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Pool Troopers Partners with Pool Chlor to Expand Phoenix, AZ Footprint

Pool Troopers has officially secured its fifth partnership of 2021 with Pool Chlor

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Pool Troopers Partners With Pool Chlor

Tampa-Based Pool Service Company Partners with Fifth Company to Grow Across the Sunbelt Region

Phoenix, AZ – May 6, 2021: Pool Troopers has officially secured its fifth partnership of 2021 with Pool Chlor AZ (“Pool Chlor”). Pool Chlor is an iconic leader in the pool service industry and has been serving the Phoenix area since 1955. Pool Chlor took off over 65 years ago when the owners, a chemical engineer and a chemist, perfected the balance of chemical compounds used in pool treatment. 

Phoenix is a newer market for the Tampa-based pool service company. Through the partnership, Pool Troopers will expand their footprint and service more residential pools in the greater Phoenix area. Pool Troopers currently services the Florida, Texas, and Arizona markets and ranked #1 on the Top 50 List by Pool and Spa News for the last two consecutive years.

In October 2020, Pool Troopers partnered with Shoreline Equity Partners, to accelerate growth across the Sunbelt Region, including executing an aggressive acquisition strategy. Pool Troopers has developed proprietary industry-leading software which has allowed their service model to be scalable and irreplicable. Through its current footprint and recent partnerships, Pool Troopers has further established its position as one of the largest pool service companies in the United States.

Gary Crayton, Chief Executive Officer of Pool Troopers, said, “I have been working in the pool business for more than 30 years. There have been a lot of great leaders in our industry, and John is one of the greatest. He has given so much back to the pool industry in terms of sharing knowledge, best practices, and chemical treatment expertise. Through our partnership with Pool Chlor, I am excited to give backyard freedom to more pool owners in Phoenix. We are honored to partner with John and the entire Pool Chlor team.”

John Cardall, Owner of Pool Chlor, said “I have known Gary and the Pool Troopers team for years. As I approach retirement, I wanted to be sure that I left my customers and employees with a team that had experience in the pool industry and extensive knowledge about the chemical treatment process. Like us, Pool Troopers has been around since the 1950s and has seen all of the changes in our industry. I have loved serving the Phoenix area and could not be more excited to partner with Pool Troopers to continue our legacy.”

Dave Hahmann, President of Pool Troopers, said, “Pool Chlor’s commitment to having the backs of their customers and others in our industry aligns with our mission. Family first is the way we treat teammates, and we are excited to welcome the Pool Chlor team to the Pool Troopers Family!”

Pool Troopers is on a mission to bring freedom to all pool owners and pool company owners. Whether pool company owners are looking to accelerate growth or plan for retirement, Pool Troopers has been helping companies across the US achieve their goals and continue their legacies.

About Pool Troopers

As the premier provider of chemical, cleaning, maintenance, and repair services for residential and commercial pools, Pool Troopers serves 16,600 customers in Florida, Texas, and Arizona. Pool Troopers was ranked #1 in 2019 and 2020 on the Top 50 list by Pool & Spa News & Jandy. Pool Troopers founded in 1952 is headquartered in Tampa, Florida. For more information about partnerships and acquisitions, please visit https://pooltroopers.com/sell-your-company/.

About Pool Chlor

Founded in 1955, Pool Chlor was started by a chemist and a chemical engineer on a mission to improve the quality of chemical compounds in pool treatment. Pool Chlor was built on a foundation of quality and is committed to being economical, convenient, and reliable. Pool Chlor offers residential pool chemical service to the greater Phoenix area.  For more information, please visit https://poolchloraz.com/.

About Shoreline

Shoreline is a lower middle-market private equity firm focused on actively partnering with leading management. The Firm’s goal is to develop and implement collaborative solutions with portfolio company professionals to drive growth as well as scale and optimize operations. Shoreline professionals employ a straight-talking, egalitarian, and transparent approach to working with companies. Our model considers a broader set of stakeholders in our decisions with a meaningful portion of the Firm’s profits being contributed to philanthropic initiatives. Investing out of the Firm’s inaugural $300 million fund, Shoreline seeks to lead equity investments of up to $100 million per transaction in support of buyouts, recapitalizations, and corporate divestitures. Targeted businesses have enterprise values ranging from $25 million to $250 million and EBITDA of $3 million to $25 million. The Firm strives to partner with management teams of non-capital-intensive businesses primarily within the specialized manufacturing, value-added distribution, and business and industrial services sectors, among others. For more information, please visit https://shorelineequitypartners.com/.

