The New England Plunge Pool Pioneer Expands Its Offerings with Pool Pairings Designed for the Modern Outdoor Retreat

Pembroke, N.H. — September 2026 — Soake Pools, the renowned New England-based plunge pool manufacturer, introduces its first Dual Pool packages, responding directly to the growing appetite for at-home wellness and outdoor spaces designed with the same intention as any room in the home.

The four made-to-order, pre-cast concrete Dual Pool pairings give homeowners and designers a clear starting point for a complete outdoor water experience. Each pairing was carefully designed around a different wellness ritual or activity circuit, from hot and cold contrast therapy to the natural progression of swimming, soaking, and recovery:

• The Soake Sanctuary, Full 7×13 Plunge + 7×7 Hot Tub—Swim, soak, and settle into a layered experience that moves from light activity to deep, restorative warmth. A complete escape at home.
• Hot + Cold, Warm 7×13 Full Plunge + 4×4 Cold Plunge—A daily reset designed to energize and restore. Move from swim to cold immersion for a ritual that sharpens focus and leaves you completely recharged.
• Contrast Therapy, 7×7 Hot tub + 4×4 Cold Plunge—Inspired by the boutique spa, this pairing brings the ease of a hot tub together with the invigorating clarity of cold immersion in a grounding ritual for everyday life.
• Recovery Set, 4×4 + 4×4 Dual Plunge—Minimal in form and striking in presence, two cold plunges set side by side for shared ritual, athletic recovery, or repeated immersion.

“Soake Pools are personal, designed to reflect each homeowner and the way they live,” explains Soake Pools Co-Founder, Karen Larson. “The Dual Pool packages are all about year-round flexibility and adaptability, with different pairings designed to seamlessly complement almost any lifestyle and routine, from daily wellness and relaxation to athletic recovery.”

Each pool is custom-made with proprietary concrete for year-round use, hand-tiled by an in-house team of artisans, and shipped from Soake’s New Hampshire facility ready to install. 

Soake Pools have always been designed to give homeowners a place that feels entirely their own. Whether that means quiet solitude or entertaining, its latest offerings make each unique vision even more attainable.

To learn more about the new dual pool packages and in-house tile collection, please contact [email protected]. For more information about Soake Pools, please visit soakepools.com.

About Soake Pools: Co-founded by Karen and Brian Larson in 2014, Soake® Pools disrupted the industry as the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. At Soake Pool’s New England facility, its plunge pools are made to order in a controlled environment using proprietary concrete and state-of-the-art tile, continually setting the standard with new dimensions, luxury finishes, and innovations in quality control, safety and usability with impressive turnaround timelines. Fully customizable and delivered ready to install, each Soake Pool is equipped for hot dips in the winter and cooling soaks in the summer, with cold plunge and resistance system offerings that support athletic recovery and enhance at-home wellness routines. The monolithic concrete design offers accessibility in size and pricing, while saltwater filtration, low water usage, and variable speed pumps support sustainability, require less maintenance, and lower costs. Delivering backyard luxury retreats with demonstrated ROI in home value, Soake Pools offer countless physical and mental wellness benefits at a fraction of the footprint and expense of a traditional pool.

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SCOTTSDALE, Arizona (August 31, 2026) – Dansons Capital Group, in partnership with Accrual Equity Partners (AEP) and Hydro Construction (HydroCon), completed the acquisition of Shasta Pools, Phoenix Metro’s most recognized pool builder, and announced an immediate expansion into the broader home services market with plans to grow the brand into a national powerhouse. Founded in 1966 by brothers Bob and Skip Ast, the third-generation, family-owned pool business has built or renovated more than 150,000 pools across Maricopa County and is among the country’s top premier pool builders. The acquisition, finalized August 6, positions the company with a competitive edge as it enters a new phase of accelerated growth

Building on Shasta’s track record of success, the ownership group will grow the company’s core business divisions, including residential and commercial pool construction and renovation, Shasta Signature Series luxury pool designs, backyard hardscaping solutions, extended warranties, and e-commerce supplies. The deal also directs new capital into Shasta’s high-volume, recurring pool maintenance business, establishing a scalable foundation for an expanded home services portfolio. 

Expanding the Home Services Model

Shasta Pools will also debut Shasta Home Services, the first step in the company’s expansion into a comprehensive home services platform. Shasta enters the space with more than 200,000 customer relationships, route density in Central Arizona, and a 60-year brand homeowners have entrusted with their homes. The company plans to aggressively expand the platform organically and through partnership across the essential services every home depends on.

In addition, work has begun on a new, state-of-the-art design center and headquarters in Scottsdale that will centralize operations and give customers a welcoming, creative atmosphere to reimagine their yards. The campus will also anchor a technology-driven contact center staffed by a world-class team that creates a single point of contact for every Shasta customer, from pool service to the company’s expanding home services platform.

A Partnership Rooted in Shared Values

Dansons Capital Group, a family business led by CEO Dan Thiessen, President Jeff Thiessen, and COO Jordan Thiessen, built and grew a portfolio of backyard-focused businesses including Pit Boss Grills, which they scaled into a worldwide brand before selling in June 2023. 

Jeff Thiessen sparked a relationship with the Ast family during the construction of his own backyard pool, a personal experience that gave him firsthand insight into the industry’s potential. Recognizing the Ast family’s shared values and significant opportunity with strategic investment, he partnered with AEP and HydroCon to pursue that growth together.

