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Beatbot Partners with Oceana for Marine Conservation, Launches “Beatbot For Future” Sustainability Program

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Beatbot Partners with Oceana for Marine Conservation, Launches "Beatbot For Future" Sustainability Program

In celebration of Earth Day, Beatbot, an innovator in robotic pool cleaning, announces a new partnership with Oceana, the world’s largest international advocacy organization dedicated solely to ocean conservation. Alongside this collaboration, Beatbot unveils its Beatbot For Future Program—a long-term initiative to advance environmental sustainability, technological innovation, and social impact.

Introducing the Beatbot For Future Program

The program allocates a portion of proceeds from select products—including the AquaSense 2 Ultra and the limited-edition RoboTurtle—to fund three key areas:

  • Environmental Conservation: Supporting marine ecosystem protection and endangered species initiatives.
  • STEM Education & Innovation: Empowering youth in robotics and sustainability programs while advancing energy-efficient robotic solutions.
  • Community Outreach: Partnering with nonprofits to drive local welfare projects.

A Strategic Alliance with Oceana

Beatbot's Strategic Alliance with Oceana

As a cornerstone of the Beatbot For Future Program, the Oceana partnership underscores Beatbot’s commitment to marine preservation. Beatbot will sponsor educational content in Oceana’s Marine Life Encyclopedia and bolster campaigns to protect ocean habitats, sea turtles, and other marine life.

“We’re grateful for Beatbot’s partnership and the chance to engage new audiences in Oceana’s mission,” said Jon Frank, Oceana’s Director of Global Corporate and Celebrity Partnerships. “Their support will help Oceana win campaigns to protect marine life, restore ocean health, and drive impactful campaigns worldwide.”

A Shared Vision for Sustainability

“Teaming up with Oceana on Earth Day reflects our dedication to a greener future,” said York Guo, CMO of Beatbot. “Through the Beatbot For Future Program—and with our customers’ support—we’re investing in lasting change. Sustainability, social responsibility, and a deep commitment to the community and the planet are core to our mission, from our initiatives to our industry-leading 3-year replacement guarantee. We invite like-minded partners to join us in creating real impact.”

With this partnership and program, Beatbot is pioneering a future where technology elevates modern life while protecting the planet.

Learn more:

About Beatbot 

Beatbot is a technology brand dedicated to the global robotization of swimming pool environments. Founded by industry experts with over 10 years of experience in leading home robotics companies, the company is rapidly growing with offices in multiple countries and a strong R&D team comprising 70% of its workforce. Pioneering core technologies like brushless water pumps, AUV spatial locomotion, sonar laser SLAM, and space mapping navigation algorithms, Beatbot has secured over 221 patents (granted and under application), including 128 patents for inventions. The company is committed to redefining pool care, addressing industry challenges, and delivering hassle-free, cutting-edge solutions. For more information about Beatbot and its products visit www.beatbot.com.

About Oceana:  

Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 325 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world.

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Latham Named to Newsweek’s America’s Greatest Companies List for Second Year

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Latham swimming pool with Newsweek America’s Greatest Companies 2026 recognition badge and Latham 70-year anniversary logo.

Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience

LATHAM, N.Y. (August 25, 2026) Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.

The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.

“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”

The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.

“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”

The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.

About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.

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Industry News

Landmark Aquatic Brings Duraflex Diving Equipment to Facilities Nationwide

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diving board that is set up over a swimming pool

 Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.

Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.

“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic.  “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”

About Landmark 

Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.  For more about Landmark Aquatic visit www.landmarkaquatic.com

About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.

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CCEI Wins 2025 Golden Wave Award

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Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.

For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.

Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.

This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301

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