News
PSP/Deck Expo Sees Massive Show Floor for 2022 Show in Las Vegas
Professionals across the pool, spa, patio, decking, and outdoor living industries engaged in three days of industry connection, education, networking, and competition with the industry’s leading brands and experts.
The 2022 International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/Deck Expo) concluded its 65th annual event. The excitement from the show floor was palpable with an over 40% increase in professionals in attendance from last year. The event, put on by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA®), was November 15-17 at the Las Vegas Convention Center. With over 10,000 registered professionals, the event connected notable and emergent brands with thousands of buyers, while providing ample networking opportunities and a full range of education led by renowned industry experts.
Attendees covering the entire spectrum of the industry explored 146,680 square feet of exhibit space during the three-day event. More than 460 vendors displayed the latest products, services, and technology for the pool, spa, patio, outdoor living, and decking industries, including prominent suppliers, such as Jacuzzi Hot Tubs, Deckorators, and Raypak, Inc.
“PSP/Deck Expo is the industry’s leading marketplace for driving growth and enabling collaboration,” said Kris Osterbusch, Show Director. “Every year, suppliers and attendees meet at this event to make new deals, partnerships, and re-establish connections. The expo floor was buzzing; buyers explored innovative products and technologies, and conference rooms were packed as professionals sought solutions to today’s challenges,” she continued.
PSP/Deck Expo 2022 brought new sessions and education to enhance the attendee experience, in addition to restoring special events from previous years. The Keynote: CEO Panel featured leaders from five key manufacturers; they gave their perspective on current challenges and future outlook to a standing-room only space.
“The Keynote: CEO Panel was a slam dunk,” said Sabeena Hickman, CAE, President & CEO of PHTA. “The speakers entertained the crowd and gave a phenomenal perspective on the industry.”
Besides the expo hall and more than 100 education opportunities during the week, additional event highlights included:
- Deck Education
- Welcome Party
- Product Showcase
- Breakfast of Champions Powered by PHTA
- Million Dollar Pool Design Challenge
- Booza-Pool-Ooza: Networking Happy Hour
- PSP/Deck+ Lounge
- Numerous show floor education areas: Spa Retailer Academy, PSP/Deck Expo Stage, Deck Workshop, PHTA Demo Zone, GENESIS® Solution Center, Simpson Strong-Tie Deck Demo Program
- Sustainability Wall
- Various Special Events from Event Partners
“PSP/Deck Expo is a can’t-miss event for us each year as an exhibitor,” said Britt Godfrey of Lyon Financial, who was a vendor. “The quality of the venues, show production and attendees is unmatched. This show allows us to display our brand to the industry’s key decision makers, year after year, with resounding results.”
In the Expo Hall, one attendee favorite was the Product Showcase. Vendors submitted their new and noteworthy technologies as part of a contest for attendee voting. With over 40 products submitted, the winners were:
- Best in Show – Equipment Pad: Poolside Tech // The Attendant
- Best in Show – Outdoor Living: Regal ideas // Regal ideas CrystalRail
- Best in Show – Pool Construction: ZIPLEVEL / Technidea Corporation // ZIPLEVELPRO-2000 High Precision Altimeter
- Best in Show – Service Industry: Cyclone Filter Tools // The Cyclone Filter Cleaning System
- Best in Show – Spa Related: Clear Comfort // CCW25 AOP Spa Sanitation System
- Best New Product – Equipment Pad: Raypak // NiTek
- Best New Product – Outdoor Living: Ocean Blue Water Products/Midwest Canvas // Volleyball/Basketball Game-Deck Mount
- Best New Product – Pool Construction: CamerEye // CamerEye
- Best New Product – Service Industry: Clearwater Pool Systems // PH-50
- Best New Product – Spa Related: Poolmaster // NBA Basketball Chlorine Dispenser
- Innovation in Decking: Outlive // Millboard
Like the 2022 event, PSP/Deck Expo 2023 will take place in the West Hall of the Las Vegas Convention Center, from November 10-15, 2023. However, the Expo portion of the event will shift to a Monday-Tuesday-Wednesday format.
“The outlook for the industry is extremely positive. The industry has faced recent challenges head on, and we are emerging stronger than ever.” said Vincent Carrubba, president of NADRA. “These two industries – at this show – these are a natural fit. It’s wonderful to see the interaction and the collaboration happening.”
For more information about the event, visit www.PoolSpaPatio.com
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About the International Pool | Spa | Patio Expo™, co-located with Deck Expo
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets. www.poolspapatio.com
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
News
Beatbot Unveils iF DESIGN AWARD 2026 Winner Sora 30 along with New Sora 10 for Effortless Spring Cleaning
Award-winning innovation that elevates smart pool care into a simplistic lifestyle expression
Richmond, TX — [Mar 30, 2026] —Beatbot, a global leader in innovative pool robotics, is welcoming the spring season with the launch of two new additions to its Sora lineup: the Beatbot Sora 30, winner of the iF DESIGN AWARD 2026, and the Beatbot Sora 10, a new entry-level model designed to make intelligent pool cleaning more accessible. Built for reliable, hassle-free pool maintenance, the new Sora series helps pool owners tackle seasonal cleaning with powerful performance and thoughtful design.
The newly launched Beatbot Sora series models deliver complete cleaning coverage across floors, walls, waterlines, and platforms. Both the Beatbot Sora 30 and Sora 10 feature powerful 6,800 GPH suction, an ultra-large 5L debris capacity with 150μm filtration, and smart parking for easy retrieval, helping pool owners maintain cleaner water with less effort. The two models also feature bold color accents contrasted with deep black finishes, adding a modern visual touch that complements poolside environments.
