Press Releases
PSP/Deck Expo Reunites the Industry in Dallas
The premier event for pool, spa, patio, decking, and outdoor living professionals brought colleagues together to reconnect and conduct business in-person

Dallas, Texas (December 9, 2021) – The International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo), by Informa Markets, was thrilled to reunite the industry for its first in-person event since November 2019. Thousands of professionals gathered in Dallas to connect and engage with their peers, discover the latest products and technology, and learn from top industry experts.
The event is the first in-person co-location of PSP Expo and Deck Expo. PSP/Deck Expo is sponsored by two associations in the outdoor living space: the Pool & Hot Tub Alliance (PHTA) and the North American Decking and Railing Association (NADRA).
Thousands of members (10,481) from the pool, spa, patio, decking and outdoor living community attended PSP/Deck Expo to connect, see innovations, grow their business, and expand their network of peers.
“Attendee and exhibitor enthusiasm was evident at this year’s event, and proof that the industry was ready to be back together in person, for connections, innovations, and growth,” said Ray Giovine, group director at Informa Markets, which is the parent company of PSP/Deck Expo.
Giovine said that the show’s location in Dallas – centrally located in the U.S. and in a state with a large pool market, helped to drive attendance.

“What an extraordinary event it was – uniting the vendors who have the latest tech with the builders, retailers, and service techs who are creating amazing outdoor spaces for their clients,” Giovine continued. “That we were live and in-person is just a perfect way to cap the year. We hope everyone returned home with the latest knowledge, some great leads, and renewed energy as we dive into 2022.”
Attendees covering the entire spectrum of the industry explored 100,800 square feet of exhibit space during the three-day event. More than 350 vendors displayed the latest products, services, and technology for the pool, spa, patio, outdoor living and decking industries, including notable companies such as Hayward Pool Products, Fluidra, and Versatex.
“After a long but successful year for us and our industry as a whole, it was great to come together in person and see many of our customers face-to-face again,” said Brad Parker, Vice President, Marketing at Fluidra.

PSP/Deck Expo 2021 brought new measures and education to enhance the attendee experience, in addition to restoring special events from previous years. The Keynote, which had not occurred in a few years, returned and featured two icons of the aquatics industry: Dr. Wallace “J” Nichols and Olympian Rowdy Gaines. Also, the BBQ Bash wrapped up the second day of the event, and Deck Workshops made their debut as a Show Floor Education area.
“Our goal at this year’s Pool | Spa | Patio Expo was to create awareness of our robust offerings of programs and ways that PHTA supports our members and the industry as a whole,” said Pool & Hot Tub Alliance President and CEO Sabeena Hickman, CAE. “We had a productive week with our committees and councils and recruited over 30 new members, provided valuable training to over 500 industry professionals, and showed the industry all PHTA has to deliver. We value the partnership with Informa and appreciate all they did to launch such a successful event for our industry.”

Besides a robust expo hall and more than 100 education opportunities during the week, event highlights included:
- Keynote
- Grill + Chill Area
- Deck Education
- BBQ Bash
- Welcome Party
- Product Showcase
- Pool Prize Party
- Million Dollar Pool Design Challenge
- Various Special Events from Event Partners
NADRA Executive Vice President Michael Beaudry was ecstatic to return to in-person and bring the outdoor living associations together.
“The vendors we talked to were thrilled to be in Dallas, to see their customers, and to display new products,” he said. “It came down to engagement – conversations were happening, connections were being made, and attendees were learning. There is so much momentum going into next year – everyone is so well set up to have great success in 2022.”
In the Expo Hall, one attendee favorite was the Product Showcase. Vendors submitted their new technologies as part of a contest for attendee voting. With 26 products submitted, the winners were:
Best in Show
Product: Chlorine Genie
Vendor: Chlorine Genie
Best New Product – Spa Related
Product: CCW25 AOP Spa System
Vendor: Clear Comfort
Best New Product – Service Industry
Product: Ultimate Pool Tools 3X17/Hyperpole
Vendor: Ultimate Pool Tools
Best New Product – Outdoor Living
Product: SwamCam
Vendor: SwamCam
Best New Product – Equipment Pad
Product: Hayward Universal HC Series Dual-Fuel Technology Gas Pool Heater
Vendor: Hayward
Best New Product – Pool Construction
Product: Modular Tile for Tabletop
Vendor: Meridian Tile
The PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants the most comprehensive array of networking, education, and technology available. The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor. During the event, Pool & Spa Professional, the new digital media brand of the PSP/Deck Expo, was launched. Pool & Spa Professional provides backyard solutions for the builder, retail, and service professional. Both PSP/Deck Expo and P&S Pro are Informa Markets brands; P&S Pro can be viewed at www.poolspapro.com
For more information about the event, visit www.PoolSpaPatio.com
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About the International Pool | Spa | Patio Expo™, co-located with Deck Expo
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets.www.poolspapatio.com
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
MEDIA CONTACT:
Megan Magaña
News
Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.
RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.
Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.
With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.
“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”
For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.
“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”
“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”
As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.
The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.
About Red Rock Design Build
Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.
About Master Pools Guild
Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.
Media Contact:
Cheryl Lewis
Office (804) 657-4752
Industry News
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.
“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”
Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.
Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.
About Pentair plc
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
PENTAIR CONTACTS:
Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]
Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]
Industry News
Hayward Holdings Names New Chief Accounting Officer

CHARLOTTE, N.C.–(BUSINESS WIRE)– Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a leading global pool and outdoor living technology company, today announced the appointment of Jared Arrowood as Vice President and Chief Accounting Officer, effective immediately. As principal accounting officer, Arrowood will oversee the Company’s global financial reporting, tax, operational finance and technical accounting functions.
“Jared’s experience as a financial executive for publicly traded global organizations and his deep understanding of our business make him exceptionally well suited for this role,” said Eifion Jones, Senior Vice President, Finance and Chief Financial Officer. “I am confident his technical expertise, leadership and business perspective will continue to strengthen our finance organization and support long-term value creation for shareholders.”
Arrowood will continue to report to Jones as part of his financial leadership team.
Arrowood joined Hayward in 2023 as Assistant Corporate Controller and was promoted to Vice President, Corporate Controller in 2024. He has helped strengthen the Company’s financial processes, controls and continuous improvement efforts across the global controllership organization. Prior to Hayward, Arrowood spent 17 years at SPX FLOW, including serving as Vice President of Finance for its Mixing Solutions division.
He holds a Master of Accounting from the University of North Carolina Kenan-Flagler Business School and a bachelor’s degree in business from the University of North Carolina at Greensboro. He is a certified public accountant.
About Hayward Holdings, Inc.
Hayward Holdings, Inc. (NYSE: HAYW) is a leading global specialty water management company focused on designing and manufacturing pool and outdoor living technology and industrial flow control products. Driven by a mission to transform the experience of water, Hayward offers a comprehensive portfolio of energy‑efficient and sustainable pool equipment—including pumps, heaters, sanitizers, filters, LED lighting, water features, and cleaners—integrated through its intuitive, IoT‑enabled SmartPad™ platform. The Company also provides industrial thermoplastic valves and process control products serving a wide range of applications.
Investor Relations Contact:
Kevin Maczka
[email protected]
Media Relations Contact:
Misty Zelent
[email protected]
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