(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Lyon Financial. The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.
Lyon Financial has been the industry leader in providing swimming pool and home improvement financing options since 1979. They offer personalized, hassle-free financial solutions tailor-made to clients’ individual needs and qualifications, eliminating the usual lengthy and stressful loan process to quickly and conveniently bring backyard dreams to life.
“Lyon Financial is excited for the opportunity to partner with PHTA,” says Richard Lyon, Owner and CEO of Lyon Financial. “Since 1979, we have served the pool industry as a home improvement financing specialist. This alliance will give us a highly-visible platform to further educate pool professionals and their clients on the value of financing, particularly the specialized and personal services that we bring to the table.”
As part of the Strategic Partnership Program, PHTA will recognize Lyon Financial’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.
“We are excited to welcome Lyon Financial as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Lyon Financial has played a crucial role in the pool and hot tub industry for more than 40 years. Through their efforts to provide future pool owners with the tools they need to create a backyard oasis, Lyon Financial has made dreams a reality for hundreds of thousands of homeowners.”
For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at [email protected] or 703-838-0083 ext. 157.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.
PHTA Debuts Pool Professionals Pipeline
Group plans to launch a robust jobseeker education program to fill pipeline with new talent.
(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA) today announced it is jumping into the waters of workforce development with its Pool Professionals Pipeline, a new program designed to help its members find workers, drive awareness amongst today’s jobseekers, and foster long-term career progression in the pool, hot tub, and aquatics industry.
“It’s no secret that many industries and businesses today are struggling to find and retain employees, and this is particularly true in trades such as ours,” says PHTA President and CEO Sabeena Hickman, CAE. “Our members are looking to PHTA to help fill that gap and we’re ready for the challenge. We are incredibly excited to share this new program with our membership and give them the tools they’ll need to compete in today’s labor market while working to attract a skilled, diversified, and thriving workforce.”
Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics and workinaquatics.com, launching in 2023. Work in Aquatics will seek to advocate for trade professions by highlighting the numerous advantages, training and apprenticeship opportunities, job openings, and potential career progression tracks that are available working in the pool and hot tub industry. From construction labor to lifeguards, sales representatives, entrepreneurs, and even engineers and designers, there are many industry sectors and paths along the way that PHTA wants jobseekers to explore.
“This program is a game-changer for our industry as it works to drive qualified talent to our respective businesses and our industry as a whole,” says PHTA Chairman Charlie Claffey, owner of Claffey Pools. “To be successful, we’re going to need everyone on board as we work to put the industry on the radar of those searching for an alternative path to college; a rewarding career in a healthy lifestyle environment; the ability to work away from a desk; creative freedom through modern design; and lifesaving skills through swim instruction. The possibilities that exist in the aquatics industry are endless and once you begin in this line of work, you’ll never want to walk away. Let’s share that passion with the next generation of workers.”
A steering committee comprised of PHTA members, industry partners, and PHTA staff will serve in an advisory role to help guide programming, funding, and more:
- Charlie Claffey, Claffey Pools
- Joseph Laurino, Ph.D., Periodic Products, Inc.
- Andrew Levinson, PoolCorp
- Elizabeth McMurray, Florida Swimming Pool Association
- Albert Miller, Hayward
- Dominick Mondi, Northeast Spa & Pool Association
- Kevin Post, Counsilman-Hunsaker
- Teri Wiltshire, Master Pools Guild
- Lisa Zarda, CAE, US Swim School Association
Members, partners, and others interested in becoming involved in the PHTA Pool Professionals Pipeline can contact Seth Ewing, PHTA Senior Director of Member Programs & Services, at [email protected]
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | [email protected]
Poolside by CGT offers new CARRERA MARBLE
Poolside by CGT is delighted to now offer its new Carrara Marble vinyl pool liner pattern for 2023. The new pattern imitates the beautiful appearance of natural marble. Printed on a white liner material and enhanced with the company’s exclusive aquafinish protective topcoat that provides superior chemical resistance and an industry leading UV protection. The simplicity and beauty of this natural stone marble, inspires calmness and relaxation and complements today’s popular deck and coping treatments.
In order to visualize how the new pattern will look in the pool, Poolside by CGT provides a comprehensive tool for visualizing pool liner patterns in a pool including the ability to simultaneously select various popular deck options to truly visualize the pool’s final look and feel. The Poolside by CGT Visualizer makes the liner selection process fun and easy. The program starts by allowing the user to select from either a freeform or rectangular pool shape, then simply choose a liner design from the Poolside by CGT liner collection and choose a surrounding deck surface. The user can select from flagstone, paver, travertine, wood or concrete decking options, then explore their pool combination in five (5) different views of the pool including an aerial overhead view and both a day and night view of the pool with pool lighting. This powerful tool is the perfect for pool builders to provide to their customers so the client can get creative and even download a PDF of their favorite design. The Visualizer tool helps consumers to choose their pool liner pattern with confidence. This online tool works great with a desktop, tablet and even a mobile device. Go to www.visualizer.poolsidebycgt.com to try it out!
Or watch this promotional video: https://www.youtube.com/watch?v=aE5V9wKqeSE
Water Tech Corp Voted Best Place to Work 2022 by NJ Business Journal
Water Tech Corp, manufacturer of the original Pool Blaster, as well as popular Volt and Precision battery powered pool cleaners, is pleased to have been selected as a Winner of the 2022 New Jersey Best Places to Work recipients! Water Tech won in the category of smaller companies to work for—as the winners are selected within the small, medium and large company size categories. “We are so proud win this award during the year of our 20th anniversary,” says Guy Erlich, Founder and President of the company. “The employees at Water Tech are a family and we have a lot of fun together making it a great place to work.”
With 19 different US patents on pool and spa cleaners alone, Water Tech has been able to use its intellectual property and unique product designs to systematically ensure its success in the marketplace and from 2005 and the present date, Water Tech has also received the “Pool & Spa News & Readers’ Choice Award” for “Best New Product” approximately seven (7) times!
The award ceremony took place on September 29, 2022. To learn more about the award and read more about the award winners, visit:
City/State: E. Brunswick, NJ
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