Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.

The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.

With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.

Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.

In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.

Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.

“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.

Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.

JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.

Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.

“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”

The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.

For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.

“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”

About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.

About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.

JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]

POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]

As communities across the country prepare for another summer swim season, the U.S. Consumer Product Safety Commission is increasing its focus on one of the most persistent safety issues surrounding residential pools and spas: child drownings. This week, the CPSC announced it is making up to $4 million in pool safety grants through Pool Safely, providing financial support to state, local, tribal, and territorial governments working to strengthen pool safety enforcement and drowning prevention initiatives.

The announcement comes as federal data continues showing troubling trends involving pediatric drownings. According to statistics cited by the CPSC and CDC, drowning remains the leading cause of death for children between the ages of one and four and continues ranking among the leading causes of accidental death for older children nationwide.

Between 2020 and 2022, an average of 357 children under the age of 15 died annually in pool- or spa-related drownings. Hundreds of additional non-fatal submersion incidents also required emergency medical treatment during that same period, many resulting in long-term neurological injuries.

The latest grant funding initiative reflects growing concern among regulators and safety organizations that progress made over the last two decades may be slowing as drowning fatalities trend upward again following years of decline.

Federal Officials Shift Focus Toward Enforcement

The Pool Safely Grant Program operates under the Virginia Graeme Baker Pool and Spa Safety Act, legislation passed in 2007 following the death of 7-year-old Virginia Graeme Baker, who became trapped by the suction force of a spa drain.

The law dramatically reshaped public pool safety standards nationwide by requiring compliant anti-entrapment drain covers and additional circulation safety systems in public pools and spas. Its impact was immediate.

According to figures referenced by the CPSC, there has not been a reported child death involving drain entrapment in a public pool or spa in the United States since implementation of the Virginia Graeme Baker Act.

Federal regulators are now applying similar pressure toward broader residential drowning prevention efforts, particularly in areas where enforcement and compliance vary significantly from one jurisdiction to another.

Communities receiving pool safety grants may qualify for awards ranging from $50,000 to $400,000, with at least half of the money required to support enforcement-related activities such as inspections, staffing, and training. Remaining funds may be used for public education campaigns, outreach programs, and water safety initiatives.

The emphasis on enforcement highlights a growing concern that many residential pool safety regulations already exist on paper, but compliance oversight often depends heavily on local resources and staffing levels.

In some municipalities, pool barrier inspections and residential code enforcement remain aggressive and highly structured. In others, enforcement may be complaint-driven or limited by staffing shortages and budget constraints.

Older residential pools can also complicate compliance efforts, particularly in neighborhoods where construction predates modern barrier standards and updated safety requirements.

Most Incidents Continue Occurring in Residential Settings

One of the more sobering realities surrounding child drownings is how often they occur outside of active recreational swimming.

According to data cited by the CPSC, nearly 70% of toddler drownings happen during non-swim times rather than organized pool activity.

That statistic has played a major role in reshaping how safety organizations approach drowning prevention messaging. Much of the conversation now centers around restricting unsupervised access to water rather than focusing exclusively on recreational swim safety.

Residential barriers remain one of the most heavily emphasized components of modern pool safety programs, particularly:

• Four-sided isolation fencing
• Self-closing, self-latching gates
• Door alarms
• Safety covers
• Pool alarms
• Compliant anti-entrapment drain covers

Safety advocates increasingly describe drowning prevention as a layered strategy rather than a single-product solution. Physical barriers, supervision, swim instruction, alarms, and CPR preparedness are all viewed as overlapping safeguards designed to reduce the likelihood of unsupervised water access and improve emergency response when incidents occur.

The broader discussion has also evolved alongside newer pool technologies. Cameras, motion sensors, smart alerts, and connected automation systems have become more common in residential environments, though safety organizations continue warning against relying too heavily on technology without maintaining physical barriers and direct supervision.

Swim Education and Water Competency Continue Drawing Attention

The latest drowning statistics have also renewed focus on disparities involving swim instruction and water competency access.

According to figures referenced by the CPSC, Black children and American Indian/Alaska Native children continue experiencing disproportionately higher drowning rates compared to white children, particularly in swimming pools.

Many organizations involved in water safety outreach have attributed those disparities to unequal access to swim lessons, aquatic facilities, and community education programs.

Over the last several years, municipalities and nonprofit groups have expanded subsidized swim lesson programs aimed at younger children and underserved communities, particularly in areas lacking affordable aquatic education opportunities.

Additional grant funding distributed through the Pool Safely program could help expand some of those local initiatives moving forward.

A Renewed National Focus Ahead of Summer

Applications for the latest round of pool safety grants are being accepted through July 13, 2026 through the federal Grants.gov portal under grant opportunity CP-VGB-26-01.

The funding initiative arrives at a time when pool safety organizations, regulators, and local governments are placing renewed emphasis on drowning prevention ahead of peak summer swimming activity.

For federal agencies, the concern extends beyond statistics alone. Rising pediatric drowning fatalities have increasingly become a public health issue tied not only to residential pool access, but also to enforcement consistency, swim education availability, and long-term community safety infrastructure.

The latest funding effort suggests regulators are preparing for a more aggressive push toward residential pool safety compliance and broader public awareness campaigns over the next several years as communities continue searching for ways to reverse a trend that has become increasingly difficult to ignore.