Connect with us

PREMIUM SPONSORS

Press Releases

Celebrate National Water Safety Month This May

An annual awareness campaign to increase access to water safety education ahead of the peak summer swim season

Published

on

national-water-safety-month-logo-full-color

(Overland Park, Ks) – The National Water Safety Month Coalition—comprised of the American Red Cross, the National Drowning Prevention Alliance (NDPA), the Pool & Hot Tub Alliance (PHTA), and the World Waterpark Association (WWA)—invites all stakeholders to participate in the month-long celebration of National Water Safety Month this May. National Water Safety Month is an annual awareness campaign that provides water safety education for children and adults ahead of the peak summer swim season.

National Water Safety Month was first recognized as a week-long campaign in 2003 and has continued to expand its reach over the past 23 years, becoming a month-long celebration in 2007. The National Water Safety Month Coalition works together to share important safety information to a wide range of audiences, from parents and caregivers to aquatics industry professionals, and works closely with state and local governments to ensure nationwide support.

“We are so excited to be a partner again this year for National Water Safety Month,” says Alissa Magrum, Executive Director of the NDPA. “We know that when water safety and drowning prevention organizations work together with a shared vision of increasing water safety awareness and sharing educational resources, we can multiply our impact—saving more lives and preventing more drownings. Drowning impacts people of all ages and occurs in all kinds of water. The good news is that drowning is preventable and when we work together, we can save lives.”

The public awareness campaign provides educational programming, public service announcements, government proclamations, business promotions, and water safety-themed materials designed to help prevent water-related illnesses, injuries, and fatalities.

“PHTA is proud to be part of the National Water Safety Month Coalition and play a role in strengthening the pool, spa, and hot tub industry’s messaging around the importance of water safety,” says Sabeena Hickman, CAE, President & CEO of PHTA. “Together, we can drastically reduce drowning incidents by sharing lifesaving resources with families and communities across the country—not just in May, but all throughout the year.”

Additional efforts include advocating for improved legislation at the federal, state, and local levels and securing national media coverage to inform families of how to stay safe in and around the water, not just during the summer swim season but all year long.

The Coalition provides water safety activities and resources such as:

Water Safety Season Toolkit
The NDPA offers a free and downloadable water safety season toolkit complete with social media posts, video PSAs, shareable blogs, press release templates, printable documents, and many more resources to support parents, caregivers, and aquatic professionals to help advocate for water safety and drowning prevention during May and throughout the summer season.

International Water Safety Day
International Water Safety Day (May 15, 2026) is designed to help spread global awareness about drowning prevention and educate youth about becoming safer in and around water. May 15th is a day to share drowning awareness and water safety education by any means possible.

World’s Largest Swimming Lesson
Celebrating its 17th year of saving lives, the World’s Largest Swimming Lesson™ (WLSL) holds open registration for aquatic facilities interested in being an official Host Location for the global event that takes place on June 25, 2026. Tens of thousands of kids participate to learn basic water safety skills and help build awareness about the fundamental importance of teaching children to swim to prevent drowning.

Longfellow’s WHALE Tales Water Safety for Children
The American Red Cross offers a complimentary curriculum in English and Spanish complete with interactive videos, posters, and lesson plans that will inspire students while learning to recognize risks and understand water safety.

State Proclamations
The Coalition works to secure gubernatorial proclamations to draw attention to this issue at the state level. Annually, 45-50 governors proclaim May as National Water Safety Month to support this important work.

Safe Swimmer Pledge
Anyone can join the movement to reinforce the importance of water safety and become an advocate in the community. For example, the Safe Swimmer Pledge encourages children to practice safe swimming behaviors such as never swimming alone and obeying pool rules.

Step Into Swim Grants
Step Into Swim, the drowning prevention initiative of PHTA, provides funding to swim lesson providers across the country so they can offer free and low-cost swim lessons to families who could otherwise not afford them.

Social Media
The Coalition will share safety tips and resources across its social media channels throughout the month. Follow along on Facebook and join the #watersafetymonth #NWSM2026 conversations on Instagram. Shareable content is also available through NDPA’s Water Safety Season Tool Kit.

May marks the beginning of swim season as beaches, pools, and waterparks begin to open and people spend more time outdoors. The National Water Safety Month Coalition is determined to increase awareness about vital water safety practices to help keep children and families safer around water. Learning to swim and practicing safe behaviors are critical first steps.

Parents, educators, caregivers, and business owners can find detailed information and free resources in support of National Water Safety Month at www.NationalWaterSafetyMonth.org.

About the National Water Safety Month Coalition
National Water Safety Month is made possible by the National Water Safety Month Coalition, led by the American Red Cross, the National Drowning Prevention Alliance, the Pool & Hot Tub Alliance, and the World Waterpark Association. Since 2003, members of the Coalition have worked to raise awareness and promote water safety through educational programs, public service announcements, governmental proclamations, and easy-to-access water safety information and materials. To learn more, visit www.NationalWaterSafetyMonth.org.

Rate this post

Susie Cuebas

Susie Cuebas is a freelance content marketer and writer for Pool Magazine, where she brings her deep industry knowledge and creative storytelling to life. With over a decade of experience in the pool and spa industry — including past work with brands like Jandy®, CMP®, and Grand Effects® — Susie specializes in crafting engaging editorial that connects with pros, builders, and designers alike.

Pool News

Scott Jones Named CEO of Landmark Aquatic

Published

on

Scott Jones wearing black glasses and a navy suit outdoors.

