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Hayward Industries Acquired by CCMP Capital Advisors

CCMP Capital Advisors has entered into a definitive agreement to acquire Hayward.



Hayward Acquired by CCMP

ELIZABETH, N.J., June 19, 2017 (GLOBE NEWSWIRE) — Hayward Industries, Inc. (“Hayward” or “the Company”) today announced that a partnership led by CCMP Capital Advisors, LP and MSD Partners, L.P. and including Alberta Investment Management Corporation, has entered into a definitive agreement to acquire Hayward.

Founded in 1925, Hayward is a global market leader in the residential and commercial swimming pool equipment industry with the most recognized brand and largest installed base in North America. Under the Davis family leadership for more than 50 years, Hayward has grown through organic development and strategic acquisitions to expand its product offering to include a complete line of pumps, filters, heaters, cleaners, sanitizers, IoT driven automation and controls, lighting and accessories, and has built its global footprint through acquisitions in North America, Canada, Europe and Australia. Driven by its superior engineering and manufacturing capabilities, customer relationships and successful acquisition integration, Hayward has achieved an average annual growth rate above 10% since the Davis family initially purchased control of the business in 1964.

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“I am extremely proud of the accomplishments realized by our team in positioning Hayward as a leading provider of pool equipment throughout the world. As I approach retirement, I am very confident this next generation of ownership will carry on the Hayward tradition and that our legacy is in excellent hands,” said Robert Davis, Co- Chairman of the Board of Hayward. Clark Hale, President and CEO of Hayward added, “Hayward and its employees  are forever grateful for the vision and leadership that Oscar and Robert Davis have provided. We now look forward to partnering with CCMP and MSD Partners to continue our investments in product innovation, geographic expansion, and synergistic acquisitions.”

“We are thrilled to partner with Clark and his team to acquire Hayward, which has built an outstanding leadership position and brand loyalty in the pool equipment market. Through two generations of Davis family leadership, the Company has grown from a regional pool equipment supplier to a global leader with a track record of product innovation and world class supply chain and manufacturing capabilities,” said Mark McFadden, a Managing Director  at CCMP. “We look forward to working with Clark and his highly talented team to build on the company’s outstanding record of growth.”

“We are delighted to have the opportunity to partner with Hayward’s management, in this seminal event in the Company’s distinguished history, and we are pleased to be trusted with the stewardship of the business in the next chapter of its evolution,” said Kevin Brown, a Managing Director in the Private Capital Group at MSD Partners. “Hayward is a perfect fit with MSD Private Capital Group’s strategy of investing in companies that can deliver stability and growth over the long term, and we look forward to supporting its continued growth.”

Recent acquisitions by Hayward Industries include Poolvergnuegen, a suction cleaner manufacturer in the United States, as well as Kripsol, a Spanish based manufacturer of residential and commercial pumps and filters, and Sugar Valley, a Spanish based manufacturer of intelligent automation systems, water chemistry and sanitization products.

In recent years, Hayward has introduced category leading products such as the OmniLogic® pool control system, TriStar® variable speed pumps which are rated highest in energy efficiency by the U.S. EPA, V-Flex pool cleaners, and HCP 3000 Series commercial pumps. The transaction is expected to close in the third quarter of 2017, subject to customary closing conditions.  Goldman Sachs is serving as financial advisor to Hayward and McCarter & English, LLP  is acting as legal counsel.

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About Hayward

Hayward Industries, Inc. is a leading global manufacturer of residential and commercial pool equipment and industrial flow control products, with the most recognized brand in the industry. Headquartered in Elizabeth, NJ, Hayward markets a full line of energy efficient pool equipment including pumps, filters, heaters, cleaners, salt chlorinators, automation, lighting, safety and flow control products. Hayward products are sold worldwide, with facilities in the United States, Canada, France, Spain, China and Australia. Leading brands include AquaRite®, TurboCell®, CAT Controllers®, TriStar®, TriVac™, PoolVac V-Flex®, Navigator®, HydroRite™, Super Pump®, MaxFlow™, PowerFlo®, StarClear™, Sense and Dispense®, PowerFlo®, and OmniLogic®. For more information contact Hayward at (908) 351-5400 or visit

About CCMP Capital

CCMP Capital Advisors, LP (“CCMP”) specializes in middle market buyouts and growth equity investments of $100 million to $500 million in North America and Europe. CCMP focuses on generating alpha through the operational transformation and growth of its portfolio companies. With offices in New York, Houston and London, CCMP invests in three primary industries: Consumer/Retail, Industrial, and Healthcare. Selected investments include: Truck Hero, Badger Sportswear, The Hillman Group, Jamieson Laboratories, Jetro Cash & Carry, Milacron, PQ Corporation, Pure Gym, Shoes For Crews, Generac and Edwards.

