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Pool Prices Are Going Up… Again

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Pool Prices Going Up, Cost for Swimming Pools Has Increased 30-40%

If you’ve been holding out and waiting for pool prices to drop, you may have to continue waiting. Analysts are predicting pool prices to increase this year due to rising costs for labor, materials, and equipment. The Federal Reserve approved the first rate increase in three years back in March in an effort to combat inflation, and a 50 basis point hike may be looming on the horizon.

Consumers who plan on buying a swimming pool this year can expect to pay a premium according to analysts. Builders across the nation are feeling the pinch of rising costs. Across the board; increased costs for labor and equipment are driving a need to recalibrate pricing structures yet again this season. Construction materials used to build swimming pools rose 31.3% percent from early 2020 to early 2022.

Construction Material Price Increases

As pool builders and swimming pool contractors attempt to maneuver a vastly different landscape of pricing, year over year increases can immediately be seen on the following materials:

  • Concrete – Up 11.6% since the start of 2021
  • Lumber – Up 79.5% in cost from September 2021 to April 2022.
  • Steel – Up 74.4% in price since start of 2021
  • PVC Pipe – Up 36.9% since start of 2021

(Statistics provided by the Associated General Contractors of America)

Manufacturers & Distributors Raising Prices

A round of price increase letters began circulating early this spring from some of the nation’s largest manufacturers and distributors. Consequently, builders are looking at big jumps in cost for pool pumps, filters, heaters, and a variety of other related equipment and components. Builders aren’t the only ones struggling, however. Pool service companies are also looking at sharp price increases from last year on chlorine as well as other chemicals.

To get a better understanding of how rising costs are impacting pool companies day to day operations, we asked several pool builders how they are navigating an environment of continuous price increases and what they are telling customers.

Consumers Have The Wrong Information About Pool Prices

“Honestly, there is a disconnect with consumers over how much pools really cost these days,” said Southern California pool designer James White of Dream To Design. “Homeowners are reading outdated or just completely inaccurate information when price shopping for a swimming pool.”

How Much Have Pool Prices Increased?

The majority of pool builders we surveyed in a recent poll say they have had to increase prices by 40-50% in order to keep up with inflation. “Unfortunately the base price of a swimming pool has gone up over the last two years,” said pool builder, JC Rodriguez who builds concrete in-ground pools, “for a basic pool without all the bells and whistles, we’re starting at around the $60,000 range and go up from there. Most of the time if we’re talking about a pool and spa with decking your average swimming pool is going to wind up at the $120,000-$130,000 price range.”

The prices that Rodriguez is estimating are consistent with what pool builders across the nation are charging for a complete in-ground swimming pool package. Pool Magazine surveyed a sample of 1,000 pool builders to see how their prices had increased since 2020.

Pool Price Increases From 2020 to 2022
52.7% of pool builders surveyed said they have raised prices 30-50% since 2020

Out of 1,000 pool professionals surveyed on April 1, 2022, 72.7% said they raised prices by over 30% since the pandemic began. 28.2% of builders surveyed reported they increased prices by over 50% since the start of 2020. Out of 1,000 builders surveyed, only 49 respondents indicated that they had raised prices less than 10% or not at all. While not indicative of price increases for the entire industry, this survey of builders provides a good cross sampling of increases across the country based off individual responses.

Homeowners Face Sharp Price Increases on Building a Swimming Pool in 2022

“We decided to build a pool at the absolute wrong time. I just paid $65,000 for our pool and it’s nothing extravagant,” said homeowner Mike Sovenski. “Not only was the same pool $40,000 before Covid, but our pool took 8 months to build. If I knew then what I know now, we would have waited but hindsight is 20/20.”

While some are struggling to rationalize the jump in prices, many homeowners have their minds fixed on building a pool this year and are ready to absorb the increases. “For us, it makes a lot of sense to build a swimming pool, this is a spec home and we will see our return on the back-end when we sell the house,” said Stepan Federov of Carmichael, CA.

Others have been waiting for so long just to get onto their builder’s dig schedule, that they are happy just to be able to say they are finally building a pool. “We wanted a pool and have just been playing the waiting game,” said Justin Brennan of Staten Island, NY, “It was our bad luck that we were unable to build exactly when we wanted to. Our builder was backlogged but we decided to wait,” explained Brennan, “we just broke ground last week and our pool will cost around 30% more than we were originally quoted. Quite frankly, I’m just happy that it’s finally underway.”

