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The Competitive Advantage, Automate to Dominate With Pentair Pool

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The Competitive Advantage, Automate to Dominate With Pentair Pool

Automation isn’t just a buzzword anymore—it’s rapidly becoming the defining feature that separates forward-thinking pool professionals from those simply keeping up. To explore why automation has become such a powerful differentiator, Pool Magazine sat down with Rodney McCall, IoT Product Manager for Pentair Pool, on a recent episode of the Pool Magazine Podcast. Over two decades at Pentair have given him a front row seat to the evolution of automation, and today, he sees it as nothing short of transformative for both professionals and homeowners.

Asked why automation has become such a game changer, McCall laid the foundation clearly. “Automation isn’t just about convenience. It’s a competitive advantage for builders. It future proofs installs and delivers a premium experience that helps you as a pool builder stand out,” he explained. For the homeowner, he added, automation is no longer an upgrade—it’s an expectation. With the Pentair Pool app, customers gain the ability to control, monitor, and manage everything from simple pools to the most complex backyard environments anytime, anywhere in the world.

When the conversation shifted toward defining that “premium experience,” McCall didn’t hesitate. “Automation makes pool ownership a lot simpler and stress free, and I think that’s the premium experience,” he said. With intelligent flow logic that automatically optimizes heaters, water features, filtration, and energy savings, pool owners are no longer intimidated by the equipment pad. Instead, they engage with their pool confidently, often through intuitive touchscreen controls or the Pentair Pool app.

Delivering a Better Customer Experience Through Automation

Why Builders Should Lead With Automation

Some builders still hesitate to standardize pool automation, so the question became what benefits resonate most with homeowners. McCall pointed to the emotional side of pool ownership as much as the practical. “Not only does automation make it easier, it also makes it more fun, and that’s why people buy pools in the first place,” he said. Whether creating a gentle waterfall for a quiet night at home or a dramatic full-power water feature for entertaining, homeowners can instantly tailor the experience with a single tap.

Scheduling, too, reduces the need for customer intervention. “Automation allows customers to spend less time managing their pool and more time enjoying their pool,” he explained. Combined with IntelliFlo variable speed pumps—something McCall compares to volume control for the backyard—the system effortlessly delivers low, medium, or high performance based on pre-set preferences.

Why Pentair Automation Stands Out

The conversation turned naturally to why a builder should choose Pentair’s automation suite over competing systems. McCall emphasized breadth and flexibility. “Pentair offers automation solutions for every pool,” he noted. For basic pools, the IntelliFlo3 pump now includes a relay card, introducing affordable entry-level automation that gives customers convenient control through the Pentair Pool app.

For more complex designs, IntelliCenter remains the flagship. “It features a high-definition color touchscreen at the equipment pad, and even an indoor control panel that looks and feels premium,” he said. Beyond aesthetics, McCall stressed that the homeowner’s daily interaction with the pool happens through the automation system. “You don’t want to leave that customer with a low-end interface or a non-intuitive app. And I think we have the best pool app in the business.”

Pentair Pro App puts remote monitoring in the palm of your hand.

Remote Monitoring: The Pro Advantage

When asked what additional tools builders should be factoring into their discussions with customers, McCall pivoted to one of the biggest differentiators Pentair offers: remote monitoring. “Remote monitoring allows the builder to still have some contact with that swimming pool,” he said. If a customer has an issue, the builder or service tech can instantly review filtration status, sanitizer levels, pH, salt levels, and other diagnostics without first rolling a truck.

McCall calls it the “know before you go” advantage, saving professionals time while providing faster support for customers. In many cases, alerts identify issues before the homeowner realizes there’s a problem, strengthening trust and long-term loyalty.

Understanding IntelliCenter and IntelliCenter Lite

Before installation, builders must understand the differences between IntelliCenter configurations. McCall broke it down simply: “There’s one we call the IntelliCenter Lite… it does not have space for electrical breakers. The IntelliCenter we refer to as a load center, and the load center has the space for the electrical breakers.”

