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Smart Pool Services Launch Poolcare Platform In Ground-Breaking Multi-Million-Dollar Partnership With Crystal Clear Pools & Spas



Smart Pool Services Launch Poolcare Platform In Ground-Breaking Multi-Million-Dollar Partnership With Crystal Clear Pools & Spas.

AUSTIN, TEXAS– Smart Pool Services (“SPS”), a rapidly-growing poolcare platform focused on backing and supporting leading pool companies – have partnered with Crystal Clear Pools & Spas (“Crystal Clear”) in a multi-million-dollar partnership. This partnership represents the first investment in the pool industry by SPS, which will strategically partner with – and grow – other key pool companies across The Sun Belt region of the United States. 

Join the best – shoulder-to-shoulder 

Smart Pool Services supports its partners by taking care of everything from hiring and chemical shortages – to providing centralized marketing, payroll, insurance, accounting, fleet management, and employee training and benefits – as well as improving customer service by reducing wait-times across all touchpoints and implementing the latest technologies. SPS is also able to drive down the cost of chemicals, parts, trucks, and much more, through its purchasing power and strong corporate relationships. By providing tools and resources, SPS empowers its partners to elevate, grow, and focus on what they do best: keeping customers happy and in their pools. 

Crystal Clear - Pools & Spas

Crystal Clear Pools & Spas joins the team 

As a heritage brand, Crystal Clear is widely-recognized as one of the nation’s leading operators – and since its establishment 36 years ago by Jimmy Harvey – its A+ team has grown it into one of the largest. Crystal Clear sets the gold standard in service for its customers, and provides absolute poolcare to both residential and commercial pools throughout Austin and the neighboring communities. Under the new partnership, Crystal Clear’s Founder, Jimmy Harvey, will assume the title of Partner, Texas Operations, and Crystal Clear’s experienced team of professionals will also join the Smart Pool family – continuing to provide customers with the high-quality service they have come to expect. Now, with the enhancements and support that SPS bring to the table, Jimmy and his team are excited to take Crystal Clear to the next level. 

Jimmy Harvey - Partner, Texas Operations

Jimmy Harvey, Industry Legend – Partner, Texas Operations 

“When you’ve built something up over a long period of time like I have, you’re never going to partner with just anybody.” Says Jimmy Harvey, Founder of Crystal Clear. “What resonated with me in terms of what the Smart Pool team is doing – on top of their phenomenal support – is that they invite you into the room. You’re dealing with the people who make the decisions. In fact, you become one of the decision makers. That’s one of the big attractions for me. 

“With Smart Pool, it really is the best of both worlds. You not only become part of the team, you have the opportunity to become one of the investors in the bigger business. I get to continue watching my business grow, and now I have the resources and backing to take it beyond my wildest dreams.” 

Fraser Ramseyer - Smart Pool Services CEO

Fraser Ramseyer, Founder and CEO of Smart Pool Services 

“We couldn’t think of a better partner to launch our Smart Pool platform alongside than industry-veteran, Jimmy Harvey,” added Fraser Ramseyer, Founder and CEO of Smart Pool Services. “Crystal Clear is one of the country’s premier poolcare companies, and Jimmy’s undoubtedly among the industry’s best operators. He’s built his business over 30-years into what it is today, and in that time, he’s cultivated a world-class team, and has also become a highly-recognizable leader. The great news for Smart Pool is, Jimmy’s now a senior member of our team who’s already providing tremendous value. We look forward to him driving growth in Austin and bettering our operations at large.” 

About Smart Pool Services 

Smart Pool Services is an innovative full-service poolcare business that’s rapidly growing across The Sun Belt. Headquartered in Austin, Texas, SPS is backed by significant resources and best-in-class professionals. SPS invests in pure-play pool companies, with proven track records, strategic locations, and impressive growth trajectories. Smart Pool also seeks to actively partner with high-quality management teams, facilitate operational improvements, and provide capital for growth initiatives. 

Read more: 

About Crystal Clear Pools & Spas 

Founded in 1985 by Jimmy Harvey and headquartered in Austin, Texas, Crystal Clear Pools & Spas specialize in supporting both residential and commercial pools. As one of the largest operators in the US, Crystal Clear cares for customers across all of Austin and its neighboring communities – providing expertise in everything from pool cleaning and maintenance, to repair, renovation and construction. 

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About Storr Capital 

Storr Capital is a platform-specialist investment firm headquartered in Austin, Texas. Storr’s mission is to positively impact fragmented industries and drive innovation for all founders, employees and customers. It achieves this by supporting, enhancing and empowering key operators with the tools and resources required to grow into game-changing, market-leading companies. 

