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HTX Surf Will Be a World Class Surf Destination in Houston

HTX Surf is set to start construction in Houston,TX early 2023.

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HTX Surf Will Be a World Class Surf Destination in Houston

HTX Surf, a premier surf resort and destination, is set to begin development in early 2023. According to the press announcement, the new surf resort will be conveniently positioned in Generation Park, only ten minutes from Bush Intercontinental Airport, and within 60 minutes of nearly seven million people in the city of Houston.

In a press statement, HTX Surf was described as providing a “surfing experience rivaling the ocean by delivering perfect waves every time.” The technology behind HTX Surf can generate up to 1,000 waves per hour, and it can be adjusted to produce waves of varying sizes to accommodate surfers of varying abilities.

Beach Street Development’s new surf 15-acre surf resort is planned to start construction sometime in 2023. HTX Surf will draw surf enthusiasts of all ages and abilities from all corners of the globe.

HTX Surf complex will feature a six-acre lagoon that is sure to become a world-class surfing destination.
HTX Surf complex will feature a six-acre lagoon that is sure to become a world-class surfing destination.

Plans for the new surf complex include a six-acre surf lagoon that can accommodate more than 70 surfers per hour and allows novice and advanced surfers to surf simultaneously. A beach will be built for guests who want to watch the surfers.

“This is a special location for us as it is true to our vision of sharing great waves with everyone, everywhere in the world, specifically those who live far away from the ocean. We are looking forward to seeing HTX Surf bring our Wavegarden Cove technology to Houston,” said Fernando Odriozola, Wavegarden’s Chief Commercial Officer.

HTX Wavegarden Cove Lagoon - Photo Credit: HTX Surf
HTX Wavegarden Cove Lagoon – Photo Credit: HTX Surf

A Closer Look at HTX Surf

HTX Surf’s Wavegarden Cove lagoon will be an inland fantasy surfing destination with guaranteed waves and a tropical beach atmosphere modeled after some of the world’s best surf spots. The revolutionary method accurately reproduces the motion of water particles in ocean ground swells, without the presence of secondary waves that degrade the wave quality. Very little energy is wasted as forces are transferred from the machinery to the water, resulting in maximum efficiency. Each module in the Wavegarden Cove will be powered by its own electro-mechanical system and move in unison to create perfectly timed waves. Different modes and types of waves can be changed with the push of a button, to easily modify the wave’s form and size.

Wave technology will allow different modes of surfing. Photo Credit: HTX Surf
Wave technology will allow different modes of surfing

In addition to surfing, there will also be a skateboard pump track, members-only club, hot tubs, fire pits, pool, beach sections with food and drink options, and an event lawn for concerts and festivals.

According to projections made by Alex Bergman, principal partner of Beach Street Development and Operations, the opening is expected to take place in the fall of 2024.

“We plan to break ground this winter and are working with a well-known Houston-based (general contractor) that also has offices around the country,” said Bergman.

Photo Credits: HTX Surf

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Las Vegas Losing Classic Fire & Water Feature – Mirage Volcano Set to Close

Hard Rock confirms iconic Las Vegas fire feature, Mirage Volcano will close.

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Las Vegas Losing Classic Fire & Water Feature - Mirage Volcano Set to Close

The Mirage’s fiery volcano, which has been erupting regularly on the Las Vegas Strip for over 30 years, will soon cease activity forever.

Since MGM Resorts International sold the property to Hard Rock International last year, the resort has been undergoing a rebranding process, and the resort’s iconic volcano will not play a role in the new resort plan.

The time of the final eruption for the Mirage Volcano is unknown, and neither Hard Rock nor MGM officials would confirm exactly when the volcano would be dismantled. They plan to build another one of Hard Rocks guitar-shaped hotels in the space.

About The Mirage Volcano

When the resort opened on November 22, 1989, the volcano quickly became a fan favorite. A modeled three-acre paradise resembling the South Seas is routinely jolted awake by the ominous rumbles of the Mirage Volcano throughout the night. Rapid movement of water along with creative lighting resembles lava.

Exciting flames shoot over 60 feet into the air. If you’ve ever watched the show from the street, you can literally feel the searing heat. With music composed by Grateful Dead drummer Mickey Hart and tabla virtuoso Zakir Hussain, more than 150 Fireshooters, developed by WET Design (who also created the Fountains of Bellagio), propel fireballs in a dramatic choreographed display.

