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Poolside by CGT offers new CARRERA MARBLE



Poolside by CGT New 2023 Carrara Marble

Poolside by CGT is delighted to now offer its new Carrara Marble vinyl pool liner pattern for 2023.  The new pattern imitates the beautiful appearance of natural marble.  Printed on a white liner material and enhanced with the company’s exclusive aquafinish protective topcoat that provides superior chemical resistance and an industry leading UV protection. The simplicity and beauty of this natural stone marble, inspires calmness and relaxation and complements today’s popular deck and coping treatments.

In order to visualize how the new pattern will look in the pool, Poolside by CGT provides a comprehensive tool for visualizing pool liner patterns in a pool including the ability to simultaneously select various popular deck options to truly visualize the pool’s final look and feel.  The Poolside by CGT Visualizer makes the liner selection process fun and easy.  The program starts by allowing the user to select from either a freeform or rectangular pool shape, then simply choose a liner design from the Poolside by CGT liner collection and choose a surrounding deck surface.  The user can select from flagstone, paver, travertine, wood or concrete decking options, then explore their pool combination in five (5) different views of the pool including an aerial overhead view and both a day and night view of the pool with pool lighting.  This powerful tool is the perfect for pool builders to provide to their customers so the client can get creative and even download a PDF of their favorite design.  The Visualizer tool helps consumers to choose their pool liner pattern with confidence.  This online tool works great with a desktop, tablet and even a mobile device.  Go to  to try it out! 

Or watch this promotional video:

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including and among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Five Benefits of Vinyl Pool Liners



Five Benefits of Vinyl Pool Liners

The best choice for fast, comfortable, stress-free enjoyment

March 23, 2023—Homeowners with backyard swimming pools depend on vinyl pool liners to keep their pools looking beautiful, season after season. Vinyl pool liners have many advantages over concrete, gunite, and fiberglass alternatives, making vinyl the best choice for fast, comfortable, stress-free enjoyment.

Consider these five demonstrable benefits of vinyl pool liners:

Design flexibility. Fit and maximize your backyard space! With vinyl, pools aren’t locked into a limited number of shapes, looks, or design options. It is highly customizable into many shapes, sizes, depths, and colors. Vinyl liners are versatile in pattern and style choice, with the ability to customize to exterior style. Pool owners can also alter the look of the exterior space and style more easily, more often.

Ease of maintenance. Some pool maintenance is a given, but vinyl pool liners require much less than concrete or fiberglass. The smooth surface discourages algae formation and its non-porousness doesn’t absorb chemicals, meaning it takes less to keep the pool clean. Vinyl is also resilient to freeze/thaw cycles experienced in seasonal climates, resistant to cracking at -29 degrees Celsius. These liners’ durability gives them a service life that can reach 10 years.

Fast installation. Vinyl comes with a rapid timeline for construction and installation, much faster than concrete. There are also more choices in terms of qualified professionals in the market who can sell and install, creating easier entry into the market and greater choice for pool owners. After installation, a “refresh” takes only a limited time to execute.

Better feel. Vinyl provides a smooth, non-abrasive surface that is gentle on children’s and parents’ feet and skin. No more skinned elbows and heels! It is the most comfortable of all in-ground pool types. Vinyl simply feels better.

Low ongoing costs. Vinyl pool liners have the best value and are highly cost-effective overall. The cost of upgrades or refresh is also much lower. The result is an affordable, high-quality swimming pool which maximizes homeowner value.

It’s clear that vinyl pool liners are the best choice for in-ground pools. They have the look and feel that discerning customers demand, paired with a low overall cost of ownership that never goes out of style. For more information, visit

About Chemical Fabrics and Film Association – Performance Products Division (CFFA-PPD)

Members of CFFA who belong to the Performance Products Division manufacture chemical fabrics and film that offer exceptional performance characteristics in finished products, from upholstery to geomembranes and from pool liners to transportation interiors. Industries across the globe rely on their durability, versatility, and lasting value to make an array of products better. CFFA standards developed and maintained by a team of industry experts help ensure reliability, consistency, and performance.

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Western Pool & Spa Show Celebrating 45th Anniversary



Western Pool & Spa Show Celebrating 45th Anniversary

This year marks the 45th anniversary of the Western Pool & Spa Show which has been held annually in Long Beach, CA for the last 30 years. Last year over 10,000 pool and spa industry professionals attended the Western Pool & Spa Show making it one of the best-attended national shows in the country.

The Western Pool & Spa Show Celebrates 2 Milestones

We recently had the opportunity to chat with Eric Nielson, Director of the Western Pool & Spa Show on the pool magazine podcast. He gave us some insight into the history behind the annual event.

“It started off as a small tabletop and has grown, and this will also be our 30th year in the city which has become our home, Long Beach. So there are two milestones that we’re kind of celebrating,” said Nielson.

“Years ago, there was a small group of manufacturers, sales reps, and a few pool guys who simply got together and said, ‘Hey, maybe we should do something to educate people out there in the San Fernando Valley'”, said Nielson.

“They put together a small event in Studio City and it grew into something bigger. I believe it was Ray Pak or one of the heater companies that said, ‘Hey, maybe could we put one of our products out in the hall?’, and that was the impetus of the show floor. So they started that and then they brought in more things and it just sort of grew and grew from there. It moved from there to the convention center in Pasadena and then we outgrew that. Then there was a little time in Anaheim and now we’ve been 30 years in Long Beach,” explained Nielson.

