Press Releases
Top-rated Pinellas pool company partners with Olympus Pools
Pools By Jordan plans to take over administration, customer support
LUTZ, Fla. – A highly-rated Tampa Bay area pool company is jumping in to help Olympus Pools thanks to a new partnership between the two companies and their owners.
Specific terms of the partnership were not disclosed, but Jordan Hidalgo, a general contractor who founded Pools by Jordan, a high-end pool construction company based in Pinellas county, has partnered with Olympus Pools to help assist and help restore the company to its pre-Covid standing.
“I saw what Olympus’s customers were going through on the news, but I also know the high quality of Olympus’s work and their capabilities. So, after weeks of negotiations, I’m happy to say we’ve reached an agreement, and we’re excited to get to work on sorting this all out,” said Hidalgo.
Hidalgo, who also runs a management consulting firm for pool companies called, The Pool Consultants, will have his team take over administration, accounting, permitting, purchasing and customer relations beginning Tuesday.
James Staten, who founded Olympus Pools will remain onboard and out front, running sales, field operations and business development.
“We’re each going to play to our strengths,” said Hidalgo. “There’s no denying a guy who built thousands of pools has got what it takes to make it in this business. Meanwhile, the vendors and some others in the media aren’t helping his attempts to right the ship. As a pool professional I can’t stand by and watch that happen without doing what I can for the clients and the builder. Every person should get what they expected and what they paid for, though it’s going to take some time.”
Olympus Pools, which was founded in 2010 by Staten, has generated more than $150 million in revenue over the last decade and completed more than 3,000 pools.
“What we experienced over the past year was a bit of a perfect storm, and frankly, we got behind and the timing of this agreement couldn’t have been better,” said Staten. “Between permitting issues, supply chain and material delays caused by COVID, and mistakes made while trying to scale too quickly, we found ourselves in a very challenging time; but I’m confident that Jordan and his team are going to add the extra horsepower Olympus needs to get things back on track.”
Customers can expect direct access to ownership, improved customer relations, and those who have been waiting for their pools to get started can expect work to begin sooner, thanks to the new partnership. Shared resources, equipment and subcontractors will rekindle the previously expeditious workflow. Additionally, subcontractors who were worried about getting paid can rest assured that Olympus is solvent and not going anywhere.
“Some things are going to happen immediately, and other things are going to take a little bit of time as we dig into things, but we’re ready to get all of these pools done as quickly as possible and work on rebuilding the positive image that Olympus worked so hard to achieve,” said Hidalgo.
The news of the partnership comes amid a flurry of recent work activity. Since May 10, Olympus Pools has completed the following:
- 26 Pools passed final inspections
- 18 pools have had concrete work completed
- 13 job sites have been cleaned up by cleaning crews
- 12 pre-grades were completed
- 11 pools had electrical work completed
- 11 pools had brick and tile completed
- 10 pools had plumbing work completed
- 4 screen enclosures have been completed
- 3 pools had plaster work completed
- 2 retaining walls completed
“I’m looking forward to putting this chapter behind Olympus and showing what our talented teams are capable of accomplishing together,” said Hidalgo.
Olympus Pools
Public Relations Representative
News
Pool & Hot Tub Alliance Requests Reaffirmation of Water Conservation Efficiency Standard
(Alexandria, VA.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is requesting reaffirmation of the ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas, and Swim Spas.
As part of the American National Standards Institute (ANSI) consensus development process, PHTA is conducting a public review of the existing stand and inviting interested parties to submit comments for consideration.
Following review by PHTA technical committees, the 2017 standard has been recommended for reaffirmation while a parallel revision process is underway to evaluate and address emerging issues related to drought and water conservation practices.
In accordance with ANSI procedures, the current ANSI/APSP/ICC-13 2017 standard is available for a 45-day public review period, as announced in ANSI Standards Action. The deadline to submit comments is July 28, 2026.
The public review document and additional information are available on the PHTA-13 webpage at phta.org.
For more information, please visit phta.org, email [email protected], or call (703) 838-0083.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000+ members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
News
Daldorado Appoints Commercial Aquatic Industry Veteran, Guy Ledwell, as Vice President of Business Development
NAPLES, FL — Daldorado, a premier manufacturer of commercial aquatic products, announced the appointment of Guy Ledwell as the company’s new Vice President of Business Development. Ledwell brings over three decades of specialized commercial aquatic experience to the role. He will work closely with Daldorado’s leadership team, including Rob Lawson, to accelerate the company’s market presence and strategic growth initiatives.
Ledwell joins Daldorado following a distinguished 21-year career at Pool Corp, the industry’s largest commercial distributor. During his tenure, he held several pivotal leadership positions, including Commercial Specialist, Division Sales Manager, Senior Manager of the Commercial Group, and Senior Manager of Strategic Growth.
Throughout his career, Ledwell has established a proven track record of designing and delivering large-scale commercial aquatic projects. As an executive leader, he consistently drove high-impact fiscal results, leading teams that achieved robust year-over-year growth and annual sales increases exceeding $9 million. Notably, Ledwell also conceptualized and established the industry’s first nationwide, commercial-dedicated stocking network, a groundbreaking initiative that significantly improved product availability and customer support across the country.
“Guy’s extensive background and deep technical understanding of commercial aquatics make him a perfect fit for our vision,” said Rob Lawson. “His ability to build long-standing relationships with the industry’s leading designers and builders, combined with his energetic leadership style, will be invaluable as we continue to scale our operations and deliver world-class solutions.”
In addition to his sales and operational expertise, Ledwell is recognized for leveraging technology to optimize corporate performance. He has successfully developed and implemented proprietary systems that streamline complex processes, maximize efficiency, and support scalable institutional growth. His leadership philosophy emphasizes practical, data-supported solutions that empower teams and elevate customer outcomes.
Ledwell is widely respected by colleagues and industry partners as a steady, honest, and highly collaborative executive who tackles complex challenges directly to achieve measurable results.
About Daldorado
Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.
Media Contact:
Rob Lawson
Daldorado
888-509-8128
www.Daldorado.com
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
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