Press Releases

America’s Swimming Pool Company Continues Growth With 10 New Locations

Published

4 years ago

September 12, 2022

America's Swimming Pool Company Continues Growth With 10 New Locations

America’s Swimming Pool Company (ASP), the nation’s leading swimming pool service franchise, is expanding rapidly throughout the country, opening 10 new locations in the first half of 2022. This growth includes the brand’s first-ever territory in Michigan and a second in New York, as well as new franchises in key states such as Texas, Florida, New Jersey and Missouri. Each location provides swimming pool maintenance, repair, remodeling and cleaning programs to its respective cities and surrounding communities.

ASP openings in the first half of 2022 include the following:

Texas

ASP of Central Texas is owned and operated by Michael Blackburn and serves Temple and the surrounding area.
ASP of East Fort Worth is owned and operated by Niyi Uthman and is serving the eastern area of Fort Worth.
ASP of West Fort Worth is owned and operated by Jeff Jerousek and serves the western area of Fort Worth. Jerousek is also planning to open an ASP retail location in 2023.
ASP of Flower Mound is owned and operated by Nick Makhani and is serving Flower Mound and the surrounding area. This is the third ASP franchise purchase for Makhani, who opened ASP of McKinney in fall 2019 and recently acquired the ASP of Dallas franchise.

Florida

ASP of Lakeland is owned and operated by Tom and Danelle Geraci and is serving Lakeland and the surrounding area.
ASP of Wesley Chapel is owned and operated by Joey Wilkinson and serves Wesley Chapel and the surrounding area.

New York

ASP of Dutchess County is owned and operated by Lazare Pouani and is serving Dutchess County and the surrounding area. This is the second ASP to open in New York.

New Jersey

ASP of Northeast Jersey Shore is owned and operated by Steve Fischetti and is serving the northeastern area of the New Jersey shore. This is the second ASP franchise purchase for Fischetti, who opened ASP of Monmouth County in spring 2021.

Midwest

ASP of Innsbrook is owned and operated by Dustin Loeffler and is serving Innsbrook, Missouri, and the surrounding area.
ASP of Troy is owned and operated by Dave and Danielle Boddington and is serving Troy, Michigan, and the surrounding area. This is the first location for ASP in Michigan.

“It has been a very successful 2022 summer season, but our momentum started even earlier in the year with these fantastic new franchise owners joining the ASP family,” said Stewart Vernon, COO and founder of America’s Swimming Pool Company. “We are thrilled to be expanding in the Midwest and doing business in Michigan for the first time, as well as continued growth in established states like Texas and Florida. It’s a testament to the strength of the pool care industry and the ASP business model that continues to attract top-notch talent to seize the opportunities in their markets.”

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 382 franchise locations sprawling across 23 states. Swimming pool owners nationwide trust ASP for its affordable, reliable and knowledgeable service—including maintenance, inspections, repairs and renovations.

ASP is currently looking for qualified individuals who are ready to dive into a successful swimming pool service franchise opportunity. The company has regularly been featured as a best franchise to buy and publicly recognized for its leadership, performance, and growth. Franchise opportunities are available in markets throughout the United States. For more information and to find an open ASP market by state, visit aspfranchising.com/available-territories or call (800) 734-7886.

About America’s Swimming Pool Company

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 12 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.

CONTACT:
Stephanie Fritz
478-254-4495 EXT. 113 (Office)
478-320-1284 (Cell)
[email protected]

SOURCE America’s Swimming Pool Company

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Beatbot Unveils iF DESIGN AWARD 2026 Winner Sora 30 along with New Sora 10 for Effortless Spring Cleaning

Published

12 minutes ago

March 30, 2026

Alise Everton

Award-winning innovation that elevates smart pool care into a simplistic lifestyle expression

Richmond, TX — [Mar 30, 2026] —Beatbot, a global leader in innovative pool robotics, is welcoming the spring season with the launch of two new additions to its Sora lineup: the Beatbot Sora 30, winner of the iF DESIGN AWARD 2026, and the Beatbot Sora 10, a new entry-level model designed to make intelligent pool cleaning more accessible. Built for reliable, hassle-free pool maintenance, the new Sora series helps pool owners tackle seasonal cleaning with powerful performance and thoughtful design.

The newly launched Beatbot Sora series models deliver complete cleaning coverage across floors, walls, waterlines, and platforms. Both the Beatbot Sora 30 and Sora 10 feature powerful 6,800 GPH suction, an ultra-large 5L debris capacity with 150μm filtration, and smart parking for easy retrieval, helping pool owners maintain cleaner water with less effort. The two models also feature bold color accents contrasted with deep black finishes, adding a modern visual touch that complements poolside environments.

Engineered for consistent performance, the robots actively navigate shallow areas and pool platforms, ensuring broad coverage throughout the pool. Powered by Beatbot’s innovative HydroBalance™ Structure, they deliver powerful suction and stable movement throughout the cleaning process.

The award-winning Sora 30 further distinguishes itself with a refined, minimalist design, featuring smooth contours, clean flowing lines, and a distinctive structure that gives it a recognizable look while blending naturally into backyard environments. It also enhances performance with a 10,000mAh battery, supporting up to five hours of floor cleaning for longer cleaning cycles.