He added that the Lite version includes a low-cost WiFi bridge similar to what many others use, while the full IntelliCenter uses Pentair’s high-powered wireless kit, designed for stronger and more reliable backyard connectivity. “It’s really robust when it comes to connectivity, even in really challenging backyards,” he said.

Lighting, Connectivity, and the Future of Smart Pools

IntelliBrite’s Evolution: Introducing IntelliVibe

Lighting has become one of the most powerful selling tools for builders, so the discussion turned toward Pentair’s new IntelliVibe system. McCall’s enthusiasm was unmistakable. “The pools where I have seen IntelliVibe, the colors are so vibrant, and it is our newest lighting product,” he said. Unlike legacy lighting, which can lag during color changes, IntelliVibe reacts instantly in the Pentair Pool app. It offers millions of colors, adjustable color temperature, dimming, and independent control of up to four distinct lighting zones—without consuming valuable IntelliCenter relays.

With three fixture sizes, including options suitable for out-of-water landscape installations, IntelliVibe gives builders enormous creative flexibility. McCall sees lighting as a referral generator. “When the neighbor sees how awesome your backyard looks with IntelliVibe, he’s gonna want it in his backyard too,” he laughed. And soon, IntelliVibe will be available even without IntelliCenter—requiring only the Pentair Pool app.

Solving the Backyard Connectivity Problem

Connectivity challenges consistently frustrate pool professionals, and McCall acknowledged how Pentair tackles the issue. “The IntelliCenter uses 900 megahertz technology… it is really good at penetrating walls and distance,” he said. This long-range signal requires no router password, no WiFi extenders, and minimal configuration.

The installation process, though technical, is straightforward, with clear steps for mounting transceivers, routing Ethernet cables, and powering components. Builders who follow the sequence find setup smooth and repeatable, even in difficult sites.

Setting Up a Customer’s IntelliCenter Account

Once connected, creating the customer’s IntelliCenter account is simple. Builders input property details, email credentials, and secure passwords directly at the outdoor control panel. “Then you download the Pentair Pool app and log in using the email and password you just created,” McCall explained. From there, the app guides the tech through notification settings and customization options, instantly activating remote control capabilities.

Training, Support, and Long-Term Resources

When asked what support exists for pros who run into issues, McCall didn’t hesitate. “Pentair technical support… I like to say it’s the best in the business,” he said. The long-standing 800 number connects builders directly with experts, and Pentair’s Pro Resource Education Center offers how-to videos, guides, learning modules, and a nationwide schedule of Pentair University in-person trainings.

Automate to Dominate - Pentair Pool

Looking Ahead: The Future of Smart Pool Ownership

Where Pentair Is Headed

As the conversation wrapped, McCall shared Pentair’s broader vision. “We are going to keep pushing the boundaries of what smart pools and our equipment can do,” he said. From automation and remote monitoring to next-generation lighting, Pentair aims to make pool ownership easier, more sustainable, and more enjoyable. For pros, the message was clear. “Automation is not just a convenience anymore. It is a way to grow your business and offer that premium service and stay ahead of the curve.”

Pool pros looking to strengthen their competitive edge are finding that automation isn’t just part of the job anymore—it’s becoming the centerpiece of exceptional backyard experiences. And as Pentair continues to expand what’s possible, the opportunity for builders to “automate to dominate” has never been stronger.

Ready to take a deeper dive?

Listen to our entire conversation with Rodney McCall on the Pool Magazine Podcast.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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AquaLink® EDGE™ and trackr iO Signal a New Direction for Pool Automation

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AquaLink Edge and Trackr IO Signal a New Direction for Pool Automation

For years, swimming pool automation has largely centered on one basic proposition: giving homeowners and professionals an easier way to control equipment. Pumps could be scheduled, heaters adjusted, lights activated and features operated remotely.

Jandy’s next-generation AquaLink EDGE platform is being developed around a broader idea. Instead of treating automation simply as a control system, Fluidra is looking at a future where equipment, sensors and software are interconnected, constantly producing information about how a pool and its components are actually performing.

Alongside AquaLink EDGE, Fluidra is developing trackr iO, a software platform designed to connect that information with the operational side of a pool business.

