Press Releases
America’s Swimming Pool Company Continues Growth With 10 New Locations
America’s Swimming Pool Company (ASP), the nation’s leading swimming pool service franchise, is expanding rapidly throughout the country, opening 10 new locations in the first half of 2022. This growth includes the brand’s first-ever territory in Michigan and a second in New York, as well as new franchises in key states such as Texas, Florida, New Jersey and Missouri. Each location provides swimming pool maintenance, repair, remodeling and cleaning programs to its respective cities and surrounding communities.
ASP openings in the first half of 2022 include the following:
Texas
- ASP of Central Texas is owned and operated by Michael Blackburn and serves Temple and the surrounding area.
- ASP of East Fort Worth is owned and operated by Niyi Uthman and is serving the eastern area of Fort Worth.
- ASP of West Fort Worth is owned and operated by Jeff Jerousek and serves the western area of Fort Worth. Jerousek is also planning to open an ASP retail location in 2023.
- ASP of Flower Mound is owned and operated by Nick Makhani and is serving Flower Mound and the surrounding area. This is the third ASP franchise purchase for Makhani, who opened ASP of McKinney in fall 2019 and recently acquired the ASP of Dallas franchise.
Florida
- ASP of Lakeland is owned and operated by Tom and Danelle Geraci and is serving Lakeland and the surrounding area.
- ASP of Wesley Chapel is owned and operated by Joey Wilkinson and serves Wesley Chapel and the surrounding area.
New York
- ASP of Dutchess County is owned and operated by Lazare Pouani and is serving Dutchess County and the surrounding area. This is the second ASP to open in New York.
New Jersey
- ASP of Northeast Jersey Shore is owned and operated by Steve Fischetti and is serving the northeastern area of the New Jersey shore. This is the second ASP franchise purchase for Fischetti, who opened ASP of Monmouth County in spring 2021.
Midwest
- ASP of Innsbrook is owned and operated by Dustin Loeffler and is serving Innsbrook, Missouri, and the surrounding area.
- ASP of Troy is owned and operated by Dave and Danielle Boddington and is serving Troy, Michigan, and the surrounding area. This is the first location for ASP in Michigan.
“It has been a very successful 2022 summer season, but our momentum started even earlier in the year with these fantastic new franchise owners joining the ASP family,” said Stewart Vernon, COO and founder of America’s Swimming Pool Company. “We are thrilled to be expanding in the Midwest and doing business in Michigan for the first time, as well as continued growth in established states like Texas and Florida. It’s a testament to the strength of the pool care industry and the ASP business model that continues to attract top-notch talent to seize the opportunities in their markets.”

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 382 franchise locations sprawling across 23 states. Swimming pool owners nationwide trust ASP for its affordable, reliable and knowledgeable service—including maintenance, inspections, repairs and renovations.
ASP is currently looking for qualified individuals who are ready to dive into a successful swimming pool service franchise opportunity. The company has regularly been featured as a best franchise to buy and publicly recognized for its leadership, performance, and growth. Franchise opportunities are available in markets throughout the United States. For more information and to find an open ASP market by state, visit aspfranchising.com/available-territories or call (800) 734-7886.
About America’s Swimming Pool Company
ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 12 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
CONTACT:
Stephanie Fritz
478-254-4495 EXT. 113 (Office)
478-320-1284 (Cell)
[email protected]
SOURCE America’s Swimming Pool Company
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
Manufacturer
Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector
Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.
The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.
With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.
Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.
In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.
Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.
“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.
Press Releases
Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected
Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.
JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.
Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.
“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”
The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.
For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.
“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”
About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.
About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.
JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]
POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]
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