“Shasta Pools has national industry brand recognition and has been an Arizona legacy for the last 60 years and we’re excited to reinvest in the company and catapult its growth into the next 60 years,” said Jeff Thiessen, President, Dansons Capital Group. “We’ve already met with more than 200 employees to learn what they love about Shasta Pools and hear their ideas of how we can grow the company and continue providing our customers with amazing customer service.”

Dan Thiessen will serve as Chairman and lead the new ownership team to identify and hire top industry talent and grow Shasta’s home services platform to develop it into a national brand.  

Legacy Preserved, Future Secured

“This was the right time to bring in a new ownership team to take Shasta Pools to the next level and the next generation of growth,” said Skip Ast Jr., who served as president at Shasta Pools. “My father and my family built this company on a commitment to quality to every homeowner who trusted us with their backyard, their budget, and their own family. We’re confident that the new leadership team’s commitment to uphold that will never change. Knowing this team shares our values and will invest in our team gives Shasta Pools the foundation to grow stronger than ever.”

Ast helped build Shasta Pools to a dominant force in the industry, with multiple divisions topping $100 million in combined revenue. The company holds membership in the prestigious Master Pools Guild, one of only 110 members globally.

A Different Approach to Private Equity

“Partnering with Shasta Pools represents the future of home services. A trusted, generational brand, Shasta brings 200,000 loyal customer relationships with a genuine commitment to the people who serve them every day,” said Jacob Tilzer, Co-Founder and Managing Partner at Accrual Equity Partners. “Together with our partners at Dansons Capital Group and Hydro Construction, we all share a belief that enduring businesses are built on trust, earned one customer at a time. We’re proud to build alongside this team as Shasta grows into a nationwide home services brand.”

The new ownership group brings more than 150 years of combined expertise in building, scaling, and optimizing service industry brands. Each company shares a faith-based approach to business grounded in stewardship, integrity, and care for the communities they serve. Shasta Pools’ brand will continue its community programs, including swim lessons, support for foster care, and initiatives serving first responders. 

ABOUT DANSONS CAPITAL GROUP:

Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.

ABOUT ACCRUAL EQUITY PARTNERS:

Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit accrualequitypartners.com/

ABOUT SHASTA POOLS:

Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.

ABOUT HYDRO CONSTRUCTION:

Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.

New venture combines buying power of pool service companies nationwide to deliver better pricing and terms for all

• Group purchasing organization leverages collective strength of pool companies nationwide to reduce costs of chemicals, parts, and equipment
• Industry members can access manufacturer discounts, rebates, and streamlined purchasing processes
• Created by pool care professionals for pool service industry operators

AUSTIN, Texas (Aug. 24, 2026) – SPS PoolCare, the largest swimming pool services company in the United States, has launched BlueWave Advantage, a group purchasing organization designed specifically for pool service companies. BlueWave Advantage combines the buying power of pool service companies nationwide, including the largest – SPS PoolCare – to secure better prices, terms, and rebates on products and supplies they use to service customer pools every day.

BlueWave Advantage addresses the ongoing challenge pool service companies face with rising operational costs and supply chain pressures. The organization provides members access to competitive pricing on everyday essentials including chemicals, equipment, and parts while maintaining complete business independence. Pool companies that are members retain full control over purchasing decisions while benefiting from enhanced pricing power through collective negotiation.

“BlueWave Advantage represents our commitment to supporting the entire pool service industry, not just our own operations,” said Lance Martin, CEO of SPS PoolCare. “By leveraging our scale and relationships with suppliers, we can help pool companies across the country improve their margins and operational efficiency without sacrificing their independence, strengthening the entire pool service sector.”

BlueWave Advantage has partnered with Heritage Pool Supply Group, the fastest-growing pool supply distributor in the industry with 150+ locations across 36 states, for efficient product availability and streamlined fulfillment. Members benefit from simplified purchasing processes, standardized supplier relationships, and consolidated billing that reduces administrative burden. The program was created by pool care professionals who understand the unique operational challenges facing pool service companies industry-wide, no matter their size or operation tenure.

“Pool service companies work hard to build their businesses and serve their customers, but they shouldn’t have to struggle with supply costs that eat into their profits,” said Tom Patterson, BlueWave Advantage General Manager. “This partnership gives independent pool service operators of all sizes an opportunity to become more competitive through education, business resources, preferred service partners, and enterprise-level buying power, creating a more level playing field across the industry.”

BlueWave Advantage supports pool service companies throughout their business lifecycle, from startups seeking competitive advantages to established operators exploring growth strategies. The organization maintains relationships with leading pool industry suppliers to deliver discounts and rebates that directly impact member bottom lines. Every percentage point saved on materials and logistics translates to improved profit margins without burdening customers with price increases.

Pool service companies interested in joining BlueWave Advantage can learn more about member benefits, pricing, and how to sign up at spspoolcare.com/bluewave-advantage/sign-up/.

About BlueWave Advantage:
BlueWave Advantage is a group purchasing organization created by SPS PoolCare to help pool service companies nationwide secure better prices, terms and rebates most businesses are unable to achieve on their own. Members maintain complete business independence while accessing manufacturer discounts, streamlined purchasing processes, and consolidated billing through Heritage Pool Supply Group’s national warehousing and logistics network. BlueWave Advantage supports pool service companies at every stage of development, from startups to established operators, helping improve profit margins without increasing customer prices. Learn more at spspoolcare.com/bluewave-advantage/.

About SPS PoolCare:
As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly-recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.

For more information, contact:
Madeleine Williamson
10 to 1 Public Relations
480-514-1070
[email protected]