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Pioneer Joe Vassallo Celebrating Paragon Pools 20th Anniversary

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Paragone Pools celebrates its 20th anniversary

(Las Vegas, NV) July 15, 2021. In July 2001, a thriving economy and a longing desire to take
control of his own destiny in business, Joseph Michael Vassallo parlayed his 13 years’
experience in the pool industry to open Paragon Pools, a custom in-ground pool and spa design and construction company. Twenty years later, Paragon Pools’ list of accomplishments has even surpassed its founder’s expectations.

Joseph Vassallo is a pool industry leader is celebrating Pargon Pools 20th anniversary.

Working side-by-side with Vassallo is his son, Joseph Jr.; both hold the state required Qualified
Expert (QE) rating, as well as the Pool & Hot Tub Alliance- PHTA (Formally the APSP)
Certified Building Professional (CBP) credentials, the association’s top scholastic honors.
Vassallo’s company has beat the odds according to the US Bureau of Labor Statistics for private
sector establishments. Data indicates- of companies that opened in 2001 (between April 2001-
March 2002) 54.8% survived to year 5 and only 22.9% have a survival rate at year 19. (BLSannual opening-year ended March 2002). Vassallo believes the key to success for a small
business is to be adaptable to the market and economic climates.

Vassallo Sr. passes the torch of excellence to his son Joe Vassallo Jr. – Vice President of Paragon Pools

Today, the family-owned business is known locally as well as internationally for their innovative design concepts, industry involvement, consumer awareness, safety activism and community service.

The Vassallo’s established the design principle of “AquaTekture™”: the discipline of designing,
engineering and erecting of water environments and ancillary components, in a harmonious
nature with consideration to function, space and aesthetics. Innovative concepts such as the signature WetFlame ™, combination water and fire feature were instrumental in igniting a major trend in the pool industry, as well as obtaining a feature segment on HGTV.

Taking an active role in the PHTA was a natural step for Vassallo Sr. “I initially became
involved with the PHTA because of numerous regulations being introduced at the local, state and national levels. I knew it was important to have a say in the regulations that directly impacted our industry and the consumer. In each situation, through my involvement as a representative of the PHTA we were successful in developing reasonable and economical solutions that allowed the industry to prosper as well as protect the consumer.”

Both Vassallo’s served on PHTA’s Builders Education Committee and were contributors to the
3rd & 4th editions of the PHTA Builders Manual- the industry’s leading technical publication.
And, as a noted educator, Vassallo Sr. has presented higher-level seminars for international
expositions. Joseph Sr. served on the PHTA National Board of Directors and is a Past-President
of the Builder’s Council, he continues to serve on the Builders Council and Education
Committee. His work with the PHTA earned him the 2012 CBP of the Year Award and in 2014
he was named to the Fellows Program.

He shares his expertise with consumers as well as with industry professionals. A former
contributing columnist for the Las Vegas Review Journal (RJ)– Home section, his pools and spa
column ran for two years (2006-2008). The column resulted in Vassallo penning an awardwinning, coffee table book, The Al Fresco Life: Pools, Spas, Bars & Kitchens featuring Paragon Pools’ projects across the Las Vegas valley. He continued to be a featured writer for the RJ for the next 10 years.

He was also contributing author for the international publication, Waves: India’s Pool, Spa and
Bath Magazine from 2011-2013. His extensive credentials make him the “go to” expert for the media where he is tapped for advice and commentary on a range of issues from design trends to safety applications, how to select a reputable contractor and the do and don’ts of remodeling.

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A stalwart water safety activist, Vassallo Sr. launched “Float Like A Duck” in 2003, a water
safety initiative with a mission of “Educating the public on the importance of SAFETY while
celebrating the joys of water sports!” The initiative has developed into a multi-faceted, awardwinning program. Paragon Pools partners with major supporters including first responders, local media, industry vendors and the YMCA to provide a variety of programs free to the public.

The multitude of design, business and philanthropic awards that line the walls and shelves of the office remind the Vassallos of the importance of delivering high-quality projects to every client, as well as giving back to community.

A collection of international design awards includes numerous PHTA- Awards of Excellence,
Pool and Spa News- Masters of Design Awards, Signature Pool & Spa- Design Awards, ADASBest Pool Award, PebbleTec- World’s Greatest Pools, AQUA Choice Awards, and an HD
Magazine- HEIDI Award, and Las Vegas Parade of Homes- Best Pool Award.

