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The Pool and Spa Industry: Dealing With Rapid Expansion of the Industry

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The Pool and Spa Industry: Dealing With Rapid Expansion of the Industry

The global pandemic negatively affected almost all economic sectors. Conversely, the pool industry came out in one piece. In fact, experts say that the covid-19 pandemic led to the expansion of the pool and spa industry. Amid the travel restrictions, homeowners were looking to create mini staycations in their backyards. As a result, there was an increased demand for pool services.

Pool and Spa Industry

Currently, pool contractors have a lot on their plate. Everyone wants to revamp their pool and outdoor spaces. Owner of H&H Pool Services in Dublin, David Hawes, says, “We’ve never had a high demand for our services before. Indisputably, this is going to be our best year.” Moreover, the Owner of Payan Pools, Payan, states, “December has been the best month we’ve had since we started the business.”

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However, pool business owners say that a surge in demand leads to increased risk in the pool and spa industry. As much as it’s tempting for firms to hike prices, not all companies qualify to do so. It would be best if you considered several factors before you think of capitalizing on the surge.

Pool and spa industry: Will hiring more employees pay off? 

One of the major challenges brought about by an increase in demand in the pool and spa industry is a labor shortage. Increased demand causes a shortage of labor. In turn, it forces pool companies to employ more people. But employing more people is very costly. Remember, you have to consider all the taxes, compensation, and insurance costs attached to each employee. So, is hiring more laborers worth it?

Well, hiring is worth it in the long run. But it will take some time before you benefit from it. Generally, employing more people is a considerable risk, but it will definitely pay off at the end of the day. So, if possible, hire more employees.

Nevertheless, it can be challenging to find someone passionate about your business as much as you are. Nowadays, finding someone willing to deliver their best efforts in your company is challenging. Moreover, there are few qualified people. A good percentage of people are still getting paid well while working from home.

Payan, therefore, says that company owners have to devise a strategy to be more productive. For example, they can deal with more extensive and complex projects during off-peak seasons. At this time, there is not much going on. Thus, pool contractors have more time to concentrate on larger projects. You can always ask the client if it is possible to do this. Most of them will be perfectly fine with this.

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At the end of the day, it’s all about working smart to achieve all your goals. You can always keep up with the demand, even with a few laborers. However, give all your team members’ adequate time to rest. Otherwise, they would burn out. In turn, they will have low energy levels and perform poorly at work.

Devise a strategy to grow your business 

All pool company owners should develop a strategy to expand their business at this time. Below are some of the questions you should ask yourself if you plan to grow your company.

  • Do you have enough trucks? Or do you need more?
  • Is your warehouse spacious enough to accommodate all your equipment? Is it necessary to have a second or third, or fourth warehouse in a different service area due to increased demand?
  • Should you recruit new team members to deal with the increase in inquiries?
  • Should you incorporate advanced technology to monitor your stock, sales, and revenues?

Every question comes with an opportunity and a risk. For instance, if you need another warehouse, this will mean more costs and more business at the same time. Therefore, it is vital to ensure that the returns supersede the risk.

How long will the surge in demand last? 

More often than not, independent contractors receive more returns. Come to think of it. They only need to pay their suppliers and a few laborers. This justifies that sometimes, bigger is not always better.

However, the increased demand is now forcing independent pool builders to grow. Since they have to deal with multiple projects, they have to employ more laborers. Although it’s relatively risky to expand their business, it is beneficial in the long run.

But before expanding their businesses, is it worth it to go the extra mile? Remember, this surge in demand in the pool and spa industry arose from the covid-19 pandemic. What happens when the global pandemic is over? Will things go back to normal? Well, there’s a good chance that things will remain as they are for a pretty long time. Employers say that employees are still productive even when working from home. Besides, children are now used to having swimming pools around; it is undoubtedly hard to take their minds back to the old norm.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email mpacker@poolmagazine.com your story idea.

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Contractors and Builders

Premier Pools & Spas Elevates New Talent in the Pool Industry

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Premier Pools & Spas Elevates New Talent in the Pool Industry

Partnering with the Pool & Hot Tub Alliance, Sacramento-based company is able to educate and certify young professionals

When Lance Irby came to work at Premier Pools & Spas for owner Keith Harbeck back in 2012, he didn’t even know what a skimmer was.

