Press Releases
America’s Swimming Pool Company Continues Growth With 10 New Locations

America’s Swimming Pool Company (ASP), the nation’s leading swimming pool service franchise, is expanding rapidly throughout the country, opening 10 new locations in the first half of 2022. This growth includes the brand’s first-ever territory in Michigan and a second in New York, as well as new franchises in key states such as Texas, Florida, New Jersey and Missouri. Each location provides swimming pool maintenance, repair, remodeling and cleaning programs to its respective cities and surrounding communities.
ASP openings in the first half of 2022 include the following:
Texas
- ASP of Central Texas is owned and operated by Michael Blackburn and serves Temple and the surrounding area.
- ASP of East Fort Worth is owned and operated by Niyi Uthman and is serving the eastern area of Fort Worth.
- ASP of West Fort Worth is owned and operated by Jeff Jerousek and serves the western area of Fort Worth. Jerousek is also planning to open an ASP retail location in 2023.
- ASP of Flower Mound is owned and operated by Nick Makhani and is serving Flower Mound and the surrounding area. This is the third ASP franchise purchase for Makhani, who opened ASP of McKinney in fall 2019 and recently acquired the ASP of Dallas franchise.
Florida
- ASP of Lakeland is owned and operated by Tom and Danelle Geraci and is serving Lakeland and the surrounding area.
- ASP of Wesley Chapel is owned and operated by Joey Wilkinson and serves Wesley Chapel and the surrounding area.
New York
- ASP of Dutchess County is owned and operated by Lazare Pouani and is serving Dutchess County and the surrounding area. This is the second ASP to open in New York.
New Jersey
- ASP of Northeast Jersey Shore is owned and operated by Steve Fischetti and is serving the northeastern area of the New Jersey shore. This is the second ASP franchise purchase for Fischetti, who opened ASP of Monmouth County in spring 2021.
Midwest
- ASP of Innsbrook is owned and operated by Dustin Loeffler and is serving Innsbrook, Missouri, and the surrounding area.
- ASP of Troy is owned and operated by Dave and Danielle Boddington and is serving Troy, Michigan, and the surrounding area. This is the first location for ASP in Michigan.
“It has been a very successful 2022 summer season, but our momentum started even earlier in the year with these fantastic new franchise owners joining the ASP family,” said Stewart Vernon, COO and founder of America’s Swimming Pool Company. “We are thrilled to be expanding in the Midwest and doing business in Michigan for the first time, as well as continued growth in established states like Texas and Florida. It’s a testament to the strength of the pool care industry and the ASP business model that continues to attract top-notch talent to seize the opportunities in their markets.”

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 382 franchise locations sprawling across 23 states. Swimming pool owners nationwide trust ASP for its affordable, reliable and knowledgeable service—including maintenance, inspections, repairs and renovations.
ASP is currently looking for qualified individuals who are ready to dive into a successful swimming pool service franchise opportunity. The company has regularly been featured as a best franchise to buy and publicly recognized for its leadership, performance, and growth. Franchise opportunities are available in markets throughout the United States. For more information and to find an open ASP market by state, visit aspfranchising.com/available-territories or call (800) 734-7886.
About America’s Swimming Pool Company
ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 12 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
CONTACT:
Stephanie Fritz
478-254-4495 EXT. 113 (Office)
478-320-1284 (Cell)
[email protected]
SOURCE America’s Swimming Pool Company
News
Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.
RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.
Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.
With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.
“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”
For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.
“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”
“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”
As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.
The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.
About Red Rock Design Build
Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.
About Master Pools Guild
Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.
Media Contact:
Cheryl Lewis
Office (804) 657-4752
Industry News
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.
“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”
Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.
Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.
About Pentair plc
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
PENTAIR CONTACTS:
Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]
Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]
Industry News
Hayward Holdings Names New Chief Accounting Officer

CHARLOTTE, N.C.–(BUSINESS WIRE)– Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a leading global pool and outdoor living technology company, today announced the appointment of Jared Arrowood as Vice President and Chief Accounting Officer, effective immediately. As principal accounting officer, Arrowood will oversee the Company’s global financial reporting, tax, operational finance and technical accounting functions.
“Jared’s experience as a financial executive for publicly traded global organizations and his deep understanding of our business make him exceptionally well suited for this role,” said Eifion Jones, Senior Vice President, Finance and Chief Financial Officer. “I am confident his technical expertise, leadership and business perspective will continue to strengthen our finance organization and support long-term value creation for shareholders.”
Arrowood will continue to report to Jones as part of his financial leadership team.
Arrowood joined Hayward in 2023 as Assistant Corporate Controller and was promoted to Vice President, Corporate Controller in 2024. He has helped strengthen the Company’s financial processes, controls and continuous improvement efforts across the global controllership organization. Prior to Hayward, Arrowood spent 17 years at SPX FLOW, including serving as Vice President of Finance for its Mixing Solutions division.
He holds a Master of Accounting from the University of North Carolina Kenan-Flagler Business School and a bachelor’s degree in business from the University of North Carolina at Greensboro. He is a certified public accountant.
About Hayward Holdings, Inc.
Hayward Holdings, Inc. (NYSE: HAYW) is a leading global specialty water management company focused on designing and manufacturing pool and outdoor living technology and industrial flow control products. Driven by a mission to transform the experience of water, Hayward offers a comprehensive portfolio of energy‑efficient and sustainable pool equipment—including pumps, heaters, sanitizers, filters, LED lighting, water features, and cleaners—integrated through its intuitive, IoT‑enabled SmartPad™ platform. The Company also provides industrial thermoplastic valves and process control products serving a wide range of applications.
Investor Relations Contact:
Kevin Maczka
[email protected]
Media Relations Contact:
Misty Zelent
[email protected]
Pool News4 weeks agoLeslie’s Files Chapter 11, Lenders Set to Take Control in Major Restructuring
Pool Equipment4 weeks agoAquaLink® EDGE™ and trackr iO Signal a New Direction for Pool Automation
Pool News6 days agoSacred Geometry: Where Architecture, Mathematics and Mosaics Collide
Features4 weeks agoA New Era at POOLCORP: John Watwood Focuses on Customers and the Fundamentals
Pool News3 weeks agoShasta Pools Hires 30-Year Builder to Head Residential Construction
Industry News4 weeks agoWatershape University Announces Fall 2026 Session in San Diego
Retail4 weeks agoNasdaq to Suspend Trading in Leslie’s Stock on October 6
Pool News6 days agoAnatomy of a Botched Remodel: What Sank the Lincoln Memorial Reflecting Pool Restoration?



























You must be logged in to post a comment Login