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email info@poolmagazine.com or call (916) 467-9118 during normal business hours. For submissions, please send your message to submissions@poolmagazine.com

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Press Releases

Step Into Swim Helps Over 6,000 Kids Learn To Swim

Step Into Swim Grants Help Over 6,000 Children Learn To Swim

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Step Into Swim Program Helps Over 6,000 Kids Learn To Swim

(Alexandria, Va.) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), has recently distributed $99,590 in grant funds to 22 facilities across the country, reaching 6,297 children.

Step Into Swim is the philanthropic arm of PHTA, dedicated to drowning prevention. Drowning is the number one cause of unintentional death in children ages 1-4. It has been proven that formal swim lessons reduce the risk of drowning by 90%, and Step Into Swim’s grants are being used specifically for this purpose.

In May, the PHTA Board of Directors committed to donating $500,000 to fund the Step Into Swim grants. This first round of grants has reached all across the country, from California, Arizona, and Nevada to Florida, Alabama, and Georgia, and many states in between. The grants were distributed to YMCAs, community centers, city parks and recreation departments, camps, and other facilities that are giving swimming lessons to youth in their community.

“I am at a loss of words on the incredible generosity of our PHTA Board of Directors’ recent gift of $500,000 to Step Into Swim,” says Olympian Rowdy Gaines, PHTA Vice President of Partnerships & Development. “With these funds, we will be able to make an immediate impact across the country to so many lesson providers, specifically those who reach out to all of our underserved communities with free or reduced-cost lessons.”

Step Into Swim will continue to distribute grants to more facilities throughout the summer, reaching thousands of children and giving them the life-saving skill of swimming.

To learn more about Step Into Swim, visit www.stepintoswim.org.

For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at jrickwalder@phta.org or 703.357.3918.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

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Press Releases

PHTA Welcomes Comments on Revised Standard for Residential Pool & Spa Efficiency

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PHTA Welcomes Comments on Pool & Spa Effiency Regulations

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is inviting public review and comments on the revision of theANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency, also known as the PHTA-15 standard. Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process. 

PHTA WELCOMES PUBLIC COMMENTS ON THE REVISED PHTA/ICC-15 STANDARD FOR RESIDENTIAL SWIMMING POOL AND SPA ENERGY EFFICIENCY

The PHTA-15 standard covers energy efficiency requirements for permanently installed residential aboveground/onground and inground swimming pools and inground spas operated by the property owner and used for bathing. It is intended to cover certain aspects of the swimming pool filtration and auxiliary system design; equipment, including pool and spa heaters; installation; and operational capabilities, for the purpose of minimizing energy consumption while maintaining water quality and temperature. The standard is intended to meet the new requirements of the Department of Energy’s Dedicated Purpose Pool Pump (DPPP) Rule, which applies to all pumps regardless of their use or purpose.

“Energy efficiency has become very important to the pool industry and to our nation,” explains Kenneth Gregory, PHTA-15 Standard Writing Committee (SWC) Chair and Compliance & Safety Manager of Pentair Water Quality Systems. “In recent years, the pool industry has led the way in saving consumers money by providing energy-saving products as required by the APSP-15 standard. This new revision, PHTA-15, takes energy saving to a new level. Consumers for years to come will enjoy major savings on the cost to operate their pool, spa, or hot tub.”

PHTA invites all pool and hot tub professionals, as well as non-industry members, to review the draft and submit comments for consideration. The ANSI public review announcement on the required 45-day public review period was published in the ANSI Standards Action on June 4, 2021. All public review comments on the revised PHTA-15 standard are due on Monday, July 19, 2021.

