Pool News
Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most
Rising fuel costs are quickly becoming one of the biggest pressures facing pool professionals this season. For an industry that depends on being out in the field every day, the impact is immediate.
No matter the role—service, construction, remodeling, or sales—pool companies rely heavily on their vehicles to get the job done. Crews are constantly moving between stops, job sites, and customer appointments, often covering a lot of ground in a single day. Trucks aren’t just a convenience—they’re a core part of how pool companies operate.
That’s why fuel costs hit harder here than in most industries. When prices climb, it doesn’t take long for that increase to show up across the board. What used to be a manageable expense is now becoming a real strain on day-to-day operations, forcing companies to pay closer attention to routing, efficiency, and overall fleet costs.
What’s Driving Fuel Prices Higher
The current spike in fuel prices isn’t happening in a vacuum. It’s being driven by geopolitical tension centered around Iran and the Strait of Hormuz, one of the most critical oil chokepoints in the world.
Roughly a fifth of the global oil supply moves through that narrow passage. When conflict escalates or shipping lanes are threatened, even the perception of disruption sends shockwaves through energy markets. Tankers reroute, insurance costs climb, and traders begin pricing in risk before actual shortages even materialize.
That’s exactly what we’re seeing play out right now. Oil prices have surged as markets react to instability in the region, and those increases are working their way down the chain—from crude oil to refined gasoline and diesel—until they land squarely at the pump.
Diesel, in particular, has been hit harder than gasoline due to tighter global supply and its reliance on international shipping. That matters for the pool industry because diesel fuels everything from heavy-duty trucks to construction equipment and material transport.
The bottom line is simple: when global oil flows get disrupted or even threatened, domestic fuel prices respond quickly—and often aggressively.

A Look at Prices Then vs. Now
Compared to this time last year, fuel costs have taken a noticeable jump.
Nationally, gasoline prices have climbed from the low-$3 range into the $4-plus range in many markets, representing roughly a 25–30% increase year-over-year. Diesel has surged even more dramatically, with increases approaching 40–50% in some cases.
And while those numbers are significant on their own, they don’t tell the full story.

Western States Hit Hardest
The western states, already home to some of the highest fuel prices in the country—have been hit especially hard. It’s not uncommon to see prices well above the national average, pushing deeper into the $5+ range for gasoline and even higher for diesel.
That’s particularly relevant for the pool industry. California isn’t just another state—it’s one of the largest and most active pool markets in the country. From new construction to ongoing service and maintenance, the concentration of pool ownership means a significant portion of the industry is operating in one of the most expensive fuel environments in the U.S.
Fuel prices tend to run higher across the western half of the U.S. in general. Refining capacity is more limited, particularly in California, where the state relies on a smaller number of in-state refineries that produce a specialized gasoline blend required by stricter environmental regulations. That limits supply flexibility—when one refinery goes down for maintenance or an outage, prices can spike quickly. Add in higher state taxes, regulatory costs, and a geographic disconnect from major Gulf Coast refining hubs, and it becomes more expensive to produce and distribute fuel. The result is a market that’s more sensitive to disruptions and consistently priced above the national average.
The Daily Impact of Rising Fuel Costs on Pool Operations
For pool professionals, rising fuel costs aren’t theoretical—they show up every single day.
A service technician running a route might drive 80 to 120 miles in a day. Multiply that across a week, then across an entire team, and you’re talking about hundreds or thousands of gallons consumed every month.
Now layer in a 25–50% increase in fuel costs. At some point, those rising costs have to be absorbed—or passed along.
We’re already seeing pool service professionals begin to address this head-on. Price increase letters are going out to customers, explaining the reality of higher operating costs and the need to adjust monthly service rates accordingly.
For builders, the impact is more layered. Increased fuel costs affect:
• Material delivery pricing
• Equipment transport
• Labor costs tied to travel time
• Subcontractor pricing
All of that ultimately feeds into the total cost of a project.
While no company wants to raise prices, the reality is that sustained increases in fuel costs make it unavoidable. Margins in the pool industry are already under pressure from labor, materials, and regulatory costs. Fuel is now another major lever pulling those margins tighter.

