Nearly Half of Parents Say Their Child Does Not Know How to Swim
PHOENIX, May 18, 2023 /PRNewswire/ — Many Americans do not know how to swim, placing themselves at risk as they enjoy swimming pools, lakes, rivers, and oceans this summer.
- May marks the 20th Annual National Water Safety Month to call attention to water safety and the importance of learning to swim.
- Leslie’s, the leading direct-to-consumer pool and spa brand in the U.S., teams up with Cullen Jones, four-time Olympic swimming medalist and the first African American swimmer to hold a world swimming record, to raise awareness of the importance of swimming lessons; maintaining healthy and safe pool water; and securing pool areas.
- National retailer launches in-store program, May 5 – October 31, to raise funds for Boys and Girls Clubs of America and YMCA to support swim lessons and water safety education programs.
According to a recent Leslie’s-commissioned survey conducted by The Harris Poll, only 63% of U.S. adults say they are very comfortable being around water, and as much as 36% of those surveyed say they do not know how to swim.
The numbers are even more alarming for children. Nearly half the parents of children under 18 years of age say their child does not know how to swim, and 61% say their child has not taken swimming lessons. Almost 30% of parents say they are concerned about their child drowning.
Those concerns are well-founded. According to the Centers for Disease Control (CDC), every year in the U.S. there are an estimated 4,000 fatal drownings and 8,000 nonfatal drownings. Drowning is the leading cause of accidental death in the U.S. among children ages one to four years with the majority of the drownings occurring in swimming pools versus natural bodies of water. The CDC also reports that drowning is the second-leading cause of unintentional injury death in children and adolescents ages 5 to 19 years old, behind motor vehicle crashes. Among children 5 to 14 years of age, 30% of the drowning deaths occur in swimming pools, while more than half of the drownings among people 15 years or older are in natural waters such as lakes, rivers, and oceans.
“Children are irresistibly drawn to water, whether it’s a backyard pool, a pond, or a river. It’s better to teach them how to be safe in the water than to instruct them to avoid it and hope they listen,” said Cullen Jones, four-time Olympic swimming medalist, who is now a swimming lessons advocate and Leslie’s water safety collaboration partner. “Learning to be safe and at ease in the water also opens up a whole new world of recreational and athletic possibilities, such as boating, fishing and competitive swimming, among others.”
Jones nearly drowned at age five. His mother reacted — not by keeping him out of the water, but by enrolling him in swimming lessons, where he thrived. While swimming lessons are important, pool owners should take additional safety precautions to prevent drownings.
Three Tenets of Water Safety
A priority at Leslie’s is to spread awareness of three primary tenets of pool safety, including maintaining healthy and safe water, ensuring a secure pool area, and encouraging swimming lessons and water safety education.
Leslie’s is dedicated to helping its customers stay safe during swim season and all year long. To maintain clean and healthy water, regular testing is crucial to uphold proper water balance. Leslie’s makes it easy with its free AccuBlue in-store water test and treatment plan. The AccuBlue technology is a product of Leslie’s 60 years of water testing experience and the accumulated data from more than 50 million tests. AccuBlue covers 10 parameters and generates a water health score and customized treatment plan to help pool owners get their water back in balance. The company offers additional products, tools, and information to stay safe in and around the pool, from the latest in pool security fencing, gates, safety covers, and alarms to learn-to-swim products.
Encouraging swimming lessons and education, Leslie’s is proud to support the water safety efforts of the YMCA and the Boys & Girls Clubs of America. From May 5 through October 31, 2023, Leslie’s will be accepting customer donations in all their more than 1,000 stores across the nation and online to support water safety programs. To benefit our communities, 100% of all donations will be split equally between the YMCA and Boys & Girls Clubs of America, both of whom share Leslie’s passion for water safety. Leslie’s and its customers have contributed more than $500,000 to these two nonprofit organizations. For the first time, Leslie’s is sponsoring the Phoenix location of the World’s Largest Swim Lesson, to be held at the South Valley YMCA on June 22, 2023.
Founded in 1963, Leslie’s is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. The Phoenix-based Company serves the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. The Company operates an integrated ecosystem of more than 1,000 physical locations and a robust digital platform, enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. Its dedicated team of associates, pool and spa care experts, and experienced service technicians are passionate about empowering Leslie’s consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas.
For more information about Leslie’s, visit lesliespool.com or follow and engage with us: @lesliespoolcare on Instagram, Leslie’s on Facebook, and @lesliespoolcare on Twitter.
About Cullen Jones
Cullen Jones is a four-time Olympic medalist and the first African American swimmer to hold a world record. He nearly drowned at age five in a water park in Pennsylvania and after that incident his mother enrolled him in swim lessons, and it soon became clear that Jones had natural talent as a swimmer. He dedicates a significant portion of his time to his role as a water safety advocate. He is a partner of Leslie’s, the most trusted consumer brand in the U.S. pool and spa care industry, as the voice of water safety, especially during May, Water Safety Month, and across the entire swim season.
