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Pool & Hot Tub Alliance Announces Biolab As Newest Strategic Partner

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Biolab PHTA Logos Strategic Partnership

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce BioLab as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

BioLab, Inc. is one of the nation’s leading suppliers of swimming pool and spa water treatment products. A division of KIK Consumer Products based in Lawrenceville, GA, BioLab is a known innovator in the North American, Australian, European, and South African markets and the first to pioneer computerized water analysis for professional dealers and retailers. BioLab features many key industry water care brands: BioGuard®, Natural Chemistry®, SpaGuard®, SeaKlear®, Pro Series®, ProGuard®, Spa Essentials®, and Aquapill™.

“The team at BioLab is proud to enter into a strategic partnership with PHTA, furthering our commitment to help elevate the industry as a whole,” says Ted Lawrence, Vice President of Pro Sales for BioLab and member of the PHTA Board of Directors. “By aligning our core values of Educate, Advocate, and Elevate with PHTA’s ongoing initiatives, we believe our shared passion will lead to a longstanding and successful partnership.”

As part of the Strategic Partnership Program, PHTA will recognize BioLab’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about BioLab’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

“PHTA is delighted to welcome BioLab as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “BioLab is a respected brand throughout the pool, spa, and hot tub industry, with strong connections across builders, retailers, and service professionals and among consumers as well. This new partnership will enable PHTA and its members to reach even greater heights.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at [email protected] or 703-838-0083 ext. 157.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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RENOLIT Unveils 2026 Art of Pools Catalog

A New Vision for Contemporary Pool Design

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RENOLIT has launched its highly anticipated 2026 edition of the Art of Pools catalog, a premium showcase of the company’s reinforced PVC pool membranes, ceramic-inspired surfaces, and integrated decking solutions for modern swimming pool design.

Spanning more than 175 pages of world-class photography, the catalog draws inspiration from stunning pool installations across the globe, highlighting how RENOLIT’s complete waterproofing systems bring together aesthetics, durability, and architectural integration in a single, cohesive solution.

This new edition reflects an evolved design vision — one that speaks directly to architects, designers, builders, and discerning homeowners seeking both beauty and performance in aquatic environments. From sleek contemporary finishes to richly textured ceramic-inspired surfaces, the catalog demonstrates the full breadth of RENOLIT’s design capabilities.

The 2026 Art of Pools catalog is available now for immediate viewing online:
https://online.fliphtml5.com/dpzsu/zfex/ and can be downloaded at https://renolit-alkorplan.com/the-art-of-pool.

Printed copies are also available upon request.

Phone number: (219) 324-6886
Location: LaPorte, Indiana

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B Squared Pools Offers Waterfall Sun Ledge for Pools

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B Squared Pools is pleased to offer pool builders a polypropylene constructed sun ledge kit that can be added to any swimming pool. Made of lightweight, energy-efficient, and structurally superior material, the new sun ledge has an independent, free-standing design with a built-in waterfall edge. Fast and easy to install without having to renovate the pool, it offers a weather-resistant finish with a spacious, tanning-ready ledge. This product is a panel-based system that eliminates metal fasteners and resists rust, corrosion, and freeze-thaw damage. The polypropylene panels provide an internal grid structure for added wall strength and built-in insulation through its sealed chambers for added thermal efficiency. Made in the USA and available for immediate shipment.

www.BSquaredPools.com
419-708-5225

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Pentair Expands Step Into Swim Partnership

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At Pentair Pool, safety isn’t a box we check. It’s a pillar of who we are and how we show up for the communities we serve. 

Water brings people together. It fuels connection, wellness, and unforgettable moments with family and friends. But those moments can only happen when safety comes first. That belief is what continues to drive our partnership with Step Into Swim, and why, for the third year in a row, Pentair Pool is proud to invest in expanding access to lifesaving swim education. 

Safety Starts With Education In and Out of the Water

Learning to swim is more than a skill; it’s a foundation for confidence, independence, and long-term safety. Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), focuses on removing barriers to swim education, helping children build essential water safety skills early. For Pentair Pool, this partnership aligns directly with our broader mission to help people safely and sustainably enjoy water. We believe that the safest pool experience doesn’t start with equipment alone… It starts with education, awareness, and access.

“Everyone’s journey should start with a safe introduction to the water,” says Greg Claffey, President of Pentair Pool, who serves on the PHTA Board of Directors. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”

Turning Commitment Into Action

This year, Pentair Pool committed $100,000 as a Diamond Level  sponsor to further support Step Into Swim’s mission. That investment helps fund swim lessons for thousands of children, expanding access to programs that teach foundational water safety skills — especially in communities where opportunities to learn to swim may otherwise be limited. 

Our involvement with Step Into Swim is one part of a much larger, long-standing commitment. For more than a decade, Pentair Pool has supported National Water Safety Month, using our platform to elevate awareness around drowning prevention and safe pool practices. 

Together, these efforts reinforce a simple truth: awareness saves lives, but education sustains them.

Why Training Matters at Every Level

Advancing water safety doesn’t stop with swim lessons. It also depends on knowledgeable, well-trained pool professionals who design, install, and maintain aquatic environments every day. That’s why Pentair Pool invests heavily in professional education and training, equipping pool pros with the expertise they need to help create safer pool experiences for homeowners, facilities, and communities. Through our robust professional support resources like Pentair Pool University and on-demand webinars, Pentair provides ongoing education, technical guidance, and hands-on learning to reinforce best practices across the industry. 

Our goal is to ensure that safety knowledge evolves alongside technology, standards, and real-world application. When pool professionals are confident and informed, everyone benefits.

Building a Safer Future Together

Partnerships like Step Into Swim matter because they reflect a shared responsibility. Manufacturers, pool professionals, parents, educators, and community leaders all play a role in improving water safety outcomes.

By investing in swim education, supporting professional training, and consistently advocating for safety awareness, Pentair Pool is helping to create a future where water is something everyone can safely and sustainably enjoy.

We’re proud to stand alongside Step Into Swim and the broader pool and spa industry in advancing safety education one lesson, one professional, and one community at a time.

About Pentair Pool 

At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.     

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentairpool.com.   

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