Pool service companies rarely grow all at once.

A manageable weekly route becomes a larger customer base. Then comes another technician, another truck, repair work, equipment installations, office staff, sales and marketing. Eventually, the owner is no longer just managing pools—they are managing a growing organization.

That was the progression for Scott Reynolds, owner of Purpose Pools in Las Vegas.

Jobber, a field-service management platform for scheduling, customer communication, estimates, invoicing and related operations, has become part of the company’s operating infrastructure as Purpose Pools has expanded. More recently, Reynolds has focused on a different challenge: using the company’s data to make smarter decisions about marketing, profitability and growth.

His experience reflects a broader shift among service contractors.

Software Is Becoming a Business Essential

Jobber recently surpassed 100,000 paid customers. Moly Milosovic, Jobber’s Head of Community, says service professionals in the pool and spa industry have been a key part of their growth story.

“I’ve been going to trade shows for years, including a lot of pool industry shows, and back then the rebuttal I always heard was, ‘I want to learn more, but I don’t think I need it yet,’” Milosovic said. “I don’t hear that anymore.”

Milosovic said contractors increasingly recognize that operational software is not something to postpone until the company reaches a certain number of employees, trucks or accounts.

“There’s so much more awareness that software doing work and tracking work for you is a smart investment as soon as you can afford it,” Milosovic said. “It’s become more like table stakes.”

For Purpose Pools, that investment has supported a transition from a relatively simple cleaning route to a more complex service and repair operation.

Choosing a System That Can Scale

Reynolds began his search for field management software in 2022. He had prior experience with enterprise software and knew that a platform with extensive functionality was not necessarily the easiest system to operate.

“I came from a corporate background where we relied heavily on Salesforce, so I’m used to all the bells, whistles and features, but it’s extremely complex,” Reynolds said.

Before adopting a new system, Purpose Pools had worked through other solutions and developed a clearer understanding of its needs.

“I was looking for a really robust platform, and we finally landed on Jobber,” Reynolds said. “It was super straightforward and easy to use.”

For a service business, usability matters because the platform needs to work for office staff, salespeople, technicians and management—not just the person responsible for implementing it.

Support Beyond Onboarding

Reynolds said the company’s rapid adoption of Jobber has also been shaped by the personal attention he receives from his account specialist.

“Probably what has impressed me most has been the support,” he said.

He initially expected a typical onboarding period, followed by a more self-directed relationship with the platform. Instead, Jobber continued to provide assistance as Purpose Pools added people, services and workflows.

“I thought it might just be that first 90 days of, ‘Let’s get you started and make sure you’re successful,’ but since we signed up in 2022, that support has continued all the way through today,” Reynolds said.

Growth Creates More Moving Parts

“When we first started out, we were just doing weekly cleanings,” Reynolds said. “Now we push about 100 customers a week through the platform between service calls, cleanings and repairs.”

The team has grown alongside the customer base, with employees now working across sales, administration and operations.

“As we’ve grown our customer base, we’ve also grown the team and added people to sales, administration and operations,” Reynolds said. “Jobber makes it easy to get them up to speed and onboarded because the tool set continues to be straightforward and simple.”

Avoiding Costly Operational Gaps

The need for an integrated system usually becomes apparent when information starts falling through the cracks.

A technician may forget a follow-up. An estimate may not receive a response. A repair could be completed without an invoice being sent. A customer note may exist only in a text message or handwritten file.

“Think about when you lost track of something you wrote down, or when you literally forgot to invoice someone for a job worth thousands of dollars,” Milosovic said.

Those breakdowns become more expensive as a company handles greater volume.

“One of the biggest things Jobber helps us with is avoiding that memory lapse,” Reynolds said.

Faster Repair Follow-Up

At Purpose Pools, Jobber helps centralize customer communication and task management across recurring service and repair work.

That structure has helped the company reduce its repair sales cycle.

“Our entire sales cycle is less than 40 hours,” Reynolds said. “From the time someone submits a request or makes a phone call, we can be completing the repair.”

The system allows customers to respond when it is convenient for them instead of forcing every interaction into a phone call or office-hours conversation.

“They can answer the text when they want, or log into the Client Hub when they’d like to,” Reynolds said. “Jobber is always working for us, but it’s also working on the customer’s timetable.”

Empowering Pool Pros To Answer Bigger Questions

Once Purpose Pools established stronger systems for managing jobs and customer communication, Reynolds turned his attention to marketing efficiency.

“For us, the shift probably happened about a year ago,” Reynolds said. “We went from, ‘Let’s just spend. The top line looks really good,’ to asking how we could become more efficient.”

For many pool companies, advertising platforms provide useful—but incomplete—data. They can show impressions, clicks, calls and submitted forms, but they do not always reveal whether those leads became paying customers or generated meaningful revenue.

“We wanted to know where the lead was coming from, what channel produced it and what that lead cost us,” Reynolds said. “Ultimately, we wanted to know what revenue it generated.”