Landmark Aquatic announced the appointment of Scott Jones as Chief Executive Officer, effective November 1, 2026. Jones currently serves as Chief Operating Officer. J. Ryan Casserly, founder of the Landmark platform and its current CEO, will transition to Executive Chairman, where he will focus on mergers and acquisitions and continue working closely with the leadership team on Landmark’s long-term vision and strategic direction.

As Chief Operating Officer, Jones has worked across Landmark to strengthen operations, improve alignment, and advance initiatives that position the company for its next phase of growth. His appointment reflects the impact he has had on the organization and his commitment to investing in the people, processes, and capabilities that set Landmark apart in the marketplace.

“Over the past two years, Scott and I have worked closely together to strengthen the business and prepare Landmark for the future,” said Casserly. “He has developed a deep understanding of our industry, our people, and what makes this company special. Scott brings the leadership, operational perspective, and unwavering commitment to our mission that this next chapter requires. I have full confidence in his ability to keep advancing the business while staying true to what matters most — our people and the customers we serve.”

“I’m grateful for the opportunity to lead Landmark Aquatic and excited about what lies ahead for our company and the commercial aquatics industry,” said Jones. “We have a tremendous team, a strong foundation, and an opportunity to keep raising the bar for our industry. Our mission goes beyond the projects we deliver. It’s about creating opportunities for our employees and helping customers realize the full value of their aquatic facilities throughout their lifecycle. I look forward to building on our progress, working alongside our teams, and continuing to move Landmark forward.”

Landmark remains focused on developing its people, expanding its capabilities, and advancing the commercial aquatics industry through continuous improvement and a long-term commitment to the customers and communities it serves.

About Landmark Aquatic

Since 1967, Landmark Aquatic has helped communities and organizations bring complex aquatic facilities to life and keep them performing. Today, Landmark is the nation’s largest integrated commercial aquatics platform, providing design, construction, renovation, restoration, and maintenance services nationwide. Its construction-led expertise and long-term service capabilities give customers one trusted partner across every stage of a facility’s lifecycle. For the life of your pool. Learn more at www.landmarkaquatic.com.

Rate this post

Continue Reading

Press Releases

Watson’s Acquires Tampa Bay Spas, Enters Tampa Bay Market

Published

on

Exterior of a Watson’s retail store with a large freestanding W logo and parking lot.

Acquisition adds three Florida locations, expands Watson’s Florida footprint to seven stores, and advances plans to exceed 50 locations within the next 12–18 months.

Cincinnati, OH (October 26, 2026) – Watson’s, founded in 1968 and the nation’s largest home recreation product retailer, today announced the acquisition of Tampa Bay Spas, marking the company’s entry into the Tampa Bay market. The acquisition adds three locations in Tampa, Lakeland, and Brandon, bringing Watson’s total network to 42 corporate and franchise locations, including seven in Florida.

Following its acquisitions of Sarasota Hot Springs and Recreational Warehouse, Watson’s continues to expand its presence in Florida as part of its broader national growth strategy. The three Tampa Bay Spas locations are expected to transition to the Watson’s brand over the next six months.

“Entering the Tampa Bay market is an important milestone for Watson’s and our continued expansion in Florida,” said Erik Mueller, CEO and Owner. “We continue to look for the right strategic acquisitions that fit our company’s culture and our growth strategy. Tampa Bay Spas gives us an established presence in an important market, and we’re excited to welcome their team to the Watson’s family. We pride ourselves in bringing families and friends together for a break from the daily stresses of life and look forward to providing that for the wonderful families in Tampa.”

“After 25 years we would like to thank all of our customers for believing in us, and we look forward to continuing to provide each and every one of you with the best possible service we can, as we move into the future with the Watson’s organization,” said Dave Corson, one of Tampa Bay Spas owners. “For over 50 years, Watson’s has been providing their customers with industry leading experiences, and we look forward to growing the Florida market together.”

Watson’s plans to exceed 50 locations within the next 12–18 months and grow to more than 75 locations over the next several years. The company will continue to pursue strategic acquisitions and organic store openings that complement its business, align with its culture, and support sustainable, intelligent growth across its corporate and franchise network.

The transaction was assisted by Cincinnati-based partners Katz Teller and Clark Schaefer. Terms of the deal were not disclosed.

About Watson’s
Founded in 1968 and headquartered in Cincinnati, Ohio, Watson’s is the nation’s largest home recreation product retailer, offering hot tubs, swim spas, pools, patio furniture, billiards, game room products, and related accessories. Through its corporate and franchise locations, Watson’s helps customers create spaces for wellness, relaxation, home recreation, and entertainment. We have all the fun! For more information visit www.watsons.com
.

About Tampa Bay Spas
Since 2001, Tampa Bay Spas, with locations in Tampa, Lakeland and Brandon, has proudly provided the greater Tampa area with premium Hot Spring Spas, supported by knowledgeable staff and a customer-focused approach to spa selection and ownership. An industry leader, they focus on helping customers identify solutions that fit their lifestyle and wellness needs. For more information visit www.tampabayhottubs.com
.

Rate this post

Continue Reading

News

Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Published

on

Red Rock Design Build showing Brett and Rick

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.

RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.

Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.

With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.

“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”

For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.

“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”

“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”

As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.

The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.

About Red Rock Design Build

Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.

About Master Pools Guild

Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.

Media Contact:
Cheryl Lewis

[email protected]

Office (804) 657-4752

5/5 - (8 votes)

Continue Reading

Read the Fall Issue of Pool Magazine

Read the Fall Edition of Pool Magazine
Add Pool Magazine on Google

See more of our coverage in your search results

Become a Member of the Pool & Hot Tub AllianceSponsored Advertisement
Sponsored Advertisement
THE LATEST CONVERSATIONS

Pool Magazine Podcast

All episodes
Sponsored Advertisement

Pool News