“The biggest difference here is that current automation in the market just focuses on mainly the convenience of getting things turned on and off,” said Jeremy Young, Director of Product Marketing for Automation at Fluidra. “With this automation system, we were able to start from the ground up, and we’re building an ecosystem of automation and equipment working together, focusing on the data that the equipment produces and other sensors produce.”

For pool professionals, that evolution potentially reaches well beyond convenience. More connected equipment could mean better diagnostics, predictive maintenance, and a shorter learning curve for technicians entering the field.

Making Automation Easier to Work With

One of the first problems Fluidra set out to address was complexity.

Automation systems have become increasingly capable, but that capability can create a steeper learning curve for installers and service technicians. Young said that can be particularly noticeable in seasonal markets, where some professionals may interact with automation less frequently.

“As a professional, it can be very difficult to set a system up,” Young said. “You even see a lot of professionals that maybe avoid automation because of that.”

AquaLink EDGE attempts to streamline installation and programming by consolidating setup functions and making the interface more intuitive. Fluidra is also developing the ability to save configurations as templates that could eventually be loaded onto other pools.

The system supports legacy Jandy equipment while providing the foundation for a new generation of connected products, including SpeedSet Plus, enhancements to the Infinite Color platform and future water-care and heating products.

Hearing What Pool Pros Really Wanted

One of the most immediately noticeable changes for technicians is physical: AquaLink EDGE includes a five-inch display inside the enclosure.

That decision came directly from field feedback.

“Pool professionals want to get in and out of the backyard,” Young said. “They don’t want to mess with their phone. They don’t want to mess with the internet or anything like that, and they need access to the whole system.”

The system also isn’t dependent on a cloud connection for its primary functionality. Processing occurs locally at the hardware, allowing technicians and homeowners to continue operating the pool when internet connectivity is unavailable.

Fluidra found through its research that smartphone control alone wasn’t necessarily what consumers wanted either. Young said more than 70% of consumers surveyed wanted a dedicated interface inside the home. Consequently, every EDGE system includes a 10-inch indoor display.

For vacation rentals or homes with frequent guests, that provides another practical benefit. Temporary users don’t necessarily need to download an app or receive account access simply to operate the pool.

Connectivity has also been modernized. EDGE supports 5 GHz Wi-Fi and is optimized for mesh networks, while pairing with the app can be completed by scanning a QR code.

Those improvements address how professionals interact with automation at an individual pool. The larger implications begin when information from that pool can follow the technician back to the office.

Connecting the Equipment Pad to the Business

That is where trackr iO enters the picture.

Fluidra is developing trackr iO as a software layer capable of receiving information from connected equipment and turning it into something a pool company can act upon.

“With EDGE we can give you the status, how things are going,” explained Orlando Gadea, Vice President of Global Digital Marketing and Customer Experience for Fluidra. “With trackr iO, we let you actually take actions.”

A low-pH condition, equipment fault or other issue could eventually become more than an alert. It could initiate a workflow that allows a company to schedule a visit, assign a technician and address the problem.

One future integration Young described illustrates how closely the two platforms could eventually interact. A technician arriving for weekly service might have the EDGE enclosure display automatically optimized around the work order in trackr iO. Work performed at the equipment pad could then be synchronized back to the software rather than requiring the technician to operate one system and separately document the same tasks in another.

Empowering Proactive Rather Than Reactive Response

The more consequential use case involves what happens after the technician leaves.

A pump might stop operating Tuesday after the pool was serviced Monday. Today, the company may not discover the problem until the homeowner notices deteriorating water conditions or the technician returns the following week.

“With EDGE and trackr iO, when the pump stops working, you’ll be the first one to know it,” Gadea said. “You’ll see in your dashboard, ‘The pump in this home is down. Do you want me to schedule a repair job?’”

That begins to shift pool service from a purely scheduled model toward one increasingly informed by the actual condition of the pool and its equipment.

The amount of information available should increase as the equipment itself becomes smarter. Existing Jandy equipment can provide certain fault and diagnostic information, while next-generation products are being designed to generate considerably more operating data.

Young pointed to SpeedSet Plus as an example, saying those pumps will contribute 28 data points to Fluidra’s data bank.

