Manufacturer
Hayward Industries Acquired by CCMP Capital Advisors
CCMP Capital Advisors has entered into a definitive agreement to acquire Hayward.
ELIZABETH, N.J., June 19, 2017 (GLOBE NEWSWIRE) — Hayward Industries, Inc. (“Hayward” or “the Company”) today announced that a partnership led by CCMP Capital Advisors, LP and MSD Partners, L.P. and including Alberta Investment Management Corporation, has entered into a definitive agreement to acquire Hayward.
Founded in 1925, Hayward is a global market leader in the residential and commercial swimming pool equipment industry with the most recognized brand and largest installed base in North America. Under the Davis family leadership for more than 50 years, Hayward has grown through organic development and strategic acquisitions to expand its product offering to include a complete line of pumps, filters, heaters, cleaners, sanitizers, IoT driven automation and controls, lighting and accessories, and has built its global footprint through acquisitions in North America, Canada, Europe and Australia. Driven by its superior engineering and manufacturing capabilities, customer relationships and successful acquisition integration, Hayward has achieved an average annual growth rate above 10% since the Davis family initially purchased control of the business in 1964.
“I am extremely proud of the accomplishments realized by our team in positioning Hayward as a leading provider of pool equipment throughout the world. As I approach retirement, I am very confident this next generation of ownership will carry on the Hayward tradition and that our legacy is in excellent hands,” said Robert Davis, Co- Chairman of the Board of Hayward. Clark Hale, President and CEO of Hayward added, “Hayward and its employees are forever grateful for the vision and leadership that Oscar and Robert Davis have provided. We now look forward to partnering with CCMP and MSD Partners to continue our investments in product innovation, geographic expansion, and synergistic acquisitions.”
“We are thrilled to partner with Clark and his team to acquire Hayward, which has built an outstanding leadership position and brand loyalty in the pool equipment market. Through two generations of Davis family leadership, the Company has grown from a regional pool equipment supplier to a global leader with a track record of product innovation and world class supply chain and manufacturing capabilities,” said Mark McFadden, a Managing Director at CCMP. “We look forward to working with Clark and his highly talented team to build on the company’s outstanding record of growth.”
“We are delighted to have the opportunity to partner with Hayward’s management, in this seminal event in the Company’s distinguished history, and we are pleased to be trusted with the stewardship of the business in the next chapter of its evolution,” said Kevin Brown, a Managing Director in the Private Capital Group at MSD Partners. “Hayward is a perfect fit with MSD Private Capital Group’s strategy of investing in companies that can deliver stability and growth over the long term, and we look forward to supporting its continued growth.”
Recent acquisitions by Hayward Industries include Poolvergnuegen, a suction cleaner manufacturer in the United States, as well as Kripsol, a Spanish based manufacturer of residential and commercial pumps and filters, and Sugar Valley, a Spanish based manufacturer of intelligent automation systems, water chemistry and sanitization products.
In recent years, Hayward has introduced category leading products such as the OmniLogic® pool control system, TriStar® variable speed pumps which are rated highest in energy efficiency by the U.S. EPA, V-Flex pool cleaners, and HCP 3000 Series commercial pumps. The transaction is expected to close in the third quarter of 2017, subject to customary closing conditions. Goldman Sachs is serving as financial advisor to Hayward and McCarter & English, LLP is acting as legal counsel.
About Hayward
Hayward Industries, Inc. is a leading global manufacturer of residential and commercial pool equipment and industrial flow control products, with the most recognized brand in the industry. Headquartered in Elizabeth, NJ, Hayward markets a full line of energy efficient pool equipment including pumps, filters, heaters, cleaners, salt chlorinators, automation, lighting, safety and flow control products. Hayward products are sold worldwide, with facilities in the United States, Canada, France, Spain, China and Australia. Leading brands include AquaRite®, TurboCell®, CAT Controllers®, TriStar®, TriVac™, PoolVac V-Flex®, Navigator®, HydroRite™, Super Pump®, MaxFlow™, PowerFlo®, StarClear™, Sense and Dispense®, PowerFlo®, and OmniLogic®. For more information contact Hayward at (908) 351-5400 or visit Hayward.com.