About the Survey
This survey was conducted online within the U.S. by The Harris Poll on behalf of Leslie’s from April 25-27, 2023, among 2,050 adults ages 18 and older, including 687 parents of children under age 18. Results were weighted for age within gender, region, race/ethnicity, household income, education, marital status, and size of household where necessary to align them with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.8 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.
All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.
Making Water Safety a Priority This Pool Season
As a community, let’s make a difference and put water safety as a top priority this entire pool season, not just during Water Safety Month.
As Water Safety Month comes to an end, the importance of education and awareness remains a top priority, especially during the busy summer months. Drowning prevention and water safety efforts are ongoing, requiring the collective efforts of both pool owners as well as professionals to educate and promote proper safety measures. As a community, spreading the message, sharing resources, and working with organizations like the National Drowning Prevention Alliance and the Pool & Hot Tub Alliance can help to ensure a safe and enjoyable water experience for everyone.
The 5 Layers of Protection
Drowning is a leading cause of death for children aged 1-4, and it can occur quickly and silently. To effectively prevent drowning incidents, it is crucial to implement multiple layers of protection. By understanding and embracing the five layers of protection, we can actively prevent tragedies and save lives. Take a few minutes to learn these layers, and together we can create a safer environment:
- Constant Adult Supervision: Never leave children unattended near water.
- Secure Barriers: Install proper fencing and barriers to limit access to pools and other water bodies.
- Water Safety Education: Teach children how to swim and educate them about water safety rules.
- Emergency Preparedness: Learn CPR and basic water rescue techniques.
- Life Jackets: Ensure children wear appropriate life jackets when participating in water activities.
Statistics Highlighting The Urgency of Water Safety
- In the United States, drowning is the leading cause of accidental death for children aged 1-4 and the second leading cause for children aged 14 and under.
- The World Health Organization estimates that drowning is one of the top five causes of death for individuals aged 1-14 in 48 out of 85 monitored countries.
- More than half (54%) of children aged 4-17 in the United States are unable to perform basic water safety skills.
- June has the highest number of fatal and non-fatal drowning incidents in the U.S.
- Nearly 80% of drowning victims are male, and African-American children aged 5-19 experience drowning rates 5.5 times higher than Caucasian children.
- Drowning incidents can occur in as little as two minutes, and victims often do not signal for help.
- Participation in formal swimming lessons by children aged 1-4 significantly reduces the risk of drowning.
These important facts highlight the critical need for ongoing education, access to swim lessons, and the implementation of preventative measures. Making water safety a priority during the pool season is crucial for families to protect their loved ones and prevent tragic incidents. Children are particularly vulnerable to drowning, and accidents can occur unexpectedly. By implementing better water safety measures, families empower themselves to respond effectively and ensure the well-being of their loved ones.
PHTA Launches New Jobseeker Website: WorkInAquatics.com
(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub and spa industry, today announced a major milestone in its workforce development program as it launched its brand new jobseeker website, WorkInAquatics.com and robust job board made exclusively for PHTA member companies, careers.WorkInAquatics.com.
The cornerstone of the program is the consumer website, which serves as the program hub and provides jobseekers with critical information about the industry, including in-demand positions, career tracks, earning potential, personal success stories and more. Members of PHTA are invited to create their very own Employer profiles and post jobs free of charge on the only industry-specific job board on the market.
PHTA leadership first revealed plans for the program, known as the Pool Professionals Pipeline, at its board meeting last November. Alongside its experienced steering committee of industry experts, PHTA developed the program to enhance jobseeker awareness of the aquatics industry and to meet the demands for new talent amid member concerns over the labor shortage and the compounded effects of the COVID-19 pandemic.
“The pool and hot tub industry is awash with potential for growth, but like many other industries today, we are limited due to the shortage of skilled labor and younger generations of workers entering trades such as ours,” said PHTA President and CEO Sabeena Hickman. “The importance of this program cannot be understated – we heard our members’ concerns loud and clear, and we’re proud to finally unveil this next step in our plan to welcome jobseekers to our industry.”
Along with the jobseeker website and job board, the program will be supported by a social media presence on Facebook and LinkedIn, public relations, advertising campaigns and ongoing content development of videos, new resources and other assets. PHTA members can expect additional resources and ways to expand their visibility among today’s active jobseekers.
The work for PHTA and the industry is just beginning. “To truly make a splash, we must prioritize investing in recruiting and training a new pool of candidates to join our industry,” said Hickman. “Having a visible presence and voice out there advocating for our industry is vital for our continued growth and success. PHTA is committed to supporting this jobseeker awareness campaign for the long-term – and ultimately, to driving engaged and qualified candidates to our members to find their new careers.”
To learn more about PHTA’s program and access exclusive resources and opportunities, visit phta.org/workforce or contact [email protected].
PHTA Standards Consensus Committee Appoints New Members
The Pool & Hot Tub Alliance (PHTA) Standards Consensus Committee (SCC) is pleased to announce the appointment of a new Vice Chair and four new Voting Members. The SCC is PHTA’s official consensus voting body, responsible for reviewing and voting on all pool, spa, and hot tub standards to be approved by the American National Standards Institute (ANSI). Members of the SCC are classified into one of four interest categories: Producer, User-Government, User-Consumer, or General Interest.
