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The Pool Industry: Keeping Up With the Surge in Swimming Pool Demand

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The Pool Industry: How to Keep Up With the Surge in Swimming Pool Demand

Business owners should always be ready for anything. The covid-19 pandemic taught us the importance of having a solid plan for the future. In the pool industry, the global pandemic caused unexpected changes. There was increased swimming pool demand like never before. And although this is a good thing, most pool builders were not ready.

The Pool Industry: Keeping Up With the Surge in Swimming Pool Demand

The past few months have been challenging. Increased swimming pool demand takes you out of your comfort zone. I mean, you have to keep up with the industry trends and do your best to deliver quality services.

Owner of Land Design in Boerne, Texas, Michael Logsdon

The surge in swimming pool demand affects every person involved in the supply chain, from suppliers to junior staff. Also, it affects the overall health and energy levels of employees. Logsdon continues to say, “I’m very passionate about what I do. And I’m more than grateful for all the opportunities God has given me. But I can’t deny how 2020 was mentally and physically exhausting.”

Ultimately, the majority of pool contractors are dealing with multiple projects at the same time. And there are no signs showing any changes in swimming pool demand sooner. The pool industry is likely to experience increased demand for the next two to three years.

Some pool contractors say that they choose to prioritize their work during this time. This is because they know such times won’t last for long. Also, they say it is crucial to stay focused and produce as much as possible. In this article, we look at some of the ways contractors can maximize their productivity and minimize stress levels.

Adequate rest

Contrary to popular belief, rest is essential for everyone’s well-being. Inadequate sleep leads to low concentration, memory loss, low energy, and hypertension. It is, therefore, necessary to find time to relax amid a busy schedule. Employees who are not well-rested tend to make more mistakes during projects. Moreover, lack of rest leads to burnout, which leads to low productivity.

Healthy meals

Nutrition plays a huge role in minimizing stress levels at work. Most pool builders are likely to take fast food, especially on busy days. Some even end up skipping meals. Poor nutrition reduces energy levels and minimizes one’s productivity. All pool builders who wish to keep up with the present surge in swimming pool demand needs high energy levels. And all this stems from having a balanced diet and taking enough water.

Healthy distractions

All pool builders should spare some time for healthy distractions. Despite being busy, they should spend time with their families and friends. Doing this boosts their overall health. Besides, they are likely to become more productive when they come back to work.

Healthy lifestyle

On busy and stressful days, avoid partaking in bad habits like smoking and drinking. Excessive consumption of alcohol would make your days more stressful and unproductive. Find better ways to unwind and destress. Moreover, bad habits can affect your overall health.

What should professional pool builders do?

As a professional pool builder, there are some practices you should implement to improve your productivity and reduce stress levels.

Be honest with your clients

The first thing to do would be to influence your clients to have the right expectations. Explain to them the processes involved during the project and the time taken to complete them. Be honest with your clients. Failure to do so would cause them to become impatient and nagging. Even worse, some will opt to choose another pool contractor. Before you begin pool construction, it would be best to explain everything concerning the projects to your clients. Doing this will undoubtedly give you an easy time during construction.

Maintain constant communication with vendors

All pool companies should incorporate an efficient communication system with their vendors. Communicate with them constantly; find out the delivery times and communicate the information to your clients. In case of any delays, ensure your clients stay informed. Occasionally, delays are inevitable. So, turning to a different vendor is not a wise solution.

Treat employees well

The surge in swimming pool demand has led to a shortage of labor. So, it is essential to treat your employees well. Ensure your staff members are comfortable with the working environment. Also, consider training them to improve their skills and knowledge of pool construction.

Take advantage of off-peak seasons

It is essential to encourage your clients to make their orders early. It would be best to encourage them to build their pools during off-peak seasons. This way, you’ll be able to organize yourself and deal with more projects annually.

Swimming Pool Demand

At this time, learn to say no to stubborn and rude clients. You cannot afford to argue or deal with pushy clients. This will only waste your time. Remember to take care of yourself. You’ll be productive when you maintain good overall health. Moreover, take care of the clients you have.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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POOLCORP Welcomes John Watwood as President and Chief Executive Officer

Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners

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COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.

Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.

Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”

Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

“I’m incredibly honored to lead POOLCORP in an industry built on lasting partnerships, trust, and service,” said Watwood. “What has stood out to me most over the last several months is the passion of our people and the strength of our relationships. I am excited to build upon our incredible legacy and look forward to strengthening our support for the industry by deepening our customer and supplier relationships, and continuing to invest in the people, capabilities, and execution that make POOLCORP the best and most value-driven distribution partner.”

About Pool Corporation

POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.

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Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

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Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.

The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.

The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

Latham got to ring the Opening Bell at Nasdaq - shown celebrating the moment at Nasdaq MarketSite in Times Square

In a statement on LinkedIn, the company said:

“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.

Together, we’ve helped transform backyards into spaces where families gather and memories are made.

Here’s to 70 years of progress, partnership, and what we’ll build next!”

Photo Credit: Latham, The Pool Company

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SPS PoolCare Expands Enterprise Platform with ServiceTitan

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SPS’s Recent Acquisition of Pool Troopers Accelerates Company’s Investment in Scaled Infrastructure with ServiceTitan Powering Over 30 Branch Locations Across Five States and Standardizing Operations across the Service Cycle

LOS ANGELES – March 17, 2026ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that SPS PoolCare, the largest residential swimming pool services platform in the United States, is standardizing their 30+ branch locations across five states on the ServiceTitan platform. By unifying their family of brands on ServiceTitan, SPS will leverage a single, enterprise-grade system to unify its vast operations, accelerate its high-velocity acquisition strategy, and scale its platform.

“SPS is demonstrating how purpose-built technology can transform a traditionally fragmented industry,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Their leadership team has made a deliberate investment in enterprise infrastructure, and we’re proud to support their continued growth. Standardizing on ServiceTitan will allow SPS to meet the needs of a large, multi-location operation, with Fraser Ramseyer, Storr Group, and the SPS leadership team making this one of the most seamless large-scale integrations we’ve ever seen.”

The move reflects SPS PoolCare’s continued investment in enterprise-grade infrastructure, as it advances its position as the dominant market leader in a highly fragmented industry. Founded in 2021 and backed by Storr Group, an investment firm that builds and scales industry-leading platforms, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, where it employs more than 1,000 team members and is on track to perform more than two million weekly recurring pool services in 2026. ServiceTitan’s cloud-based platform serves as SPS PoolCare’s technology backbone, enabling SPS to manage complexity across geography, workforce scale, and service frequency.

“We’ve worked closely with the ServiceTitan team for several years, and this decision reflects the trust and alignment we’ve built as long-term partners,” said Lance Martin, CEO and COO of SPS PoolCare. “Our objective has always been to build a durable platform that enables our team to deliver exceptional service to our customers. Standardizing on ServiceTitan gives us the operational visibility, integration speed, and performance discipline required to scale responsibly and create long-term value.”

Ranked #1 on Pool and Spa News Top 50 Service list, SPS continues to solidify its position as the industry leader, driven by the company’s ability to pair high-velocity revenue growth with a deep commitment to staff training and retention, active industry leadership, and an early adopter of innovative technology within the pool service space. SPS PoolCare is dedicated to the communities it serves, ensuring that its national scale translates into a positive local impact across its entire service footprint.

“From inception, our thesis at Storr Group has been to build the pool industry’s first scaled category-defining operating platform,” Fraser Ramseyer, CEO of Storr Group and Founder of SPS PoolCare. “Technology is not ancillary to that vision – it is foundational. ServiceTitan provides the infrastructure necessary to integrate acquisitions efficiently, drive operational consistency, and support disciplined expansion.”

SPS PoolCare’s focus on being the employer-of-choice is supported by ServiceTitan’s mobile-first capabilities, which empower their over 1,000 staff team members with the tools they need to succeed in the field.

ServiceTitan continues to invest in purpose-built technology for the pool industry, offering features like route optimization, automated chemical tracking, and integrated project management for renovations. By providing real-time visibility into multi-location operations, ServiceTitan enables enterprise-scale businesses like SPS PoolCare to make data-driven decisions that fuel organic growth.

About ServiceTitan ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About SPS PoolCare

As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.

About Storr Group

Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. To partner today, visit storrgroup.com

Press Contact

Max Wertheimer

ServiceTitan, Inc.

[email protected]

© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

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