Pool Corporation Hosts 2026 Retail Summit, Showcasing Industry Innovations

Transformative Tradeshow Hosts 1,500 of the Industry’s Leading Retailers and Vendors, Showcasing Industry Innovation, New Product Launches, and the Power of POOLCORP’s Retail Commitment

COVINGTON, La., [February 4, 2026] – Last month, Pool Corporation (NASDAQ/GSM:POOL), the world’s largest wholesale distributor of swimming pool and related backyard products, hosted the 15th annual POOLCORP Retail Summit in Houston, Texas, bringing together more than 1,500 pool professionals and vendors for the industry’s only retail-focused event and tradeshow. The Summit marked a pivotal moment for POOLCORP and its vendors, with the introduction of exclusive products and strategic initiatives designed to support independent pool retailers and drive growth in the 2026 season.

“The Retail Summit is all about creating an environment where our pool retail customers can learn, grow, and maximize their success heading into the pool season,” said Kendall Large, Vice President of Marketing at POOLCORP. “This year’s Summit was an incredible way to kick off the year – bringing together hands-on product demos, impactful training, inspirational keynotes, and exclusive vendor offers designed to help our retailers operate smarter and drive stronger margins for the 2026 pool season and beyond.”

Summit programming kicked off with a high-energy general session led by the POOLCORP leadership team, spotlighting several new product and program launches, including:

• The Regal® Royal Treatment™ and E-Z Clor® Gold Standard™ chemical systems –
  elevated pool care routines, delivering superior water clarity and comfort that simplifies
  the overall pool maintenance experience for both DIY pool owners and service pros alike.
• The breakthrough SuperPro® XTREME Filter – which is one of the most innovative pool
  filtration products on the market, takes a single-element solution that can operate at the
  same performance level as a quad filter.
• New, exclusive vendor partnerships with Aiper and Moov, reinforcing POOLCORP’s
  commitment to bringing innovative, differentiated solutions to independent pool retailers.

Building on the momentum, POOLCORP highlighted its continued investment in retailer success through technology, marketing, and sales support. The company’s newly established Retail Solutions Team led a robust training curriculum with focused classes on retail branding and advanced selling strategies. In addition, retailer-only Peer-to-Peer Discussions created a candid, interactive forum for independent business owners to exchange ideas and real-world experiences – underscoring the collaborative spirit that makes this industry event unique.

Excitement at the Summit continued throughout the tradeshow floor, where the industry’s most trusted suppliers and leading retail brands showcased their latest product innovations and demonstrated their continued commitment to supporting independent retailers through exclusive deals and offerings available only at the Retail Summit.

“Our focus continues to center around delivering tangible value for our retail customers by helping them enhance their product portfolio, in-store experience, and supporting their profitability throughout the season,” said Jonathan Pechon, Vice President of Supply Chain and Operations at POOLCORP. “By leaning into our deep relationships with the industry’s most trusted and leading suppliers, we’re able to create exclusive opportunities that help retailers improve in-season margins and compete more effectively in their local markets.”

In addition to industry updates and product innovation, the Summit also highlighted technology solutions designed to streamline retail operations and support long-term growth. POOLCORP introduced a next-generation POOL360.com ordering experience, offering flexible shipment, delivery and pick up options for its nationwide inventory network along with real-time order tracking. The company also showcased the latest feature enhancements within POOL360 WaterTest and POOL360 PoolService, reinforcing its commitment to providing integrated digital tools that simplify operations, improve efficiency, and enhance the overall customer experience for the independent pool retailers.

The 2026 Retail Summit underscored the power and potential of independent pool retailers and the innovation shaping the industry’s future. Those who missed the event can view key moments by watching our Summit highlight reel. For more information about POOLCORP’s retail programs, or to attend next year’s Summit, retailers are encouraged to contact their local POOLCORP Sales Center or visit POOLCORP.com to find the location nearest them.

About POOLCORP
Pool Corporation is the world’s largest wholesale distributor of swimming pool and related backyard products. POOLCORP operates over 450 sales centers in North America, Europe and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com and follow @poolcorp on social media.

Media Relations Contact:
Kendall Large
727.515.5046
Kendall.large@poolcorp.com