The volcano was one of the first free attractions paving the way for others like the pirate battle at Treasure Island, the light shows and concerts at the Fremont Street Experience, and the Bellagio fountains.

From 8 p.m. until 11 p.m., the volcano at the Mirage continues its hourly eruptions. We took the opportunity to see this fiery spectacle, perhaps for the last time, while exhibiting at the PSP Deck Expo recently. The street was packed with onlookers watching the show on the street.

Elaine Wynn, who was married to casino magnate Steve Wynn at the time, first came up with the idea for the volcano as a great way to differentiate the Mirage from the competition.

In recent years, however, Las Vegas has been shifting away from a transparently thematic approach with its newest resorts, including the Cosmopolitan (2010), Circa (2020), and Resorts World (2021), and its reliance on free attractions and loss leaders, such as buffets and poker rooms, to bring in the bustling crowds.

Las Vegas Residents Eager To Keep Attraction

There has been a running sentiment amongst casino insiders that free attractions such as the Mirage Volcano have turned into a drain on profits. In light of the news that the Volcano is slated to be removed, many Las Vegas residents have expressed they do not want to see the attraction go.

“When I heard the news, I remember just wondering why this was going to happen,” Alden Gillespy, a longtime resident of Las Vegas and critic of removing the volcano, told the Las Vegas Sun. “The fact that they were going to tear down the volcano, that hit me personally.”

Every time it goes off, the Volcano in Las Vegas draws in hundreds of people, both young and old, to the Strip. The idea of tearing it down has been met with pushback. A group of passionate residents in Las Vegas has banded together to compel Hard Rock International and the city government to stop the new owner from demolishing what they say is a historic landmark. A petition to protect the volcano has over 9,000 signatures of support.

Among those who think the volcano should be preserved is UNLV history professor Michael Green.

“We lost a lot of hotels on the Strip because of the understandable need to build better, more modern hotels,” Green told the Sun. “The volcano is a reminder of how it helped trigger the modern Las Vegas boom.”

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Congratulations Pool Nation Award Winners!

Popular pool podcast hosts award show focused on inclusion

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Congratulations Pool Nation Award Winners!

Pool Nation held its second annual awards show in Las Vegas, NV at the International Pool Spa Expo. “Our favorite thing about these award shows is it’s like a high school reunion, only with people you want to hang out with. To us, it’s a place where we celebrate each other’s accomplishments and successes; where we build each other up instead of tearing each other down,” said John Chakalis. The award show presented by the popular Pool Nation Podcast in collaboration with PoolPro recognizes achievement in a variety of different categories.

Award Winners by Category:

  • Variable Speed Pump of the Year: Hayward TriStar VS
  • Best Residential Pool Filter: AquaStar Pipeline Filter
  • Automation of the Year: Jandy Aqualink RS
  • Innovative Product of the Year: AquaStar Pipeline Filter
  • Salt System of the Year: Hayward Aquarite
  • Best Value Automation: Jandy iAquaLink IQ904
  • Favorite Net: Pirhana Net
  • Favorite Test Kit: Taylor K2005 Test Kit
  • Best Truck Wrap: Big Family Pools
  • Builder of the Year: Element Pool Company
  • Sales Rep of the Year: Korey Wax – Alpha West Marketing Group
  • Favorite Pool Vac System: Hammer Head Pool Vac
  • Heater of the Year: Jandy JXI Heater
  • Pool Guy of the Year: Chris Mele
  • Pool Girl of the Year: Michelle Watson
  • Lifetime Achievement Award: Wayne Ivusich
  • Zac, John, & Edgar Award: Janey Flawless
  • 30 Under 40 Male: Alexander Jacobs
  • 30 Under 40 Female: Alisa Gotay
  • Pool Company of the Year 250 Pools or less: Round Rock Pool Pros
  • Pool Cleaner Suction Side: The Pool Cleaner, Hayward
  • Heat Pump of the Year: Hayward Heat Pro

The Pool Nation award show has become quite popular among pool professionals and is supported by the pool & spa community. The awards are unique in that nominees are voted on by peers from within the pool industry. With a focus on inclusion, Pool Nation host Edgar De Jesus said, “It’s clear that we all want a better industry but in order to do that, we all belong in the same room and the key to success is collaboration.”

