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PHTA Welcomes Comments on Revised Standard for Residential Pool & Spa Efficiency

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Pool Suppliers Revenue Way Up During Year 2 of Covid

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is inviting public review and comments on the revision of theANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency, also known as the PHTA-15 standard. Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process. 

PHTA WELCOMES PUBLIC COMMENTS ON THE REVISED PHTA/ICC-15 STANDARD FOR RESIDENTIAL SWIMMING POOL AND SPA ENERGY EFFICIENCY

The PHTA-15 standard covers energy efficiency requirements for permanently installed residential aboveground/onground and inground swimming pools and inground spas operated by the property owner and used for bathing. It is intended to cover certain aspects of the swimming pool filtration and auxiliary system design; equipment, including pool and spa heaters; installation; and operational capabilities, for the purpose of minimizing energy consumption while maintaining water quality and temperature. The standard is intended to meet the new requirements of the Department of Energy’s Dedicated Purpose Pool Pump (DPPP) Rule, which applies to all pumps regardless of their use or purpose.

“Energy efficiency has become very important to the pool industry and to our nation,” explains Kenneth Gregory, PHTA-15 Standard Writing Committee (SWC) Chair and Compliance & Safety Manager of Pentair Water Quality Systems. “In recent years, the pool industry has led the way in saving consumers money by providing energy-saving products as required by the APSP-15 standard. This new revision, PHTA-15, takes energy saving to a new level. Consumers for years to come will enjoy major savings on the cost to operate their pool, spa, or hot tub.”

PHTA invites all pool and hot tub professionals, as well as non-industry members, to review the draft and submit comments for consideration. The ANSI public review announcement on the required 45-day public review period was published in the ANSI Standards Action on June 4, 2021. All public review comments on the revised PHTA-15 standard are due on Monday, July 19, 2021.

The PHTA-15 standard is a revision and redesignation of ANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency and is consolidated with Addenda A Approved by ANSI on January 9, 2013. Thefollowing individuals served on the PHTA-15 SWC:

Kenneth Gregory, Chair, Pentair Water Quality Systems (Washington, UT)

Dan Baldewicz, Energy Solutions (Oakland, CA)

Philip Escobedo, Fluidra (Carlsbad, CA)

John Garner, Sr., Pools by John Garner Inc. (Jacksonville, FL)

Paul Hackett, H2flow Controls Inc. (Sylvania, OH)

Ray Mirzaei, Waterway Plastics (Oxnard, CA)

John O’Hare, Hayward Pool Products (Clemmons, NC)

Shawn Strausbaugh, International Code Council (York, PA)

Gary Walt, Speck Pumps-Pool Products, Inc. (Jacksonville, FL)

To request an electronic copy of the draft standard revision for review and comment, please email [email protected] or call (703) 838-0083.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

Manufacturer

Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service 

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Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service 

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management. 

LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. 

The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience. 

“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.” 

The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service. 

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.” 

Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management. 

“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and 

service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.” 

The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here. 

About Pentair Pool 

Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive. 

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment. 

For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram. 

About Pool Brain 

A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com

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Latham Group Appoints Todd Antonelli as Chief Commercial Officer

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Latham Group Appoints Todd Antonelli as Chief Commercial Officer

LATHAM, N.Y., Aug. 18, 2026 — Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, today announced the appointment of Todd Antonelli as Chief Commercial Officer.

Mr. Antonelli brings more than 25 years of commercial leadership experience across leading building products organizations, with a track record of driving profitable growth, optimizing sales channels, and leading commercial transformations.

In his role as Chief Commercial Officer, Mr. Antonelli will oversee Latham’s commercial strategy and sales organization, with a focus on strengthening customer relationships, optimizing go-to-market execution, and positioning the Company for continued growth in established markets and accelerated growth in line with our Sand State strategy.

Mr. Antonelli most recently served as Chief Revenue Officer of Cabinetworks Group, the largest privately held cabinet manufacturer in the United States. He led a broad commercial transformation across retail sales, dealer and distributor channels, customer service, and sales operations, strengthening go-to-market execution and building infrastructure to support scalable growth.

