News
What Really Happens After Using An Ice Bath Every Day For 30 Days
Cold water therapy can have many different benefits on the body including reducing muscle soreness, improving recovery time, decreasing inflammation and improving circulation.
Rob Carlin, Managing Director at Superior Wellness took part in a 30-day study in June 2023 to assess the benefits of using a Chill Tub in his daily routine.
Working in partnership with TransformNow Superior Wellness set out to assess what happens to your body after using the ice bath every day for 30 days prior to Rob’s daily workout. Dr Imran Khan, founder of TransformNow, launched in 2013, has over 20 years’ experience in the health sector on both a practical and academic level supported this study. Based nationwide, they are proud to have won UK Fitness Awards in 2019 for Science and Innovation.
Before starting this 30-day study, Rob travelled to their Birmingham office to see Dr Imran Khan at Transform Now to undergo different assessments to measure the following body levels including the following:
- Inflammation Levels: C-Reactive Protein (CRP), Erythrocyte Sedimentation Rate (ESR) and Interleukin-6 (IL-6)
- Testosterone Levels: Total Testosterone Test and Free Testosterone Test
- Additional Markers: Cortisol Levels, Complete Blood Count (CBC), Blood Urea Nitrogen (BUN) and Creatinine, Liver Function Tests and Lipid Profile
- Subjective Markers: Energy Levels, Sleep Quality and Mood
- Bodyfat Percentage
- Expiration Lung Volume Test
Superior Wellness documented Rob’s Chill Tub 30-day study journey on social media with regular updates and videos on his progress including any changes he was starting to see. During this time, he noticed that his energy levels and recovery improved, he felt happier and he was sleeping better too.
Rob also had the same series of tests with TransformNow at the end of the 30 day study so we could compare the results. The tests were taken exactly a month afterwards and at the same time of day.
Dr Imran Khan has confirmed the following: “All markers are slightly better by a few percentage points. The study has indicated that the inflammation has decreased from 9.06 to 7.06 mg/L, a 22% decrease.
“Rob’s cortisol levels have also reduced by 24.9% from 533 to 400 nmol/L whilst his testosterone levels have also increased by 16% from 12.20 to 14.20 nmol/L. And from the immunology tests, Rob’s Rheumatoid Factor has decreased from <10 to 9.00 and the Interleukin 6 has decreased from 4.6 to 3.2.
“Rob is at an advantage as he is already incredibly lean and trains every day. Therefore, the results have indicated only a slight change. If we had done the same study with someone with a different body composition who did not exercise regularly the results could have been very different.
“The study was also only for the duration of one month. If the study had been for eight weeks instead of four weeks, the results may have indicated a greater impact.
“Overall I can say that using the Chill Tub every day has indicated that it can result in minor improvements on the body. Due to the short length of the study we can’t conclusively say that it proves it but certainly it is a very good indication.”
Other key indicators that changed include Rob’s weight that reduced from 77.5kg to 75.8kg, his BMI reduced from 23.4 to 22.9 and his body fat percentage reduced from 12.8% to 11.9%. Rob’s genetic age was also 2.5 years younger than he actually is which is another indicator that using an ice bath every day is a good thing.
Rob told us what the experience was like using the Chill Tub every day: “I actually enjoyed the experience. The first few days were hard but once I got used to it I was actually looking forward to using the Chill Tub. I did notice a considerable difference in my energy levels and it certainly help with my recovery from training.
“I suffer from poor circulation and took a photo at the start of the study and at the end and my circulation had definitely improved.
“I also felt it improved my mental health too. I felt much happier and positive and on average I actually slept better too.
“I would like to thank Imran and the team at TransformNow who provided me with the tests to carry out this study.
“I am also continuing with the ice bath journey and I am now a regular user of Chill Tubs.”
Regular use of a Chill Tub can provide numerous benefits both physically and mentally including improving circulation, decreasing inflammation and improving recovery time.