Watch highlights from last years Western Pool & Spa show

The Western Show Has Evolved & Has Something For Everyone

The Western Show as it’s called in the trade has certainly evolved over the years, from being traditionally known as a “Service Show” to incorporating more involvement with the pool construction side of the industry. With a wide array of educational opportunities and seminars available for attendees to take, it also provides excellent value for attendees.

The show which runs from March 23-35 is open to the pool trade only. Registration is required and features workshops on how to become a CPO, seminars on electrical and plumbing, as well as workshops that are available in Spanish.

“We’re all volunteers and our focus is on education,” said Nielson, “everything that we do is geared towards us being able to provide that high-quality opportunity for educating the industry. This year we have lots of different classes that people can come and take advantage of for a very inexpensive price. For $115. You can come all three days, take any one of 90 different classes including programs for Spanish-speaking attendees. You really can’t get that anyplace else.”

Educational workshops are being held by Pentair, Hayward, and Fluidra as well as by Watershape University, Pool Nation, Orenda Technologies, Taylor Technologies, PAL Lighting, as well as many others. The class schedule and exhibit hours for this event are as follows:

Thursday, March 23, 2023

Education: 1:00 p.m. to 5:45 p.m.
Exhibit Hours: 6:00 p.m. to 9 p.m.

Friday, March 24, 2023

Education: 8:00 a.m. to 2:45 p.m.
Exhibit Hours: 2:00 p.m. to 6 p.m.

Friday, March 24, 2023

Education: 8 a.m. to 1:45 p.m.
Exhibit Hours: 1 p.m. to 6 p.m.

The Western Pool & Spa Show does hourly drawings and a big giveaway at the end of the event. “We’re going to give away $20,000 in cash,” said Nielson, “in total, we also ended up giving away almost $60,000 worth of prizes last year. Second prize last year we had a pump, heater, filter, a whole equipment pad from Pentair. We have hourly drawings. This year we’re working with AquaCal Autopilot. They are donating a heat pump which is valued at about $9,000.”

Watch highlights from last years big giveaway event at the Western Pool & Spa Show

The Western Show is also a great opportunity to network with professionals, distributors, and manufacturers as well as learn about the latest products and innovations. For those on the West Coast, it remains one of the easiest shows to get to and provides some of the best value in terms of the educational opportunities available for pool professionals.

Pool Magazine will definitely be in the house as well so make sure to stop by our booth (#216) and pick up the spring issue featuring Lucas Congdon, host of Insane Pools and owner of Lucas Lagoons.

Want to learn more about the Western Pool & Spa Show? Listen in on our conversation with Eric Nielson on the Pool Magazine podcast.

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Pentair Pool Leadership Announced



Picture of Jerome Pedretti new CEO of Pentair Pool

London, United Kingdom (March 20, 2023) – Pentair recently appointed Jerome Pedretti as
Executive Vice President and Chief Executive Officer of its Pool segment, and Greg Claffey as
Group President of Pool.

In their roles, Pedretti and Claffey have a shared commitment to further supporting pool
professionals by delivering innovation excellence, accelerating category growth with smart,
sustainable products and solutions for the future of the pool industry, and making it easier to do business with Pentair.

“Our dealer base in Pool is important to us, and we work every day to lead with a ‘Customer
First’ mindset and become closer to our customers,” said Jerome Pedretti. “These dealers –
pool builders, service companies, small retailers – are critical to our success. We are focused
on prioritizing their needs and delivering for our customers into the future.”

Greg Claffey appointed as Group President of Pool with Pentair.

“Our network of pool professionals, channel partners, and dealers are at the heart of our vision
for the future,” said Greg Claffey. “We believe that 2023 will be a great year as we work to
deliver innovative and energy efficient pool solutions to help people more sustainably enjoy

At Pentair we help the world sustainably move, improve and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

Pentair had revenue in 2022 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 11,250 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit As an industry leader in the pool and spa space, Pentair is dedicated to elevating the pool experience to the next level with connected, efficient, and quality products so people can soak in the magical, wonder filled moments by their pool, giving them time – and peace of mind – to create them. Pentair’s pool solutions are engineered to filter, clean and sanitize water, while automation equipment makes it easy to
control from anywhere. For more information, visit

This release contains statements that we believe to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact are forward-looking statements. Without limitation, any statements preceded or followed by or that include the words “targets,” “plans,” “believes,” “expects,” “intends,” “will,” “likely,” “may,” “anticipates,” “estimates,” “projects,” “should,” “would,” “could,” “positioned,” “strategy,” “future” or words, phrases or terms of similar substance or the negative thereof, are forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond our control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the overall global economic and business conditions impacting our business, including the strength of housing and related markets and conditions relating to the conflict between Russia and Ukraine related sanctions; supply, demand, logistics, competition and pricing pressures related to and in the markets we serve; the ability to achieve the benefits of our restructuring plans, cost reduction initiatives and
transformation program; the impact of raw material, logistics and labor costs and other inflation; volatility in currency exchange rates; failure of markets to accept new product introductions and enhancements; the ability to successfully identify, finance, complete and integrate acquisitions; risks associated with operating foreign businesses; the impact of seasonality of sales and weather conditions; our ability to comply with laws and regulations; the impact of changes in laws, regulations and administrative policy, including those that limit U.S. tax benefits or impact trade agreements and tariffs; the outcome of litigation
and governmental proceedings; and the ability to achieve our long-term strategic operating and ESG goals. Additional information concerning these and other factors is contained in our filings with the U.S. Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2022. All forward-looking statements, including all financial forecasts, speak only as of the date of this release. Pentair assumes no obligation, and disclaims any obligation, to update the information contained in this release.

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