As for business accolades, Paragon Pools was named to the Aqua 100 Hall of Fame, after
receiving the Aqua 100 Award, five years consecutively, presented to Top pool industry
businesses in the US. Paragon Pools is the only builder in the state of Nevada to attain the Aqua 100 status. In 2009, the Las Vegas Chamber of Commerce honored Vassallo Sr. as Entrepreneur of the Year. Vassallo Jr was named to the Vegas, Inc (formally InBusiness) 2011 40-Under-40. Both were named Distinguished Men of Southern Nevada for 2012 & 2015. And Paragon Pools was a finalist in the Nevada Business Magazine Family-Owned Businesses 2011.

Vassallo Sr’s community work with water safety, the CCSD Title-1 HOPE homeless education
program, the Salvation Army Food Bank and other non-profits has been recognized by many
entities including proclamations from the Mayor, as well as congressional citations from the state and national level. He has been presented with the Citizens of Distinction, The Jefferson Award, the Golden Hands Service Award, the National Drowning Prevention Alliance- Community Lifesaver Award, the National Water Safety Congress- Award of Merit, American Country Countdown w/Kix Brooks- Kidde Hero of the Week, and the President’s Council on Sports Fitness & Nutrition-Community Leadership Award.

That leap of faith to open his business has been presented with challenges over the years,
especially when the housing industry went bust (2007-2009), but the tenacious Vassallo met
those challenges head-on, even altering the business model to accommodate an alternative client base. When the company opened in 2001, its clients consisted of residential projects more specifically new home construction. In 2007, the company’s client list became a combination of residential and commercial projects with an increased focus on remodeling and renovations of existing pools, and spas. Advanced education, experience and crucial industry contacts gave Vassallo and his team the credentials and capability to take on problematic and difficult projects.

As the economy slowly improved so too was the growth of new construction in both the
commercial and residential sectors. The desire for new pools grew with fewer requests for remodels. Then, the Pandemic hit in the spring of 2020, and the demand for a backyard pool exploded. “It seemed like everyone in the city was calling us for a pool. And they wanted it NOW,” explains Vassallo. “We have always prided ourselves on being very responsive to our clients. However, the industry climate in Vegas and across the nation is making it difficult to operate in a manner that meets our strict standards. There is a decrease in the labor force and a shortage of products. This makes it challenging to complete projects and it also means an increase in prices for the consumer. We have worked through challenges in the past, and this is just another phase for our company to conquer.”

“When I look back at the last twenty years I think, “Did we really accomplish all that”, exclaims
Vassallo Sr. “But when you’re passionate about what you do, it’s not difficult to share it with
others. I believe that passion has been evident to our clients over the years, and they have
allowed our visions to become part of their lives. For that we are grateful.”

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Clear Blue Water Tech, UAG Team Up on Affinity Pool

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Syracuse, NY — 07/03/25 — James Melnicoff, President of Clear Blue Water Tech, is pleased to announce a new partnership with United Aqua Group (UAG), one of the most respected buying groups in the pool and spa industry. Headquartered in Las Vegas, Nevada, UAG has been transforming how pool and spa professionals purchase products and services since its founding in 1963.

“At United Aqua Group, we’re always looking for vendor partners who share our commitment to quality, innovation, and member success,” said Craig Goodson, President of United Aqua Group. “Clear Blue Water Tech brings a strong reputation and a robust line of products that will enhance the value we deliver to our members. We’re excited to welcome them to the UAG family.”

Through this partnership, Clear Blue Water Tech will offer its Affinity-branded line of pool and specialty chemical products to UAG members across the country. The product line includes liquid pool stabilizer, liquid clarifiers, pod clarifiers, liquid phosphate removers, phosphate remover tablets, flocculants, enzymes, solar treatments, spa products and more—all designed to deliver exceptional value, trusted quality, and fast shipping.

“We are honored to be selected as a vendor to such a well-established and forward-thinking organization,” said Melnicoff. “Our team is committed to providing UAG members with innovative, reliable, and cost-effective solutions for their pool and spa chemical needs.”

For more information about Clear Blue Water Tech or the Affinity product line, visit clearbluewatertech.com or contact us at [email protected].

To learn more about United Aqua Group and the benefits of membership, go to unitedaquagroup.com or email [email protected] for more information.