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“But I found out pretty quickly!” he jokes, now 10 years into his career as a pool professional and sales manager at Premier Pools & Spas in Sacramento, California. Irby’s previous industry “experience” consisted of one public swimming pool lesson and some construction work. He rose to become the man his mentor Harbeck calls “the best pool salesman I’ve ever met.” That’s high praise considering Harbeck founded Premier Pools & Spas in 1988, a company that is now the world’s largest pool builder with franchises in over 60 locations.

Like many construction businesses, pool builders have struggled to attract and keep young talent like Irby. It’s something that Harbeck noticed and felt compelled to change.

“Although we have some salespeople here that had worked previously for other builders, it’s not really what we do anymore. And that’s true in other places, too, even in scheduling and supervision,” says Harbeck, who himself started cleaning pools as a kid. “I think it’s far more important to hire for character as opposed to skill. We can train and teach in this industry.”

Premier Pools & Spas - Sacramento, CA
Premier Pools & Spas – Sacramento, CA

Certification programs raise the bar

The Pool & Hot Tub Alliance (PHTA) supports that goal of bringing new life into the industry. PHTA sets professional standards and provides education and certification. Irby took “every single class” PHTA offered last year and became a Certified Master Pool Builder & Design Professional. It’s the highest level of certification under the PHTA Certified Pool Builder & Design Professional Pathway powered by GENESIS® and offered in-person and virtually.

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Premier Pools & Spas just signed up 43 more people to begin their certification tracks this year, an investment Harbeck champions and that Irby says “really fast-tracked” his abilities.

Harbeck and Irby both say the message is clear: “This is a career. It doesn’t have to be just a job.”

“I had other jobs before I worked at Premier Pools & Spas. I would clock in at nine and clock out at five. And I knew when my breaks and my lunchtimes were, and it was mundane and repetitive,” Irby recalls. “Our industry is quite dynamic. I don’t know that we always represent ourselves as an industry, as a very professional environment or destination for skilled employees.”

Weathering change all comes down to customers and employees

“Dynamic” is an understated way to describe a long career in this business. The constant change is one of the reasons Harbeck has stuck with the business for these 30+ years. Technology has impacted everything. The move from phone book listings to online and text message advertising and communication. The digitization and increasing complexity of the permitting process. The shift to 3D software and virtual reality in sales and design. These are all areas that require new approaches.

“When I started in ‘88, yes, there were some elaborate pools, but not like today. There are so many features and options, and things people can add to swimming pools. It’s a much different product and a much different consumer,” Harbeck says. “So, it’s a relatively young industry when you stop and think about it.”

The technological acceleration comes as the swimming pool business is booming. It’s a flashback to the recession for Harbeck. Business peaked pre-recession when he was building 1,000 pools a year in the Sacramento area. By 2008, he was building 260 pools a year. It nearly put him out of business.

“It was the Great American Pool Depression. We had a 75% decrease in business. What it did teach me then, as always, it comes down to your customer service and your reputation,” Harbeck says. “The experience of building a pool has always been my passion. So, as we came out of that recession, I redoubled the focus on that.”

Harbeck hit the streets. He went door-to-door putting up fliers to drum up business. It worked. Premier Pools & Spas survived and thrived. For the first 10 years out of the recession, the business grew at 20% per year.

Training the next generation of pros

Last year Premier Pools & Spas saw a whopping 37% growth rate. Harbeck doesn’t bank on that being sustainable. Instead of stepping back from the day-to-day he has dived in deeper, especially where it comes to training up his next generation of leaders, like Irby, who in turn champion his emphasis on customer service.

“Keith is a great teacher. He treats people well. He is kind. He is humble. And when you’re that way as a leader, and then you instill that in other people throughout the organization, it just has a trickledown effect to even how we treat our customers,” says Irby.

Now Irby’s brother has joined him in the pool business. He says he will keep spreading the message that the pool industry is the place to be, that this is “a very good career (that) will take care of your family.”

Consider the newest Irby in the business just one more person who will be starting a PHTA certification program soon. Irby says he knows how it makes people feel to be empowered in their careers.