Previously, Mr. Antonelli spent nearly a decade with Marvin Windows & Doors, a leading manufacturer of premium windows and doors, most recently serving as Senior Vice President, Sales, and a member of the executive leadership team. During his tenure, he helped nearly triple revenue growth in five years while advancing sales strategy and optimizing distribution channels.

“I am pleased to welcome Todd to Latham,” said Sean Gadd, President and Chief Executive Officer of Latham. “As we enter our next phase of growth, we are focused on building a world-class commercial organization to advance the four pillars of our growth strategy: growing our core business, accelerating conversion from concrete to fiberglass, advancing our autocover business, and pursuing accretive acquisitions. Todd’s deep commercial leadership experience and proven track record of driving profitable growth make him an outstanding addition to our leadership team. I look forward to his contributions as we continue creating value for our customers, dealers, partners, and shareholders.”

Mr. Antonelli holds a Master of Business Administration from California Lutheran University and a Bachelor of Arts from California State University, Chico.

About Latham Group, Inc.

Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,900 employees on average across around 40 locations.

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Veridian Service Partners Names Dave Peterson Chief Sales Officer

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Dave Peterson named Chief Sales Officer of Veridian Service Partners

Appointment reflects Veridian’s continued investment in executive leadership as the multi-brand outdoor renovation platform accelerates growth across Texas and prepares for expansion into new markets

DALLAS, TX — August 18, 2026Veridian Service Partners, a direct-to-consumer home improvement company focused on delivering high-quality outdoor renovation solutions, today announced the appointment of Dave Peterson as Chief Sales Officer.

Peterson joins the executive leadership team with more than 20 years of experience building and scaling high-performance sales organizations in the home improvement industry, with deep expertise in in-home selling, KPI-driven performance management, and repeatable sales systems.

Most recently, Peterson served as Senior Vice President of Sales at Renuity, one of the home improvement industry’s most recognized multi-brand platforms. There, he led the Sales Center of Excellence, driving sales strategy and execution across a multi-brand portfolio with over 800 sales representatives. Prior to Renuity, he spent nearly 17 years at Mad City Windows and Baths, rising from an outside sales representative to Vice President of Sales and helping grow the company into a regional powerhouse with more than $300 million in revenue.

Throughout his career, Peterson has built a reputation for developing sales cultures grounded in accountability, structured systems, and a people-first mentality. His expertise spans one-sit close execution, sales training and development, and leadership of large field organizations.

“Dave brings exactly the kind of hands-on, field-tested sales leadership that will strengthen Veridian’s growth as we continue to scale,” said Jeff Nutkis, CEO of Veridian Service Partners. “He has built and scaled some of the most effective sales organizations in the home improvement industry, and we are confident he will bring that same expertise to our team and our customers.”

As Chief Sales Officer, Peterson will lead the sales organization across Veridian’s growing portfolio of brands, shaping commercial strategy, building and developing sales talent, and driving consistent performance across markets.

“Veridian Service Partners has built something special — a clear market opportunity, a strong operational foundation, and a leadership team that knows how to execute,” said Peterson. “I have spent my career developing sales organizations that scale, and I see tremendous potential to do exactly that here.”

Peterson’s appointment reflects Veridian’s strategy of investing in proven executive leadership ahead of growth as the company expands its portfolio of outdoor renovation brands across Texas and prepares to enter new markets in 2027.

About Veridian Service Partners
Veridian Service Partners is a direct-to-consumer home improvement company focused on delivering high-quality outdoor renovation solutions with a consistent and reliable customer experience. Built on centralized marketing, technology, and operational systems, Veridian is designed to bring professionalism and efficiency to a historically fragmented sector. The company serves homeowners across the Sun Belt through a growing platform dedicated to craftsmanship, service, and operational excellence. For more information visit https://www.veridianservicepartners.com/.

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