Pool News
Foxterra Design – Designing Pools & Building a Million Followers

Few have been able to capitalize on branding as successfully as Foxterra Design has. These days pool companies rely on the internet the way the generation that preceded them relied on the Yellow Pages. The way that we consume information is much different than in generations past. Today, people are as likely to stumble across brands on their smartphone as they are while flipping through channels on their TV at home.
How consumers interact with the brands they engage with has also definitely changed over the past decade. With platforms like YouTube, Instagram, and TikTok quickly supplanting traditional forms of consumable media, the rise of the Social Influencer has become a real thing. No where is this more true than in California which has one of the most socially engaged populations in the country. In a world where over 167 million TikTok videos get watched each minute, it’s clear to see that social media is winning the fight for eyeballs.
Going Viral
In 2022, going viral can be the equivalent of getting the same visibility as if you spent millions of dollars on a Super Bowl ad. If you’re hot, followers will share, repost and do more to spread the word than 100 PR firms working around the clock.
@foxterradesign Tag someone you’d share this with!🙌🏼#foryoupage #luxury #luxuryhome #pools #backyard #inspiration ♬ Girls Want Girls – Drake
Foxterra Design certainly seems to understand the intricacies of using social media the right way. With over a million TikTok followers and over half a million on Instagram, their videos have been viewed hundreds of millions of times. To get a better understanding of how they’re able to propel their brand we met with owners Justin and Nate to find out their secret sauce.
“We used to do construction and had around 50 guys building what we were designing, but switching to design only has freed us up to focus on what we really love to do,” said Justin Fox, “having a team of around 15 working on projects all over the country is a dream.”
Showcasing The Possibilities
Focusing specifically on design has allowed them to channel more energy into building their team and their brand. Justin credits the seeds that were planted when they first began the company as the catalyst for their current success. “Fifteen years of hard work has finally gotten us to the place where we can open the floodgates to creativity and help people really maximize the potential of their space,” said Fox.

The two brothers routinely post captivating videos of their over-the-top luxury pool and outdoor living designs which garner millions of likes and shares. The videos are a mix of content capturing the design aspect, recommendations, and the finished end result which is often breathtaking.
“For us, we’re always trying to give our audience something that they haven’t seen before,” said Nate Fox, “and that’s just really imaginative, creative ideas for the outdoors.”
“We really want to draw people in on multiple levels,” said Justin, “to let people see the potential in their own backyard. Whether they use us as a design service or not, there is just so much to be unlocked in their space and we want to be the conduit that opens peoples eyes to the possibilities. That’s why our tag line is ‘from residence to resort’.”
Planning and creating videos for their social media calendar is a monumentous task given the frequency and quality of the content they are posting. Both brothers give credit to their social media team who is helping them capture the essence of what they are creating in the backyard to disseminate to the public.
“Nathaniel and I are still in awe that we get to work with these clients and develop these stunning properties,” said Justin, “but we’re not out there trying to push that we’re the best. We’re like ‘wow, how in the world did they come to us and trust us'”.
Truly the two are humbled by the recognition and visibility they are receiving on social media. The videos they are posting showcase a variety of different backyard concepts in various parts of the country. Showcasing their talent for design has led to even more resort style luxury outoor living projects for the firm.
“I want people to experience this and the awe and wonder we have in the space and allow them to feel like ‘hey, maybe I can do that myself in my own backyard'”, said Justin Fox.

What Makes Foxterra Design So Watchable?
A major aspect of what makes their videos so appealing is the fact that both brothers have their unique areas of expertise, tone and style. The flow and chemistry the two share is similar to that of the Property Brothers (a popular show on HGTV), making for entertaining and engaging content.
“We’re always looking for what’s new and trending,” said Nate Fox, “but beyond that, how people use the space, how they live. When it comes to trends we’re aiming for things that are timeless and try not to focus on things that are very of the moment and will be irrelevant or look dated a few years from now.”
Connecting the audience with the lifestyle of owning a luxury backyard is perhaps one of the most appealing aspects of following Foxterra Design. Aside from informative content that illustrates the possibilities of redesigning your outdoor living space, it’s simply fun to watch these backyard transformations take place.
It’s impossible not to notice that it appears as if Justin and Nate are genuinely having fun doing what they are doing. This is something that resonates with the audience and makes the two immensely watchable. If you’re not following them already, you should be. Check out Justin and Nate Fox, two brothers with a passion for luxury outdoor living and landscape design on their Instagram and on TikTok.
Listen to our interview with Foxterra Design on the Pool Magazine podcast.
Pool News
Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.
- Doris Roznovak Aquatic Center, Taylor, TX — Merit Award, Commercial Aquatic Facilities
- Danville High School Natatorium Danville, IN — Merit Award, Commercial Aquatic Facilities
- Astra Tower Apartments, Salt Lake City, UT — Silver Award, Elevated Pool and Spa Structures
PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.
“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.
“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com
Pool News
WITI Announces 3rd Annual Walk for Water Safety

NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.
Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming.
The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.
The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.
“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”
Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal.
After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need.
“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”
Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.
Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details
Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.
Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403
Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.
About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.
About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.
About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.
Media Contact
Phone: 609.689.9111
Email: [email protected]
Website: www.nespapool.org
Pool News
Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.
A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.
The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.
And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.
Amazon Has Already Made This Mistake Before
In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.
The delivery was captured on video.
Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.
Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.
The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.
The company even specifically acknowledges swimming pools as something the technology needs to recognize.
According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.
In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.
Amazon apologized to the customer at the time, characterizing incidents like it as rare.
A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.
Pools Aren’t the Only Problem
Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.
In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.
In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.
Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.
Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.
That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.
It’s doing the opposite.
Amazon Plans a Massive Drone Delivery Expansion
Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.
The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.
Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.
The long-term ambitions are considerably larger.
Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.
The appeal isn’t difficult to understand.
For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.
Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?
Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.
The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.
That’s a compelling vision of where residential delivery could be headed.
The technology just needs to become consistently boring.
Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.
Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.
Doing the same thing with a smartphone probably isn’t.
Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.
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WendyWalker
August 26, 2022 at 12:19 am
this is cool thing