Pool News
Inflation May Affect Growth This Year in the Pool Industry

Inflation jumped 7.5% year over year in the latest report released by the Labor Department on Thursday. Consumers saw the highest jump in prices since 1982 according to analysts. If you’re in the pool industry though you hardly needed to wait for the report to tell you what you’ve already known for some time; prices are going up.
Experts in the pool industry have already felt the results of inflation in the form of rising costs across the board on manufacturing, raw materials, and salaries. The jump in inflation numbers comes as no surprise to those who’ve seen an increase in demand for goods and services related to pools over the last two years.
Pool Industry Riding High Last Two Years
The gains have led to record-breaking growth years for companies as consumers were ready to pay more for products. In the pool industry, most major manufacturers have reported sharp upticks in revenue and growth; defying pundits who’ve been predicting a reversal of fortune is coming. One startling fact has analysts concerned that we may have finally hit that tipping point. While wages have risen at the fastest pace in twenty years, they still have not outpaced the rate of inflation.

During year one of the Covid-19 pandemic, the federal government provided financial assistance to individuals and businesses in the form of stimulus payments, increased unemployment benefits, and enacted the Paycheck Protection Program under the CARES Act.
These unprecedented efforts by the government likely spared millions from financial ruin, but the influx of all that cash has undeniably caused inflation rates to skyrocket.
Will Inflation Impact the ’22 Pool Season?
We reached out to folks on social media to get their take on what is going on and how they perceive it will impact their business.
“I’m already tightening the belt and doing what I can to do less for more money,” said Jonathan Evans of Sequoyah Pools, “we weathered the last recession well. We’re not a big company and aren’t posting record profits because we don’t gouge people.”
Pool contractor, Joe Lloyd has concerns about how inflation will impact the upcoming pool season this summer, “Definitely worried about this upcoming season price-wise,” said Lloyd, “None of us can afford to keep costs down for customers by eating them ourselves. We have to pass them along to them.”
“I look at my phone calls, and it is a dramatic difference from the last 2 years. There is definitely a decline in interest about to where it was,” said Brian Conners of River City Pool & Spa in Hixson, TN.
“It will absolutely affect me. Yeah I see the cost of goods going up, but the cost of any type of building supplies have gone up dramatically,” said Tampa pool professional – Jacob Schroth, “not only are the builders and remodelers dealing with the price increases there is a big inventory issue on all goods. I find myself going to 3 stores sometimes to get what I need.”
How Inflation Affects The Bottom Line for Pool Companies
When inflation causes higher prices, the demand for credit increases, raising interest rates. While this is great for lenders, the reverse is true for consumers; particularly those of pool-related products.
Higher interest rates eventually will raise the cost for a wide spectrum of borrowing, from mortgages and credit cards to vehicle and business loans. Traditionally when this happens, we’ve seen less consumer confidence and a decrease in spending. Analysts fear that the Fed’s choice to gradually tighten credit terms could also lead to another recession.
Higher Prices May Cool Consumers Heels
This jibes with what Ryan Johnson, Owner of Check It Out Pools in Sparks, NV thinks might occur. His concern is that rising interest rates will affect new home buyers who may have been considering a pool. “It will put off buyers in the market that are so close to homeownership that they are barely close to qualifying for something,” said Johnson, “a $400 increase in their house payment will hurt a lot of middle-class families to the point it’s not worth it. They definitely will think twice about installing a pool, getting service, or upgrading their pool or backyards.”
While the last two years, consumer confidence seems to have been at an all-time high for reinvesting in the backyard, many have serious reservations we will see a repeat this year in terms of demand. The current inflation outlook seems to be less optimistic that consumer interest will reach the levels seen in the previous two years and that the time for belt-tightening may finally have arrived.
Stock prices were down after the inflation report was released with the S&P now -5% for 2022 so far and all sector indexes reporting a decline. The Nasdaq was also down and is so far -11% for 2022 and poised for the worst start to the year since the 2008 financial crisis.
Pool News
Texas-Shaped Pool a Must When Visiting Houston