How Companies Are Responding
Pool companies aren’t just sitting back and absorbing the hit—they’re adapting.
One of the most notable shifts in the industry has been how companies are rethinking their fleets altogether—but for many, there’s no easy solution.
Tightening Routes
David Goldenberg, owner of Las Vegas Pool Bros, says rising fuel costs have forced operators like him to take a hard look at how much they’re spending to reach their customers.
“Fuel has become one of the biggest variables in our operation. When you’re running multiple trucks every day, even a small increase at the pump turns into a significant expense by the end of the month. That’s really what pushed us to start tightening our route. For us it’s about controlling costs and protecting the business from the kind of volatility we’re seeing right now.”
Moving to EV / Hybrid Vehicles
For others, the conversation has shifted beyond tightening routes and into rethinking the long-term makeup of their fleet.
Paul Presley, owner of Blue Wave Pools, has been methodically working at transitioning his vehicles as a way to reduce exposure to rising fuel costs, though he says the process is far from straightforward.
“Fuel costs have definitely been a wake-up call for us. We knew we couldn’t just keep absorbing increases every year and expect it not to impact the business. We’ve started transitioning the fleet and we’re about halfway there now, but it’s not as simple as flipping a switch. The goal is to get to a place where all of our vehicles are either electric or hybrid, but getting there takes time and money.”
Presley says that path has become more challenging as incentives that once helped offset the cost of electric vehicles have been scaled back or removed.
“For a while, the numbers made a lot more sense with the incentives in place. Losing things like the $7,500 tax credit definitely changes the equation. You’re still dealing with higher upfront costs, and you have to be more strategic about how and when you make those upgrades.”
Better Fleet Management
Fleet management tools have quickly becoming one of the biggest eye-openers for pool companies trying to get a handle on rising fuel costs. What many operators are discovering is that the problem isn’t just what they’re paying at the pump—it’s how fuel is being used throughout the day.
Elizabeth Donald of Superior Pools notes that the opportunity for savings is often hiding in plain sight.
“Fuel is an enormous cost—especially now—and even small changes in driver behavior can produce dramatic savings. Idling, for instance, burns a half-gallon of fuel per hour. When diesel costs $6 per gallon, that can be several hundred dollars a day in wasted fuel for a 10-truck fleet.”
For Superior Pools, it’s about seeing exactly how long trucks are idling, how aggressively they’re being driven, and how efficient each route actually is. What fleet management tools have done for them is help turn those assumptions into hard data.
In many cases, that visibility alone is enough to drive immediate change. Companies are tightening routes, reducing idle time, and coaching drivers on more efficient habits—all without adding new vehicles or making major capital investments.
And while these strategies are helping companies regain some control, they don’t eliminate the bigger question looming over the industry: where do fuel prices go from here?
What the Industry Is Watching for the Rest of 2026
Looking ahead, there are a few key factors pool professionals are keeping an eye on:
• Stability (or escalation) in the Middle East
• Oil production levels from major global suppliers
• Domestic refining capacity and output
• Seasonal demand shifts during peak summer months
At the same time, many companies are taking a more proactive approach to cost management. That includes reevaluating service areas, tightening route density, investing in more efficient vehicles, and communicating transparently with customers about pricing increases.
The reality is that fuel costs are now a strategic consideration, not just an operational expense.
Is There Any Relief on the Horizon?
That’s the question everyone is asking.
The honest answer is that it depends heavily on what happens geopolitically. If tensions around the Strait of Hormuz ease and oil flows stabilize, we could see some softening in fuel prices. But even in that scenario, prices don’t typically snap back overnight.
Markets tend to hold onto a risk premium until there’s sustained stability. That means even if conditions improve, it could take months for prices to normalize.
If tensions persist or escalate, the opposite is true. Prices could remain elevated—or climb even higher—especially for diesel.
For pool professionals, that means planning for continued volatility rather than banking on a quick return to lower prices.
The Bottom Line
Fuel has always been a part of doing business in the pool industry—but rarely has it taken center stage like it is right now.
From service routes to construction sites, rising costs are reshaping how companies operate, price their services, and plan for the future. The impact is immediate, tangible, and widespread.
Whether relief comes later this year or the industry settles into a new normal of elevated prices, one thing is clear: pool professionals will continue to adapt, just as they always have.
But for now, it’s a season where every gallon matters—and every dollar counts.
Pool News
Tech Company Fills Dangerous Abandoned Pool After Safety Concerns Raised By Industry Expert
A neglected swimming pool sitting on property owned by Micron Technology has finally been filled in nearly three years after the company purchased the site — ending a situation that neighbors and pool safety professionals had warned posed serious risks.
According to recent reports, construction crews this week demolished the boarded-up home on Henry Clay Boulevard in Clay, New York, and filled the abandoned in-ground swimming pool with gravel after months of concerns over stagnant water, mosquitoes, and public safety hazards.
The property had remained vacant since Micron purchased it in August 2023 as part of the company’s massive semiconductor expansion project in Central New York.
A Dangerous Situation Drawing Attention
For pool industry professionals, the story highlights a recurring issue involving abandoned residential pools and the liabilities they can quickly create when properties sit unattended for extended periods.
“You have an unoccupied property that has a potential dangerous condition,” said Wendy Purser of the Pool & Hot Tub Alliance in comments to Syracuse.com last month.
Neighbors reportedly complained the pool had become filled with stagnant water and leaves while remaining openly accessible for months. Concerns ranged from accidental drownings to mosquito infestations and waterborne health issues.
Under New York state building codes, residential swimming pools are required to be maintained in a “clean and sanitary condition.” Local regulations in the Town of Clay reportedly go even further, requiring abandoned pools to be filled to ground level and reported to the town codes office.