About CCMP Capital
CCMP Capital Advisors, LP (“CCMP”) specializes in middle market buyouts and growth equity investments of $100 million to $500 million in North America and Europe. CCMP focuses on generating alpha through the operational transformation and growth of its portfolio companies. With offices in New York, Houston and London, CCMP invests in three primary industries: Consumer/Retail, Industrial, and Healthcare. Selected investments include: Truck Hero, Badger Sportswear, The Hillman Group, Jamieson Laboratories, Jetro Cash & Carry, Milacron, PQ Corporation, Pure Gym, Shoes For Crews, Generac and Edwards.
About MSD Partners, L.P.
MSD Partners, L.P., an SEC-registered investment adviser, was formed in 2009 by the principals of MSD Capital, L.P. to enable a select group of investors to invest in strategies that were developed by MSD Capital. MSD Capital was established in 1998 to exclusively manage the capital of Michael Dell and his family. MSD Partners utilizes a multi- disciplinary investment strategy focused on maximizing long-term capital appreciation by making investments across the globe in the equities of public and private companies, credit, real estate and other asset classes and securities. MSD Private Capital Group leads MSD Partners’ control equity and structured preferred investments. MSD Partners’ team operates from the firm’s offices in New York and London. For further information about MSD Partners and the MSD Private Capital Group, please see www.msdpartners.com and www.msdprivatecapital.com.
About Alberta Investment Management Corporation
Alberta Investment Management Corporation, AIMCo, is one of Canada’s largest and most diversified institutional investment managers with assets under management in excess of C$100 billion. AIMCo, established on January 1, 2008, invests globally on behalf of 32 pension, endowment and government fund clients in the Province of Alberta. AIMCo’s head office is located in Edmonton, Alberta, and has additional offices with investment teams located in Toronto, Ontario and London, United Kingdom. AIMCo’s Private Equity team comprises a dedicated group of experienced investment professionals and manages a private equity allocation of approximately C$4.0 billion.
Manufacturer
Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector
Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.
The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.
With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.
Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.
In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.
Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.
“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.
Manufacturer
Water Tech™ Corp Launches Interactive 2026 Digital Catalog
Water Tech Corp, manufacturer of award-winning battery-operated handheld pool and spa cleaners, has released its 2026 product catalog as an interactive online flipbook—available 24/7.
The 20-page catalog is designed as a comprehensive ordering and service reference for pool professionals. It features detailed product descriptions, SKUs, UPC-12 codes, and part numbers alongside full replacement part breakdowns. Logistics and merchandising data—including unit weights, case weights, retail box dimensions, and case and pallet quantities—that are clearly presented to support purchasing decisions at every level.
Large-format product photography makes it easy to identify and specify the right units, service parts, and accessories for retail floor sets, service trucks, or customer repair needs.
To view the 2026 catalog, visit: https://online.flippingbook.com/view/961943389/
City/State: E. Brunswick, NJ
Website: www.watertechcorp.com
Phone: 800-298-8800
Social Media:
https://www.facebook.com/watertechcorpNJ/
https://www.instagram.com/watertechcorp/
https://www.linkedin.com/company/watertechcorp/
https://www.youtube.com/user/TheWatertechCorp
About Water Tech Corp:
Water Tech Corp is the manufacturer of the original Pool Blaster handheld battery powered pool cleaner as well as the powerful Volt and Precision battery powered pool cleaners on the market today. Water Tech has been a part of the pool and spa industry now for 20 years after being founded by Guy Erlich in 2001 in an apartment building in New York City. Water Tech has always been focused on patented-technologies and designs that have allowed Water Tech to succeed in the very competitive pool and spa cleaner arena. With 19 different US patents on pool and spa cleaners alone and more to come, Water Tech has been able to use its intellectual property and unique product designs to systematically ensure its success in the marketplace. In fact, between 2005 and the present date, Water Tech has received the “Pool & Spa News & Readers’ Choice Award” for “Best New Product” approximately seven (7) times.
