Pool News
Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most

Rising fuel costs are quickly becoming one of the biggest pressures facing pool professionals this season. For an industry that depends on being out in the field every day, the impact is immediate.
No matter the role—service, construction, remodeling, or sales—pool companies rely heavily on their vehicles to get the job done. Crews are constantly moving between stops, job sites, and customer appointments, often covering a lot of ground in a single day. Trucks aren’t just a convenience—they’re a core part of how pool companies operate.
That’s why fuel costs hit harder here than in most industries. When prices climb, it doesn’t take long for that increase to show up across the board. What used to be a manageable expense is now becoming a real strain on day-to-day operations, forcing companies to pay closer attention to routing, efficiency, and overall fleet costs.
What’s Driving Fuel Prices Higher
The current spike in fuel prices isn’t happening in a vacuum. It’s being driven by geopolitical tension centered around Iran and the Strait of Hormuz, one of the most critical oil chokepoints in the world.
Roughly a fifth of the global oil supply moves through that narrow passage. When conflict escalates or shipping lanes are threatened, even the perception of disruption sends shockwaves through energy markets. Tankers reroute, insurance costs climb, and traders begin pricing in risk before actual shortages even materialize.
That’s exactly what we’re seeing play out right now. Oil prices have surged as markets react to instability in the region, and those increases are working their way down the chain—from crude oil to refined gasoline and diesel—until they land squarely at the pump.
Diesel, in particular, has been hit harder than gasoline due to tighter global supply and its reliance on international shipping. That matters for the pool industry because diesel fuels everything from heavy-duty trucks to construction equipment and material transport.
The bottom line is simple: when global oil flows get disrupted or even threatened, domestic fuel prices respond quickly—and often aggressively.

A Look at Prices Then vs. Now
Compared to this time last year, fuel costs have taken a noticeable jump.
Nationally, gasoline prices have climbed from the low-$3 range into the $4-plus range in many markets, representing roughly a 25–30% increase year-over-year. Diesel has surged even more dramatically, with increases approaching 40–50% in some cases.
And while those numbers are significant on their own, they don’t tell the full story.

Western States Hit Hardest
The western states, already home to some of the highest fuel prices in the country—have been hit especially hard. It’s not uncommon to see prices well above the national average, pushing deeper into the $5+ range for gasoline and even higher for diesel.
That’s particularly relevant for the pool industry. California isn’t just another state—it’s one of the largest and most active pool markets in the country. From new construction to ongoing service and maintenance, the concentration of pool ownership means a significant portion of the industry is operating in one of the most expensive fuel environments in the U.S.
Fuel prices tend to run higher across the western half of the U.S. in general. Refining capacity is more limited, particularly in California, where the state relies on a smaller number of in-state refineries that produce a specialized gasoline blend required by stricter environmental regulations. That limits supply flexibility—when one refinery goes down for maintenance or an outage, prices can spike quickly. Add in higher state taxes, regulatory costs, and a geographic disconnect from major Gulf Coast refining hubs, and it becomes more expensive to produce and distribute fuel. The result is a market that’s more sensitive to disruptions and consistently priced above the national average.
The Daily Impact of Rising Fuel Costs on Pool Operations
For pool professionals, rising fuel costs aren’t theoretical—they show up every single day.
A service technician running a route might drive 80 to 120 miles in a day. Multiply that across a week, then across an entire team, and you’re talking about hundreds or thousands of gallons consumed every month.
Now layer in a 25–50% increase in fuel costs. At some point, those rising costs have to be absorbed—or passed along.
We’re already seeing pool service professionals begin to address this head-on. Price increase letters are going out to customers, explaining the reality of higher operating costs and the need to adjust monthly service rates accordingly.
For builders, the impact is more layered. Increased fuel costs affect:
• Material delivery pricing
• Equipment transport
• Labor costs tied to travel time
• Subcontractor pricing
All of that ultimately feeds into the total cost of a project.
