News

Do Pools Make a Home More Sellable? Some Experts Say Yes

Published

5 years ago

September 28, 2021

Do Pools Make a Home More Sellable? Some Experts Say Yes

Experts consider homes with pools to be of higher value. On average, a swimming pool raises your home value by approximately 7%. In 2019, homes with pools had an extra $16,137 on their selling price. When the global pandemic hit last year, these same homes incorporated an additional $27,000 on their selling price compared to homes without their own private backyard oasis. Thus, pools definitely make a home more sellable, by how much depends on several factors.

Sellers who stay in warmer regions are more likely to obtain higher profits when selling a house with a pool. This is because there is a high demand for houses with swimming pools in areas with high temperatures. A realtor with Remax Gold, Julia Beals, says, “In California, houses with these features cost $50,000 more than houses without swimming pools.”

Managing editor for HomeLight, Caroline Feeney, says that the covid-19 pandemic forced most homeowners to revamp their backyard spaces. This is because they spent more time at home and all recreational facilities got closed. She says, “Many homeowners bought baby pools online to keep their kids occupied during summer. Also, homeowners were trying to create a mini-escapade in their backyards following the covid-19 travel restrictions.”

Does installing a swimming pool increase your property’s value?

In 2020, the global pandemic brought about a surge in demand for pool construction services. Therefore, realtors report that the selling price of homes with pools is likely to go up by a large percentage. Even so, don’t expect to recover all your total pool installation costs by selling your house. Constructing a pool is incredibly expensive. You might only recover a certain percentage of your pool construction costs. So, don’t sell your house with the hopes of recovering your pool construction costs. As a pool owner, ensure you keep your pool in good condition so that it can attract potential buyers quickly.

Practice all pool maintenance measures

Typically, every prospective buyer gets attracted to clean and well-maintained pools. Once they see that your pool is in good shape, they won’t hesitate to make their purchase. Therefore, you should do your very best to keep your swimming pool in good condition. Otherwise, you would turn off potential buyers. Feeney says, “If the customer sees the area as somewhere they can have fun with their families and relax, they won’t think twice about buying it. Regular pool maintenance undoubtedly makes your home more marketable.”

Clean the entire pool using the right equipment. Use a skimmer net to remove floating debris and a robotic cleaner to remove dirt inside the pool. Additionally, ensure you have the correct pool pH, calcium hardness levels, and chlorine levels in the pool. It would be best to hire a cleaning professional from time to time. You’ll only spend approximately $150 to $200 when you hire a cleaning professional. Before winter, close your pool through winterization. Moreover, always examine the swimming pool for cracks among any other signs of damage.

Pool safety is important

As a pool owner, you have to observe various safety regulations issued by the state. Every state has specific guidelines regarding pool safety. For instance, some states require you to fence your pool area and use an automatic pool cover. This way, you prevent your kids from falling into the pool accidentally. There is a broad spectrum of pool fences and covers available in the market. Always choose the one that caters to your requirements. When your pool has all safety features in place, it will attract potential buyers.

Keep your pool deck in good condition

Another way to market your home is to make sure your pool deck is in good condition. The pool deck significantly contributes to the aesthetics of your yard. There is a wide range of materials used to construct pool decks. Some include concrete, wood, and stone. Each of these materials offers distinctive aesthetics. Regardless of the deck material, always ensure your deck is in good shape. Check the pool deck to see whether it has cracks, among other defects. Fix your pool deck problems immediately after you identify them.

Keep the yard clean

Do your best to reduce clutter in your pool area. Ensure your area is free from toys and personal items. Also, sweep your pool area to remove all kinds of dirt and debris. Doing this helps you find a potential buyer quickly. You can also improve the aesthetics of the pool by adding extra water features. Some of the best water features to incorporate include pool lighting, waterfalls, sheer descents, spas, and pergolas. Keep in mind that water features help you increase the value of your pool.

Conclusion

From this post, it is clear to see that pools make a home more sellable. Nonetheless, it would be best if you kept your pool in good condition to attract more prospective buyers.

4.9/5 - (11 votes)

Pool News

Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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Pool Builder

Ownership Group Acquires Shasta Pools, Announces Expansion Plans to Offer Complete Home Services

Dansons Capital Group, Accrual Equity Partners, and Hydro Construction purchased Arizona’s premier pool builder with eye on developing national brand

Published

5 days ago

August 31, 2026

Marianne Trusty

SCOTTSDALE, Arizona (August 31, 2026) – Dansons Capital Group, in partnership with Accrual Equity Partners (AEP) and Hydro Construction (HydroCon), completed the acquisition of Shasta Pools, Phoenix Metro’s most recognized pool builder, and announced an immediate expansion into the broader home services market with plans to grow the brand into a national powerhouse. Founded in 1966 by brothers Bob and Skip Ast, the third-generation, family-owned pool business has built or renovated more than 150,000 pools across Maricopa County and is among the country’s top premier pool builders. The acquisition, finalized August 6, positions the company with a competitive edge as it enters a new phase of accelerated growth

Building on Shasta’s track record of success, the ownership group will grow the company’s core business divisions, including residential and commercial pool construction and renovation, Shasta Signature Series luxury pool designs, backyard hardscaping solutions, extended warranties, and e-commerce supplies. The deal also directs new capital into Shasta’s high-volume, recurring pool maintenance business, establishing a scalable foundation for an expanded home services portfolio.