Having had close interaction with a number of the winners, I can certainly attest to the validity of the awards being given out. Korey Wax is a phenomenal sales rep. Wayne Ivusich certainly deserved a lifetime achievement award for his 30-plus years with Taylor Technologies. Element Pool Company is a young and thriving pool builder in the San Antonio market, that we’ve written about here at Pool Magazine. To see a young up-and-coming pool company recognized as Builder of the Year is absolutely refreshing. Round Rock Pool Pros is also a pool company that has fast become recognized as a service industry leader and again, great to see some of these terrific companies getting the recognition they richly deserve.

The 30 Under 40 category recognized two young professionals that will undoubtedly remain a force in the industry, Alexander Jacobs of United Aqua Group and Alisa Gotay of 787 Serrano Construction LLC. Again, these are folks who you may have already encountered in the pool industry that are rapidly making a name for themselves.

In all of the product categories, this year each of the winners delivered an exciting product that helped propel the industry forward. Many of the best pool product category winners had products we’ve highlighted right here in Pool Magazine. Congratulations to all of the winners who deserve all the credit in the world for having a tremendous year. We wish all of them continued success moving forward into 2023.

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Pool & Hot Tub Alliance Celebrates National Apprenticeship Week

One year into its national apprenticeship program, the association shares successes

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Pool & Hot Tub Alliance Celebrates National Apprenticeship Week

The Pool & Hot Tub Alliance (PHTA) is celebrating National Apprenticeship Week, November 14-20. National Apprenticeship Week showcases the value of Registered Apprenticeship programs and how they provide a critical talent pipeline to help our nation’s economy. During this week, PHTA is sharing updates on the PHTA Registered Pool Maintenance and Service Technician Apprenticeship Program™, which launched in August 2021.

The PHTA Apprenticeship Program is the only nationwide program registered with the U.S. Department of Labor for the pool, spa, and hot tub industry. It allows the pool profession to be more competitive with other industries that are also struggling for entry-level talent. This program is free for PHTA members and combines on-the-job training with classroom instruction and skills-based education.

Having a registered apprenticeship program means that pool maintenance and service is now considered a skilled trade, opening the doors with high school guidance counselors, veterans, and community workforce boards.

PHTA is pleased to announce that there are currently 23 companies across 15 states enrolled in the apprenticeship program, and nearly 30 apprentices have begun their on-the-job training. Apprentices receive 182 hours of online education through the PHTA online education portal.

The companies currently enrolled are:

  • Anderson Poolworks, Wilsonville, OR
  • Aquatic Dynamics Inc, Mt. Sinai, NY
  • Atlantic Solutions, Chapel Hill, NC
  • B&B Pool and Spa Center, Chestnut Ridge, NY
  • Gold Medal Pools, Lewisville, TX
  • Goodall Pools & Spas, Camp Hill, PA
  • Gorlin Pools, Lakehurst, NJ
  • Great Valley Pool Service, Frazer, PA
  • Idaho Pool Remodeling, Meridian, ID
  • Lehmann Pools and Spas, Mahwah, NJ
  • Luke Pool Service, Inc, Cumming, GA
  • NW Arkansas Pool & Spa, Rogers, AR
  • Penguin Pools, Waukesha, WI
  • Pool Doctor NM, LLC, Traverse City, MI
  • Poolwerx – Forest Lane, Dallas, TX
  • Preserve Pools, Summerville, SC
  • Pure Swim, Van Nuys, CA
  • Rin Robyn Pools, Hackettstown, NJ
  • Strong Refuge Pools, Wilsonville, OR
  • Swimming Pool Services, Waukesha, WI
  • The Better Pool Guy and Home Solutions, Inc, Clemont, FL
  • The Pool People, Inc, Eldersburg, MD
  • Vue Custom Pools, Greensboro, NC

“We consistently hear from PHTA members that workforce development and employee recruitment and retention are top business concerns,” says Sabeena Hickman, CAE, President & CEO of PHTA. “The pool and hot tub industry has so many wonderful career opportunities. We’re focused on not only delivering that message, but actively developing these apprentices into skilled, qualified workers who will become valued industry professionals. We are proud to be able to offer the PHTA Registered Pool Maintenance and Service Technician Apprenticeship Program and hope that more members take advantage of this opportunity in the coming year.”

In addition, PHTA and its Apprenticeship Task Force are currently developing a second apprenticeship program for pool construction laborers. PHTA is looking forward to launching this new program in early 2023.

To learn more about the PHTA Apprenticeship Program, visit https://apprenticeship.phta.org/ or contact Seth Ewing, PHTA Senior Director of Member Programs and Services, at [email protected] or 703-838-0083, ext. 159.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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