Town Officials Step In
According to the report, town officials were initially unaware of the condition of the property until contacted by reporters in April. Following an inspection, the town secured the property by locking the gate surrounding the pool area.
The situation also drew the attention of local health officials. Onondaga County had reportedly planned mosquito treatment measures for the stagnant water after concerns emerged over disease-carrying insects breeding in the pool.
Two weeks after the issue became public, a spokesperson for Micron stated that demolition and pool removal had already been planned as part of the company’s broader redevelopment work.
What Is Micron Building in New York?
Micron reportedly paid $500,000 for the property, which will ultimately be used to support underground infrastructure connected to the company’s planned semiconductor manufacturing campus.
While many outside the tech industry may not recognize the name, Micron Technology is one of the largest semiconductor manufacturers in the United States. The company produces memory and storage chips used in everything from smartphones and laptops to AI systems, cloud computing infrastructure, vehicles, and advanced electronics.
Its planned New York expansion has been described as a semiconductor “megafab” project that could eventually total roughly $100 billion in investment. The Clay development north of Syracuse is expected to create thousands of jobs while dramatically expanding domestic chip manufacturing capacity in the United States.
The first fabrication facility is currently expected to come online later this decade after delays pushed back earlier timelines. Micron has indicated the broader campus could eventually include four separate chipmaking plants.
Why Abandoned Pools Become a Serious Liability
While the scale of the development may be enormous, the abandoned pool became an example of how quickly neglected aquatic environments can become liabilities — particularly when ownership changes hands and residential properties sit dormant.
For pool professionals, the story reinforces an issue the industry has long emphasized: an unused swimming pool still requires active maintenance, monitoring, and secure barriers regardless of whether the property is occupied.
Standing water in abandoned pools can rapidly become breeding grounds for mosquitoes, algae, bacteria, and other contaminants. At the same time, unsecured pools remain one of the most serious accidental drowning risks for children.
Industry experts frequently point out that even pools awaiting demolition or redevelopment must still comply with local safety and sanitation requirements.
Ultimately, crews resolved the situation by removing the pool entirely — bringing an end to a problem that had drawn increasing scrutiny from neighbors, health officials, and pool safety advocates alike.
Industry News
POOLCORP Welcomes John Watwood as President and Chief Executive Officer
Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners
COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.
Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.
Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”
Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

About Pool Corporation
POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.
Pool News
When Pool Projects Become Political – Trump’s Pool Contractor Got Review Bombed
Political controversy surrounding the Lincoln Memorial Reflecting Pool put a pool contractor at the center of a national backlash.
There are pool projects, and then there are projects that stop being about pools altogether.
The resurfacing of the Lincoln Memorial Reflecting Pool has become one of the most politically charged aquatic construction stories in recent memory, dragging a relatively unknown contractor, Atlantic Industrial Coatings, directly into the center of a national media firestorm. What might otherwise have been viewed as a complex waterproofing and restoration project is now being debated across cable news, social media, mainstream newspapers, and Google Reviews by people who have never hired the company, worked with the company, or, in many cases, likely even heard of the company before last week.
As the controversy intensified following reporting by The New York Times and other national media outlets, Atlantic Industrial Coatings’ Google Business profile was inundated with one-star reviews from non-customers condemning the company over the project, the politics surrounding it, and the reported ballooning cost of the renovation itself.
Some reviewers accused the company of “destroying” a national monument. Others referenced the project’s no-bid contract status, allegations of favoritism, and ties between the contractor and President Donald Trump. Several reviews contained no written explanation whatsoever, simply dropping the company’s rating lower with anonymous one-star hits.
For contractors in the pool and aquatic construction industry, the situation raises a difficult question:
What happens when taking on a nationally visible project turns your business into collateral damage in a political war you never intended to participate in?
Public Outrage vs Legitimate Reviews
Review bombing is hardly new. Restaurants, hotels, brands, entertainers, and public figures have all experienced it at one time or another. But the reflecting pool controversy highlights how vulnerable contractors can be when political outrage spills into business platforms that were originally intended to measure customer satisfaction.
Atlantic Industrial Coatings currently sits with a devastatingly low Google rating following a flood of politically motivated reviews. Many of the posts appear to come from individuals who were never customers and never interacted with the company in any traditional business capacity.
That distinction is important.


