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Providing Pool Builders a Deeper Bench, Cover Care & Automatic Pool Covers

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Providing Pool Builders a Deeper Bench, Cover Care & Automatic Pool Covers

In today’s competitive pool industry, diversifying service offerings is essential for growth and meeting client expectations. Cover Care and Automatic Pool Covers, led by CEO Michael Shebek, have been at the forefront of supporting pool builders and service companies by providing innovative automatic pool cover solutions and maintenance services. These companies work collaboratively with industry professionals to integrate covers into their service portfolios, enabling them to deliver top-tier service without the steep learning curve.

From the Pitcher’s Mound to the Pool

Cover Care and Automatic Pool Covers are led by CEO Michael Shebek

Before becoming a leader in the pool cover industry, Michael Shebek had a career that began on the baseball field. A former pitcher at Ball State University, Shebek was drafted by the Baltimore Orioles. While he ultimately decided to pivot away from professional sports, his experiences as an athlete instilled in him a strategic mindset and a deep appreciation for teamwork.

This background in sports seems to have shaped how Shebek approaches the business of pool covers. Just as a successful baseball team relies on a strong and versatile bench, Cover Care and Automatic Pool Covers provide pool builders with the additional resources and expertise needed to expand their offerings without overextending themselves. By partnering with these companies, pool builders can add a valuable “player” to their roster—one that specializes in cover installation and maintenance—allowing them to focus on their core strengths.

Supporting Pool Builders with Turnkey Solutions

Cover Care specializes in providing pool builders with a seamless way to incorporate pool covers into their projects. “For pool builders new to automatic pool covers, we offer a partnership akin to their relationship with a concrete company,” explained Shebek. “We handle the installation, ensuring everything is prepared perfectly. Our goal is to let builders focus on what they do best: designing and constructing pools.”

Cover Care - Supporting Pool Builders with Turnkey Solutions

Automatic Pool Covers, a manufacturing arm of Shebek’s organization, also plays a pivotal role in the industry. Founded in 2003, the company designs and produces high-quality pool cover systems that are sold across the United States and internationally. “We’ve always focused on reliability and ease of use,” Shebek said. “Our systems are built with the installer and the homeowner in mind.”

Comprehensive Service Offerings

Today, Cover Care operates in 30 states across the U.S. and offers customized solutions tailored to the needs of different markets. Whether it’s new construction installations or retrofitting existing pools with covers, Cover Care provides everything from specialized trucks to hundreds of parts needed for each project.

Since its founding in 2014, Cover Care has experienced remarkable growth, expanding from just two locations to 50 across the United States in only a decade. “I feel like we are still in that scaling process,” Shebek noted. “Our growth is only in the second or third inning of the game.”

Cover Care - Comprehensive Service Offerings

“Our service trucks are custom-designed to handle 99% of installation and maintenance needs,” Shebek noted. “This allows builders to confidently offer high-quality cover solutions without the logistical headaches.”

As the pool renovation market continues to grow, Cover Care has positioned itself as a key player in this space. Many older pools are being upgraded to include automatic covers for safety and energy efficiency. “Safety and savings are key drivers,” Shebek noted. “Covers help reduce heating and cooling costs and offer peace of mind by preventing unauthorized access to the pool.”

By partnering with Cover Care, pool builders can offer automatic cover retrofits as part of their renovation services, adding a valuable upsell opportunity. “Renovations are a significant part of the industry, and we’ve captured that with Cover Care,” Shebek explained. “Our partners benefit from our expertise while offering their clients best-in-class solutions.”

Capitalizing on New Revenue Opportunities Post-Pandemic

Cover Care’s scalable model has also helped pool builders capitalize on new revenue opportunities, particularly in the years following the pandemic boom. “We were really fortunate to have seen this scalable opportunity prior to the increase from COVID,” Shebek explained. “After years of servicing just our local market in Indiana, there was an incredible opportunity to take the great things we were doing here and create this nationwide installation service business.”

Cover Care - Capitalizing on New Revenue Opportunities Post-Pandemic

The timing proved to be ideal. “Our timing couldn’t have been better,” Shebek said. “Once the boom from 2022 slowed down in 2023 and 2024, we grew rapidly because of all these new markets that we’ve opened.” The company’s expansion strategy has been largely focused on introducing builders to the world of pool covers. “We are bringing new pool builders into the pool cover world, and they are finding that it’s a world they enjoy being in. It’s helping their business grow,” Shebek added.

Staying Power in the Marketplace

Both the Cover Care and Automatic Pool Covers brands continue to absorb market share by prioritizing safety and reliability. “Our staying power in the marketplace has been really customer-focused,” Shebek explained. “We’ve tried to make a safe product because safety is what stands the test of time.”