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Smart Pool Services 

Fraser Ramseyer (512) 924-2264 

Lucas Dorrell – Business Development – join the team today! (512) 994-9646 

Crystal Clear Pools & Spas 

Jimmy Harvey 

Storr Capital 

Fraser Ramseyer (512) 924-2264 

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at

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Press Releases




Southwest Pool and Spa Show - Pool and Hot Tub Alliance

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its first event of 2022 was a success. PHTA and GENESIS® led educational sessions and hosted a booth at the Southwest Pool & Spa Show in San Antonio, TX, last week.

GENESIS® offered two pre-conference sessions, both of which sold out well before the start date. GENESIS® C201: CONSTRUCTION SCHOOL: Concrete Pools had 69 students, setting a new attendance record for both PHTA and GENESIS® education. In addition, more than 20 students attended D265: Master Designer Methods: Kirk Bianchi Crafting the Outdoor Space as a Living Art Form.

In September 2021, PHTA launched the new Certified Pool Builder & Design Professional Pathway. This merged the existing PHTA Certified Builder Professional (CBP) designation and Society of Watershape Designers (SWD) designations into one unified professional certification pathway for pool builders and designers. Professionals can now follow the pathway from CBP to Advanced, Expert, and Master levels.

C201 is now a required course for CBP, which makes it one of the most in-demand courses GENESIS® offers. At the Southwest Pool & Spa Show, there were students from a dozen states, including Texas, Florida, and New York—three of the largest pool markets.

“Our priority has always been to provide the highest quality education in the industry,” says Jeanne Mendelson, PHTA Vice President of Education & Events. “THE GENESIS® faculty of experts allows us to grow while maintaining best practices for education and certification. Attendees have the opportunity to network with peers and have access to these industry experts throughout the program.”

PHTA also taught the Certified Pool & Spa Operator (CPO) Certification as a pre-conference session,. CPO Certification is the world’s leading verifiable pool and spa training credential for aquatic facility maintenance personnel, health officials, retailers, and other professionals. PHTA certified more than 30,000 CPOs in 2021 and is aiming to certify even more in 2022.

The Construction School (C201) was taught by Greg Andrews, Terry Brannon, Rocky Wisley, Randy Dukes, and Tom Dankel. D265, which is a required course for Master CBP, was taught by Kirk Bianchi and Kate Wiseman. David Turnage was the CPO instructor.

Visit for more information and to see the upcoming schedule of events.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

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The Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim



The Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim

Water safety education program funded swim lessons for 6,297 children thanks to donors, partners

Alexandria, VA (January 13, 2022) – Today, the Pool & Hot Tub Alliance (PHTA) and its foundation celebrate the donors who made 2021 a record-setting year for Step Into Swim, an initiative committed to safe swim education. The program raised more than $1,000,000 and provided swim lessons to 6,297 children with support from major founding partner Every Child A Swimmer and other industry leaders.

In advancing its Step Into Swim initiative, PHTA continues to collaborate with individuals and donors who have a passion for protecting kids in the water. It is because of these supporters that Step Into Swim had an impactful year. The association proudly recognizes its top 2021 donors, including Bill Kent Family Foundation and Fluidra (Diamond Level); American Pools, AquaCal, Claffey Pools, and Hayward (Platinum Level); and Kiwanis International, Master Pools Guild, and Premier Pools and Spas (Gold Level).

“We are making strides to combat childhood drowning thanks to the generous donors who share in our mission to create more swimmers. Our efforts to expand Step Into Swim would not be possible without their support,” said Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development at PHTA. “The aquatics industry has a unique opportunity to come together in the name of safe swim education. Our partners truly delivered on that in 2021.”

In 2021, Step Into Swim raised over $500,000 dollars from the pool and hot tub industry, which will be matched by the PHTA Board of Directors; provided grants to 22 facilities in Arizona, California, Connecticut, Florida, Georgia, Kansas, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, and Texas; funded swim lessons for 6,297 children; and formed a coalition of advocates, inclusive of Every Child A Swimmer, International Swimming Hall of Fame, American Swimming Coaches Association, Florida Swimming Pool Association, National Drowning Prevention Alliance, and the United States Swimming Pool Association. The strategic coalition has generated additional dollars and visibility to further promote swimming education.

“I am in awe of how far Step Into Swim has come thanks to the leadership of Rowdy Gaines and our Champions Board, as well as the support from our members and partners,” said Sabeena Hickman, CAE, President and CEO of PHTA. “Everyone plays a special role in helping us mobilize against an important initiative to provide educational resources and access to free swimming lessons. The future is bright as we continue to build upon this momentum in 2022.” 

Donors can support Step Into Swim through tiered funding levels, including the Build A Pool, Save A Life Sponsorship where companies can pledge funds based on the number of pools built or maintenance contracts signed each year. 100 percent of funds go directly to Step Into Swim programming. Visit to see a full list of supporters and to learn more about how to get involved.