Engineered for consistent performance, the robots actively navigate shallow areas and pool platforms, ensuring broad coverage throughout the pool. Powered by Beatbot’s innovative HydroBalance™ Structure, they deliver powerful suction and stable movement throughout the cleaning process.
The award-winning Sora 30 further distinguishes itself with a refined, minimalist design, featuring smooth contours, clean flowing lines, and a distinctive structure that gives it a recognizable look while blending naturally into backyard environments. It also enhances performance with a 10,000mAh battery, supporting up to five hours of floor cleaning for longer cleaning cycles.
The Beatbot Sora 30 is available with an MSRP of $999, while the Beatbot Sora 10 is priced at $699. Consumers now can place their orders on Beatbot’s official website and Amazon.
To provide pool owners with more choice and make spring pool maintenance even easier, Beatbot has also launched its Spring Cleaning promotion. For a limited time, select products are offered at up to 40% off on the Beatbot official website and Amazon.
News
PoolDial Launches Modern Pool Service Software with Built-In AI Phone Answering
PHOENIX, AZ, March 28, 2026 — PoolDial, a new pool service management platform built for small and midsize pool service companies, is now available nationwide. The platform combines route optimization, customer management, billing, chemical tracking, and AI-powered phone answering for $2 per pool, per month.
Most pool service companies are small operations: solo owners or teams of two to five technicians. Existing software options were built nearly a decade ago for larger operations, often on older technology that is slow to load and difficult to use. PoolDial was built from the ground up to address what small and growing companies actually need.
“Too many pool businesses are stuck with clunky old software, messy spreadsheets, or paper logs,” said Parker Conley, founder of PoolDial. “My goal is to build the best pool service software on the market. Software should handle the boring business stuff so pool pros can focus on what they do best: taking care of pools.”
What PoolDial Includes
PoolDial is a mobile-first platform designed for pool service businesses running 30 to 300+ pools. It is the first pool service software to include AI phone answering and an AI business assistant in every account. Key capabilities:
- AI Phone Answering: A 24/7 AI receptionist that answers calls, captures leads, responds to customer questions, and sends summaries to the owner.
- AI Business Assistant: Available in the dashboard, mobile app, and via SMS. Answers questions, pulls up customer info, and provides business insights.
- Route Optimization: Map-based route planning with drag-and-drop scheduling.
- Billing & Invoicing: Online card payments with automatic QuickBooks sync.
- Chemical Tracking: Water test logging, LSI calculations, and service history for every pool.
- Website Builder: A professional pool company website included in every account.
The platform also includes work order management, a field mobile app with offline support, a customer portal, team management with unlimited users, and data import from Skimmer, Pool Brain, and other pool service software.
How PoolDial Compares
The pool service software market is currently served by products like Skimmer, Pool Brain, Paythepoolman, and PSS. PoolDial differs in three key ways:
- AI built in: AI phone answering and an AI business assistant are included in every account. Other pool service software does not offer this.
- Modern architecture: Built in 2025 on a modern tech stack. The platform loads fast, works reliably on mobile, and is actively developed.
- Simple pricing: $2/pool/month with every feature included, unlimited users, and no tiered plans.
Pricing and Availability
PoolDial is available now on web, iOS, and Android. Pricing is $2 per pool per month with a $40/month minimum. Every feature is included at every level with unlimited users. A 30-day free trial is available with no setup fees. The company is currently onboarding its first customers.
About PoolDial
PoolDial is pool service software for small and midsize companies. Founded by Parker Conley, a software engineer, the platform handles routing, billing, customers, and communication so pool professionals can focus on taking care of pools. Learn more at pooldial.com.
News
Pentair Pool Raises More Than $80,000 Through Nationwide Polar Plunge Fundraising Effort in Celebration of its Official Swimming Sponsorship of the 2026 Special Olympics USA Games
Minneapolis, Minnesota — March 24, 2026 — Pentair Pool, a global leader in sustainable
pool solutions, recently participated in Special Olympics Polar Plunges across Florida,
Minnesota and North Carolina. Pentair Pool and its employees are proud to support the
2026 Special Olympics USA Games as the Official Swimming Sponsor furthering its
commitment to inclusion, community impact, and helping people safely and sustainably
enjoy water.
In celebration of the partnership, nearly 80 Pentair executives, employees, and family
members took part in the annual Polar Plunge, raising more than $80,000 to support local
Special Olympics delegations. Funds raised will help athletes from each delegation travel
to Minneapolis this June to compete in the 2026 Special Olympics USA Games, taking
place June 20–26 at the University of Minnesota and National Sports Center.
Participation in this year’s Polar Plunge grew significantly, increasing 16-fold year-overyear — a testament to the passion and dedication of Team Pentair in support of Special
Olympics athletes and their communities.

“Supporting the Special Olympics USA Games is a natural extension of who we are at
Pentair Pool,” said Jerome Pedretti, Executive Vice President and CEO for Pentair Pool.
“Swimming brings people together, builds confidence, and creates opportunity, and we’re
proud to stand alongside Special Olympics athletes, volunteers, and organizers to help
deliver an unforgettable experience in and out of the water.”
As the Official Swimming Sponsor of the 2026 USA Games, Pentair Pool will work closely
with Special Olympics leading up to and throughout the event, providing support, raising
awareness, and engaging employees through volunteer opportunities designed to enhance
the athlete experience during swimming competitions.
To learn more about the partnership, visit www.pentair.com/en-us/poolspa/landing/special-olympics.html.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s
most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water
solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people
sustainably enjoy water. Our solutions include industry-leading pumps, automation,
lighting, heating, and filtration technology that help our customers enjoy a smarter and
more sustainable pool. Customer success is at the heart of our vision for bringing family
and friends together in the pool and on the deck to build social connections, create lifelong
memories, and help promote fitness and enjoyment. For more information, visit
www.pentairpool.com.
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