Shebek recounted a conversation that shaped his philosophy: “A friend once asked me what the best product on the market was. As I began explaining what we did and how we did it, he interrupted me and said, ‘It seems to me that the safest product on the market is the best product on the market.’ That’s something I’ve taken to heart.” This mindset drives every decision this company makes when it comes to refining its products.

Building Long-Term Partnerships for Success

The key to the success of Cover Care and Automatic Pool Covers lies in their collaborative approach. “We’ve built lasting relationships by delivering reliable products and exceptional service,” Shebek said. “Our collaborative approach ensures mutual success.”

Cover Care is empowering builders to expand their offerings without the need for specialized training or inventory. By effectively “deepening the bench,” these partnerships enable pool companies to provide a wider range of services while maintaining focus on their core competencies.

Ready to take a deeper dive? Listen to our entire conversation with Michael Shebek on the Pool Magazine podcast.

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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United Chemical Embarks on Bromate Study for EPA

The company partners with the US EPA to determine if bromate forms from Sodium Bromide use

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United Chemical Embarks on Bromate Study for EPA

Piru CA, May 5th, 2025 – United Chemical, a well-known manufacturer in the pool industry, has begun a study for the US EPA regarding potential bromate formation from sodium bromide use in outdoor pools. United Chemical has constructed eight (8) above-ground test pools at its facility, which will test for bromate under several common use cases for sodium bromide over the coming summer.

In 2021, the US EPA made an interim decision regarding using bromine-containing compounds in outdoor pools due to the potential for bromate to form as a byproduct. The decision was made to add the statement “Not for use in outdoor pools” to all registered bromine sanitizers. Algaecides containing sodium bromide were also included in the decision. The agency cited a lack of data on whether bromate would form under typical outdoor pool use as the rationale behind the decision. Bromate is classified as a probable human carcinogen based on studies of bromate ingestion in mice that led to renal tumors. The required label changes will appear across the industry later this year.

“While there’s indirect evidence to suggest that bromate is unlikely to form in swimming pools, it was important to test that hypothesis – both to provide the agency and industry with data it lacked, as well as for our own peace of mind,” says Scott Hamilton, CEO of United Chemical and son of founder Jock Hamilton. “My father introduced sodium bromide to the industry through Yellow Treat in the early 1980s. Although we feel confident based on existing evidence that bromate doesn’t form from sodium bromide under typical use in outdoor pools, we felt it was our responsibility to invest in performing the study.” 

United Chemical invested over $50,000 to construct the outdoor pools and provide on-site testing equipment to log sample data. Samples under various conditions will be sent to Eurofin, a highly respected laboratory well-regarded by the US EPA. Eurofin will use ion chromatography, considered the gold standard for bromate detection, to test for bromate concentrations. The testing is estimated to cost over $20,000 for the study.

“While most people know us through our algaecides like Yellow Treat® and No Mor Problems®, we consider ourselves a science company first. My dad built the company on teaching chemistry to the industry. That’s why we will publish all the raw data we collect to the industry. It’s important that this study is as transparent and rigorous as possible,” says Scott. “It’s our scientific and ethical duty.”

About United Chemical

United Chemical was founded in 1971 by Jock Hamilton and makes specialty pool products. They’re most well-known for their line of algaecides that utilize sodium bromide. Jock Hamilton was widely recognized as an expert in water chemistry in the industry, including creating the Hamilton Index which was the first index made explicitly for pools. Many of his insights significantly influenced the balancing recommendations of the pool industry. He passed away in 2002.

You can read more about the EPA decisions and United Chemical’s study on their website here: https://www.unitedchemical.com/pool-business/is-sodium-bromide-banned/

For more information, please contact Scott Hamilton at (805)521-1011 or [email protected]

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Ezarri Expands into the U.S. Market—The Grit Game Named Nationwide Representative

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Ezarri / The Grit Game

Ezarri, a global leader in luxury glass mosaic tile, has officially expanded into the United States, naming The Grit Game as its exclusive national representative. Known for their award-winning durability, sustainability, and installation technology, Ezarri tiles are already the preferred choice of top pool builders and tilers across multiple countries including Europe, South America, and Australia.

The brand’s entry into the U.S. market brings with it the patented JointPoint® system, which offers 92% back adhesion for faster, more precise installs with significantly reduced labor time and material waste. The tiles are thicker and placed closer together for a much higher end product and finish. Combined with a color layer sealed between two layers of 100% recycled glass, Ezarri mosaics are built to withstand harsh pool environments without fading, flaking, or chemical damage.