About Pool & Hot Tub Alliance and Step Into Swim:

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 285,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit

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Hayward Logo

Spearman will serve in a newly created position and brings to Hayward a strong operations background that includes domestic and international operations leadership, Lean Manufacturing deployment expertise, and strategic capacity and operational footprint design

Derek Spearman – Vice President of US Manufacturing

BERKELEY HEIGHTS, NJ – January 14, 2022 – Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward”), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, announces that Derek Spearman is joining the company as the Vice President of US Manufacturing. In this newly created role, Spearman will be responsible for all plant and planning operations for the company’s US-based plants.

“I am honored to join the Hayward team, and I look forward to continuing to build upon its solid foundation,” Spearman said. “Hayward is uniquely positioned to capitalize on the rapidly changing manufacturing environment thanks to its great business model and talented management team. This is a tremendous opportunity, and I am looking forward to making an impact.”

Spearman is joining Hayward’s Global Operations Staff, which is led by Senior Vice President and Chief Supply Chain Officer Donald Smith.

“Derek Spearman is joining Hayward in a new and vitally-important role where he will add additional experience, capacity and quality to what is already a world-class Operations team. Hayward will benefit greatly from Derek’s expertise in domestic and international operations leadership, Lean Manufacturing deployment, and strategic capacity and operational footprint design. I am excited for him to get started,” Smith said.

Spearman is joining Hayward after spending four years at Timken Company where he was the Vice President of Lovejoy Incorporated. At Timken, Spearman directed operations at five domestic and international plants staffed by more than 400 people, and he managed budgets exceeding $100 million.

Spearman has also previously held roles as a Director of Operations, Plant Manager, Six Sigma Blackbelt Lean Leader, Quality Director, and Area Manager with organizations such as GKN Driveline, Matcor-Matsu Group, Ford Motor Company, Eli Lilly, and Whirlpool Corporation.

Spearman earned an MBA from Webster University and a Bachelor of Science from Purdue University.

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE:HAYW) is a leading global designer and manufacturer of pool equipment and technology all key to the SmartPad™ conversion strategy designed to provide a superior outdoor living experience. Hayward offers a full line of innovative, energy-efficient and sustainable residential and commercial pool equipment, including a complete line of advanced pumps, filters, heaters, automatic pool cleaners, LED lighting, internet of things (IoT) enabled controls, alternate sanitizers and water features.

This release contains forward-looking statements and information relating to the Company that are based on the beliefs of management as well as assumptions made by, and information currently available to management. When used in this release, words such as “may,” “will,” “should,” “could,” “intend,” “potential,” “continue,” “anticipate,” “believe,” “estimate,” “expect,” “plan,” “target,” “predict,” “project,” “seek” and similar expressions as they relate to us are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events, are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Further, certain forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Actual results or events could differ materially from the plans, intentions and expectations disclosed in forward-looking statements. Hayward has based these forward-looking statements largely on management’s current expectations and projections about future events and financial trends that management believes may affect Hayward’s business, financial condition and results of operations. Important factors that could affect Hayward’s future results and could cause those results or other outcomes to differ materially from those indicated in the forward-looking statements include the following: our ability to execute on our growth strategies and expansion opportunities; our ability to maintain favorable relationships with suppliers and manage disruptions to our global supply chain and the availability of raw materials; our relationships with and the performance of distributors, builders, buying groups, retailers and servicers who sell our products to pool owners; competition from national and global companies, as well as lower cost manufacturers; impacts on our business from the sensitivity of our business to seasonality and unfavorable economic and business conditions; our ability to identify emerging technological and other trends in our target end markets; our ability to develop, manufacture and effectively and profitably market and sell our new planned and future products; failure of markets to accept new product introductions and enhancements; the ability to successfully identify, finance, complete and integrate acquisitions; our ability to attract and retain senior management and other qualified personnel; regulatory changes and developments affecting our current and future products; volatility in currency exchange rates; our ability to service our existing indebtedness and obtain additional capital to finance operations and our growth opportunities; impacts on our business from political, regulatory, economic, trade, and other risks associated with operating foreign businesses; our ability to establish and maintain intellectual property protection for our products, as well as our ability to operate our business without infringing, misappropriating or otherwise violating the intellectual property rights of others; the impact of material cost and other inflation; the impact of changes in laws, regulations and administrative policy, including those that limit US tax benefits or impact trade agreements and tariffs; the outcome of litigation and governmental proceedings; impacts on our business from the COVID-19 pandemic; and other risks and uncertainties set forth under “Risk Factors” in the prospectus for Hayward’s initial public offering and in Hayward’s subsequent SEC filings.


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