Connect with us

Cleaning and Service Equipment and Supplies

Selling Automatic Pool Cleaners Online

Published

on

Selling Automatic Pool Cleaners Online

Amidst the pandemic this summer, Rene Huston, president of Patio Pleasures acknowledges an increase in their sales, of up to 10 pools in a day, if available. The unanticipated pandemic that led to the cancellation of travel plans had people invest that money for their backyard luxury. This is no wonder; there is an increase in the sales of automatic pool cleaners, especially high-quality robotic models. Clients also opt to invest cash they would have used elsewhere to enjoy the benefits of the long-term, cost-efficient APC’s.

Since their introduction in the 1950s, automatic pool cleaners have become part of pools in North America due to their personality and efficiency. They move around the pool on their own, cleaning the pools, hence minimizing the need for manual vacuuming and sweeping.

Jeannie Pearcy, owner of SwimFun Pool & Patio in Olathe, Kansas, United States, tells her clients a pool cleaner is similar to a Roomba for your pool.

Recently, online competition affected APC sales at brick and mortar vendors. Reacting to retailer’s complaints, APC producers began making ‘trade-only’ products. These products are only physically accessible through pool and spa shops. These products come with extra features like additional supplies longer warranties or refundable offers. Furthermore, you can access and depend on service from the vendor and manufacturer. Discussing with pool and spa vendors, there are varying opinions on the sell of automatic pool cleaners.

Store manager for Outback Pools & Spas in Wichita Falls, TX., Jimmy Cooper, appreciates manufacturers for looking out for their welfare too. Clients get to experience what a brick and mortar can do. Customers can purchase these pool products online though you can have horrible encounters with them. This gives the stores a chance to enlighten clients on what they can do.

Online vs Retail stores

It may seem like the ideal service to request for a robotic automatic pool cleaner from your home and have it brought within two days. However, their satisfaction can be short-lived either with the delivery of the wrong product or early failure of the product.

Most clients come to Huston’s store, complaining of an ineffective online product. They use this opportunity to explain the advantages if they had bought it from them. Such discussions and encounters build the confidence of customers in brick and mortar vendors.

Moreover, when online clients take their automatic pool cleaners to Cooper’s store for maintenance or service, he cannot do anything about it because the product is not from his store. He instead offers to sell them a similar product from his store. To ease their frustrations, he explains the benefits of buying from stores.

With this approach, Cooper believes he has changed the opinion of half of the online buyers to in store clients.

For years, Huston has avoided servicing online bought goods. However, now her opinion has begun to change. At times, it depends on how busy they are at a particular time though she’s still unsettled. She’s a bit receptive, taking into consideration the profits they could earn.

Maintenance Intervals

One of the significant selling points of an automatic pool cleaner is its ability to somehow get rid of the pool guy, as Cooper states.

Cooper calculates with his clients an hour service each week for a year in comparison to purchasing a cleaner. They realise a $1000 or $1500 cleaners operating two or three hours in a day for a year is cheaper than they thought.

The service crew is not always there, and the pool requires cleaning between their visits. Even with an automatic pool cleaner, manual work like scrubbing the pool walls requires the service crew. Depending on the water environment, manual vacuuming may also be necessary.

Selling Game Plan

Since APCs are more virtually intriguing compared to other pool equipment, retailers depend on popular displays in the store to start a discussion with a client.

After capturing the customer’s attention, Huston urges would-be buyers to go with a unit home and try it out. This program at Patio pleasures permits clients day access to the unit. When returned, they do a far check to ensure the unit is clean, the baskets and other pieces still in place.

The program, try before you buy, has also worked for Pearcy. Even if the Client does not purchase the unit, then, they include it in their purchase wish list and save up for it. Furthermore, SwimFun sells the season’s trial unit at a cheaper price with a limited warranty.

Cooper recognizes that persuading clients on the advantages of an automatic cleaner has become simpler. This is due to the increase of dependence and convenience of technology though some purchasers are still ignorant.

With a number of sales strategies in place, verbal means is the most powerful convincing method in the sell of automatic pool cleaners. This is the reason the product will remain a powerful sale in the retail sector.

Conclusion

Huston notes that pool owners are seeking ways to maintain their pools happy and healthy. Time is of the essence; get an automatic pool cleaner as it is the ideal choice for your pool.

