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Pioneer Joe Vassallo Celebrating Paragon Pools 20th Anniversary

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Paragone Pools celebrates its 20th anniversary

(Las Vegas, NV) July 15, 2021. In July 2001, a thriving economy and a longing desire to take
control of his own destiny in business, Joseph Michael Vassallo parlayed his 13 years’
experience in the pool industry to open Paragon Pools, a custom in-ground pool and spa design and construction company. Twenty years later, Paragon Pools’ list of accomplishments has even surpassed its founder’s expectations.

Joseph Vassallo is a pool industry leader is celebrating Pargon Pools 20th anniversary.

Working side-by-side with Vassallo is his son, Joseph Jr.; both hold the state required Qualified
Expert (QE) rating, as well as the Pool & Hot Tub Alliance- PHTA (Formally the APSP)
Certified Building Professional (CBP) credentials, the association’s top scholastic honors.
Vassallo’s company has beat the odds according to the US Bureau of Labor Statistics for private
sector establishments. Data indicates- of companies that opened in 2001 (between April 2001-
March 2002) 54.8% survived to year 5 and only 22.9% have a survival rate at year 19. (BLSannual opening-year ended March 2002). Vassallo believes the key to success for a small
business is to be adaptable to the market and economic climates.

Vassallo Sr. passes the torch of excellence to his son Joe Vassallo Jr. – Vice President of Paragon Pools

Today, the family-owned business is known locally as well as internationally for their innovative design concepts, industry involvement, consumer awareness, safety activism and community service.

The Vassallo’s established the design principle of “AquaTekture™”: the discipline of designing,
engineering and erecting of water environments and ancillary components, in a harmonious
nature with consideration to function, space and aesthetics. Innovative concepts such as the signature WetFlame ™, combination water and fire feature were instrumental in igniting a major trend in the pool industry, as well as obtaining a feature segment on HGTV.

Taking an active role in the PHTA was a natural step for Vassallo Sr. “I initially became
involved with the PHTA because of numerous regulations being introduced at the local, state and national levels. I knew it was important to have a say in the regulations that directly impacted our industry and the consumer. In each situation, through my involvement as a representative of the PHTA we were successful in developing reasonable and economical solutions that allowed the industry to prosper as well as protect the consumer.”

Both Vassallo’s served on PHTA’s Builders Education Committee and were contributors to the
3rd & 4th editions of the PHTA Builders Manual- the industry’s leading technical publication.
And, as a noted educator, Vassallo Sr. has presented higher-level seminars for international
expositions. Joseph Sr. served on the PHTA National Board of Directors and is a Past-President
of the Builder’s Council, he continues to serve on the Builders Council and Education
Committee. His work with the PHTA earned him the 2012 CBP of the Year Award and in 2014
he was named to the Fellows Program.

He shares his expertise with consumers as well as with industry professionals. A former
contributing columnist for the Las Vegas Review Journal (RJ)– Home section, his pools and spa
column ran for two years (2006-2008). The column resulted in Vassallo penning an awardwinning, coffee table book, The Al Fresco Life: Pools, Spas, Bars & Kitchens featuring Paragon Pools’ projects across the Las Vegas valley. He continued to be a featured writer for the RJ for the next 10 years.

He was also contributing author for the international publication, Waves: India’s Pool, Spa and
Bath Magazine from 2011-2013. His extensive credentials make him the “go to” expert for the media where he is tapped for advice and commentary on a range of issues from design trends to safety applications, how to select a reputable contractor and the do and don’ts of remodeling.

A stalwart water safety activist, Vassallo Sr. launched “Float Like A Duck” in 2003, a water
safety initiative with a mission of “Educating the public on the importance of SAFETY while
celebrating the joys of water sports!” The initiative has developed into a multi-faceted, awardwinning program. Paragon Pools partners with major supporters including first responders, local media, industry vendors and the YMCA to provide a variety of programs free to the public.

The multitude of design, business and philanthropic awards that line the walls and shelves of the office remind the Vassallos of the importance of delivering high-quality projects to every client, as well as giving back to community.

A collection of international design awards includes numerous PHTA- Awards of Excellence,
Pool and Spa News- Masters of Design Awards, Signature Pool & Spa- Design Awards, ADASBest Pool Award, PebbleTec- World’s Greatest Pools, AQUA Choice Awards, and an HD
Magazine- HEIDI Award, and Las Vegas Parade of Homes- Best Pool Award.

As for business accolades, Paragon Pools was named to the Aqua 100 Hall of Fame, after
receiving the Aqua 100 Award, five years consecutively, presented to Top pool industry
businesses in the US. Paragon Pools is the only builder in the state of Nevada to attain the Aqua 100 status. In 2009, the Las Vegas Chamber of Commerce honored Vassallo Sr. as Entrepreneur of the Year. Vassallo Jr was named to the Vegas, Inc (formally InBusiness) 2011 40-Under-40. Both were named Distinguished Men of Southern Nevada for 2012 & 2015. And Paragon Pools was a finalist in the Nevada Business Magazine Family-Owned Businesses 2011.