The Beatbot Sora 30 is available with an MSRP of $999, while the Beatbot Sora 10 is priced at $699. Consumers now can place their orders on Beatbot’s official website and Amazon.
To provide pool owners with more choice and make spring pool maintenance even easier, Beatbot has also launched its Spring Cleaning promotion. For a limited time, select products are offered at up to 40% off on the Beatbot official website and Amazon.

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PoolDial Launches Modern Pool Service Software with Built-In AI Phone Answering

Published

19 minutes ago

March 30, 2026

Alise Everton

pool dial - pool service software company

PHOENIX, AZ, March 28, 2026 — PoolDial, a new pool service management platform built for small and midsize pool service companies, is now available nationwide. The platform combines route optimization, customer management, billing, chemical tracking, and AI-powered phone answering for $2 per pool, per month.

Most pool service companies are small operations: solo owners or teams of two to five technicians. Existing software options were built nearly a decade ago for larger operations, often on older technology that is slow to load and difficult to use. PoolDial was built from the ground up to address what small and growing companies actually need.

“Too many pool businesses are stuck with clunky old software, messy spreadsheets, or paper logs,” said Parker Conley, founder of PoolDial. “My goal is to build the best pool service software on the market. Software should handle the boring business stuff so pool pros can focus on what they do best: taking care of pools.”

What PoolDial Includes

PoolDial is a mobile-first platform designed for pool service businesses running 30 to 300+ pools. It is the first pool service software to include AI phone answering and an AI business assistant in every account. Key capabilities:

AI Phone Answering: A 24/7 AI receptionist that answers calls, captures leads, responds to customer questions, and sends summaries to the owner.
AI Business Assistant: Available in the dashboard, mobile app, and via SMS. Answers questions, pulls up customer info, and provides business insights.
Route Optimization: Map-based route planning with drag-and-drop scheduling.
Billing & Invoicing: Online card payments with automatic QuickBooks sync.
Chemical Tracking: Water test logging, LSI calculations, and service history for every pool.
Website Builder: A professional pool company website included in every account.

The platform also includes work order management, a field mobile app with offline support, a customer portal, team management with unlimited users, and data import from Skimmer, Pool Brain, and other pool service software.

How PoolDial Compares

The pool service software market is currently served by products like Skimmer, Pool Brain, Paythepoolman, and PSS. PoolDial differs in three key ways:

AI built in: AI phone answering and an AI business assistant are included in every account. Other pool service software does not offer this.
Modern architecture: Built in 2025 on a modern tech stack. The platform loads fast, works reliably on mobile, and is actively developed.
Simple pricing: $2/pool/month with every feature included, unlimited users, and no tiered plans.

Pricing and Availability

PoolDial is available now on web, iOS, and Android. Pricing is $2 per pool per month with a $40/month minimum. Every feature is included at every level with unlimited users. A 30-day free trial is available with no setup fees. The company is currently onboarding its first customers.

About PoolDial

PoolDial is pool service software for small and midsize companies. Founded by Parker Conley, a software engineer, the platform handles routing, billing, customers, and communication so pool professionals can focus on taking care of pools. Learn more at pooldial.com.

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News

Pentair Pool Raises More Than $80,000 Through Nationwide Polar Plunge Fundraising Effort in Celebration of its Official Swimming Sponsorship of the 2026 Special Olympics USA Games

Published

6 days ago

March 24, 2026

Alise Everton

Minneapolis, Minnesota — March 24, 2026 — Pentair Pool, a global leader in sustainable
pool solutions, recently participated in Special Olympics Polar Plunges across Florida,
Minnesota and North Carolina. Pentair Pool and its employees are proud to support the
2026 Special Olympics USA Games as the Official Swimming Sponsor furthering its
commitment to inclusion, community impact, and helping people safely and sustainably
enjoy water.

In celebration of the partnership, nearly 80 Pentair executives, employees, and family
members took part in the annual Polar Plunge, raising more than $80,000 to support local
Special Olympics delegations. Funds raised will help athletes from each delegation travel
to Minneapolis this June to compete in the 2026 Special Olympics USA Games, taking
place June 20–26 at the University of Minnesota and National Sports Center.

Participation in this year’s Polar Plunge grew significantly, increasing 16-fold year-overyear — a testament to the passion and dedication of Team Pentair in support of Special
Olympics athletes and their communities.

“Supporting the Special Olympics USA Games is a natural extension of who we are at
Pentair Pool,” said Jerome Pedretti, Executive Vice President and CEO for Pentair Pool.
“Swimming brings people together, builds confidence, and creates opportunity, and we’re
proud to stand alongside Special Olympics athletes, volunteers, and organizers to help
deliver an unforgettable experience in and out of the water.”

As the Official Swimming Sponsor of the 2026 USA Games, Pentair Pool will work closely
with Special Olympics leading up to and throughout the event, providing support, raising
awareness, and engaging employees through volunteer opportunities designed to enhance
the athlete experience during swimming competitions.

To learn more about the partnership, visit www.pentair.com/en-us/poolspa/landing/special-olympics.html.

About Pentair Pool

At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s
most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water
solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people
sustainably enjoy water. Our solutions include industry-leading pumps, automation,
lighting, heating, and filtration technology that help our customers enjoy a smarter and
more sustainable pool. Customer success is at the heart of our vision for bringing family
and friends together in the pool and on the deck to build social connections, create lifelong
memories, and help promote fitness and enjoyment. For more information, visit
www.pentairpool.com.