4.3/5 - (35 votes)

Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

Continue Reading
Click to comment
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

Cleaning and Service Equipment and Supplies

BioLab Plant Reopening Will Impact Chlorine Prices for 2023

Published

on

BioLab Plant in Westlake, LA - Reopening Will Impact Chlorine Prices for 2023

The news of BioLab’s plant burning to the ground during Hurricane Laura in 2020 had a ripple effect on chlorine prices that has lasted for the past two years. We first reported that BioLab was rebuilding the plant back in July of 2021. A recent announcement that construction is completed and in time for summer production has pool industry analysts optimistic. “We are delighted to reopen our BioLab facility in time to support the 2023 pool season,” said Michael Sload, CEO of KIK Consumer Products.

BioLab is the nation’s second-largest manufacturer of dry chlorine products. An announcement that the Westlake, Louisiana facility is fully operational means that one of the driving factors for the initial spike we saw on the price of chlorine has been removed. Prices for dry chlorine products soared in 2021 due to concerns about shortages and remained high through the summer of 2022.

Understanding The Correlation Between BioLab & Price Increases

The conditions for a sudden surge in the price for chlorine stemmed partly from the fact that BioLab was out of commission. The main factor that was driving prices to explode during the past two years was largely due to the pandemic in general.

A large percentage of the population was quarantined, which meant more people than ever before, were at home and using their swimming pool. This put a much higher glut on demand than anticipated. With the pandemic shutting many plants down, and logistical delays plaguing distributors throughout most of 2021, these conditions as well as rising inflation in 2022 kept prices high through the summer.

The reopening of the BioLab facility will certainly impact the supply chain in a positive way. “BioLab will be actively supplying the pool market for the 2023 season which should provide some relief,” said plant manager Donald Brunette.

BioLab ribbon cutting ceremony celebrating the reopening of the Westlake, LA facility.

Prices are predicted to begin dropping a bit in light of that fact but will certainly not sink lower than they were prior to the pandemic. As the population starts to adjust to a post-Covid world, the surge we saw for swimming pools has already begun to recalibrate to pre-pandemic levels. The only remaining catalyst for keeping chlorine prices from truly resetting back to 2020 is the cumulative rate of inflation is roughly 14.7% higher than in 2020.

While this should certainly factor into the equation, most experts agree that with this news, the chlorine shortage is finally over and a bucket of chlorine tablets should cost substantially less next summer than it has in previous years. This comes as welcome news for both consumers and pool professionals.

5/5 - (1 vote)

Continue Reading

Cleaning and Service Equipment and Supplies

Ultimate Water Taps Jeff Jones for Sales of Chlorine Genie

Published

on

Jeff Jones

Ultimate Water, whose flagship product is the Chlorine Genie, is pleased to announce the addition of industry veteran Jeff Jones as the new Regional Sales Manager and Buying Group Liaison for the company’s residential and commercial divisions.  Based out of Texas, Jones has been in the swimming pool industry for over 40 years spanning a broad range of roles including the VP of Sales for DEL Ozone, National Sales Manager for Letro Products, as well as work in construction management and sales for Blue Haven and Riverbend Pools.  Most recently Jones managed buying group sales for Florida Water Products. 

“We are very pleased to have Jeff join our team,” says Thomas Vessiere, National Sales Director for Ultimate Water.  “Jeff brings deep experience, industry knowledge, and strong relationships that will be especially helpful as the demand for the Chlorine Genie grows exponentially in our industry.” 

Having sold and designed pool water sanitation systems for many years, Jones is very enthusiastic about being a part of the growing success of the Chlorine Genie.  “The design and functionality of the Chlorine Genie makes it an ideal product for our industry and is especially welcome right now as builders, retailers and service professionals grapple with the most efficient way to continuously produce chlorine safely, cost effectively and immediately for their customers,” explains Jones. 

Jones will be at the AQUALive Show booth # 416 and can be reached directly at [email protected] or by calling 214-415-2510.

