Light Up The Night With PAL Lighting

When discussing pool lighting solutions, frequently one name that pops up again and again in conversation is PAL Lighting. The Sydney Australia-based manufacturer makes a line of wirelessly controlled LED lighting and controllers that are perfect for swimming pools, spas, water features, and landscape lighting. After first entering the US market back in 2004, word spread both in the marketplace and with professionals. Consequently, today, PAL Lighting has become a serious force to be reckoned with in the world of LED lighting. Folks are suddenly paying attention, particularly in the pool industry; and for good reason.

A Vacuum in Supply for LED Pool Lights Creates Opportunity

One thing the pandemic did was create supply chain issues with manufacturers all over the globe. What it also did was create an opportunity for LED lighting manufacturers like PAL to suddenly reach more customers. While many pool professionals were aware of who PAL Lighting was, change happens slowly in the industry as does mass adoption of a new product line. Shortages and delays getting products have caused professionals to reexamine PAL’s products and value proposition. Suddenly PAL is in the spotlight, so to speak.

To get a better understanding of their product line we met with Ben Forrest, U.S. representative for PAL Lighting and Ryan Hughes, one of the elite builders working today. “Many have heard of our product line but haven’t tried them just because of the comfort level of doing the same old thing,” said Forrest, “while they might have heard of us, they may not have much experience with our products.”

Industry Looks To New Sources For LED Pool Lighting

“Most pool professionals in the industry didn’t have much knowledge of PAL Lighting prior to the pandemic, we were probably best known for our strip lighting. When Covid happened product shortages impacted a lot of manufacturers. That didn’t happen with us because our products are manufactured in Australia, not in China so we didn’t have any of the trade sanctions or challenges other manufacturers faced to the same degree,” said Forrest.

“A lot of operators were forced to try PAL Lighting as an alternative to one of the ‘Big 3’ and when they did they came back and said ‘Wow, where have you been?’, and we said, ‘Well, we’ve always been here, but nobodies been paying attention til now,'” said Forrest.

Building Awareness One Builder at a Time

“Our sales have skyrocketed, simply because we’ve had to fill the void,” explained Forrest, “for us, the growth that we’ve seen in demand for our strip lighting is really exciting. For the last four years our strip lighting has been more than 1,000% of the previous year. You do that for four years in a row and you can tell you’re really getting strip lighting out there.”

“The other growth that’s exciting for us is that once we build a relationship with a builder and go through a few projects with them, they start to get a real understanding of what they can do with our lighting,” said Forrest, “they’re accomplishing things they’ve never been able to do before and that gives them room for growth. Instead of putting 4 lights in a swimming pool, I work with builders who are regularly putting 20-30 fixtures. They’re adding lighting for outdoor kitchens, fire pits, and all sorts of things.”

Ryan Hughes Turns To PAL Lighting

In this industry, mass adoption happens when products hit a tipping point with the right people. The fact that the elite of the industry such as Ryan Hughes have begun incorporating PAL Lighting into their luxury pool projects, suddenly puts PAL on the world stage with their products. In a recent interview with Hughes back in November at the International Pool & Spa Expo, Hughes showcased one of his latest projects using PAL Lighting products.

In Hughes’ PAL Lighting application he wanted to give homeowners the ability to fully control their lighting system. “They were the only manufacturer that could give us a four wire RGBW light that could be connected with DMX,” said Hughes, “because (the homeowner) wanted a DMX controller, he didn’t just want 10 colors, he wanted to be able to have any color show he wanted.”

Forrest, who uses the Hughes project as an example when showcasing the product, agrees that homeowners have come to expect more from their lighting system. Consequently, the number of existing pool owners that are looking to upgrade to LED lighting in their pool is growing.

“Think of all the lights that were installed prior to the late 90’s and early 2000’s. All of them use incandescent bulbs. We developed a bulb that we can use as a replacement that takes the average pool from a 500 watt incandescent bulb to a 9 watt LED and you get all the features that you would get from a true RGB light,” said Forrest, “meaning you get 16 million colors, dimming functions, true white mode; all controlled by remote. Pool professionals can make good margins but still retail these things for under $400.”

Listen to our entire conversation with Ben Forrest of PAL Lighting on the Pool Magazine podcast.

Featured Photo Credit: Ryan Hughes Design | Joe Traina Photography