Globally Recognized Excellence
Ezarri’s reputation is backed by multiple prestigious industry awards, including:

Gold Award from the European Union of Swimming Pool & Spa Associations

Masters of Design by Pool & Spa News for mosaic innovation in Colombia

Piscine Global Europe’s Pool Design recognition for standout small pool execution in Spain

French National Pool & Spa Design Competition honors for phosphorescent tile work in a luxury Riviera estate (aka glow in the dark designs)

Multiple 2024 SPASA Awards in Australia, including Best New Product for its 24K gold collection and Sustainable Product of the Year for its 100% recycled glass construction

A New Standard for U.S. Pool Pros
Ezarri’s Miami-based warehouse ensures faster domestic delivery, while its ease of installation and industry-leading product quality position it as a top choice for builders, tilers, and pool professionals ready to level up their craftsmanship.

As the exclusive nationwide rep, The Grit Game will be supporting U.S. partners with a growing suite of tools, training resources, and professional education to help contractors confidently add tile to their offerings or scale their tile services with a more efficient system.

 “This partnership isn’t just about bringing in another new tile line—it’s about giving pool pros a real advantage on the job,” said Laci Davis, Co-Founder & President of The Grit Game. “The JointPoint® system lets you install faster, use less material, and still get a cleaner, longer-lasting result. It’s not just easier—it’s better. Builders don’t want call-backs from tiles popping off. Tilers want precision and ease of install. Ezarri delivers both. That’s why this is the mosaic system to build with moving forward. And we’re excited for the opportunity to help pool pros improve their craft with Ezarri.”

More details on training and support will be announced soon.

About Ezarri
Ezarri is a global leader in glass mosaic tile manufacturing, trusted by top pool builders, architects, and designers in over 100 countries. With more than 40 years of experience, Ezarri specializes in high-performance mosaics engineered specifically for swimming pools, spas, and wellness applications. The brand’s patented JointPoint® system sets a new benchmark for installation ease, delivering 92% tile surface adhesion for faster, more precise installs.

About The Grit Game
The Grit Game is a nationally recognized manufacturers’ rep firm serving the swimming pool, spa, and backyard living industries across the U.S. and Canada. Known for its bold brand, strategic growth playbook, and hands-on field support, The Grit Game partners with innovative pool-centric business to help them scale in the most competitive markets. Whether you’re a manufacturer or a pool professional – if you’re seeking growth, The Grit Game is the rep firm that shows up, stands out, and helps you win.

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Pool & Hot Tub Alliance Leads Third Annual Day On The Hill

Pool, spa, and hot tub industry representatives met with members of U.S. Congress

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Pool & Hot Tub Alliance Leads Third Annual Day On The Hill - Pool, spa, and hot tub industry representatives met with members of U.S. Congress

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, this week hosted the third annual PHTA Day on the Hill. Association members were invited to Washington, DC, to engage with policymakers and advocate for the interests and growth of the industry.

PHTA members and staff met with more than 70 Congressional offices while onsite at the U.S. Capitol, where they discussed water safety, workforce development, small business support, and other key issues that are impacting the pool, spa, and hot tub industry. PHTA and its federal lobbyist firm DCLRS prepared a number of leave-behinds that highlight the positive effect the industry has on the U.S. economy, safety measures and standards, and other areas.

“The annual Day on the Hill is an incredible opportunity for PHTA members to show a united front on the issues that have the most impact on the pool, spa, and hot tub industry,” says PHTA Chairwoman of the Board Donna Williams, Vice President of Field Implementation at POOLCORP. “Whether it’s advocating for water safety and drowning prevention to help more Americans safely enjoy water or discussing how proposed regulations will affect the business climate, our voices can do an enormous amount of good on behalf of the entire industry.”

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Donna Williams addressing policy makers in Washington, DC on PHTA’s annual Day on the Hill

Representative Debbie Wasserman Schultz (D-FL-25), who is the sponsor of the Virginia Graeme Baker Pool and Spa Safety Reauthorization Act (VGBA), spoke to the nearly 50 PHTA members in attendance about the importance of water safety and the need for continued advocacy and awareness-raising.

“PHTA Day on the Hill is truly a special event that motivates and energizes attendees by showing the power we have to influence change at the federal level,” says Justin Wiley, PHTA Vice President of Government Relations, Standards, and Codes. “One of PHTA’s core pillars is to improve the business environment by advocating and promoting the benefits of the pool, spa, and hot tub industry. Day on the Hill provides PHTA members an amazing opportunity to help the association fulfill that mission.”

In addition to meetings with Congresspeople and their staffers, PHTA Day on the Hill included a tour of Capitol Hill and speeches from Sabeena Hickman, CAE, PHTA President and CEO, and Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships and Development. Attendees also met with appointees from the U.S. Department of Energy.

Click here to see photos from PHTA Day on the Hill. For more information on PHTA’s advocacy mission, visitwww.phta.org/advocacy.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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