The PHTA-15 standard is a revision and redesignation of ANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency and is consolidated with Addenda A Approved by ANSI on January 9, 2013. Thefollowing individuals served on the PHTA-15 SWC:

Kenneth Gregory, Chair, Pentair Water Quality Systems (Washington, UT)

Dan Baldewicz, Energy Solutions (Oakland, CA)

Philip Escobedo, Fluidra (Carlsbad, CA)

John Garner, Sr., Pools by John Garner Inc. (Jacksonville, FL)

Paul Hackett, H2flow Controls Inc. (Sylvania, OH)

Ray Mirzaei, Waterway Plastics (Oxnard, CA)

John O’Hare, Hayward Pool Products (Clemmons, NC)

Shawn Strausbaugh, International Code Council (York, PA)

Gary Walt, Speck Pumps-Pool Products, Inc. (Jacksonville, FL)

To request an electronic copy of the draft standard revision for review and comment, please email standards@phta.org or call (703) 838-0083.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Press Releases

Top-rated Pinellas pool company partners with Olympus Pools

Pools By Jodran plans to take over administration, customer support

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Olympus Pools Partnership with Pools by Jordan

LUTZ, Fla. – A highly-rated Tampa Bay area pool company is jumping in to help Olympus Pools thanks to a new partnership between the two companies and their owners.

Specific terms of the partnership were not disclosed, but Jordan Hidalgo, a general contractor who founded Pools by Jordan, a high-end pool construction company based in Pinellas county, has partnered with Olympus Pools to help assist and help restore the company to its pre-Covid standing. 

“I saw what Olympus’s customers were going through on the news, but I also know the high quality of Olympus’s work and their capabilities. So, after weeks of negotiations, I’m happy to say we’ve reached an agreement, and we’re excited to get to work on sorting this all out,” said Hidalgo.

Hidalgo, who also runs a management consulting firm for pool companies called, The Pool Consultants, will have his team take over administration, accounting, permitting, purchasing and customer relations beginning Tuesday.

James Staten, who founded Olympus Pools will remain onboard and out front, running sales, field operations and business development.

“We’re each going to play to our strengths,” said Hidalgo. “There’s no denying a guy who built thousands of pools has got what it takes to make it in this business. Meanwhile, the vendors and some others in the media aren’t helping his attempts to right the ship. As a pool professional I can’t stand by and watch that happen without doing what I can for the clients and the builder. Every person should get what they expected and what they paid for, though it’s going to take some time.”

Olympus Pools, which was founded in 2010 by Staten, has generated more than $150 million in revenue over the last decade and completed more than 3,000 pools.

“What we experienced over the past year was a bit of a perfect storm, and frankly, we got behind and the timing of this agreement couldn’t have been better,” said Staten. “Between permitting issues, supply chain and material delays caused by COVID, and mistakes made while trying to scale too quickly, we found ourselves in a very challenging time; but I’m confident that Jordan and his team are going to add the extra horsepower Olympus needs to get things back on track.”

Customers can expect direct access to ownership, improved customer relations, and those who have been waiting for their pools to get started can expect work to begin sooner, thanks to the new partnership. Shared resources, equipment and subcontractors will rekindle the previously expeditious workflow. Additionally, subcontractors who were worried about getting paid can rest assured that Olympus is solvent and not going anywhere.

“Some things are going to happen immediately, and other things are going to take a little bit of time as we dig into things, but we’re ready to get all of these pools done as quickly as possible and work on rebuilding the positive image that Olympus worked so hard to achieve,” said Hidalgo. 

The news of the partnership comes amid a flurry of recent work activity. Since May 10, Olympus Pools has completed the following:

  • 26 Pools passed final inspections
  • 18 pools have had concrete work completed
  • 13 job sites have been cleaned up by cleaning crews
  • 12 pre-grades were completed
  • 11 pools had electrical work completed
  • 11 pools had brick and tile completed
  • 10 pools had plumbing work completed
  • 4 screen enclosures have been completed
  • 3 pools had plaster work completed
  • 2 retaining walls completed

“I’m looking forward to putting this chapter behind Olympus and showing what our talented teams are capable of accomplishing together,” said Hidalgo.

Olympus Pools
Public Relations Representative

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