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Low-Chlo™ Launches Revolutionary Low-Chlorine Pool Sanitation System for Homeowners Nationwide

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Innovative alternative, delivers crystal-clear, near drinking-quality pool water with ultra-low chlorine levels and simplified maintenance for residential pools, offering a modern alternative to traditional chlorine and salt systems.

TARPON SPRINGS, Fla., Feb. 12, 2026 – Low-Chlo™, a patented low-chlorine pool sanitization system that delivers crystal-clear, comfortable water for residential pools while using less than 1 part per million of chlorine, giving homeowners a next-generation alternative to both traditional chlorine and salt systems. Designed to deliver a gentler, healthier swimming experience for families, Low-Chlo dramatically reduces reliance on traditional high-chlorine or salt systems while maintaining powerful protection against bacteria, viruses, algae, fungus, and mildew.

Unlike salt systems that convert salt into chlorine through electrolysis, often leading to corrosion, damaged equipment, scaling, and higher long-term maintenance costs, Low-Chlo is engineered as a true salt system alternative. Homeowners do not need to add hundreds of pounds of salt, run an energy-hungry cell, or replace expensive cells every few years, helping protect heaters, metal fixtures, decks, and nearby hardscapes from salt-related damage.

Low-Chlo’s proprietary technology uses a blend of dissimilar minerals and metals housed in a bypass tank to sanitize and then dechlorinate water as it returns to the pool, allowing homeowners to enjoy consistently clear, comfortable water at ultra-low chlorine levels. The system is offered in two models—LC20 for pools up to 20,000 gallons and LC40 for pools between 20,000 and 40,000 gallons—making it a fit for most residential pools without requiring a complete equipment overhaul.

“Low-Chlo was created to give families the healthiest, most comfortable swimming experience possible, without the harsh side effects that often come with traditional chlorine and salt systems,” said Todd Guarino, Founder of Low-Chlo. “We believe low-chlorine, low-maintenance pools should become the new standard for homeowners, and this system makes that shift both practical and affordable.”

By using ultra-low chlorine levels and avoiding high-salinity water entirely, Low-Chlo helps reduce red eyes, dry or itchy skin, damaged hair, strong odors, and equipment corrosion that can result from conventional pool chemistry and salt-based systems. Low-Chlo also helps pool liners from fading, avoiding replacing the liner, saving pool owners a fortune. The system is designed to integrate with existing circulation equipment, so many pool owners can upgrade their water quality without replacing the entire pad or redesigning their equipment layout.

“For homeowners, Low-Chlo is a smarter way to run a pool: less chemical stress, a more comfortable swim, and a system that’s simple to maintain,” Guarino added. “For anyone who has been told that salt is the ‘better’ or ‘softer’ option, Low-Chlo offers a new path: the feel of soft, comfortable water without turning the pool into a salt bath or generating high chlorine levels in the process.”

Dealer and partner opportunities

As part of the launch, Low-Chlo has opened its Dealer Partner Program, inviting pool service companies, pool builders and distributors to become authorized Low-Chlo sellers and installers. Dealers receive access to training, marketing assets, and preferred pricing around a patented, premium system that differentiates their offerings and builds recurring revenue.

“Dealers and service companies are on the front lines of pool care, and Low-Chlo gives them a solution that truly sets them apart,” said Todd Guarino, Founder of Low-Chlo. “We’re excited to partner with professionals who want to lead the transition to safer, smarter, low-chlorine pools and help customers move away from the hidden costs and headaches of traditional salt and chlorine systems.”

Pool professionals and dealers can learn more and apply to become partners at https://low-chlo.com/pages/partners. For media or partnership inquiries, contact [email protected].

Call to action for homeowners

Homeowners can explore the Low-Chlo LC20 and LC40 systems, compare models, and order directly at www.low-chlo.com. The system is designed to work with most existing pool equipment, providing a straightforward path to softer, cleaner-feeling water without the complexity, corrosion risk, and upkeep associated with many salt and traditional chlorine systems.

About Low-Chlo™

Low-Chlo™ is a patented low-chlorine pool sanitization system that delivers crystal-clear, drinking-quality water for residential swimming pools while operating at less than 1 part per million of chlorine. Low-Chlo helps families enjoy a more comfortable swim experience, simpler maintenance, and better long-term value than traditional chlorine or salt systems. Low-Chlo is available for pools up to 40,000 gallons and is supported by a growing nationwide network of professional partners.

Learn more at www.low-chlo.com

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Industry News

Latham Named to Newsweek’s America’s Greatest Companies List for Second Year

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Latham swimming pool with Newsweek America’s Greatest Companies 2026 recognition badge and Latham 70-year anniversary logo.

Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience

LATHAM, N.Y. (August 25, 2026) Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.

The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.

“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”

The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.

“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”

The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.

About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.

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Industry News

Landmark Aquatic Brings Duraflex Diving Equipment to Facilities Nationwide

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diving board that is set up over a swimming pool

 Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.

Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.

“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic.  “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”

About Landmark 

Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.  For more about Landmark Aquatic visit www.landmarkaquatic.com

About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.

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Industry News

CCEI Wins 2025 Golden Wave Award

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Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.

For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.

Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.

This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301

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