“Everybody was extremely excited about what they were learning,” he says of his team’s GENESIS® journey. “There was a lot of positivity on the job site the next day after being online. It’s a lot of work, but very fulfilling.”

https://www.phta.org/membership/be-a-part-of-phta/phta-deep-dives/premier-pools-spas/

Photo Credit: Jovan Valdez

4.8/5 - (21 votes)

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Contractors and Builders

Raising the Bar Through Continuing Education

Continuing Education – Pool construction and design are often seen as “learn as you go” types of jobs, but a more formal education can help.

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Raising the Bar Through Continuing Education - Gib-San Employees Attending GENESIS

The pool and hot tub industry is constantly evolving, from technological advancements in equipment to new design trends. Although pool construction and design are often seen as “learn as you go” types of jobs, a more formal education can help you and your business in many ways.

“Education at any company really starts with the owner,” says Ed Gibbs, President and CEO of Gib-San Pools Ltd. in Toronto, ON. “But if the point of view is only directly from one individual, the problem is you have a very narrow vision of where your company will go.”

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“We’ve got some really smart people that work for us, but if they’ve never been exposed to any kind of formal training or education in this industry, it doesn’t matter how smart they are—they’re going to learn by making mistakes,” explains Gordie Robinson, President of Cox Pools Service Inc. in Birmingham, AL.

“I know very little about building swimming pools,” admits Lance Irby, Sales Manager at Premier Pools & Spas in Sacramento, CA. “I can build great, beautiful pools with my team and design them. But the nuts and the bolts and the whys and the hows, all of the science and math—those are things that all of us have a tremendous amount to learn, even people who have been doing this for a long, long time.”

GENESIS Logo

Enter GENESIS®, which has been teaching pool industry professionals in design, construction, engineering, and business since 1998. Thousands of students have taken GENESIS® courses, and many have advanced through the different accreditation levels: GENESIS® Associate, Society of Watershape Designers (SWD) Registered, and SWD Master.

Robinson first met GENESIS® co-founder Brian Van Bower about 15 years ago, when Van Bower was consulting on one of Robinson’s projects. After meeting Van Bower, Robinson thought to himself, “Whatever it takes, I’m going to learn what that guy knows.” Robinson started taking GENESIS® courses about eight years ago and is now SWD Registered. He has been sending his employees to GENESIS® for the last few years “in an effort to get everybody that works for us as educated as they can possibly be in this industry, and this is the best way I’ve found so far.”

The employees benefit just as much, if not more, than the employers. “It’s really created a positive culture,” Robinson says. “It’s been really good for morale. The employees really like the fact that our company is willing to invest that kind of money in them to train them.”

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Photo Credit: Sarah Ramalho – Designer – Lance Irby | Premier Pools & Spas of Sacramento

Irby agrees. Even though his employees have only been attending GENESIS® since the beginning of 2021, he has already seen a positive impact. “It gives everybody a level of enthusiasm and excitement,” he says. He describes how, especially in a year as busy as this one, employees’ mental and physical tanks are often depleted at the end of the day. GENESIS® actually refills their tanks and “puts a little pep in your step, because you’re excited about what you’re learning and you’re looking at things differently. It’s been good for us.”

Irby has been in the pool industry since 2012. As he started to hear more about GENESIS®, he realized that the SWD Masters and the projects that they do “are on a different level.” This created a desire to get himself and his employees up to that level.

“The value that’s added with [GENESIS®] is tremendous to both the company and the employee,” says Gibbs. “It goes back to the culture of your organization and what kind of culture you are creating, whereby the importance and investment in education is to help both of us grow—not just you to leave, not just me to use you, but to develop a symbiotic relationship. It has to be a journey together.”

GENESIS® is a serious investment, in several ways. Sending one student to one virtual course can be more than $2,000, and in-person classes before the pandemic were even more expensive when adding in airfare, lodging, and food. It is also an investment of time, with both virtual and in-person courses lasting 16 to 24 hours over several days.