Google reviews were originally designed to help consumers evaluate legitimate customer experiences. Did the contractor show up? Was the workmanship good? Did the company honor its warranty? Was communication professional? Those are the kinds of things reviews are supposed to reflect.
Instead, Atlantic Industrial Coatings is being judged by people reacting to headlines, politics, presidential associations, and media narratives surrounding the reflecting pool restoration.
To those in the trade reading this, that may feel deeply unfair.
A company can spend years building its reputation one project at a time only to watch its online presence get torched in a matter of days because of a politically radioactive contract.
At the same time, there is another side to this discussion that cannot simply be dismissed.

Critics Are Not Inventing the Controversy
To be clear, the backlash here did not emerge out of thin air.
The core issue driving public outrage is not merely the coating color or aesthetic concerns surrounding the reflecting pool. The controversy centers on allegations reported by major national media outlets that a renovation originally discussed publicly as a roughly $1.8 million repair project reportedly ballooned into $13.1 million without a competitive bidding process.
That scrutiny intensified even further after preservation groups filed suit attempting to stop the project altogether, arguing the Trump administration bypassed historic review procedures and oversight protections surrounding one of Washington’s most iconic landmarks.
Critics argue that a taxpayer-funded restoration project tied to the Lincoln Memorial deserves intense public scrutiny, especially if normal procurement channels and preservation reviews were circumvented.
Those are legitimate public-interest questions.
It’s also true that Atlantic Industrial Coatings had never previously held a federal contract before being awarded the reflecting pool project, further fueling criticism surrounding the administration’s selection of the company. At the same time, President Trump publicly described the contractor as “a guy who’s unbelievable at doing swimming pools” who had worked on projects connected to his properties.
Industry experts have also raised legitimate technical concerns about the renovation itself. Tim Auerhahn, chairman of The Aquatic Council, told The New York Times that the reflecting pool’s longstanding algae and filtration issues would not simply disappear because the basin was coated blue, stating plainly, “Painting is not going to solve that problem.”
It is not unreasonable for journalists, watchdog groups, preservation advocates, or even members of the pool industry itself to question how a federal project increased in scope and cost so dramatically, or whether the work being performed fully addresses the reflecting pool’s underlying structural and mechanical problems.
The problem is that public scrutiny surrounding a project can quickly become public punishment of the contractor itself.
And those are not necessarily the same thing.

Contractors Rarely Control the Politics Around a Job
One of the realities of working in construction, especially at the commercial or municipal level, is that contractors often inherit political baggage they did not create.
A contractor may bid or accept work based on technical specifications, project scope, deadlines, and compensation. They are not necessarily the architects of procurement policy, government oversight, or political messaging surrounding the project.
If the reports are accurate that Atlantic Industrial Coatings was brought in under accelerated timelines for a nationally scrutinized restoration effort, they may simply have been the company willing and capable of executing the work under extraordinary pressure.
That distinction is important because the online reaction increasingly treats the contractor as though they were personally responsible for every political decision tied to the project.
For contractors watching this unfold, the message is unsettling.
Take on a politically sensitive project and your business may become permanently associated with national controversy whether you intended that or not.
“Trump’s Pool Guy” and the Optics Problem
The optics surrounding the project became even more combustible once national reporting began characterizing Atlantic Industrial Coatings as connected to Trump properties and previous work involving the president’s golf clubs.
Fair or unfair, that framing changed the narrative instantly.
The company was no longer simply a contractor restoring a reflecting basin. It became, in the public imagination, “Trump’s pool contractor.” In today’s hyper-polarized climate, that label alone was enough to trigger backlash regardless of the technical merits of the work itself.
For some people, the project immediately became symbolic of broader grievances involving politics, government spending, favoritism, and executive power.
Once that happened, Atlantic Industrial Coatings was no longer operating inside the normal rules of reputation management.
They became a proxy target.
Is Google Responsible for Fixing This?
That question is becoming increasingly difficult for platforms to ignore.
Google’s policies prohibit reviews from people who did not have a legitimate experience with a business, and many of the reviews targeting Atlantic Industrial Coatings appear to fall squarely into that category. Several are openly political, some contain no actual review content, and others seem tied entirely to reactions from national news coverage rather than firsthand customer experiences.
At the same time, the situation is more nuanced than a traditional fake review campaign.
Critics would argue the company accepted a highly visible public contract tied to taxpayer money, historic preservation concerns, and a politically charged administration. Supporters counter that Google Reviews were never intended to become a public referendum on federal politics or presidential decision-making.
That’s really the issue.
Atlantic Industrial Coatings is not being judged primarily on workmanship, communication, or customer satisfaction. The company is being judged on a national controversy surrounding a project most reviewers have no direct connection to.
For contractors, that’s a troubling precedent.
Because once online review systems become vehicles for political outrage rather than legitimate customer feedback, any company attached to a controversial public project can find its reputation under attack regardless of the quality of its work — suddenly becoming one headline away from being the next target.
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Featured Photo Credit: ZUMA Press, Inc. | Alamy
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