About MSD Partners, L.P.

MSD Partners, L.P., an SEC-registered investment adviser, was formed in 2009 by the principals of MSD Capital, L.P. to enable a select group of investors to invest in strategies that were developed by MSD Capital. MSD Capital was established in 1998 to exclusively manage the capital of Michael Dell and his family. MSD Partners utilizes a multi- disciplinary investment strategy focused on maximizing long-term capital appreciation by making investments across the globe in the equities of public and private companies, credit,  real  estate  and  other  asset  classes  and  securities. MSD Private Capital Group leads MSD Partners’ control equity and structured preferred investments. MSD Partners’ team operates from the firm’s offices in New York and London. For further  information  about  MSD Partners and the MSD Private Capital Group, please see and

About Alberta Investment Management Corporation

Alberta Investment Management Corporation, AIMCo, is one of Canada’s largest and most diversified institutional investment managers with assets under management in excess of C$100 billion. AIMCo, established on January 1, 2008, invests globally on behalf of 32 pension, endowment and government fund clients in the Province of Alberta. AIMCo’s head office is located in Edmonton, Alberta, and has additional offices with investment teams located in Toronto, Ontario and London, United Kingdom. AIMCo’s Private Equity team comprises a dedicated group of experienced investment professionals and manages a private equity allocation of approximately C$4.0 billion.

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email or call (916) 467-9118 during normal business hours. For submissions, please send your message to

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Latham IPO begins trading on Nasdaq

Latham IPO began trading Thursday. Scott Rajeski and his team were able to raise $380 million dollars in the IPO debut of Latham on Nasdaq.



Latham IPO - Latham Group - Scott Rajeski ringing the opening bell as SWIM begins trading on NASDAQesk

Latham Group Inc. had their initial public offering today. Shares soared 43% on the first day of trading. Latham was able to raise $380 million in their initial public offering priced at the bottom of a marketed range.

The stock was initially priced at $19 per share in its IPO on Thursday, but closed at $27.25 in New York trading on Friday, giving it a market cap of $3.3 billion. The shares were sold by Latham for $19 to $21 each.

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During the coronavirus pandemic, Latham’s profit and sales increased as property owners focused on home improvements, such as pools. Latham focused on acquiring Narellan and a 28% stake in Premier Pools & Spas.

In an interview, Chief Executive Officer Scott Rajeski said that he believes Latham will outperform the market, which he expects to rise by 10% per year.

“We felt this was a really good time to get our story out there into the public markets and continue to drive with brand awareness of our company,” Rajeski said.

“We are so excited that we are on this journey as we embark on pushing our brand to the homeowner. We created this unique direct to homeowner model to educate them on why a Latham fiberglass pool is the best pool of choice.” said Scott Rajeski “It’s got great economics, it’s got a lower up front cost than traditional products, and we are single handededly driving this material conversion story of fiberglass pools vs other pool types. It’s got an 18% penetration today in North America today,” continued Rajeski

Last year, Latham earned $16 million in net income on revenue of $403 million in net sales, up from $7.5 million in net income on $318 million in sales the previous year. The IPO proceeds will be used to pay down debt and buy back shares, as well as for general corporate purposes, according to the group, which is headquartered in Latham, New York.

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Barclays Plc, Bank of America Corp., Morgan Stanley, and Goldman Sachs Group Inc. led the sale. The stock is traded under the symbol SWIM on the Nasdaq Global Select Market.

Featured Photo Credit: Times Union

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Fluidra Predicts 6% Growth in Coming Years

Fluidra expects to grow sales above 6% and increase dividend by 15% in the coming years.



Fluidra expects to grow sales above 6% and increase dividend by 15% in the coming years

Fluidra, the global leader in pool and wellness equipment, has confirmed the strong positive prospects for the company in the medium-term. It is expecting to accelerate annual sales growth to above 6% in the coming years, outgrowing the market, driven by market share gains and acquisitions. The company is also set to continue its margin improvement, guiding to expand its EBITDA margin above 50 bps per year.