While no company wants to raise prices, the reality is that sustained increases in fuel costs make it unavoidable. Margins in the pool industry are already under pressure from labor, materials, and regulatory costs. Fuel is now another major lever pulling those margins tighter.

How Companies Are Responding
Pool companies aren’t just sitting back and absorbing the hit—they’re adapting.
One of the most notable shifts in the industry has been how companies are rethinking their fleets altogether—but for many, there’s no easy solution.
Tightening Routes
David Goldenberg, owner of Las Vegas Pool Bros, says rising fuel costs have forced operators like him to take a hard look at how much they’re spending to reach their customers.
“Fuel has become one of the biggest variables in our operation. When you’re running multiple trucks every day, even a small increase at the pump turns into a significant expense by the end of the month. That’s really what pushed us to start tightening our route. For us it’s about controlling costs and protecting the business from the kind of volatility we’re seeing right now.”
Moving to EV / Hybrid Vehicles
For others, the conversation has shifted beyond tightening routes and into rethinking the long-term makeup of their fleet.
Paul Presley, owner of Blue Wave Pools, has been methodically working at transitioning his vehicles as a way to reduce exposure to rising fuel costs, though he says the process is far from straightforward.
“Fuel costs have definitely been a wake-up call for us. We knew we couldn’t just keep absorbing increases every year and expect it not to impact the business. We’ve started transitioning the fleet and we’re about halfway there now, but it’s not as simple as flipping a switch. The goal is to get to a place where all of our vehicles are either electric or hybrid, but getting there takes time and money.”
Presley says that path has become more challenging as incentives that once helped offset the cost of electric vehicles have been scaled back or removed.
“For a while, the numbers made a lot more sense with the incentives in place. Losing things like the $7,500 tax credit definitely changes the equation. You’re still dealing with higher upfront costs, and you have to be more strategic about how and when you make those upgrades.”
Better Fleet Management
Fleet management tools have quickly becoming one of the biggest eye-openers for pool companies trying to get a handle on rising fuel costs. What many operators are discovering is that the problem isn’t just what they’re paying at the pump—it’s how fuel is being used throughout the day.
Elizabeth Donald of Superior Pools notes that the opportunity for savings is often hiding in plain sight.
“Fuel is an enormous cost—especially now—and even small changes in driver behavior can produce dramatic savings. Idling, for instance, burns a half-gallon of fuel per hour. When diesel costs $6 per gallon, that can be several hundred dollars a day in wasted fuel for a 10-truck fleet.”
For Superior Pools, it’s about seeing exactly how long trucks are idling, how aggressively they’re being driven, and how efficient each route actually is. What fleet management tools have done for them is help turn those assumptions into hard data.
In many cases, that visibility alone is enough to drive immediate change. Companies are tightening routes, reducing idle time, and coaching drivers on more efficient habits—all without adding new vehicles or making major capital investments.
And while these strategies are helping companies regain some control, they don’t eliminate the bigger question looming over the industry: where do fuel prices go from here?
What the Industry Is Watching for the Rest of 2026
Looking ahead, there are a few key factors pool professionals are keeping an eye on:
• Stability (or escalation) in the Middle East
• Oil production levels from major global suppliers
• Domestic refining capacity and output
• Seasonal demand shifts during peak summer months
At the same time, many companies are taking a more proactive approach to cost management. That includes reevaluating service areas, tightening route density, investing in more efficient vehicles, and communicating transparently with customers about pricing increases.
The reality is that fuel costs are now a strategic consideration, not just an operational expense.
Is There Any Relief on the Horizon?
That’s the question everyone is asking.
The honest answer is that it depends heavily on what happens geopolitically. If tensions around the Strait of Hormuz ease and oil flows stabilize, we could see some softening in fuel prices. But even in that scenario, prices don’t typically snap back overnight.
Markets tend to hold onto a risk premium until there’s sustained stability. That means even if conditions improve, it could take months for prices to normalize.
If tensions persist or escalate, the opposite is true. Prices could remain elevated—or climb even higher—especially for diesel.
For pool professionals, that means planning for continued volatility rather than banking on a quick return to lower prices.