The company now operates out of a large facility in E. Brunswick, NJ with more than 20,000 square foot of space. Water Tech has a reputation for bringing innovative, reliable products to our industry, designed specifically to meet the needs of consumers, service professionals and retailers in the swimming pool and spa market.
Manufacturer
Pentair, Pool Brain Unveil Integrated Pool Service Technology
The planned first-of-its-kind technology integration aims to provide actionable insights to support faster diagnostics, smarter planning, and a better customer experience.
LONDON, UNITED KINGDOM — May 5, 2026 — Pentair Pool, a leader in smart, sustainable
pool solutions, today announced plans to release a technology integration with Pool Brain, a
premier software platform for swimming pool service and repair professionals, to strengthen
Pentair Pool’s connected equipment ecosystem and further advance Pentair’s vision for data-
driven service and automation for pool professionals. This future integration is designed to equip pool professionals with streamlined, all-in-one insights—enabling faster, more informed service for homeowners.
The long-anticipated integration will bring together Pentair Pool’s connected pool equipment, the largest installed based in the U.S., and automation technology from Pool Brain’s service
management platform to deliver critical insights before a technician ever arrives on site. With the technology integration, for the first time, service professionals will be able to gain a
consolidated, data-driven view of pool conditions through an all-in-one software solution—
helping them arrive informed, prepared, and confident.
“This future technology integration is designed to not only provide pool servicers with deeper
insight into our connected equipment but empower them to deliver superior service to pool
owners” said Greg Claffey, Senior Vice President and President, Pentair Pool. “Together with
Pool Brain this integration will provide insights that will help reduce truck rolls and increase
profitability for servicers while, most importantly, ensuring that pool owners are able to enjoy
more pool days with their friends and family.”
The expected release of the Pentair Pool–Pool Brain technology integration is designed to
support pool service teams with goals of:
- Automated visibility into equipment status and pool performance
- Smarter and simplified service planning that helps reduce truck rolls and diagnostic time
- Improved customer experiences through faster resolution, proactive issue prevention,
and informed service calls - Streamlined and focused technology consolidating platforms for more efficient workflows
- Digital access to product information and performance data—making Pentair Pool one of
the first manufacturers to deliver the insights pros need, directly within the platforms they
already use.
The collaboration reflects Pentair Pool’s broader vision to deliver connected, intelligent pool
solutions that help save time, build efficiencies, and grow servicer profitability in every stage of operating, servicing, and growing a pool business.
“Remote data monitoring is the future of the pool service industry and this ground breaking
integration with Pentair Pool marks a major step forward,” said Adam Beech, founder and CEO
of Pool Brain. “Pool Brain was built from day one with this future in mind and we’re thrilled to
now integrate with the most widely deployed connected pool equipment in the market. Service
companies will finally be able to connect the equipment on the pad to the software platform they already use to gain automated data visibility, even when not on property. This data, combined with Pool Brain’s alerts and automations create benefits that simply weren’t possible until now. It’s a huge win for both pool pros and pool owners.
Building on its legacy of industry-leading innovation, Pentair Pool is once again redefining how pools are managed and enjoyed. The expected rollout for the Pentair Pool technology
integration with Pool Brain is late summer 2026. Pool professionals can stay up to date on the
next steps for the Pentair Pool–Pool Brain technology integration by signing up to be the first to know how the game is changing in the pool industry, at Pentair-Pool Brain Integration.
About Pentair Pool
Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment.
For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram.
About Pool Brain
A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more.
For more information, visit poolbrain.com.
Media Contact:
Heather Morris
Pentair Communications
[email protected]
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