A Change In The Wind

While many homeowners are still waiting for the opportunity to build a pool, still more may decide to put off building a pool altogether right now. Indicators from some of the largest publicly held companies in the pool industry demonstrate that the pandemic craze for pools may be ending. Year-to-date, stock movements paint a less than rosy forecast for the rest of 2022. As of the time of this article – PoolCorp is down -24.31%, Fluidra is down -20.09%, and Latham’s stock is sharply down -50.06% since the start of the year. Watching how some of the top performers are struggling is a fair indication of what is going on in the rest of the industry.

In light of numerous global events, some of the largest pool builders are waiting to see exactly how the market will react before making any radical changes. “The geopolitical climate may certainly impact how our industry performs and how we’re able to enjoy the surge in demand, post-pandemic,” said Bonnie Chong, CEO of Anthony & Sylvan Pools who is actively monitoring developments in the industry. (Listen to our entire conversation on the Pool Magazine podcast).

“Not every market may experience the same factors that drive demand at the same time,” said Chong, who says that she plans to leverage Anthony & Sylvan’s footprint in a changing environment. Her outlook, however, remains optimistic that the demand will remain strong with consumers well into 2023. “Hopefully now folks have really started to find value in the home and value in spending time with family and friends in the backyard.”

The spike in demand we saw over the last two years does add some credence to that assumption. The pandemic probably did more to reinforce the value of a pool in the minds of consumers than possibly anything else in recent decades. One thing is clear, how consumers react to buying a pool in this rapidly changing environment is something the entire industry is watching closely this season.

5/5 - (16 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Public Pool Project Could Revitalize West Philly Waterfront

The West Philly Waterfront project envisions features like a beach, a slide, a public pool, and an entertainment venue.

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Public Pool Project Could Revitalize Philly Waterfront

Philadelphia’s Schuylkill River could soon undergo a transformation with the introduction of the West Philly Waterfront project by the University City District (UCD). This initiative, situated adjacent to 30th Street Station, aims to inject energy into the city’s landscape through a mix of recreational and entertainment offerings.

Spanning the area between Chestnut and Market Streets along Schuylkill Avenue, the West Philly Waterfront is envisioned to encompass features like a beach, a slide, a public pool, and an entertainment venue. UCD’s proposal emphasizes practicality, with plans for swimming classes, lifeguard training, and swim meets complemented by natural landscaping and shaded areas for comfort during warmer months.

“The time is right for a bold vision to further enhance our connection to the Schuylkill River,” states District President Matt Bergheiser. “Now is the time to think with great aspiration about a new iconic space to connect the waterfront to the dynamic growth of University City, and to make it accessible for all Philadelphians.”

Public pool project planned for West Philadelphia Waterfront

$60M Project Could Revitalize West Philly Waterfront

However, the realization of this vision depends on securing funding. With a projected cost of $60 million, UCD is actively seeking partners to support the project. “Once fundraising is complete, we anticipate a roughly 3-year process to conduct community engagement, make tweaks to the design, secure the needed permits and approvals, and complete construction,” says Director of Marketing and Communications Chris Richman. “Right now, we’re specifically focused on raising the funds for a robust community engagement process, which will be critical to the project’s success.”

Bergheiser draws parallels to past successes such as The Porch at 30th Street, envisioning the West Philly Waterfront as a catalyst for urban renewal. Through innovative design and inclusive programming, the project seeks to revitalize the area while stimulating economic activity in the surrounding vicinity.

Artist rendering of public pool project planned for West Philly Waterfront

The project’s timeline remains undisclosed, yet the University City District asserts it will serve as a beacon for Philadelphia’s future beyond 2026. Anticipating a surge of visitors for the U.S. semiquincentennial, the FIFA World Cup, and the MLB All-Star Game, Philadelphia braces for a transformative era.

“The park would help draw in tourists and residents alike, and bring additional traffic to businesses in the area,” Richman emphasizes.

Collaborating with the University City District on the project’s planning are AECOM, Digsau, the Collaborative, and Bio Habitats Inc.

Positioned as a gateway to University City, the project aligns with the area’s burgeoning development, fueled by growth at the University of Pennsylvania, Drexel University, and the city’s thriving life sciences industry.

Photo Credits: AECOM

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This Paintball Shooting AI Security Camera Has Pool Pros Talking

An AI security camera that shoots paintballs and tear gas has pool pros talking

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This Paintball Shooting AI Security Camera Has Pool Pros Talking

Here at Pool Magazine, we’re accustomed to exploring innovations within the pool industry. However, every now and then, a development in the broader realm of home technology catches our attention. The latest buzz? PaintCam Eve, an AI-equipped surveillance and security camera equipped to fire paintballs and tear gas at unwanted intruders in the backyard.

Living in the age of missing Amazon packages and porch pirates, one can suppose it was only a matter of time before someone proposed a device such as PaintCam Eve. The inventors, a Slovenia-based company called OZ-IT, state that their AI device is an effective deterrent for several reasons.

