Industry News
PSP/Deck Expo Returns to Las Vegas, November 15-17 as the Premier Trade Event for the Pool, Spa, Patio, and Decking Industries

Registration is now open; early bird pricing runs through September 14
The 2022 International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/Deck Expo) opened online registration for attendees. The event, put on by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA®), is November 15-17 at the Las Vegas Convention Center. Participants may register online at www.poolspapatio.com; early bird pricing runs through September 14.
The event brings together builders, service techs, retailers, and distributors. Thousands of members from the pool, spa, patio, decking, and outdoor living community attend PSP/Deck Expo to engage with the latest products and services and to network. In addition to exhibits and showcases lining the Expo Hall, attendees are encouraged to learn from industry experts’ conference sessions and demonstrations.
“There is always so much to talk and learn about, and PSP/Deck Expo is the perfect place to catch up on what will be happening in 2023 and beyond,” said Ray Giovine, Vice President at Informa Markets. “Attendees can dive deeper into the pool, spa, and outdoor living industry at PSP/Deck Expo than anywhere else and deck out with more new products and solutions to take their businesses forward.”
Attendees who purchase a Super Pass will have access to more than 55 conference sessions, more than 20 show floor educational sessions, the Expo Hall, the Keynote, the BBQ Bash, and the Welcome Party. Attendees who purchase an Expo Hall Pass will have access to the Expo Hall, more than 20 show floor educational sessions, the BBQ Bash, and the Keynote. In addition, all attendees can participate in various special events and training classes for an additional fee.
“Last year’s return to an in-person event was an immense success, and we are even more excited to participate again this year,” said Sabeena Hickman, CAE, President & CEO of PHTA. “We are creating an amazing space for the highest level of education, networking, and exhibiting that attendee have come to expect from PSP/Deck Expo.”
PSP/Deck Expo’s home in 2022, the Las Vegas Convention Center, was awarded the Global Biorisk Advisory Council (GBAC) STAR™ facility accreditation, considered the gold standard for safe facilities, and was the first facility in Nevada to receive this designation. In particular, the event will be in the building’s West Hall, where the concession stands and food court restaurants have locally sourced, vegan/vegetarian, and organic options. PSP/Deck Expo also supports this initiative by providing these options at all catered functions throughout the week.
“As we get back to doing what we do in the pool and spa industry, intending to use the last few years as a springboard into the future, I can’t think of anything more important than connecting with key partners, searching the expo floor for new opportunities, and taking advantage of the focused education the show provides,” said Jake Ricks, Director of Marketing at Bullfrog Spas, which is exhibiting at PSP/Deck Expo.
During the three-day event, attendees will connect with their peers while experiencing a full range of educational sessions and activities. PSP/Deck Expo 2022 will also feature:
- Keynote – Kick-off PSP/Deck Expo with inspiration from leaders at top manufacturing companies with a CEO Panel on opening morning. This is a phenomenal opportunity to hear about current trends and expectations for the future of our industry.
- Welcome Party – The Welcome Party is a networking event on the first evening of the show. Happening on Tuesday, November 15, attendees and vendors can mingle with colleagues, and enjoy food, drinks, and entertainment with a spectacular view from the third floor outdoor terrace at the Las Vegas Convention Center.
- Million Dollar Pool Design Challenge – Based on a fictitious scenario, designers create an ultimate outdoor oasis with a million-dollar budget. For the first time, designers can win a top prize of $10,000 thanks to Lead Sponsor, Riverflow Pumps by Current Systems.
- NEW! Breakfast of Champions Powered by PHTA – A new relationship- and idea-building event that connects industry subject matter experts with a group of peers for a deep dive into solutions around a specific topic.
- Grill + Chill Area – This year’s expo will feature outdoor exhibits in a prominent location just outside the main doors, with vendors specific to deck building, outdoor kitchens and grills, and patio furniture. Vendors are even invited to grill or serve a treat of their choice!
- BBQ Bash – We’ll fire up the grill, and attendees can kick up their feet and enjoy a chill area while networking with industry professionals. Once the Expo Hall closes on Wednesday, the BBQ Bash starts outdoors, in the Grill + Chill Area. Attendees can enjoy refreshments and devour the goodies being roasted, grilled, poached, and more.
- Various Special Events from Event Partners – The Pool & Hot Tub Alliance (PHTA), the official Show Sponsor; GENESIS®, the official Show Endorser; and the North American Deck & Railing Association (NADRA), the official Show Sponsor of Deck Expo, will be holding special events during the week. Everything from a Young Professionals’ reception to an annual member meeting will take place.
- Various Special Events from Exhibitors – Returning in 2022 are The Pool Nation Awards™ which recognize companies, products, and individuals in various categories in the pool industry and are chosen by leading Pool Pros in the industry.
“PSP/Deck Expo is the premier outdoor living event of the year,” said Michael Beaudry, Executive Vice President of NADRA, the sponsor of Deck Expo. “Industry manufacturers, suppliers, architects, engineers, builders, contractors, and remodelers will be presenting the most innovative outdoor living products and services,” he said. “And not to mention – the parties! It’s Vegas and this industry knows how to have fun.”
Those wishing to attend are encouraged to register by September 14 to take advantage of early bird pricing that offers up to 20% savings. PHTA and NADRA members can receive additional discounts on passes. For a complete listing of packages and pricing, and to register, visit https://www.poolspapatio.com/en/attend/pricing-packages.html.
The show is celebrating its 65th anniversary in 2022. PSP/Deck Expo was originally founded in 1957 as an event focused on pools and spas. It grew over time, including a co-location with Deck Expo in 2020. Today, PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants with the most comprehensive array of networking, education, and technology available.
The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor.
For more information, visit PoolSpaPatio.com.
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About the International Pool | Spa | Patio Expo™, co-located with Deck Expo
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets. www.poolspapatio.com
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
Industry News
Insights with POOLCORP Vice President of Marketing, Kendall Large

POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and equipment, is celebrating several major milestones in 2025—including its 30th anniversary as a publicly traded company. But despite decades of success, the company shows no signs of slowing down. To learn more about how POOLCORP is continuing to evolve while supporting both its customers and the broader industry, we spoke with Kendall Large, Vice President of Strategic Marketing.
A Year of Milestones for POOLCORP
For POOLCORP, 2025 isn’t just another year—it marks a series of significant anniversaries. “It’s our 44th year in business and our 30th anniversary as a public company,” said Large. “When I sit back and think about all we’ve accomplished since our humble beginnings in 1981 as South Central Pool Supply, it’s really astounding.”
POOLCORP has grown from a regional operation into a global distribution giant, with nearly 450 locations across the U.S., Mexico, Canada, Europe, and Australia. Large attributes this growth to a customer-first strategy and a willingness to invest in people and infrastructure. “We’ve always aimed to be in the right market at the right time with the right product. And most importantly, it’s our people—over 6,000 employees, including the largest sales force in the industry—who make it happen.”

The Pinch A Penny Acquisition: Strategic Synergy
POOLCORP’s recent acquisition of Pinch A Penny, the country’s largest collection of independently owned pool and spa retail stores, is one of the company’s most impactful strategic moves. While some eyebrows were raised at the move, Large said it was a natural fit.
“Pinch A Penny is made up of independent franchise owners—retailers who can buy from anyone,” she explained. “The way our distribution brands SEP and Superior serve Pinch A Penny is exactly how we serve our independent pool customers: builders, service pros, and subcontractors. There was a lot of synergy already.”
POOLCORP not only gained a significant retail footprint with the acquisition but also inherited a proven model for consumer engagement and technology-driven retail operations. “What Pinch A Penny has perfected is the customer experience for the DIY pool owner. They’re celebrating their 50th anniversary this year, and they’ve built a strong playbook we can now help scale and share.”
Investing in Independent Retailers
That retail expertise has already made its way into POOLCORP’s broader efforts to support independent pool professionals. One major initiative is the company’s annual Retail Summit, which Large described as one of the most successful events POOLCORP has ever hosted.
“We brought together the best independent retailers, the top vendors, and our internal teams for three days of education, training, and innovation,” she said. “It’s all about creating an environment where retailers can learn, grow, and maximize their success heading into the season.”
The summit featured access to new products, special promotions, and hands-on training, all designed to give independent businesses a competitive edge. “This event is something I’m especially proud of,” said Large. “It’s how we help retailers thrive.”
Post-Pandemic Adaptation
Like every company in the pool industry, POOLCORP had to adjust during and after the COVID-19 pandemic. “I entered the industry in 2021, just as things were starting to stabilize,” said Large. “And to be honest, I had no idea what I was walking into. During the pandemic, it was all about moving product. Customer experience and education took a back seat.”
As demand normalized, however, the focus shifted back to service. “Now, the conversation isn’t just about getting any product—it’s about getting the right product. And our team’s experience plays a huge role in helping customers make the best choices,” she said.
POOLCORP has embraced tools like its Blue Streak service, which allows pool professionals to pick up materials without entering the building, improving turnaround times and streamlining the process. “We’ve invested heavily in operational efficiency. Speed at the counter is a key metric for us now—especially for the service pros who are trying to get in and out quickly.”