Pool Construction Education - GENESIS®

If accreditation is the goal, that is even more of an investment. It could take over a year for an employee to earn the SWD Registered designation, which involves 150 hours of education and completing seven core courses that cover design, construction, and engineering. But employers are in agreement that it is well worth the time and money.

“The target is the SWD,” Gibbs says. He has three SWD Registered on his team, and two more will complete the requirements within the next few months. “Being SWD Registered adds that level of credibility and kicks up that level of education.”

“We’ve focused on construction and taking that construction track to get everybody that SWD Registered designation,” agrees Robinson. Although Cox Pools is a construction company, the required design courses help his employees gain a better understanding of what they do every day, he says.

For newer sales team members, “I’m putting them through basic construction classes as well as basic design classes, because those things go hand-in-hand,” explains Irby. “You can’t sell something if you don’t have an understanding of how it should be built.”

Gibbs and Robinson, who have been sending their employees to GENESIS® since before the pandemic, both agree that their employees really value the in-person networking and connections that they are able to make with other students. Gibbs explains, “That camaraderie that is created over that two or three days that the classes take place is part of that GENESIS® secret recipe.” Robinson says that students learn a lot from the class itself, “but when you take it with a lot of people who are in the same boat, you learn a lot too from those people.”

Gib San Pool & Landscape Creations
Photo Credit: Gib-San

“In our world that we live in today, when you see groups of people wanting to raise the bar, there’s an attractiveness about that. There’s a magnetic attraction to wanting to be better. That’s where we want to be,” Gibbs says. “Clients smell that. Your other employees smell that. And that’s really success.”

How do these three employers sum up the benefits and importance of GENESIS®?

GENESIS® has given Robinson’s employees “confidence to move a little further in their ability to function and contribute to our company. It gave them some sort of energy that there are goals out there where they can learn more, and do more, and be more.”

“These classes will take you wherever you want to go in the swimming pool industry,” says Irby. “If you want to be in this industry long-term, this is your foundation.”

“It makes a better you. It makes a better company. It makes you build a better pool,” states Gibbs. “GENESIS® has proven year after year after year to truly be that gold standard.”

4.8/5 - (17 votes)

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Contractors and Builders

Preventing Failures in Glass Tile Installations – What Are The Pros Using?

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Preventing Failures in Glass Tile Pool Installations With Danilo Bonazza and Curt Rapp

When discussing how to prevent failures in glass tile installations, we figured it best to consult with the pros. Known as a premier installer of artistic mosaic tile pool interiors, Danilo Bonazza has been the installer for many elite builders across the country. Part of the Tributary Revelation group, a network of high-end builders and service providers; Bonazza is frequently called in to consult on some of the most intricate and elaborate tile settings. Having access to the same social media groups we do, frequently Bonazza sees his fair share of posts regarding failures in mosaic tile installations. Consequently, having an in-depth knowledge of what products and methods are being used, he is often afforded an expert’s insight as to why and how specific failures have occurred.

Being in an elite class of high-end installers, Bonazza is called to perform his mosaic art in a variety of settings. The pool, being his canvas of choice; Bonazza has been relying on traditional tried and true old-world methods of tile setting. This, while in conjunction still utilizing the most innovative and reliable products available on the market.

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Go-To Products for Glass Tile Installations

Bonazza insists that using the right products to perform mosaic tile installations in the pool is absolutely essential. That along with using inferior or substandard materials along and applying non-standard installation protocols is the reason for 90% of failures.

Partnering with The Tile Doctor, Curt Rapp on many projects, Bonazza utilizes one of the most popular line of products they distribute, the Litokol brand in the majority of his mosaic glass tile installations. We had a chance to chat with both of them recently, while Rapp was consulting with Bonazza on yet another inground pool project he was doing an installation on.

Tile Doctor - Curt Rapp
Litoelastic - Litokol

Rapp, who started Tile Doctor back in 2000 at first as an informational website that gradually morphed and conformed to his mantra of distributing best-in-class products in terms of health, wellness, and sustainability. “Litokol is exactly that,” said Rapp, “it’s not only high performance, but it’s incredibly environmentally friendly as well”.

Litokol, an epoxy-based grout system is often the product of choice for many glass tile interior installations. The Tile Doctor is the exclusive U.S. Distributor for Litokol products.