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  • The company expects to reach the high end of its guidance range for 2021, with sales growth of 15% and cash EPS growth of 25%.
  • Fluidra has committed to become a carbon neutral company in 2027 as one of its main goals within its ESG policy.

During Capital Markets Day Fluidra has reaffirmed its strong cash generation medium term guidance with cash EPS, a key proxy that excludes non-cash items and non-recurring expenses, over 15% per year. This will allow Fluidra to fund value generation initiatives, including both shareholder remuneration and inorganic growth. The company has confirmed a dividend pay-out policy of 50% of cash net profit in the coming years. In terms of M&A, the company still sees significant inorganic growth opportunities in a fragmented industry, which can be leveraged on an excellent track record.

A strong 2021

A strong start to 2021 helped by the global stay-at-home and flight-to-the-suburbs trends, confirms the strong fundamentals of the business and the resilience of the industry.

After CMP’s acquisition, Fluidra raised its 2021 guidance, with Sales growth expectations of 12-15% and cash EPS growth of 17-25%. The company has confirmed today that it expects to reach the high end of the guidance range. Furthermore, Fluidra has confirmed that it expects to reach all the objectives defined in the Strategic Plan 2018-2022 in 2021, one year ahead of the plan.

ESG at the heart of Fluidra’s activity

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Fluidra has presented its new comprehensive Environmental, Social and Governance (ESG) “Responsibility Blueprint” plan for the period spanning 2020-2026. One element that stands out in it is the introduction of ESG performance based variable remuneration for Fluidra’s managers.

On the environmental front, Fluidra has made the stellar commitment to becoming carbon neutral in 2027 in terms of Scope 1, 2 and by 2050 for Scope 3. Additionally, the firm expects to have more than 80% of products sales classified as ESG friendly in 2035, currently more than 50% of them already meet this criterion.

In the Social category, Fluidra will focus on the well-being of its employees, with a strong commitment to aiming for “zero net wage gap” between men and women by 2024.

The Governance category is also an essential part of the company’s roadmap. Fluidra achieved an ESG rating of 69 out of 100 based on S&P’s analysis and the company is committed to reaching a score of 80 by 2030.

“We are a global industry leader with a unique footprint and value proposition in a structurally attractive industry. We have achieved all our 2022 goals ahead of plan and we will continue growing faster than our sector. Most importantly, ESG has been at the heart of Fluidra’s activity, and our Responsibility Blueprint commitments will reinforce our long-term positive impact” Eloi Planes, Fluidra’s Executive Chairman stated


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Hayward Moving it’s Corporate Headquarters to North Carolina

Hayward Holdings reported this week that they will be relocating their corporate headquarters to North Carolina.



Hayward Distributors announced they are moving their corporate headquarters to Charlotte, NC

Hayward Holdings reported this week that they will be relocating their corporate headquarters to North Carolina. They will be starting the transition this summer and expect to complete the move by the end of next spring.

Hayward Holdings Inc. currently has about 90 employees in it’s Berkley Heights, New Jersey facility. It is now relocating its senior management team, human resources, sales leadership, finance, and other strategic functions to Charlotte, according to the company. A variety of corporate operating positions will also be relocated to an existing manufacturing facility in Clemmons, North Carolina, which currently employs 850 employees.

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Hayward CEO Kevin Holleran explained the reason for making the move to Charlotte, NC.

“This is an important strategic next step for Hayward to create greater synergies and crossfunctional collaboration to improve decision-making, cycle time and customer service.”


“It will also result in long-term cost savings that will be redeployed back into the business, put us closer to our largest production facility and create easier access to connect with our customers, distributors and channel partners.” continued Holleran.

Hayward looked at a number of potential relocation locations before deciding that North Carolina was the right choice for the company’s needs. The North Carolina Department of Commerce, the Economic Development Partnership of North Carolina, Forsyth County Government, Charlotte Regional Business Alliance, Greater Winston-Salem, Inc., Mecklenburg County, and Forsyth County all contributed to this strategic decision with valuable support and assistance.

All other Hayward locations in the United States or around the world will be unaffected by the corporate relocation from Berkeley Heights. Relocation will begin in the summer of 2021 and be finished in the spring of 2022.

Official Press Release:

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