For one, the threat of being struck by a paintball can serve as a powerful visual deterrent to potential intruders, discouraging them from attempting to trespass or commit crimes on the property. Secondly, paintballs are considered non-lethal projectiles, making them a safer option for deterring intruders without risking serious injury or fatalities. Additionally, the paint splatter left behind by a fired paintball can serve as a unique identifier for law enforcement to track and identify intruders, aiding in their apprehension and prosecution.

PaintCam Eve may just be the first AI security camera of its kind.

According to promotional materials, this autonomous monitoring device boasts motion detection, facial recognition, and a “zero compliance, zero tolerance” policy towards potential threats.

While still in concept mode, the device already has pool professionals talking about the ramifications of such a product actually making its way to the backyard.

“As individuals who frequently visit customers’ homes to perform pool maintenance, service pros prioritize safety above all else. The prospect of encountering an AI surveillance system armed with paintball or teargas projectiles introduces a significant safety risk,” said Pool Magazine Editor, Joe Trusty.

The company claims that Eve’s “EVA” AI system will prevent innocent bystanders from becoming collateral damage. Supposedly, designated individuals can pass by unscathed thanks to facial recognition technology. But one can’t help but wonder about the potential margin for error. Will Eve truly be able to accurately distinguish between friend and foe in the heat of the moment? And what happens if it doesn’t?

It’s also worth noting that the details regarding Eve’s operation are somewhat murky. While the promotional video showcases both automatic and manual screening capabilities, there’s a distinct lack of clarity regarding how pre-authorized visitors will be identified. Will visitors need to submit to 3D facial scans? And how can we be sure that such technology won’t perpetuate existing biases, particularly when it comes to racial profiling?

Furthermore, the different tiers of PaintCam Eve raise additional questions. The basic version offers little more than “smart security” and on/off app capabilities, while the Pro model boasts facial recognition. What about the teargas feature? How much extra will homeowners need to shell out for that dubious privilege?

As of now, OZ-IT’s Kickstarter campaign is set to launch on April 23, with no concrete release date in sight. While the allure of security gadgetry may be enticing for some, skeptics already predict a laundry list of problems that could arise ranging from unintended injuries resulting from friendly fire, to potential lawsuits from anyone mistakenly identified as an intruder and attacked by the device.

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“Public Pool” Popup Makes a Splash in Las Vegas Desert

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"Public Pool" Popup Makes a Splash in Las Vegas Desert


In the vast expanse of a desert, where one might least expect it, emerged an extraordinary sight: a colossal 50-meter-long inflatable pool. This fantastical creation was the brainchild of artist Cj Hendry, whose penchant for turning wild visions into reality knows no bounds.

A Popup Public Pool in the Desert

Known as Public Pool, this remarkable installation graced the Las Vegas landscape from April 4 to April 7, dazzling all who encountered it with its flamboyant charm. Adorned with hot pink flamingos, neon inflatables, and vibrant floral patterns, Public Pool beckoned visitors into a realm of extravagance and whimsy.

To commemorate this exuberant exhibition, a curated selection of limited-edition drawings and collectibles, including beach towels, floaties, and hats, are now available for purchase at CjHendryStudio.com, allowing enthusiasts to capture a piece of the magic for themselves.

When asked about her artistic perspective, Hendry emphasized her commitment to pushing boundaries and challenging perceptions. Grounded in the captivating allure of hyperrealism, her work blurs the lines between reality and the surreal, inviting viewers into immersive experiences infused with humor and delight.

The genesis of Public Pool stemmed from Hendry’s contemplation of communal spaces and recreation. Seeking to create an immersive environment that transcended the ordinary, she envisioned a playful juxtaposition of scale and nature. The result? A Las Vegas pool party set amidst the desert landscape, where the unexpected becomes the norm and every detail ignites a sense of wonder.

The whimsical and interactive promotional campaign surrounding Public Pool was born from a desire to encapsulate the exhibition’s vibrancy and playfulness. It was a testament to Hendry’s spontaneity, aiming to evoke joy and curiosity in audiences through dynamic engagement.

Hendry’s favorite aspect of Public Pool lies in its ability to blur the lines between reality and illusion. From the sheer audacity of a desert pool party to the intricate details of the artwork, every element is crafted to provoke awe and fascination, inviting visitors to lose themselves in a world of enchantment.

Ultimately, Hendry hopes that Public Pool serves as a catalyst for a childlike sense of wonder and exploration. Whether basking in the pool’s embrace or marveling at the intricacies of her art, she aims to inspire viewers to see the world through fresh eyes, infused with newfound inspiration and vitality.

Featured Photo Credit: Cj Hendry

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