It’s important to note that Chill Tubs are not suitable for everyone and can be uncomfortable or even dangerous for some individuals. It’s always best to consult with a healthcare professional before starting any new recovery routine.
News
Nature’s Care® QuickCure Clears Swampy Pools for Faster Openings
Nature’s Care® offers QuickCure to help quickly clear swampy pools and open pools faster this season. This fast-acting clarifier formula speeds up the pool cleaning process by quickly removes heavy deposits of non-organic contaminants in pool water including dead-algae, pollen, rain pollution, greases and much more. This product is ideal for use during spring cleaning and pool openings. Available in 1 & 2 -Quart bottle sizes. Made in USA. More info at: https://naturescarepool.com/our-products/quick-cure/.
616-365-9515
Grand Rapids, MI
Manufacturer
Soake Pools Partners with Slipstream to Elevate At-Home Wellness
The Leading Precast Plunge Pool Manufacturer Partners with Slipstream to Bring Swim Technology to Its Premium Plunge Pools
Pembroke, N.H. — April 22, 2026 — Soake Pools, the leader in luxury precast plunge pools, announces a new partnership with Slipstream, the first portable swimming machine that transforms any pool into an endless swim lane. This collaboration introduces Slipstream’s advanced drop-in swim current system as a seamless enhancement to Soake Pools’ premium concrete plunge pool offerings, creating a powerful, new option for water fitness at home with space-saving convenience.
Slipstream’s battery-powered, portable system transforms virtually any compatible pool into an active swimming environment with a fully adjustable speed current that is both wide and smooth. The easy, tool-free setup allows users to install or remove the device in seconds, making it a flexible and accessible upgrade for both new and existing pool owners.
The partnership further diversifies Soake Pools’ Fitness & Wellness program by expanding the range of options available to customers beyond the existing Complete Static Swim System. The distinct experiences offered by the Static Swim and Slipstream enhance the versatility of exercise in Soake Pools.
“This partnership allows us to offer our customers an entirely new way to enjoy their Soake Pool,” said Karen Larson, co-founder of Soake Pools. “By integrating Slipstream, we’re expanding the possibilities for water exercise while collaborating with a like-minded company that shares our commitment to helping homeowners create a truly personalized wellness experience at home. After hosting a unit in our Experience Center, it quickly became one of the most popular features for guests to try, reinforcing the strong demand for this type of offering.”
As part of the partnership, Soake customers will receive an exclusive $250 discount on Slipstream systems. Owners and prospective Soake Pools customers can fill out an online form to receive their offer, which can be stacked onto any active sales.
“Recognizing the strong alignment between both brands, we saw an opportunity to bring our fitness capabilities and deliver a differentiated solution to Soake Pools customers,” said James Murdock, Founder of Slipstream. “We’re promoting performance and overall wellness while redefining what’s possible in the at-home pool industry.”
With a shared focus on health and personalized fitness, Soake Pools and Slipstream are bringing the benefits of low-impact exercise and performance swimming to more homeowners than ever before.
To learn more about Soake Pools and Slipstream, please visit soakepools.com and swimslipstream.com.
About Soake Pools: Karen and Brian Larson, Co-Founders of Soake® Pools, created the company from the ground up in 2014, deeming them the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. The team proudly continues its legacy, revolutionizing the industry, offering a steady stream of new dimensions, unparalleled luxury finishes, and a litany of safety, aesthetic, and user-friendly functionalities. Each Soake Pools plunge pool is made to order in New England using state-of-the-art tiles and proprietary concrete, entirely customizable, delivered pre-built and ready to install. Designed to be enjoyed year-round, Soake Pools are equipped with the adjustability for a hot dip in the winter and a cold, refreshing plunge in the summer, and can even provide athletic training with resistance system offerings. Soake Pool’s bespoke, monolithic concrete design offers accessibility in both size and pricing, sustainability in terms of the saltwater contents, lower water usage, and variable speed pumps, offering flexibility with countless physical and mental wellness benefits and, undoubtedly, increased home value.
