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Texas Pool Permits Down Third Straight Year In A Row

Texas saw a single-digit percentage decrease in pool permits in 2025 vs double digit decreases in ’24 and ’23. Will 2026 be a back to black year? We take a closer look at the numbers and what they mean.

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Texas Pool Permits Slow Their Slide — Could 2026 Move Back Into the Black?

Texas has now logged its third straight year of decline in new residential swimming pool permits. On the surface, that headline sounds discouraging.

But the deeper story is more nuanced — and arguably more optimistic.

According to HBWeekly’s 2025 Review, Texas finished the year down approximately 9% year-over-year in new pool permits. That marks the third consecutive annual decline. However, context matters: the two years prior saw far steeper contractions — roughly –31% in 2023 and –26% in 2024.

In other words, 2025 wasn’t another collapse. It was a slowdown of the slowdown, and that distinction matters.

After two years of sharp pullbacks following the pandemic-era surge, a single-digit decline suggests the market may be stabilizing. Permit activity didn’t fall off a cliff — it softened, but at a far more moderate pace. For Dallas and Houston in particular, the declines were comparatively mild, with some suburban counties even showing pockets of resilience.

The real question now is simple:

If 2025 represented the bottoming phase, what does 2026 hold?

Early signals from January 2026’s permit data report show typical seasonal softness — not an alarming deterioration. If demand remains steady through the spring and summer build cycle, Texas could very well outperform 2025. Depending on broader economic conditions, it’s not unrealistic to suggest that the market could flirt with flat or even positive year-over-year growth by year’s end.

But the story won’t be written by permits alone.

Macro forces — specifically interest rates and tariffs — could heavily influence how the back half of 2026 unfolds.

Interest Rates — Are They Beginning to Loosen?

Pools are discretionary purchases. And discretionary purchases are highly sensitive to financing conditions.

Right now, the Federal Reserve has not begun a major easing cycle. The policy rate remains in the 3.50%–3.75% range after several cuts in 2025. Policymakers are holding steady, watching inflation data carefully before making further moves.

Market experts, however, are cautiously pricing in one to two quarter-point cuts in 2026. That’s not an aggressive pivot. It’s measured. Data-dependent. Gradual.

The bottom line:
Rates haven’t meaningfully loosened yet. But if inflation continues cooling and the labor market softens slightly, modest easing later in 2026 is plausible.

For pool builders, that matters.

Lower interest rates mean:
• Cheaper home equity financing
• More affordable improvement loans
• Improved homeowner confidence

Stable or elevated rates, on the other hand, keep borrowing costs high — which can delay large discretionary projects.

If the Fed trims rates modestly in the second half of 2026, that could act as a tailwind for pool demand — especially in markets like Texas where outdoor living is lifestyle-driven, not just luxury-driven.

Tariffs — A Moving Target with Big Implications

The tariff situation has introduced its own layer of complexity.

A recent Supreme Court ruling invalidated a broad set of Trump-era tariffs, declaring the authority used to impose them unconstitutional. That decision initially suggested meaningful tariff relief.

However, the administration quickly moved to reimpose certain levies under alternative statutory authority. So while the ruling shook up trade policy, tariff exposure hasn’t simply disappeared.

Some tariffs — including those on select consumer goods like beef and coffee — were already rolled back to ease price pressure. But overall trade policy remains unsettled.

Why does this matter for pools?

Because tariffs affect:
• Equipment pricing
• Steel, aluminum, and component costs
• Shipping and supply chain inputs

If effective tariff pressure moderates, that could reduce material cost inflation for builders. Combined with easing inflation more broadly, that gives the Fed more room to cut rates — creating a reinforcing cycle that benefits discretionary spending.

The outcome isn’t guaranteed. But the direction is worth watching.

What This Means for 2026

Put the pieces together:

✔ Permit declines have slowed dramatically compared to prior years
✔ Core metros like Dallas and Houston remain resilient
✔ Inflation is cooling
✔ Mild rate cuts are possible later in the year
✔ Tariff pressure may moderate, even if unevenly

That combination suggests 2026 could outperform 2025 — particularly in the second half of the year.

If consumer confidence stabilizes and financing costs edge lower, homeowners may begin loosening budgets for larger projects again. Texas, with its long swim season and entrenched backyard culture, is uniquely positioned to benefit from that shift.

It’s important not to overstate it. We are not seeing a boom cycle. Builders shouldn’t expect 2021-style demand.

But stabilization after steep declines is meaningful.

Three years of contraction followed by a much smaller drop suggests the market may be finding equilibrium. If 2026 maintains steady spring permitting and picks up momentum into summer, Texas could post its first flat or positive year since the downturn began.

The Bigger Picture With Texas

Markets rarely move in straight lines. Texas experienced a pandemic-driven surge, followed by a necessary correction. The correction was sharp in 2023 and 2024. In 2025, the pace of decline eased substantially.

That raises an important question:
Was 2025 the bottom?

If January 2026 is any indicator — and if macro conditions cooperate — the outlook appears cautiously more positive.

Interest rates aren’t plunging, but they may soften.
Tariffs aren’t disappearing, but cost pressures may ease.
Inflation isn’t gone, but it’s cooling.

That environment doesn’t scream explosive growth. But it does suggest something just as important:

Stability. And in a cyclical industry like swimming pools, stability is often the first step toward recovery. Texas may not be back in the black yet. But for the first time in several years, it feels like it could be heading there.

Texas Pool Market Snapshot & Key Indicators

📊 Permit Performance

2025 Total Permits: ~6,000–7,000 statewide
2025 Year-Over-Year Change: –9%
2024 Year-Over-Year Change: –26%
2023 Year-Over-Year Change: –31%

Trend Insight:
The rate of decline has slowed significantly. Texas appears to be stabilizing after two years of sharp contraction.

4.8/5 - (18 votes)

Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine.

To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

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Landmark Aquatic 2026 PHTA International Awards of Excellence Silver and Merit award graphic

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.

PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.

“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.

“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”

About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com

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WITI Announces 3rd Annual Walk for Water Safety

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Blue 3rd Annual WITI Walk 2026 event T-shirt

NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.

Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming. 

The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.

The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.

“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”

Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal. 

After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need. 

“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”

Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.

Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details

Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.

Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403

Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.

About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.

About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.

About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.

Media Contact
Phone: 609.689.9111
Email: [email protected]
Website: www.nespapool.org

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.

A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.

The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.

And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.

Amazon Has Already Made This Mistake Before

In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.

The delivery was captured on video.

Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.

Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.

The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.

The company even specifically acknowledges swimming pools as something the technology needs to recognize.

According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.

In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.

Amazon apologized to the customer at the time, characterizing incidents like it as rare.

A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.

Pools Aren’t the Only Problem

Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.

In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.

In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.

Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.

Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.

That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.

It’s doing the opposite.

Amazon Plans a Massive Drone Delivery Expansion

Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.

The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.

Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.

The long-term ambitions are considerably larger.

Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.

The appeal isn’t difficult to understand.

For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.

Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?

Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.

The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.

That’s a compelling vision of where residential delivery could be headed.

The technology just needs to become consistently boring.

Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.

Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.

Doing the same thing with a smartphone probably isn’t.

Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.

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