Vassallo Sr’s community work with water safety, the CCSD Title-1 HOPE homeless education
program, the Salvation Army Food Bank and other non-profits has been recognized by many
entities including proclamations from the Mayor, as well as congressional citations from the state and national level. He has been presented with the Citizens of Distinction, The Jefferson Award, the Golden Hands Service Award, the National Drowning Prevention Alliance- Community Lifesaver Award, the National Water Safety Congress- Award of Merit, American Country Countdown w/Kix Brooks- Kidde Hero of the Week, and the President’s Council on Sports Fitness & Nutrition-Community Leadership Award.

That leap of faith to open his business has been presented with challenges over the years,
especially when the housing industry went bust (2007-2009), but the tenacious Vassallo met
those challenges head-on, even altering the business model to accommodate an alternative client base. When the company opened in 2001, its clients consisted of residential projects more specifically new home construction. In 2007, the company’s client list became a combination of residential and commercial projects with an increased focus on remodeling and renovations of existing pools, and spas. Advanced education, experience and crucial industry contacts gave Vassallo and his team the credentials and capability to take on problematic and difficult projects.

As the economy slowly improved so too was the growth of new construction in both the
commercial and residential sectors. The desire for new pools grew with fewer requests for remodels. Then, the Pandemic hit in the spring of 2020, and the demand for a backyard pool exploded. “It seemed like everyone in the city was calling us for a pool. And they wanted it NOW,” explains Vassallo. “We have always prided ourselves on being very responsive to our clients. However, the industry climate in Vegas and across the nation is making it difficult to operate in a manner that meets our strict standards. There is a decrease in the labor force and a shortage of products. This makes it challenging to complete projects and it also means an increase in prices for the consumer. We have worked through challenges in the past, and this is just another phase for our company to conquer.”

“When I look back at the last twenty years I think, “Did we really accomplish all that”, exclaims
Vassallo Sr. “But when you’re passionate about what you do, it’s not difficult to share it with
others. I believe that passion has been evident to our clients over the years, and they have
allowed our visions to become part of their lives. For that we are grateful.”

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Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine.

To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

News

Master Pools Guild Welcomes Red Rock Design Build as Newest Member

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Red Rock Design Build showing Brett and Rick

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.

RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.

Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.

With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.

“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”

For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.

“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”

“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”

As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.

The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.

About Red Rock Design Build

Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.

About Master Pools Guild

Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.

Media Contact:
Cheryl Lewis

[email protected]

Office (804) 657-4752

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Industry News

Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

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a picture of a man

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.

“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”

Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.

Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.

About Pentair plc

At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.

Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.

PENTAIR CONTACTS:

Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]

Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]

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Industry News

Hayward Holdings Names New Chief Accounting Officer

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CHARLOTTE, N.C.–(BUSINESS WIRE)– Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a leading global pool and outdoor living technology company, today announced the appointment of Jared Arrowood as Vice President and Chief Accounting Officer, effective immediately. As principal accounting officer, Arrowood will oversee the Company’s global financial reporting, tax, operational finance and technical accounting functions.

“Jared’s experience as a financial executive for publicly traded global organizations and his deep understanding of our business make him exceptionally well suited for this role,” said Eifion Jones, Senior Vice President, Finance and Chief Financial Officer. “I am confident his technical expertise, leadership and business perspective will continue to strengthen our finance organization and support long-term value creation for shareholders.”

Arrowood will continue to report to Jones as part of his financial leadership team.

Arrowood joined Hayward in 2023 as Assistant Corporate Controller and was promoted to Vice President, Corporate Controller in 2024. He has helped strengthen the Company’s financial processes, controls and continuous improvement efforts across the global controllership organization. Prior to Hayward, Arrowood spent 17 years at SPX FLOW, including serving as Vice President of Finance for its Mixing Solutions division.

He holds a Master of Accounting from the University of North Carolina Kenan-Flagler Business School and a bachelor’s degree in business from the University of North Carolina at Greensboro. He is a certified public accountant.

About Hayward Holdings, Inc.
Hayward Holdings, Inc. (NYSE: HAYW) is a leading global specialty water management company focused on designing and manufacturing pool and outdoor living technology and industrial flow control products. Driven by a mission to transform the experience of water, Hayward offers a comprehensive portfolio of energy‑efficient and sustainable pool equipment—including pumps, heaters, sanitizers, filters, LED lighting, water features, and cleaners—integrated through its intuitive, IoT‑enabled SmartPad™ platform. The Company also provides industrial thermoplastic valves and process control products serving a wide range of applications.

Investor Relations Contact: 
Kevin Maczka
[email protected] 

Media Relations Contact: 
Misty Zelent
[email protected]

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