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Dr. Adam Katchmarchi Joins PHTA as VP of Educational Development

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(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Dr. Adam Katchmarchi (Ph.D.) has joined the organization as Vice President of Educational Development. Dr. Katchmarchi begins his role effective July 1, 2025.

As Vice President of Educational Development, Dr. Katchmarchi will collaborate closely with PHTA staff, partners, and industry professionals to enhance and expand PHTA’s educational programming. His primary responsibilities will include developing innovative courses and trainings, elevating the quality and accessibility of educational content, and fostering strategic partnerships aimed at enriching industry-wide professional development. He will coordinate closely with Jeanne Mendelson, Vice President of Educational Operations & Sales, to lead PHTA educational programs and services.

“I am extremely honored and excited to join the incredible team at the Pool & Hot Tub Alliance in this role,” says Dr. Katchmarchi. “I look forward to leveraging my background in aquatics education and water safety advocacy to support PHTA’s mission. Together, we will deliver high-caliber, impactful educational opportunities that help our members thrive professionally and enhance industry standards.”

Dr. Katchmarchi brings a wealth of experience and expertise to his new position. Prior to joining PHTA, he served as the Chief Executive Officer of the National Drowning Prevention Alliance (NDPA), where he successfully implemented national initiatives focused on water safety awareness and drowning prevention. His leadership facilitated transformative partnerships across the public and private sectors, significantly advancing water safety education.

In addition to his executive experience, Dr. Katchmarchi was a tenured Associate Professor in the Department of Allied and Public Health at Indiana University of Pennsylvania (IUP), a position he held from 2014 to 2025. An accomplished educator and researcher, Dr. Katchmarchi has authored numerous peer-reviewed publications and frequently presents at both national and international conferences.

Dr. Katchmarchi earned his Ph.D. in Coaching and Teaching Studies from West Virginia University, with research specializing in water safety education. He also holds a Master of Science in Sport Management from Indiana University of Pennsylvania and a Bachelor of Science in Education from Slippery Rock University, both with focuses on aquatics and aquatic safety.

“Dr. Katchmarchi is an exceptional addition to our leadership team,” says Sabeena Hickman, CAE, President & CEO of PHTA. “His distinguished career and dedication to aquatic safety, education, and advocacy make him ideally suited to elevate PHTA’s educational initiatives. We are excited about the impact he will have on our members and the industry as a whole.”

For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.

About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Manufacturer

CCEI Taps Martin Grenier to Head North American Operations

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CCEI, is pleased to announce the hiring of Martin Grenier to head their North American operations. Martin has over 10 years of experience in the swimming pool industry having worked for Hayward for over 7 years plus other positions in both retail and distribution. CCEI is a manufacturer of automation and controller systems in the US as well as lighting systems in Canada, Mexico, Europe and Africa with its head office located in France.  

Martin is now responsible for operations and sales for both the company’s US and Canadian markets and is also charged with raising brand and product awareness of CCEI’s products throughout the North American pool industry. “As an established supplier in Europe, we are focused on raising awareness of our products and services with pool builders, retailers and distributors, while also working to form strategic partnerships in the US and Canada,” says Grenier.  A native of Canada, Martin is also fluent in English and French. “Martin has already made a significant impact in the Canadian swimming pool market and we are confident CCEI will continue to experience exponential growth in sales of our products in both the US and Canadian markets,” says Sébastian Chéreau, Head of CCEI’s Global Marketing. “We are pleased to have Martin join our team and share his expertise with our company as he helps align our marketing strategies and goals across all branches of CCEI around the world,” says Sébastien Chéreau, Marketing Director for CCEI.  

Since 1973, CCEI has been designing and manufacturing electrical equipment for private and public pools. Over the years, we have acquired in-depth experience with pools and their specific constraints. Starting as a manufacturer specialized in electrical boxes, CCEI has expanded to different areas, including automatic water treatment and lighting for pools.

CCEI’s technical team has also grown and now has a team with recognized skills in electronics, optics and electrochemistry. With this knowledge, CCEI is now able to provide global, adapted solutions to pool builders and industries and enhance the safety, ergonomics and reliability of pool facilities. 

CPO Class - Virtual Online Classes - Become a Certified Pool Operator

Martin can be reached at the company’s offices in Montreal at:  [email protected].

More information about the company’s US operations can be found at:
www.ccei-pool.com/us/
CCEI USA Inc., Inglewood, CA 90301

 

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