The new SCC Vice Chair is Bruce Carney, owner of American Pools & Spas in Cabo San Lucas, Mexico. He is a member in the Producer interest category. Carney has worked in the pool industry since 1970 in various capacities, including construction, design, renovation, facility evaluation, and maintenance. He was very involved with both the Association of Pool & Spa Professionals and the National Swimming Pool Foundation before they merged into PHTA, and has also been both a trainer and a presenter for the American Red Cross.
The SCC’s four new Voting Members are:
- Kevin Baugh, User-Government
Baugh is an Environmental Health Specialist III for the Johnson County Department of Health and Environment in Olathe, KS. He earned a Master of Environment Policy and Management and a Bachelor of Environmental Science from American Public University Systems. Baugh holds several professional certifications, including Certified Pool & Spa Operator and Certified Environmental Scientist.
- Megan Ferraro, User-Consumer
Ferraro is Executive Director of The ZAC Foundation in Malvern, PA. She earned a B.A. in Political Science from Villanova University. Ferraro has been an advocate for water safety for over 10 years and serves as Co-Chair for both the CA Water Safety Coalition Board and the National Drowning Prevention Alliance Advisory Committee.
- Alan Korn, User-Consumer
Korn is Executive Director and General Counsel of Abbey’s Hope Charitable Foundation in Washington, DC. He earned his JD from Washington University Law School and his BS from Indiana University. He has worked in the water safety and product safety community for over 25 years, including the original development and further revisions of the Virginia Graeme Baker Act.
- Lexi Schmidt, User-Consumer
Schmidt is a Senior Mechanical Engineer at Walt Disney World in Lake Buena Vista, FL. She holds a Bachelor of Science in Mechanical Engineering and a Professional Engineer License for the state of Florida. At Walt Disney World, she has spent nearly 10 years working on commercial pool systems and consulting on new build designs.
“I’d like to congratulate Bruce and welcome the new members of the Standards Consensus Committee,” says SCC Chair Kris Bridges, MCP, CBO, CZA, Building Official/Zoning Administrator for the City of Martinsville, VA. “I know our new members will bring a significant breadth of knowledge from the areas of pool compliance, advocacy, construction, and operation. The SCC performs an important step in the process of Standards Development and it’s wonderful to have these talented professionals on board.”
PHTA is the leading industry organization recognized by ANSI to develop and promote national consensus standards for residential and public swimming pools, hot tubs, and spas. In 2023, PHTA is proudly celebrating 40 years of being an ANSI Accredited Standards Developer.
For more information, please visit the Standards Consensus Committee webpage on the PHTA website or contact [email protected].
Feds Seize Counterfeit Filters From China at Long Beach Seaport
Making Water Safety a Priority This Pool Season
Finally, a Luxury Pool Float You Can Take Anywhere
Structure Studios Announces Version 3 of Industry-Leading Design Software
Chatting with Pool Design Innovator – Noah Nehlich
Best Automatic Pool Cleaners & Robotic Pool Cleaners
Recent Pool News
- Feds Seize Counterfeit Filters From China at Long Beach SeaportU.S. Customs and Border Protection (CBP) officers […]
- Jake Paul Buys $15.7M Mansion With Luxury Pool In Puerto RicoAs far as celebrity pools go, Jake Paul now has a […]
- Neighbors Demand To Use Pool, Homeowners Say ‘Stop Asking’Moving into a new neighborhood can be an exciting […]
- The Sutro Baths: A Look Back In Swimming Pool HistoryPerched on the shores of San Francisco, the Sutro […]
- Aiper Pool Cleaners – We Look At 4 New Products For 2023Get to know Aiper's 2023 Robotic Pool Cleaners […]
- Hyperrealism in The Pool, The Paintings of Johannes WessmarkJohannes Wessmark, a self-taught renowned artist whose […]
- Drought Leads France to Ban Swimming Pool SalesIn response to worsening water shortages, a ban on […]
- Germs In Pools Versus Natural Bodies of Water, Which is Worse?Which has more germs, a natural body of water or a swimming pool? Experts say there are more germs in a natural body of water than in a pool. […]
- Raising Prices For Pool Service Is Never EasyIn recent years, the cost of pool products has been […]
- HVAC Equipment Collapses On Pool Injuring 6 PeopleSeveral individuals sustained injuries on Saturday […]
Pool Maintenance3 weeks ago
Green Pool Contest – Win Some Green With Pool Magazine!
Products4 weeks ago
Pencil Jets Create a Dramatic Water Feature in The Pool
Pool Service News4 weeks ago
Pool Girl Pro To The Rescue – Women-Led Training & Networking
Products4 weeks ago
Pool Furniture Buyer’s Guide
Pool News4 weeks ago
A Look Back at Esther Williams Swimming Pools
Press Releases1 week ago
“Parenting Hack” TikTok Video Puts Children At Risk of Drowning
Products4 weeks ago
Aquamatic Continues To Set The Bar For Automatic Pool Covers
Safety3 weeks ago
NDPA Responds To Barrett Family Drowning Tragedy With Guidance For Parents