Connecting Ad Spend to Revenue

Working with digital agency PoolMarketing.com, Purpose Pools developed a custom return-on-ad-spend dashboard that connects advertising performance with customer, sales and revenue data flowing through Jobber’s API.

The dashboard is a custom integration built by PoolMarketing.com, rather than a native Jobber reporting feature. It allows Reynolds to track a lead after it enters the business, including the source, current sales stage and outcome.

“Now I’m able to tell when a lead hit the system, what stage it’s in and what the response was,” Reynolds said. “That allows us to make more efficient decisions.”

Better Data Creates Better Decisions

At scale, modest improvements in advertising efficiency can have a significant impact.

“As you grow, even being able to save a couple of percentage points on ad spend and reallocate that money somewhere else is a really big deal,” Reynolds said.

A channel that produces low-cost leads is not necessarily the best channel if those leads do not become profitable jobs. On the other hand, a higher-cost source may warrant greater investment if it consistently produces valuable repair work, installations or recurring service accounts.

The objective is not simply to identify wasted spend. It is also to invest more heavily in the channels that consistently generate worthwhile customers.

“I think that’s what a lot of owner-operators miss out on—really working through the efficiency of their costs and expenses and knowing where the money goes and why it goes there,” Reynolds said. “In our case, we can double down and spend more on the channels that are working because we have the data in front of us.”

Turning Operational Data Into Insight

Jobber occupies an important place as the source of truth in the attribution process because the ultimate value of a marketing lead is determined by what happens after the initial inquiry.

Customer records, estimates, jobs, invoices and revenue data provide the operational information needed to evaluate whether an advertising source actually produces profitable work.

For Jobber, that represents an evolution in the role of field-service software. The platform is not only a scheduling and communication tool; it can also become a source of business intelligence.

“It takes that kind of discipline—knowing your numbers and making those percentage-type decisions,” Milosovic said. “You need that visibility.”

Demand for Better Reporting

Milosovic said the Purpose Pools dashboard illustrates the type of analysis that a growing number of contractors want.

“That dashboard looks amazing,” she said. “I would love to see a dashboard like that in Jobber. We’re investing in helping customers understand their numbers better so they can make those kinds of high-growth decisions.”

Jobber has seen similar demand since introducing its own marketing tools.

“When we launched our marketing suite, the response was immediate: ‘How do you give me more information to make smarter decisions?’” Milosovic said. “We’ve continued investing in those marketing tools to give people that kind of visibility because there absolutely is demand for it.”

Revenue Alone Does Not Equal Success

For Reynolds, marketing attribution is part of a broader shift in how he measures the health of Purpose Pools.

“I think when most pool companies start out, we generally chase that vanity top line of, ‘Hey, I’m doing X amount of revenue,’ but we’re not really understanding the profit margins,” Reynolds said.

He said he often hears similar stories from other contractors who have built significant revenue but still struggle financially.

“I’ll hear, ‘We’re doing X amount a year or X amount a month, and that’s really good—but I’m also kind of going broke,’” Reynolds said.

A company can look successful on paper while dealing with poor pricing, escalating labor costs, weak material markups, excessive overhead or unprofitable marketing spend.

Knowing the Cost of the Work

Purpose Pools has responded by becoming more intentional about job costs and pricing.

“We need to understand our costs,” Reynolds said. “We’ve created a tiered cost ladder so we know what a job costs and what markup needs to go with it. That helps make sure we’re hitting our bottom-line numbers at the end of the week, quarter or year.”

That level of discipline becomes increasingly important as a business grows. More jobs do not automatically create more profit. In some cases, growth can magnify inefficiencies that were less noticeable when the company was smaller.

Jobber’s reports and operational data can support that analysis by giving contractors a clearer view of the work being performed, the revenue being generated, and the processes behind it.

Pool Service: A Key Piece of the Puzzle

Across Jobber’s customer base, the volume of operational information has grown substantially. The company says its 100,000 customers have completed nearly 90 million jobs representing more than $100 billion in services.

Pool service and repair represent an important piece of that growing field-service economy. Unlike businesses built primarily around one-time projects, pool companies often combine recurring maintenance with repair and installation work, sending technicians into the field day after day while managing an ongoing relationship with the customer. It’s a model Milosovic sees as particularly well aligned with the platform Jobber has built.

“Pool service is huge. It’s growing. It’s year-round outdoor work, and it’s exactly who Jobber was built for — people who are going to homes and commercial properties,” Milosovic said.

As those companies grow, the information generated through their day-to-day operations can become increasingly valuable. For Milosovic, the opportunity is to turn that data into actionable business guidance.

“We have this exciting opportunity because you’re already doing your work in Jobber and all of those numbers are in there,” she said. “The question becomes: How do we surface that information so you can get advice that helps you make more money?”

For Jobber, that is the larger opportunity: becoming more than a platform for scheduling and job management.

