News
Join South Florida’s Fastest Growing Pool and Spa Show (LAPS)**

South Florida, SATURDAY, September 16, 2023
*Dive into the heart of innovation and expertise at the Latin American Pool Society’s (LAPS) most anticipated event, the South Florida Pool and Spa Show. This premier trade-only expo invites industry professionals, retailers, and vendors to a dynamic environment where cutting-edge pool products and trends take center stage. The event promises an exclusive opportunity to connect, learn, and advance within the thriving pool and spa industry. IN SPANISH!
At the South Florida Pool and Spa Show, attendees will have the unique chance to explore firsthand the latest innovations and trends that are shaping the future of the pool and spa world. Immerse yourself in a world of knowledge and innovation, where professionals can exchange insights, discover new solutions, and forge valuable partnerships. This event caters exclusively to industry insiders, ensuring a focused and specialized experience that fosters meaningful connections and valuable insights.
Latin American Pool Society (LAPS)
**Our Mission**
The Latin American Pool Society (LAPS) is more than just an organization – it’s a community dedicated to uniting professionals, enriching their expertise, and providing top-tier educational resources. The poo is a testament to LAPS’s commitment to enhancing the Swimming Pool Industry’s value in the region.
LAPS operates as a non-profit organization, embodying its mission to promote personal advancement and opportunities within the Latin American Community. Through fostering connections and offering premier resources, LAPS empowers professionals to become leaders in their field, accomplish their goals, and approach their work with unwavering passion.
**LAPS Core Values**
LAPS is built on the foundation of four core values that encapsulate the organization’s vision:
– **Leadership:** LAPS encourages professionals to embrace their potential as leaders in the industry.
– **Accomplishment:** The organization empowers individuals to achieve their aspirations and exceed their goals.
– **Passion:** LAPS inspires a deep passion for the business and the pursuit of excellence.
– **Skilled:** Through educational services and resources, LAPS guides professionals to become the best skilled tradespeople in their area.
The South Florida Pool and Spa Show embodies these values by providing a platform where professionals can learn, network, and excel in their careers, ultimately contributing to the growth and development of the entire industry.
Don’t miss the opportunity to be a part of the South Florida Pool and Spa Show, where innovation, expertise, and connections converge. Join us in our mission to elevate the Swimming Pool Industry in the region and secure your place at this exclusive event.
For more information about LAPS and the Latin America Pool and Spa Show, visit:
News
Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.
RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.
Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.
With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.
“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”
For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.
“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”
“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”
As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.
The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.
About Red Rock Design Build
Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.
About Master Pools Guild
Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.
Media Contact:
Cheryl Lewis
Office (804) 657-4752
Manufacturer
Nidec Names New Pool/Spa Motors National Account Manager

ST. LOUIS, MO – October 21, 2026 – Nidec, a manufacturer of electric motors and drives, has announced the promotion of Atticus Edge to National Account Manager for the pool and spa industry.
In his new role, Edge is responsible for the Pool/Aftermarket Motor business, managing Nidec’s U.S. MOTORS® network of sales representatives and supporting key national pool supplier accounts. He works closely with customers and sales partners to drive growth and deliver strong support across the pool aftermarket channel.
Edge joined Nidec two years ago, serving in various engineering roles. Most recently, he supported the Variable speed and Neptune® motor platforms as a mechanical engineer, where he developed strong technical expertise and product knowledge.
“As pool pumps and motors become more complex, pool service professionals often need expert guidance in selecting and programming pump motors,” said Steve O’Brien, National Sales Director at Nidec. “Atticus is already proving himself in this role as he applies his education and knowledge to benefit pool service professionals and distributors.”
Variable speed motors are now required by the U.S. Department of Energy (DOE) for most pool applications, including replacement motors. Nidec’s Neptune line of pool pump motors offers energy savings plus the ability to replace only the failed motor, rather than the entire pump.
With these technical advantages, Edge said the Neptune line has become a popular replacement motor for the pool industry. “We’re pleased to be able to offer service reps, and in turn their pool customers, these high-efficiency motors that meet or exceed DOE regulations.”
Prior to joining Nidec, Edge worked for Spec-Tech Industrial Electric as an assembly and testing tech. He also completed an internship at Neff Power. Edge holds a Bachelor’s degree in Mechanical Engineering from Saint Louis University.
About Nidec
Nidec Corporation is the world’s No.1 comprehensive motor manufacturer. Based in Kyoto, Japan, Nidec Corporation offers motors ranging from micro-size to super large, as well as application products and services in IT, automation, home appliances, automobiles, commercial and industrial systems, environmental, energy, and many other businesses. Nidec is comprised of approximately 340 companies employing more than 110,000 people all over the world. Nidec.com
The U.S. MOTORS® brand of Nidec Motor Corporation encompasses a complete line of general and special purpose commercial and industrial motors from 1/3 horsepower through 4000 horsepower for a wide variety of applications. Since 1908, the U.S. MOTORS brand has stood for exceptional product reliability and performance. It is one of the oldest and most trusted brands in the motor industry and is recognized worldwide as the mark of leadership and technological innovation. USMotors.com
Industry News
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.
“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”
Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.
Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.
About Pentair plc
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
PENTAIR CONTACTS:
Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]
Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]
Pool News4 weeks agoLeslie’s Files Chapter 11, Lenders Set to Take Control in Major Restructuring
Pool Equipment4 weeks agoAquaLink® EDGE™ and trackr iO Signal a New Direction for Pool Automation
Pool News6 days agoSacred Geometry: Where Architecture, Mathematics and Mosaics Collide
Features4 weeks agoA New Era at POOLCORP: John Watwood Focuses on Customers and the Fundamentals
Pool News3 weeks agoShasta Pools Hires 30-Year Builder to Head Residential Construction
Industry News4 weeks agoWatershape University Announces Fall 2026 Session in San Diego
Retail4 weeks agoNasdaq to Suspend Trading in Leslie’s Stock on October 6
Pool News6 days agoAnatomy of a Botched Remodel: What Sank the Lincoln Memorial Reflecting Pool Restoration?



























You must be logged in to post a comment Login