Press Releases
Soake Pools Launches Dual Pool Packages

The New England Plunge Pool Pioneer Expands Its Offerings with Pool Pairings Designed for the Modern Outdoor Retreat
Pembroke, N.H. — September 2026 — Soake Pools, the renowned New England-based plunge pool manufacturer, introduces its first Dual Pool packages, responding directly to the growing appetite for at-home wellness and outdoor spaces designed with the same intention as any room in the home.
The four made-to-order, pre-cast concrete Dual Pool pairings give homeowners and designers a clear starting point for a complete outdoor water experience. Each pairing was carefully designed around a different wellness ritual or activity circuit, from hot and cold contrast therapy to the natural progression of swimming, soaking, and recovery:
- The Soake Sanctuary, Full 7×13 Plunge + 7×7 Hot Tub—Swim, soak, and settle into a layered experience that moves from light activity to deep, restorative warmth. A complete escape at home.
- Hot + Cold, Warm 7×13 Full Plunge + 4×4 Cold Plunge—A daily reset designed to energize and restore. Move from swim to cold immersion for a ritual that sharpens focus and leaves you completely recharged.
- Contrast Therapy, 7×7 Hot tub + 4×4 Cold Plunge—Inspired by the boutique spa, this pairing brings the ease of a hot tub together with the invigorating clarity of cold immersion in a grounding ritual for everyday life.
- Recovery Set, 4×4 + 4×4 Dual Plunge—Minimal in form and striking in presence, two cold plunges set side by side for shared ritual, athletic recovery, or repeated immersion.
“Soake Pools are personal, designed to reflect each homeowner and the way they live,” explains Soake Pools Co-Founder, Karen Larson. “The Dual Pool packages are all about year-round flexibility and adaptability, with different pairings designed to seamlessly complement almost any lifestyle and routine, from daily wellness and relaxation to athletic recovery.”
Each pool is custom-made with proprietary concrete for year-round use, hand-tiled by an in-house team of artisans, and shipped from Soake’s New Hampshire facility ready to install.
Soake Pools have always been designed to give homeowners a place that feels entirely their own. Whether that means quiet solitude or entertaining, its latest offerings make each unique vision even more attainable.
To learn more about the new dual pool packages and in-house tile collection, please contact [email protected]. For more information about Soake Pools, please visit soakepools.com.
About Soake Pools: Co-founded by Karen and Brian Larson in 2014, Soake® Pools disrupted the industry as the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. At Soake Pool’s New England facility, its plunge pools are made to order in a controlled environment using proprietary concrete and state-of-the-art tile, continually setting the standard with new dimensions, luxury finishes, and innovations in quality control, safety and usability with impressive turnaround timelines. Fully customizable and delivered ready to install, each Soake Pool is equipped for hot dips in the winter and cooling soaks in the summer, with cold plunge and resistance system offerings that support athletic recovery and enhance at-home wellness routines. The monolithic concrete design offers accessibility in size and pricing, while saltwater filtration, low water usage, and variable speed pumps support sustainability, require less maintenance, and lower costs. Delivering backyard luxury retreats with demonstrated ROI in home value, Soake Pools offer countless physical and mental wellness benefits at a fraction of the footprint and expense of a traditional pool.
Media Contact:
UpSpring
T: 646.722.8146
E: [email protected]
Press Releases
Watson’s Acquires Tampa Bay Spas, Enters Tampa Bay Market

Acquisition adds three Florida locations, expands Watson’s Florida footprint to seven stores, and advances plans to exceed 50 locations within the next 12–18 months.
Cincinnati, OH (October 26, 2026) – Watson’s, founded in 1968 and the nation’s largest home recreation product retailer, today announced the acquisition of Tampa Bay Spas, marking the company’s entry into the Tampa Bay market. The acquisition adds three locations in Tampa, Lakeland, and Brandon, bringing Watson’s total network to 42 corporate and franchise locations, including seven in Florida.
Following its acquisitions of Sarasota Hot Springs and Recreational Warehouse, Watson’s continues to expand its presence in Florida as part of its broader national growth strategy. The three Tampa Bay Spas locations are expected to transition to the Watson’s brand over the next six months.
“Entering the Tampa Bay market is an important milestone for Watson’s and our continued expansion in Florida,” said Erik Mueller, CEO and Owner. “We continue to look for the right strategic acquisitions that fit our company’s culture and our growth strategy. Tampa Bay Spas gives us an established presence in an important market, and we’re excited to welcome their team to the Watson’s family. We pride ourselves in bringing families and friends together for a break from the daily stresses of life and look forward to providing that for the wonderful families in Tampa.”
“After 25 years we would like to thank all of our customers for believing in us, and we look forward to continuing to provide each and every one of you with the best possible service we can, as we move into the future with the Watson’s organization,” said Dave Corson, one of Tampa Bay Spas owners. “For over 50 years, Watson’s has been providing their customers with industry leading experiences, and we look forward to growing the Florida market together.”
Watson’s plans to exceed 50 locations within the next 12–18 months and grow to more than 75 locations over the next several years. The company will continue to pursue strategic acquisitions and organic store openings that complement its business, align with its culture, and support sustainable, intelligent growth across its corporate and franchise network.
The transaction was assisted by Cincinnati-based partners Katz Teller and Clark Schaefer. Terms of the deal were not disclosed.
About Watson’s
Founded in 1968 and headquartered in Cincinnati, Ohio, Watson’s is the nation’s largest home recreation product retailer, offering hot tubs, swim spas, pools, patio furniture, billiards, game room products, and related accessories. Through its corporate and franchise locations, Watson’s helps customers create spaces for wellness, relaxation, home recreation, and entertainment. We have all the fun! For more information visit www.watsons.com.
About Tampa Bay Spas
Since 2001, Tampa Bay Spas, with locations in Tampa, Lakeland and Brandon, has proudly provided the greater Tampa area with premium Hot Spring Spas, supported by knowledgeable staff and a customer-focused approach to spa selection and ownership. An industry leader, they focus on helping customers identify solutions that fit their lifestyle and wellness needs. For more information visit www.tampabayhottubs.com.
News
Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.
RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.
Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.
With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.
“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”
For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.
“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”
“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”
As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.
The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.
About Red Rock Design Build
Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.
About Master Pools Guild
Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.
Media Contact:
Cheryl Lewis
Office (804) 657-4752
Industry News
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.
“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”
Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.
Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.
About Pentair plc
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
PENTAIR CONTACTS:
Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]
Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]
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