Pool Magazine was recently in Houston for the annual Southwest Pool & Spa Show. Absolutely no visit to Houston is complete without checking out the Texas-shaped pool at Altitude Rooftop & Pool located on the 6th floor at the Marriott Marquis in downtown Houston.
The Southwest Pool & Spa Show, a premier event for pool and spa professionals, was hosted this year at the George Brown Convention Center. The convention center is conveniently connected to the Marriott Marquis which made deciding to visit a no-brainer for us and a must-visit destination for plenty of attendees and exhibitors at the show.
We took advantage of the opportunity to check out the one-of-a-kind pool experience. During our visit, we saw a number of pool pros taking time out before and after the show to visit the pool. This only reinforced its importance to the industry and its impact on the pool design and construction world.
Texas Shaped Pool is an Iconic Pool Destination
Undeniably, the standout feature of the Altitude Rooftop & Pool at the Marriott Marquis Houston is its distinctly shaped pool, offering guests a unique and unforgettable recreational experience. The crowning jewel is the Texas-shaped lazy river, accented by a beautiful infinity pool, and large spa.
The $335 million dollar project was designed by Morris Architects and built by Rida Development and Houston First. The iconic lazy river features walls and a stainless steel spa that were custom-made by manufacturer Natare which designs vessels and equipment for competition, fitness, leisure, and aquatic recreation. Using over 100 tons of stainless steel, the materials were manufactured in their state-of-the-art facility located in Indianapolis, IN.
The vinyl liner Texas-shaped pool is truly a fun and entertaining spectacle that gives swimmers a floating tour around the state. Approaching the western side of the Texas-shaped pool swimmers are treated to a clear, acrylic wall overlooking the roof’s edge before water jets shoot them southeast along the path of the Rio Grande. In the center of the lazy river, children can play in the water features of a circular splash pad, 20 feet in diameter. The innovative stainless steel “bowl” of the splash pad is lined with stone pavers, through which water drains back to the filtration system.
Along the edge of the rooftop is an impressive 77-foot long infinity pool, where swimmers can relax and look out over the Houston skyline and Discovery Green below. The infinity pool is accompanied by a large spa, composed of two large, overlapping rectangular sections, each one about 8 feet by 10 feet.
The rooftop is decked out with thousands of winter lights and interactive displays for the duration of the winter season as part of the “Texas Winter Lights” exhibit. The temperature of the heated lazy river is a pleasant 80 degrees. During the spring, each Friday night is dedicated to watching movies on the rooftop terrace.
With an emphasis on green technology, the Altitude Rooftop & Pool is powered by energy-efficient pumps and filters, reducing its carbon footprint and making it a more sustainable option for guests who care about the environment. In addition to its exceptional design and construction, High Dive rooftop bar and restaurant offers guests the perfect place to enjoy a drink or snack while taking in the stunning views.
The Marriott Marquis Houston opened in the spring of 2016, adding over 1,800 construction jobs and 700 permanent jobs to Houston’s hospitality industry. Whether you’re a local or just passing through, the Altitude Rooftop & Pool is a must-visit destination in Houston, offering a one-of-a-kind pool experience.
Take a Tour of This Iconic Texas Shaped Pool
Newsletter
Million Dollar Pool Design Challenge Winner – Rance Schindler
Pool Magazine takes a deep dive into the Million Dollar Pool Design Challenge winning entry by Rance Schindler.

Pool Magazine is proud to have been one of the sponsors of this 2022’s Million Dollar Pool Design Challenge at the PSP Deck Expo in Las Vegas. The winning design was done by up-and-coming designer Rance Schindler who blew away the judges with his $10,000 winning entry, courtesy of Riverflow Pumps by Current Systems.
The annual competition is the brainchild of renowned designers Mike Farley and Reid Schindler, and it seeks to promote cutting-edge ideas for backyards by doing away with financial restraints. Designers are invited to enter the competition and create the ultimate outdoor oasis for hypothetical clients on a million-dollar budget.
Entrants in the 2022 competition were tasked with creating an outdoor living oasis for a husband-and-wife pair of lawyers in Chicago, Illinois. Designing the ultimate backyard for these dream clients meant planning a seasonal space that would prioritize health, wellness, and self-care.
Some prerequisites for submissions were that the design should incorporate a few wish list items:
The Wishlist