The Bottom Line
Fuel has always been a part of doing business in the pool industry—but rarely has it taken center stage like it is right now.
From service routes to construction sites, rising costs are reshaping how companies operate, price their services, and plan for the future. The impact is immediate, tangible, and widespread.
Whether relief comes later this year or the industry settles into a new normal of elevated prices, one thing is clear: pool professionals will continue to adapt, just as they always have.
But for now, it’s a season where every gallon matters—and every dollar counts.
Pool News
Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.
- Doris Roznovak Aquatic Center, Taylor, TX — Merit Award, Commercial Aquatic Facilities
- Danville High School Natatorium Danville, IN — Merit Award, Commercial Aquatic Facilities
- Astra Tower Apartments, Salt Lake City, UT — Silver Award, Elevated Pool and Spa Structures
PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.
“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.
“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com
Pool News
Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.
A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.
The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.
And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.
Amazon Has Already Made This Mistake Before
In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.
The delivery was captured on video.
Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.
Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.
The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.
The company even specifically acknowledges swimming pools as something the technology needs to recognize.
According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.
In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.
Amazon apologized to the customer at the time, characterizing incidents like it as rare.
A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.
Pools Aren’t the Only Problem
Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.
In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.
In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.
Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.
Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.
That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.
It’s doing the opposite.
Amazon Plans a Massive Drone Delivery Expansion
Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.
The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.
Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.
The long-term ambitions are considerably larger.
Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.
The appeal isn’t difficult to understand.
For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.
Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?
Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.
The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.
That’s a compelling vision of where residential delivery could be headed.
The technology just needs to become consistently boring.
Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.
Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.
Doing the same thing with a smartphone probably isn’t.
Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.
Pool News
New FCC Robotics Rules Could Affect Future Robotic Pool Cleaners

A recent Federal Communications Commission action could create new compliance questions for the next generation of connected robotic pool cleaners entering the U.S. market.
On July 28, 2026, the FCC added two equipment categories to its Covered List: foreign-produced advanced robotic devices and foreign-produced power inverters. The move means certain new products in those categories may no longer receive the FCC equipment authorization required for U.S. sale unless they qualify for a Conditional Approval process.
For the pool and spa industry, the practical message is not that robotic cleaners are being banned. Existing products are not suddenly illegal, and consumers do not need to remove their current cleaner from the pool.
The more relevant question is whether some future robotic pool-cleaner models—particularly connected, sensor-equipped, app-controlled products manufactured outside the United States—could meet the FCC’s definition of an “advanced robotic device.”
That answer will likely depend on the details of each product.
What the FCC Actually Changed
The FCC’s Covered List identifies communications equipment and services that federal authorities have determined present unacceptable national-security risks.
The agency’s July 28 action applies on a prospective basis. It affects whether newly covered equipment can receive an FCC authorization after the effective date. A product that already received the appropriate authorization before the update can generally continue to be imported, marketed, sold, and used in the United States, according to the FCC’s robotics and inverter FAQ.
That distinction matters for pool professionals, distributors, retailers, and pool owners:
- Existing authorized robotic cleaners are not automatically prohibited.
- Current owners do not need to stop using their equipment.
- Inventory of already authorized models is not automatically removed from sale.
- The principal concern is the authorization path for future covered models.
The FCC provides a Conditional Approval process for certain foreign-produced advanced robotic devices. As legal analyses from Sidley and Morgan Lewis explain, that process may require substantial disclosure regarding ownership, manufacturing, components, software, cybersecurity, supply chains, and plans to establish or expand qualifying U.S. manufacturing.

Why Pool Cleaners Are Worth Watching
Neither the FCC’s announcement nor the legal analyses reviewed specifically names robotic pool cleaners as a covered category. They do, however, describe a broad class of connected, mobile robots that can include products such as robot vacuums and robotic lawn equipment.
