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Clear Comfort Announces Acquisition of Silver Bullet Water Treatment to Become the Market Leader in Advanced Water Solutions

Acquisition Strengthens Clear Comfort’s Position With Best-In-Class AOP
Solutions for Pool, Spa and Industrial Water Treatment

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Clear Comfort Announces Acquisition of Silver Bullet Water Treatment

Louisville, Colorado – April 11, 2023 – Clear Comfort, the leading advanced oxidation process
(AOP) solutions company for recreational water, announced the acquisition of Silver Bullet
Water Treatment, the leading provider of AOP-driven solutions for agricultural, livestock drinking water and cooling tower applications. The combination of the two companies provide a comprehensive portfolio of AOP solutions, and catapults Clear Comfort as the market leader of healthy and sustainable water treatment to the Play and Thrive industries.

“This acquisition will bring customers the leading health and sustainability solutions for
applications in the Play and Thrive water sectors,” said Steve Berens, CEO of Clear Comfort.
“By combining the strengths of Silver Bullet and Clear Comfort, we have created the world’s
leading provider of AOP solutions for water treatment including recreational, agricultural, and
cooling applications and more.”

Together, Clear Comfort and Silver Bullet’s expertise and innovations are raising standards and
expectations for water treatment to meet customer and market demands for health, sustainability, safety and ease. The acquisition allows Clear Comfort to expand its offerings and deliver a complete suite of unique industrial-strength water treatment solutions that utilize its patented Hydroxyl-Based AOP technology.

With the addition of Silver Bullet’s advanced capabilities, Clear Comfort will introduce a new
level of performance and quality for everything from hot tubs to water parks as well as complete industrial solutions for agricultural greenhouses, livestock drinking water, cooling tower applications and more.

Brad Walsh, CEO of Silver Bullet, will transition to serve on the board of Clear Comfort bringing strong alignment and synergy for the new combined organization.

“We are excited to join forces with Clear Comfort. The combined organizations will allow us to
deliver our clients with the best AOP solutions on the market,” said Brad Walsh, CEO of Silver
Bullet Water Treatment. “We are confident that this acquisition will create a powerful and
comprehensive suite of solutions that benefit both the Play and Thrive industries.”

As part of the acquisition, Clear Comfort will be able to continue to leverage, serve and expand
Silver Bullet’s existing customer base and widen its reach into new markets and a diverse set of
industries.

“We are thrilled to welcome the Silver Bullet team into the Clear Comfort family,” said Berens.
“This acquisition will enable us to diversify our offerings, grow our customer base and
strengthen our position as the leader in sustainable AOP water treatment for those who Play
and Thrive.”

About Clear Comfort

Clear Comfort, Inc. manufactures and sells Today’s Best AOP™ treatment systems that deliver
the best, healthiest and most sustainable water to Play and Thrive. Powered by a patented
Hydroxyl-Based Advanced Oxidation Process (AOP) technology, Clear Comfort is a leader in
water treatment innovation for pools, spas, aquatic facilities, livestock, agriculture and other
industrial water management. With headquarters and manufacturing based in Colorado, the
award-winning Clear Comfort AOP systems are sustainably “Made in the USA.” Clear Comfort is a proud Impact Driven™ company dedicated to creating healthy, ethical and sustainable water solutions. Today, Clear Comfort AOP systems are trusted in the leading recreation centers, universities, resorts, water parks, major league sports organizations, homes, greenhouses, farms and more. To learn more about Clear Comfort, please visit clearcomfort.com.

About Silver Bullet Water Treatment

Silver Bullet Water Treatment provides leading sustainable, innovative end-to-end water
management for the agribusiness industry. Silver Bullet solves complex water treatment
challenges for customers through scientifically-guided, custom-engineered ag-tech solutions.
Offerings include end-to-end water treatment systems, automated water management solutions, in-house lab testing, regulatory compliance consulting, and expert support. Headquartered in Colorado, Silver Bullet services agribusinesses and industrial water treatment throughout the United States and globally.

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look

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Invis-A-Rope_AutomaticPoolCovers-Inc

 Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers.  As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.

Automatic Pool Covers Inc. 

www.automaticpoolcovers.com

(800) 878-5789 

About  Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.

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Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector

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Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector

Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.

The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.

With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.

Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.

In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.

Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.

“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.

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Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

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Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.

JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.

Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.

“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”

The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.

For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.

“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”

About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.

About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.

JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]

POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]

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