More information about the Chlorine Genie can be found at:

www.chlorinegenie.com

San Diego, CA

(800) 970-7616

5/5 - (2 votes)

Continue Reading

Cleaning and Service Equipment and Supplies

A Borates Shortage is Looming on The Horizon

Published

on

A Borates Shortage is Looming on The Horizon

One of the specialty chemicals being talked about a lot in light of the chlorine shortages and rising prices are borates. As strong proponents of borates, it troubles us to say that our go-to sanitzer supplement may soon be facing the same shortages and rising costs that we’ve been seeing on the trichlor side.

What The Boron Shortage Means For The Pool Industry

If you’re in the pool business you already know, borates are becoming increasingly difficult to find. What inventory is available is vastly more expensive than in previous years. We’re already knee-deep into the dog days of summer and prices for chlorine have skyrocketed well past analysts’ projections.

A lot of pool service professionals have been turning to borates as the savior during this time of inflation and rising prices. Many technicians already use borates as a buffer against upwards shifting pH. When your pH level rises above what is deemed “normal” (about 7.8), using borates achieves optimum results.

Pool service professionals have been turning to borates in a time of rising prices for sanitizers like trichlor.

Why Pool Professionals Are Turning To Borates

Bacteria can thrive in water with a high pH level. When this happens it makes chlorine less effective. Pool professionals use borates to alleviate the issue, because it works to keep pH from drifting upward. In addition, there are other positive aspects to using borates in your pool. For one, it keeps the pool clear of algae and calcium scaling. Pool equipment repair specialists will be the first ones to recommend borates. When it comes to maintaining ideal water chemistry for your pool equipment, borates does an amazing job.

For the past few years, the adoption of borates by pool pros has steadily increased season after season. The concern now is that we may have hit maximum capacity as demand has increased well beyond available inventory.

Dwindling Boron Supplies Driving Prices Higher

The global boron market shortage is driving prices higher this season. For those who’ve been thinking of switching to using borates, this definitely is something to consider. When it comes to getting trichlor at affordable rates, it already feels that pool pros are a lower priority as far as it goes to maintaining pricing structures. Now, it appears the same thing has begun happening with borates.

Although borates and boric acid are near synonymous with pools, the swimming pool industry itself is actually a lower priority in terms of its consumption of boron. The industrial glass industry is the largest consumer of boron, roughly 48%, followed by the ceramics industry (15%) and agricultural industry (15%); the cleaning industry of which the pool industry represents a fraction consumes roughly 2% of the world’s boron.

Boron is in high demand. There are a myriad of applications for it aside from pool cleaning.

You’ll find boron in everything from industrial fertilizers to high-end ceramics and solar panels. Boron also has medical applications which improve wound healing and boosts the body’s usage of estrogen, testosterone, and vitamin D. It improves magnesium absorption, reduces inflammation, increases antioxidants, and boosts brain electrical activity in both cognitive performance as well as short-term memory.

What is absolutely certain is that we (the pool industry) didn’t cause a borates shortage. Clearly, demand is higher in these other industries which are causing prices to surge. Right now the boron supply chain is very weak. Over 60% of the material comes from mines located in Turkey which is the top producer, followed by Russia, South America and the United States.

For the time being, production is gradually declining. As existing boron reserves deplete, we’re seeing demand far exceed supplies, resulting in higher prices such as $1,250 per ton, far exceeding analysts’ predictions for $739 per ton.

While the demand in the U.S. by pool professionals may be high, the top consumer of boron is China, followed by India and Japan. Boron is produced domestically only in the State of California and it appears very little of it is earmarked towards maintaining supply chains for borates.

Final Thoughts

The story isn’t all doom and gloom for pool professionals who want to switch to borates. Fortunately, folks like Natural Chemistry, Brenntag, and others are still intent on keeping inventory on the shelves so you should still be able to find their products through distribution. If they don’t have borates available, demand that they replenish their stock. This may be the only way to guarantee the pool industry remains a priority at all.

Listen to our entire discussion on the Talking Pools podcast.

4.8/5 - (21 votes)

Continue Reading
Follow us on Google News
We Build Professionals - Genesis - The World Has Changed, And So Have We.Sponsored Advertisement
Pool Magazine App on Google PlayPool Magazine App on Apple Store

Download the NEW Pool Magazine App

Recent Pool News

Advertisement

Pool News

0
Would love your thoughts, please comment.x
()
x