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Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Lincoln Memorial Reflecting Pool Renovation Shifts to Faster, Lower-Cost Strategy
The Lincoln Memorial Reflecting Pool has been a […]
Taking On the Hard Jobs Others Won’t Touch – Melo’s Pools & Outdoors
Inside Melo’s Pools & Outdoors and the mindset behind Palm Desert’s top luxury builders […]
The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror
The film that asks the question... is family togetherness worth the price of summer’s most expensive luxury? […]
Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most
Rising fuel costs are quickly becoming one of the […]
Building Trust With Water Quality
Pentair’s Yann Morvan explains how salt chlorination, filtration, and smart technology help pool professionals deliver crystal-clear water and build lasting customer trust. […]
Texas Drought Puts New Focus on Pool Water Use
Texas drought conditions have put a new focus on pool water use in light of increasing water restrictions in the lone star state. […]
A Family Legacy of Award-Winning Pools: The Dal Pino Quality Pools Story
When Alexa Dal Pino took over the reins of Dal Pino […]
Spring Fling: New Robotic Pool Cleaners Making a Splash in 2026
When pool season kicks off, there’s one piece of […]
This Summer, A Pool Floats in NYC: Update on + POOL Project
When + POOL first captured global attention, it did so […]
Rolls-Royce Recreates One of Rock’s Most Infamous Poolside Legends
Rock and roll has produced its share of outrageous […]