s Networking Event, promoting diversity and empowerment in the industry. The Expo emphasizes solutions, training, and best practices for the service sector, with a focus on automation, smart systems, energy efficiency, and leadership development.
Education and Networking Opportunities
The Expo offers a rich array of educational and networking opportunities. The Welcome Party provides a relaxed atmosphere for networking, and a dedicated matchmaking service facilitates targeted interactions between attendees and manufacturers. The educational program covers a wide range of topics, from construction to technology, ensuring attendees can tailor their learning experience.
Fostering Collaboration and Knowledge Exchange
Networking and collaboration are encouraged throughout the Expo, from sessions and exhibits to dedicated zones on the show floor. These opportunities allow participants to engage in discussions, share insights, and build relationships, fostering industry-wide collaboration and knowledge exchange.
Best Advice for Attendees
For prospective attendees, show organizers advise securing preferred hotels early and planning ahead. Booking through the hotel block ensures exclusive rates and accommodations. Having a well-structured plan, using the show mobile app, maximizes the attendee experience by optimizing time spent at the Expo.

The upcoming PSP/Deck Expo in Las Vegas promises to be a dynamic showcase of innovation, collaboration, and professional growth within the pool, spa, and outdoor living industry. With its robust educational programs, networking opportunities, and dedication to creating a world-class visitor experience, the Expo continues to drive the industry forward on both a national and international scale.
Conference Dates: November, 10-15, 2023
Expo Dates: November, 13-15, 2023
Location: Las Vegas Convention Center | West Hall
News
Pool & Hot Tub Alliance Requests Reaffirmation of Water Conservation Efficiency Standard
(Alexandria, VA.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is requesting reaffirmation of the ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas, and Swim Spas.
As part of the American National Standards Institute (ANSI) consensus development process, PHTA is conducting a public review of the existing stand and inviting interested parties to submit comments for consideration.
Following review by PHTA technical committees, the 2017 standard has been recommended for reaffirmation while a parallel revision process is underway to evaluate and address emerging issues related to drought and water conservation practices.
In accordance with ANSI procedures, the current ANSI/APSP/ICC-13 2017 standard is available for a 45-day public review period, as announced in ANSI Standards Action. The deadline to submit comments is July 28, 2026.
The public review document and additional information are available on the PHTA-13 webpage at phta.org.
For more information, please visit phta.org, email [email protected], or call (703) 838-0083.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000+ members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
News
Daldorado Appoints Commercial Aquatic Industry Veteran, Guy Ledwell, as Vice President of Business Development
NAPLES, FL — Daldorado, a premier manufacturer of commercial aquatic products, announced the appointment of Guy Ledwell as the company’s new Vice President of Business Development. Ledwell brings over three decades of specialized commercial aquatic experience to the role. He will work closely with Daldorado’s leadership team, including Rob Lawson, to accelerate the company’s market presence and strategic growth initiatives.
Ledwell joins Daldorado following a distinguished 21-year career at Pool Corp, the industry’s largest commercial distributor. During his tenure, he held several pivotal leadership positions, including Commercial Specialist, Division Sales Manager, Senior Manager of the Commercial Group, and Senior Manager of Strategic Growth.
Throughout his career, Ledwell has established a proven track record of designing and delivering large-scale commercial aquatic projects. As an executive leader, he consistently drove high-impact fiscal results, leading teams that achieved robust year-over-year growth and annual sales increases exceeding $9 million. Notably, Ledwell also conceptualized and established the industry’s first nationwide, commercial-dedicated stocking network, a groundbreaking initiative that significantly improved product availability and customer support across the country.
“Guy’s extensive background and deep technical understanding of commercial aquatics make him a perfect fit for our vision,” said Rob Lawson. “His ability to build long-standing relationships with the industry’s leading designers and builders, combined with his energetic leadership style, will be invaluable as we continue to scale our operations and deliver world-class solutions.”
In addition to his sales and operational expertise, Ledwell is recognized for leveraging technology to optimize corporate performance. He has successfully developed and implemented proprietary systems that streamline complex processes, maximize efficiency, and support scalable institutional growth. His leadership philosophy emphasizes practical, data-supported solutions that empower teams and elevate customer outcomes.
Ledwell is widely respected by colleagues and industry partners as a steady, honest, and highly collaborative executive who tackles complex challenges directly to achieve measurable results.
About Daldorado
Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.
Media Contact:
Rob Lawson
Daldorado
888-509-8128
www.Daldorado.com
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
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