As far as The Tile Doctor is concerned, today the end-user in mind is often tradesmen and artisans alike that are looking for performance-based products that can help mitigate catastrophic failures and ensure successful applications.

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Changing Perception About Glass Tile Failures

Rapp said he began attending pool tradeshows years ago in an effort to better understand the pool industry. Taking note of a particular event he attended in New Orleans, “I was talking to people and asking them do you do glass tile?” said Rapp, who explained that half of the builders he spoke to said they refused to touch glass tile projects.

He had met others who were doing glass tile projects and were eager to find better solutions. “A lot of them were involved in these education programs”, said Rapp, “they would lean in and say ‘well what do you got?’, generally they were involved in some projects with problems and were interested in learning how to set glass tile without failures,” explained Rapp.

As word about the Litokol products began to spread, Rapp suddenly became a very busy man. “We started to get a lot of calls from folks in the pool industry who said, ‘I heard you have the Litokol products, how do we get them?'”

“I’ve run into a lot of people who think just because they’re doing glass tiles in pools they’re going to have failures” and that’s just not true said Rapp.

Researching Best-In-Class Products for Pool Installations

Bonazza, who first started researching pool tile installation products back in the ’90s, has spent his career field testing products. “It’s great having laboratory tests, but you also have to conduct research out in the field” said Bonazza, who often subjects different materials to submersion tests in various chemicals to test their adherence properties while conducting his field trials when trying any new product.

Bonazza, an expert in the field of mosaic tile design giving a presentation on preventing failures in glass tile installations.
Bonazza, an expert in the field of mosaic tile design giving a presentation on preventing failures in glass tile installations.

Subsequently, he had become extremely proficient at using Litokol products early in 2002 in the application of mosaic tile installations back in Italy. When he relocated to the United States he was unable to find a suitable replacement for this product and found himself routinely making trips home and buying Litokol epoxy in Italy. He’d then bring as much of it home in his suitcase as he could fit. On occasion, he recalls even making a special trip back home to Italy just to get his hands on the product. “It was a big struggle up until around 6 years ago. They gave me Curt’s name and said he was their U.S. distributor,” said Bonazza who seemed relieved that his days as a transcontinental grout smuggler were finally behind him.

As an expert in his field, he says that there are primarily three main products that are his go-to solutions right now.

“Litoelastic which is an epoxy bright white adhesive has amazing properties. It’s non-sagging, easy to use, and mix. It’s not super tough on your hands and it bonds perfectly well. The fact that it’s so bright white really enhances the mosaics, especially the ones that are translucent.” said Bonazza, “I use their line of grouts, which are available in vibrant colors.”

Bonazza relies on Litokol products in the installation of mosaic tile projects. Photo Credit: Finnerty, LLC.
Bonazza relies on Litokol products in the installation of mosaic tile projects. Photo Credit: Finnerty, LLC.

“There are special ones like the crystal one that I use a lot. Whenever I have a lot of colors combined together that I use to make my artistic pieces, there are 20, 30, 50 colors combined with the shadowing and everything else. Choosing a grout color is almost impossible.” explained Bonazza, “If you choose a dark grey or a black, it shows horribly in the lighter colors of the mosaics in the whites and the yellows. When they started to come out with the crystal it was the perfect solution. You can also mix it with what Curt calls “Jewels” its a line of glitters that you can mix with this translucent grout that you can use to make your own custom colors which is great.”

“Also I’m using the autoseal for the expansion joints. It’s a silicone grade pool grout, plus it color matches all the other products they have so it’s a perfect line to do pool installation. There’s no one project I’ve done that doesn’t have these products in them. It doesn’t matter if it’s a pool or one of my artistic pieces like my Marilyn Monroe.”

Aside from being glad that Tile Doctor carries the tried and true products Bonazza has come to count on, he also appreciates the level of customer service and support he receives from the company. This above all, he values the most in his relationship with the U.S. Distributors for Litokol. “Curt stands behind their product,” said Bonazza.

Listen to our complete interview with Curt Rapp and Danilo Bonazza on the Pool Magazine podcast.

Featured Photo Credit: Finnerty, LLC.

5/5 - (4 votes)

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