About Slipstream: Slipstream Swim Machines is redefining the at-home swimming experience with a new generation of portable, high-performance swim technology. Created by James Murdock—the innovator behind Endless Pools—Slipstream represents over 30 years of advancement in swim-in-place systems, delivering a smoother, more natural current in a powerful, easy-to-use design. Engineered for simplicity and versatility, Slipstream’s battery-powered swim machines can be placed in virtually any pool—inground or above-ground—without the need for construction, wiring, or permanent installation. The system creates a consistent, adjustable current suitable for all levels, from beginners and families to competitive swimmers, triathletes, and rehabilitation users. Designed to remove the barriers of traditional swim systems, Slipstream combines portability, quiet operation, and performance in a lightweight format that brings year-round swim training and low-impact aquatic fitness into the home. By eliminating the need for shared lanes, travel to pools, and flip turns, Slipstream enables a continuous swim experience that is both convenient and highly effective. With a commitment to innovation, accessibility, and user-focused design, Slipstream Swim Machines is leading the next evolution of swimming—empowering individuals to train, recover, and enjoy the water on their own terms.
News
Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen
With 25 Years of Hands-On Experience and an Owner-Operator Perspective, Nielsen Brings Unmatched Expertise as Landmark Enters the Next Era of Waterpark Innovation
Landmark Aquatic is pleased to now have Craig Nielsen as Vice President of Strategic Partnerships. Nielsen founded and led CEM Aquatics for over 25 years before CEM’s acquisition by Landmark in early 2026. Bringing a rare blend of design, construction, and owner-operator experience to Landmark’s leadership team, Nielsen’s elevation to this role signals Landmark’s commitment to leading the waterpark industry through what Nielsen calls its most exciting period of transformation yet.
Nielsen has watched the waterpark industry evolve from the ground up. “In the early 2000s, the model was remarkably consistent — flume slides, tube rides, lazy rivers, and a snack bar,” he recalls. “The most sophisticated technology on the property was probably the water chemistry controller.” The first seismic shift came when brands like Great Wolf Lodge inverted the traditional waterpark model, making the indoor waterpark the hotel’s core amenity rather than a side attraction. “Suddenly, a family destination that once operated 90 days a year was generating revenue 365 days a year — making it a fundamentally different business.”
Today, the competitive field has widened dramatically. Hotel chains, casino operators, cruise lines, and mixed-use real estate developers are all investing in waterparks as proven drivers of occupancy and revenue. Nielsen speaks from firsthand experience as co-owner of Cowabunga Canyon in Summerlin and Cowabunga Park in Henderson, Nevada. “Consumers today are often selecting their vacation resorts based on the waterpark offerings,” he says. “The secret is out — waterparks attract people, and everyone is building them.”
Looking ahead, Nielsen points to surf parks, next-generation adventure rivers, and AI-powered guest experiences as the defining frontiers of waterpark development. “Surf parks today are where indoor waterpark resorts were in the early 2000s — those who embrace them in the next three to five years will have a significant first-mover advantage,” he says. On technology, Nielsen is equally bullish: “AI is already improving everything from water chemistry to pump operations.
Soon, interactive AI experiences that track guests, create competitions, and reward participation will become the norm — it’s genuinely exciting.”
It is precisely this convergence of technology, capital, and consumer appetite that Nielsen intends to help Landmark Aquatic navigate. “Technology, capital, and a genuinely evolved consumer appetite for water-based experiences are converging in a way I haven’t seen in 25 years,” he says. “The barriers that once limited this industry — seasonality, demographic reach, geographic constraints — are all disappearing simultaneously. The wave is building, and I’m proud to help Landmark ride it.”
About Landmark Aquatic
Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.
Contact info:
Website: www.landmarkaquatic.com
Email: [email protected]
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