That creates an opportunity to understand not only when equipment has failed, but how equipment is performing in the field before failure occurs.

Young said the information could eventually support predictive maintenance, helping forecast when service, maintenance or replacement may be necessary. Usage data could also inform recommendations around circulation schedules and chemical consumption.

“The magic happens when you turn this data into information that actually can be acted upon to drive a smarter business,” Gadea said.

For pool professionals, that’s an important distinction. Another dashboard full of raw data isn’t necessarily useful. Knowing which pools need attention, what’s wrong, and what a technician is likely to encounter when arriving is.

Taking Some of the Tribal Knowledge Out of Service

Perhaps one of the more significant implications of increasingly connected equipment is its potential to reduce the learning curve for educating new technicians.

Experienced pool techs often diagnose problems quickly because they’ve seen the same symptoms hundreds of times. Newer technicians don’t have that accumulated experience. Much of their learning curve consists of developing it.

Connected equipment can begin putting some of that knowledge directly in their hands.

“I think that we’re going to be increasingly empowering pool pros to understand what’s happening with less tribal knowledge,” Young said.

He offered electrical troubleshooting as an example.

“Instead of having to pull a voltmeter out and measure what the voltage is, these products can tell you: What’s the voltage coming in? What’s the transformer stepping it down to? Where in the safety loop is it being broken?”

The significance isn’t that every repair becomes automatic. On difficult service calls, a technician still needs to understand the equipment and interpret what is happening. The difference is that the system can provide hard data that narrows the possibilities and removes some of the guesswork.

Young described the technology as an assistant that can help technicians reach a solution faster.

Speed Loading The Training Process

That has ramifications for onboarding as well.

Talent remains a persistent challenge for pool service companies. Experienced technicians are difficult to replace, while bringing a new employee up to speed can take considerable time.

“It’s really hard to attract and retain talent,” Gadea said. “Having these kinds of platforms simplifies so much of the process that it lets you ramp up talent much faster.”

Better diagnostics don’t replace training, but they can remove some of the friction involved in getting a technician productive. Instead of relying entirely on another employee to explain what happened at a particular pool six months ago, service history and equipment data can increasingly provide that context.

The same data could eventually help extend equipment life. If operating trends reveal a developing problem before a component fails completely, maintenance can potentially happen earlier. Rather than treating equipment as healthy until the moment it produces an error code or stops working, service companies could begin recognizing deterioration as it develops.

That’s where predictive maintenance becomes particularly interesting for pool professionals. It changes the conversation from responding to failure toward understanding equipment behavior in the wild.

From Scheduled Service Toward Predictive Maintenance

The broader question is how much that information eventually changes the service model itself.

Gadea sees machine learning and increasingly detailed equipment data pushing the industry toward more predictive maintenance. Fluidra is already exploring concepts internally around what it calls the “positive pool” — understanding how a pool should operate at peak performance and comparing actual conditions against that model.

Young sees an equally significant change occurring in how service companies allocate labor.

Today, route service is largely rigid. Technicians visit pools on predetermined days because physically inspecting the pool is often the only reliable way to know its condition.

Connected equipment creates the possibility of making that schedule more dynamic.

“If the pool doesn’t need service this week, that can free a resource up to go do something else and generate business elsewhere because the pool’s being taken care of right now,” Young said.

The reverse is equally important. If conditions change Wednesday at a pool normally serviced Monday, the company can potentially respond Wednesday rather than discovering the problem five days later.

That doesn’t mean weekly pool service simply disappears. Chemistry, debris removal and physical inspection still require boots on the ground. What changes is the amount of information available to determine where those boots should go and when.

Gadea believes those efficiencies could eventually allow companies to service considerably larger portfolios with the same workforce, suggesting that a business managing approximately 400 pools could potentially expand toward 600 or 700 as connected hardware and software improve efficiency.

The Future of the AquaLink Ecosystem

AquaLink EDGE itself will coexist with AquaLink RS during the transition. Young described Edge as Fluidra’s premium automation platform, with AquaLink RS continuing in the midrange and TCX serving the entry level while EDGE expands into additional price points and applications. PDA, meanwhile, is planned to be phased out.