“We want to be your most trusted partner, your most trusted employee and your most trusted advisor,” Milosovic said. “We want to help surface those opportunities.”

Ready to take a deeper dive?

Listen to the full conversation with Moly Milosovic and Scott Reynolds for a practical look at how Purpose Pools uses Jobber and custom reporting to manage service work, track marketing results, improve operational follow-through and make more informed decisions about growth and profitability.

SPS PoolCare, the largest swimming pool services company in the United States, celebrated its fifth anniversary by completing its acquisition of Good Boy Pool Services and reaching the milestone of 50,000 recurring maintenance customers.  The acquisition expands SPS PoolCare’s service area to the Atlanta market and marks more than 220 acquisitions since its founding.

Backed by Storr Group, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, serving more than 50,000 weekly recurring residential and commercial customers and performing over 2.5 million pool services annually. SPS PoolCare leverages technology to streamline operations, enhance service delivery, and elevate the customer experience across every market it serves.

“This anniversary marks five years of building something the pool industry has never seen before, and our Atlanta market expansion with Good Boy Pool Services is proof that we are not slowing down,” said Lance Martin, CEO of SPS PoolCare. “Our exceptional team and technology-forward approach gives us the tools to grow quickly while never losing sight of what matters most: delivering exceptional service to every customer, every time.”

SPS PoolCare’s growth trajectory includes recent landmark acquisitions of Pool Troopers and the majority of the pool service operations of Amenity Pool Services, two of the largest pool service companies in the United States.  Those acquisitions significantly expanded SPS PoolCare’s geographic presence across the Sunbelt, added thousands of new customers, and established the foundation for the company’s continued expansion into new markets, including Atlanta.

“Five years ago, we set out with a simple goal: build the most trusted pool services company in the country,” said Fraser Ramseyer, Founder of SPS PoolCare and Founder and CEO of Storr Group. “More than 220 acquisitions later, that mission remains unchanged. Every business that joins SPS strengthens our ability to invest in our people, technology, and local operations while preserving the customer relationships that made those businesses successful.”

SPS PoolCare continues to pursue acquisitions in existing and new markets as it works toward becoming the most comprehensive pool services platform in the nation.

About SPS PoolCare:

As the #1 swimming-pool services company in the United States, SPS PoolCare is on track to perform over 2,500,000 weekly recurring pool services in 2026 and employs more than 1,300 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com

About Storr Group:

Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com

Poolwerx, the largest global franchise pool service brand, is targeting San Antonio, Texas for franchise growth as the brand continues expanding in high-growth markets across the U.S.

The move comes as Texas continues to stand out as a leading market for franchise development. According to the International Franchise Association’s 2026 Franchising Economic Outlook, Texas ranks as the top state for franchise growth and is home to more than 86,000 franchise locations employing more than 910,000 people.

“With Poolwerx USA headquartered in Farmers Branch, Texas has always been an important market for our brand, and the growing demand makes San Antonio the perfect place to continue our U.S. expansion,” said Darlene Viering, Senior Vice President of Franchise Development at Poolwerx. “It combines strong regional growth with the characteristics that make for a compelling pool service market, and we see real opportunity to partner with entrepreneurs who want to build a scalable local business with the support of an established brand.”

San Antonio offers an attractive combination of steady population growth and long-term residential development. U.S. Census reporting shows the city added nearly 24,000 residents between 2023 and 2024, highlighting its momentum as one of the country’s fastest-growing large cities.

For Poolwerx, San Antonio aligns with the brand’s broader focus on markets where residential growth, pool maintenance needs and strong consumer demand support long-term opportunity for professional pool care. The company has previously identified Texas as a key expansion priority in its U.S. growth strategy.

“As more entrepreneurs look for business opportunities backed by recurring revenue and strong consumer demand, we believe San Antonio offers a compelling environment for franchise development,” said Marla Mock, COO of Poolwerx USA. “Our model is designed to give franchise owners the training, operational support and brand foundation they need to build a business that can scale with their market.”

Poolwerx continues to expand its national footprint while helping homeowners maintain healthier pools through dependable, professional pool care backed by a globally recognized brand. Poolwerx is actively seeking franchise candidates across the U.S. who are entrepreneurial, community-minded, and growth-focused.

About Poolwerx
Poolwerx is the world’s largest pool and spa maintenance franchise brand, dedicated to helping people create poolside memories. Established in Australia in 1992, Poolwerx has grown to more than 186 retail stores, over 720 service vehicles, and 450+ exclusive territories worldwide. The brand delivers a comprehensive range of products and services designed to keep pools and spas healthy and safe, including professional water testing and balancing, pool cleaning, scheduled and ad hoc maintenance, chemical and equipment sales, system upgrades, installations, repairs, and expert advice. Serving both residential and commercial clients, Poolwerx combines local expertise with industry-leading systems, marketing strength, and operational support. Discover more about the franchise opportunity at: https://poolwerxfranchising.com.