The Site
- Home has a lower terrace area, front approach, and rooftop terrace.
- Seasonal usage of space, designer should consider wind, sun direction, shade, and the Chicago climate.
- Clients goal for the space is a space to unwind.
Aesthetics & View
- Keep the view open if possible, but they also want privacy.
- Preferred to have natual elements, but they love structured design.
Pool & Spa
- The pool is for health, wellness, and self care.
- They are looking for a complete setting, not just a swimming pool.
- A hot tub and cold plunge are needed, possibly a sauna.
Elements to Include
- A fire element to gather around.
- Cool lighting.
- The use of a Riverflow Pumps by Current Systems product (lazy river or swim jet system).
- A real or synthetic lawn space.
- The use of Ledge Lounger furniture.
- An outdoor kitchen.
Other Considerations
- The couple will entertain/host six to 12 guests maximum.
- The wife teaches yoga and barre as a hobby, and wants a space to exercise and cool off.
A large number of entrants tried out for the Million Dollar Pool Design Challenge, but only a select few were invited to Las Vegas to show off their skills. PoolHaus’s Brent Dutton, Old State Landscape’s Whitney Morris and Stephanie Carnahan, Complete Exterior Solutions’ Rance Schindler, Randy Angell Designs’ Brad Holley, and AquaTerra Outdoors’ Minsung Kim, Karishma Karki, Paola Hidalgo, and Sameepa Modi were also finalists.
Entries were evaluated by an expert panel of judges based on the following factors:
1. Aesthetic Quality – Is the concept’s form pleasant to look at?
2. Differentiation – Is the concept “fresh” & unique?
3. Functionality -Does the concept meet the criteria of the families needs? Does it consider all elements site analysis?
4. Realization Possibility – Is the concept buildable if the client decided to move forward with construction? ie. topographically, features, function
Let’s take a look at this year’s winning design by Rance Schindler of Complete Exterior Solutions. One of the prerequisites of the client was shade.
This design answers that request with a large tree that shades the outdoor living space and becomes a central focal point of the backyard.
The design plan also features a lovely rooftop dining and conversation area as well as an outdoor kitchen.
A gorgeous glass deck overhangs the entire outdoor living space and looks down on a smartly appointed pool, fire pit, and lounging area below.
Think you’ve got what it takes to enter next year’s Million Dollar Pool Design Challenge? Learn more about this contest and how to enter.
Newsletter
Art In The Pool With Ania Amador

These days, artists find inspiration working in a variety of different mediums. Take a stroll around town and you’re liable to stumble across art in the strangest of places. Case in point, the subject of today’s discussion. Ania Amador is an artist who has rapidly been building a following and has gone viral with her surrealistic swimming pool murals.
To appreciate her art does involve stepping out of your comfort zone. No, you won’t need a ticket to a gallery or museum. To view this art up close and personal, you’ll have to strap on your bathing suit or put on a pair of swim trunks.
Using the Swimming Pool as an Art Canvas
A trained commercial artist, Amador gave us some insight as to how she first got started painting swimming pools. “I’ve been doing this for about ten years – full time, but I’ve always been creative and liked painting. When it comes to my mural work, it’s really great to be able to diversify and paint in private homes,” explained Amador, “Pools seem to be pretty popular these days, and I’ve had a lot of fun the two times I’ve had the chance to paint a pool.”

What drew our eye to Amador’s work, is not only the vivid and surrealistic imagery she incorporates into her murals but also her preferred canvas. A swimming pool seems to be the most unlikely place you’d find a detailed mural depicting an astronaut lost in space. However, it’s exactly that decision to apply this painting technique inside the pool that is turning heads.
“That was my first time ever painting on the ground or in an immersive surface like that, where it’s actually around you and trying to think about all the different angles and how most people would be experiencing the painting,” said Amador.
“There were a lot of unknowns with the space pool specifically, and I just went for it. I thought the astronaut would be a really good way to achieve a good perspective from either side of the pool, and that was the focal point,” explained Amador, “Then I was able to add a vortex and galaxy. The client had a couple of other specifics they also wanted to be thrown in there, but that’s usually how these concepts unfold. I meet with my clients, see what their overall vision is, and then I come up with my own spin on what that is.”
Amador Creates Surreal Art Murals in Swimming Pools
The project took Amador a while to complete and was well documented on social media while she was painting it, as are many of her other projects. In the course of painting the pool, she began to attract more and more followers. Consequently, she slowly began thinking of her next pool painting which would feature a surreal seascape theme.
“It’s funny because some of my most viral projects have been a swimming pool and then another huge ocean scene I did. I knew that this one was going to be a hit,” said Amador.
Her latest creation which depicts an underwater scene was documented in a time-lapse video of her painting the entire swimming pool over the course of ten days. As with the first, her second pool painting generated millions of views and shares.
“I’m so humbled and grateful for all of the people appreciating my work. I could have never imagined millions of people getting to see my art and I’m glad it makes them happy. That has been an incredible experience and I’m really just thankful for all the support,” said Amador.
On Creating Art in The Pool
Ania acknowledged that this type of artwork is temporary and degrades over time and her client who commissioned the work knew this as well. Due to the technique used and the harsh environment a swimming pool presents, the pool will need to be repainted eventually. The average lifespan of the paint her clients chose is only 3 to 5 years, according to Amador.
Not all art is made to be permanent. Ephemeral art is to be appreciated in the here and now. Although these murals are temporary, it’s easy to appreciate the beauty in Amador’s work.
When she’s not painting her latest pool masterpiece, you can find this professional artist painting at rock concerts in front of a live audience, working on a new commission, or teaching a workshop. If you’re eager to learn more, listen to our entire conversation and interview with Ania Amador on the Pool Magazine podcast.
Photo Credits: Ania Amador
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