Fluidra is also building Edge around continued software development. Future capabilities discussed include automatic management of high and low water levels, pool-cover integration, reusable setup templates and a “Be Ready At” function that could allow homeowners to specify when they want the pool ready and let the system determine what needs to happen beforehand.

Young said customers could eventually expect two or three updates annually as new features and equipment capabilities are introduced.

What makes the direction of AquaLink EDGE and trackr iO noteworthy isn’t simply another generation of automation controls. It’s the prospect of equipment becoming a more active source of operational intelligence.

For service companies, that could mean knowing more about how equipment is actually performing across hundreds of backyards, identifying problems earlier, reducing diagnostic guesswork, and making years of accumulated technician knowledge easier to transfer to the next employee.

Young said his years visiting thousands of pools and training professionals helped shape that philosophy.

“If education’s not the solution, then the product’s probably the problem,” he said.

If connected equipment can become easier to install, easier to diagnose, and increasingly capable of explaining its own condition, the next generation of pool automation may ultimately have as much impact on the people servicing pools as it does on the homeowners using them.

Ready to take a deeper dive?

Want to hear more about where pool automation and connected equipment are headed? Listen to our full conversation with Jeremy Young and Orlando Gadea as they dig deeper into AquaLink EDGE, trackr iO, predictive maintenance, smarter diagnostics, and what these technologies could mean for the future of pool service.

Listen to the full episode of the Pool Magazine Podcast.

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Pool Equipment

Magic Plastics Redesigns MagicVac Cutting Freight Costs

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Magic Plastics MagicVac pool and spa vacuum removing debris underwater.

New compact packaging reduces shipping costs and warehouse space while maintaining the MagicVac’s pool and spa cleaning performance

Magic Plastics has introduced a newly redesigned version of its popular MagicVac pool and spa vacuum, now shipping in packaging just 38 inches long. The shorter carton means more units per pallet and shipment, reducing freight costs and saving warehouse space for dealers, distributors, and resellers without compromising performance.

Operation is simple. Users cover the ergonomic air hole with a thumb, submerge the vacuum near the debris, and release. Water and debris rush into the clear, UV-stabilized chamber, and the built-in removable filter traps virtually all of it, including sand, pebbles, and even small rocks. A quarter turn of the end cap makes emptying easy.  No batteries, no cords, ready to use at all times.

The MagicVac weighs less than two pounds, making it easy for anyone to use and its telescoping aluminum pole reaches more than seven feet. Despite the smaller package, assembly is quick and easy (online assembly video is available).  “We are pleased to now offer our popular Magic Vac to the industry with this new design that now makes shipping more affordable while offering consumers a simple device to keep their spas and pools cleaner,” says Mark Coito, VP of Sales and Marketing.

Learn more at www.magicplastics.com or visit the Magic Vac page.

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Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk

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Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk

Hayward Industries has recalled approximately 4,600 Universal-HC Series pool heaters following a potential carbon monoxide hazard, according to a recall notice issued September 17th by the U.S. Consumer Product Safety Commission.

The recall applies to Hayward HDFS400 Universal-HC Series pool heaters. The affected units are 400,000 BTU dual-fuel gas heaters sold nationwide through pool equipment distributors, builders and service professionals between March and July 2026. The heaters sold for approximately $5,600.

According to the CPSC, the affected heaters can produce elevated levels of carbon monoxide while operating, creating a risk of carbon monoxide poisoning that could result in serious injury or death. No incidents or injuries have been reported in connection with the recall.

Consumers with an affected heater are being advised to stop using it immediately. Hayward is offering a free in-home inspection and repair performed by a qualified technician.

The recalled HDFS400 heaters are brown with a black top and feature a digital control panel. The model number can be found on the heater’s name plate located below the vent.

Owners can contact Hayward Industries at 855-500-5288 between 8 a.m. and 5 p.m. ET, Monday through Friday, or email [email protected]. Additional recall information is available through Hayward’s product recall page.

The CPSC has designated the action as Recall No. 26-777.

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