Some sophisticated pool-cleaning robots may share characteristics that regulators are examining:
- Self-propelled movement and autonomous navigation
- Sensors used for navigation, obstacle detection, route planning, or environmental awareness
- Bluetooth, Wi-Fi, or other network connectivity
- Mobile-app control and cloud-connected functions
- Local or remote software that controls movement, perception, data collection, or updates
- Increasing use of mapping, advanced sensing, and automated decision-making
That does not mean every robotic pool cleaner falls under the new rule. In fact, many may not.
The FCC definition is technical and depends on a combination of features—not simply whether a product is marketed as a “robot.” A cleaner’s weight, mobility, sensor configuration, wireless capabilities, software functions, manufacturing origin, and certification status could all matter. The agency’s own Frequently Asked Questions on the Covered List update should be the starting point for manufacturers evaluating the issue.
A basic, offline cleaner with limited sensing and no meaningful communications capability may raise a different compliance question than a connected model that maps its environment, operates through an app, receives over-the-air updates, and integrates with cloud services.
Not Every Foreign-Made Cleaner Is Automatically Blocked
The phrase “foreign-produced” is broader and more technical than many readers may assume.
The rule is not limited to products from a particular country. It can apply to products made outside the United States, including those manufactured in China, Europe, or elsewhere, if they do not qualify as a domestic end product under the applicable federal standard. Global law firm Sidley’s most recent analysis outlines the relationship between the FCC’s rule and the Buy American Act standard.
At the same time, a foreign-made robotic pool cleaner is not automatically barred from the U.S. market merely because it is made abroad.
For the FCC restriction to matter, the product must first fit the definition of an advanced robotic device and require a new equipment authorization. If it does, the manufacturer may need to pursue Conditional Approval or adjust its manufacturing and sourcing approach.
A qualifying domestic-end-product robot is outside this specific Covered List entry, although it may still need to meet the FCC’s ordinary equipment authorization requirements.
Why the Government Is Looking at Connected Robots
The policy reflects a broader federal concern about connected devices that can sense, collect, store, transmit, or respond to information.
Modern robotic devices can include cameras, environmental sensors, radios, processors, onboard storage, mapping functions, remote-control capability, cloud integration, and software-update systems. The government’s stated concern is not simply that a robot can move. It is the combination of physical mobility, connectivity, software control, and potential access to information or networks, as detailed in the FCC’s Covered List guidance and legal analyses by Morgan Lewis.
For most pool owners, a robotic cleaner remains a practical appliance designed to scrub surfaces, collect debris, and reduce manual maintenance. But as the category evolves, some units are becoming more like connected autonomous devices than traditional pool equipment.
That shift is what makes the FCC development relevant to manufacturers and importers.
What Pool Professionals Should Watch
There is no immediate reason for pool companies to change their recommendations, remove existing cleaners from pools, or tell customers that current equipment has become unlawful.
Instead, the industry should monitor how the FCC’s definition is applied to specific robotic pool-cleaner products.
Manufacturers, distributors, and importers should be asking:
- Does a new model meet each element of the FCC’s advanced-robotic-device definition?
- Does the cleaner require a new FCC authorization?
- Has the model—or a substantially similar predecessor—already received authorization?
- Where is the product manufactured, and does it qualify as a domestic end product?
- Does the unit have sensors, wireless connectivity, and software functions that may bring it within the rule?
- Is Conditional Approval necessary before a new model can enter the U.S. market?
The near-term impact on retail shelves may be limited because previously authorized products can generally remain available. The longer-term effects, however, could be more significant if popular manufacturers must redesign products, change supply chains, delay launches, pursue Conditional Approval, or add U.S. manufacturing capacity to preserve market access.
A Regulatory Development to Watch
The FCC action does not amount to a ban on robotic pool cleaners. It is better understood as a new regulatory hurdle that may apply to certain future, foreign-produced, connected robotic cleaners.
The pool industry has embraced cordless operation, mobile apps, automation, advanced navigation, and increasingly capable onboard software. Those same features could place some future products closer to the line drawn by the FCC.
For manufacturers and importers, the issue is now part of product planning and compliance. For pool professionals and consumers, it is a development to watch—not a reason to panic or pull a functioning cleaner out of the water.
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