Expanding the Home Services Model

Shasta Pools will also debut Shasta Home Services, the first step in the company’s expansion into a comprehensive home services platform. Shasta enters the space with more than 200,000 customer relationships, route density in Central Arizona, and a 60-year brand homeowners have entrusted with their homes. The company plans to aggressively expand the platform organically and through partnership across the essential services every home depends on.

In addition, work has begun on a new, state-of-the-art design center and headquarters in Scottsdale that will centralize operations and give customers a welcoming, creative atmosphere to reimagine their yards. The campus will also anchor a technology-driven contact center staffed by a world-class team that creates a single point of contact for every Shasta customer, from pool service to the company’s expanding home services platform.

A Partnership Rooted in Shared Values

Dansons Capital Group, a family business led by CEO Dan Thiessen, President Jeff Thiessen, and COO Jordan Thiessen, built and grew a portfolio of backyard-focused businesses including Pit Boss Grills, which they scaled into a worldwide brand before selling in June 2023.

Jeff Thiessen sparked a relationship with the Ast family during the construction of his own backyard pool, a personal experience that gave him firsthand insight into the industry’s potential. Recognizing the Ast family’s shared values and significant opportunity with strategic investment, he partnered with AEP and HydroCon to pursue that growth together.

“Shasta Pools has national industry brand recognition and has been an Arizona legacy for the last 60 years and we’re excited to reinvest in the company and catapult its growth into the next 60 years,” said Jeff Thiessen, President, Dansons Capital Group. “We’ve already met with more than 200 employees to learn what they love about Shasta Pools and hear their ideas of how we can grow the company and continue providing our customers with amazing customer service.”

Dan Thiessen will serve as Chairman and lead the new ownership team to identify and hire top industry talent and grow Shasta’s home services platform to develop it into a national brand.

Legacy Preserved, Future Secured

“This was the right time to bring in a new ownership team to take Shasta Pools to the next level and the next generation of growth,” said Skip Ast Jr., who served as president at Shasta Pools. “My father and my family built this company on a commitment to quality to every homeowner who trusted us with their backyard, their budget, and their own family. We’re confident that the new leadership team’s commitment to uphold that will never change. Knowing this team shares our values and will invest in our team gives Shasta Pools the foundation to grow stronger than ever.”

Ast helped build Shasta Pools to a dominant force in the industry, with multiple divisions topping $100 million in combined revenue. The company holds membership in the prestigious Master Pools Guild, one of only 110 members globally.

A Different Approach to Private Equity

“Partnering with Shasta Pools represents the future of home services. A trusted, generational brand, Shasta brings 200,000 loyal customer relationships with a genuine commitment to the people who serve them every day,” said Jacob Tilzer, Co-Founder and Managing Partner at Accrual Equity Partners. “Together with our partners at Dansons Capital Group and Hydro Construction, we all share a belief that enduring businesses are built on trust, earned one customer at a time. We’re proud to build alongside this team as Shasta grows into a nationwide home services brand.”

The new ownership group brings more than 150 years of combined expertise in building, scaling, and optimizing service industry brands. Each company shares a faith-based approach to business grounded in stewardship, integrity, and care for the communities they serve. Shasta Pools’ brand will continue its community programs, including swim lessons, support for foster care, and initiatives serving first responders.

ABOUT DANSONS CAPITAL GROUP:

Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.

ABOUT ACCRUAL EQUITY PARTNERS:

Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit accrualequitypartners.com/

ABOUT SHASTA POOLS:

Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.

ABOUT HYDRO CONSTRUCTION:

Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.

5/5 - (13 votes)

Manufacturer

JED Pool Tools Unveils 2027 Catalog

Published

1 week ago

August 27, 2026

Susie Cuebas

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.

“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.

Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137

About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

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Manufacturer

CCEI Introduces New Color for pH & ORP Controllers

Published

2 weeks ago

August 24, 2026

Susie Cuebas

CCEI Oxeo ORP and Phileo pH controllers in a new white design for automated pool water chemistry monitoring and dosing.

CCEI introduces new color for its pH & ORP monitoring and dosing controllers in a sleek new, modern, white color design that blends into any pump room! CCEI’s pH & ORP controllers automatically manage pool water chemistry using the free Vigipool app. The Phileo pH and Oxeo ORP controllers are simple to set up and easy to use. They monitor and dose pool water and alert pool owners and service professionals when pool water falls out of balance. The dosing pump lights up in various colors to alert you of your pool’s pH and ORP levels. Designed to help pool professionals profits by upgrading clients with the Phileo pH & Oxeo ORP measuring and dosing chemical controllers!

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
https://www.instagram.com/ccei p ool_na/