SWIMPACT: A Broader Mission
Perhaps one of POOLCORP’s most inspiring initiatives is its philanthropic arm, SWIMPACT. Initially focused on swim safety and education, the program has evolved into a broader community relief platform.
“SWIMPACT was originally created to help more kids and adults learn to swim,” said Large. “We partner with local YMCAs across the country and fund comprehensive swim lesson packages. We’re proud to have helped over 52,000 people learn to swim and trained more than 4,000 lifeguards.”

But after a series of recent natural disasters, including hurricanes in Florida and wildfires in California, the program’s scope has expanded. “Last year, I was personally affected by one of the recent hurricanes, and I witnessed firsthand the difference POOLCORP was able to make,” Large recalled. “We trucked in supplies, generators, satellite phones, and water. We even housed emergency responders at one of our facilities.”
This experience prompted the company to formalize disaster relief as part of SWIMPACT’s mission. When fires devastated parts of Southern California, POOLCORP donated $25,000 to the PHTA’s Step Into Swim Fire Relief Fund. “These types of disasters will unfortunately continue to happen, but we’re in a position to help—and we feel a responsibility to do so,” Large said.
Eyes on the Future
With momentum strong heading into 2025, POOLCORP is looking ahead with optimism and energy. One highlight on the horizon: ringing the bell at the NASDAQ in October to celebrate 30 years as a public company.
“We’re bringing the sales leaders who helped make it happen,” said Large. “They’re the ones who’ve led the teams, opened new locations, and driven growth.”
POOLCORP is also doubling down on education and empowerment through its Management in Training (MIT) program and continuing to develop marketing resources through its EDGE program. “Whether it’s national brands, tools to improve efficiency, or marketing support—everything we’re doing is centered on helping our customers succeed,” she said.
And while the company doesn’t always seek the spotlight, Large believes it’s worth acknowledging the scale and substance of POOLCORP’s efforts. “We don’t always make a big splash about ourselves, but when you take a step back and look at the impact we’re making—from customer support to community aid—it’s really something to be proud of.”
As the pool industry heads into another season, one thing is clear: POOLCORP isn’t just distributing product—they’re leading with purpose.
Ready to take a deeper dive?
Listen to our entire conversation with Kendall Large, Vice President of Marketing with POOLCORP on the Pool Magazine Podcast.
Industry News
Flipping the Script: The Review Site Where Pool Contractors Rate Customers

In an industry where customers have long held the power of public review, a new platform is flipping the script—and service professionals are paying attention. Mike Meadows, a seasoned pool pro, has created something unique with CustomersKarma.com, a review site that allows contractors, service techs, and small business owners to rate and review their customers.
The concept sounds like something many service pros have only dared to dream about. And as Meadows explains, it was born out of necessity.
“We’d finish a job, walk the customer through everything, ask them if they were satisfied—and they’d say yes. Then when it came time to pay, it’s like the anchor dropped,” said Meadows. “It kept happening to me, and I’d hear it from other guys too. We’re putting in the work, sometimes even fronting parts and equipment out of our own pocket, and then fighting to get paid.”
This Review Site Lets Pool Contractors Rate Their Customers
The idea behind Customers Karma is simple: give service professionals a platform for risk assessment, much like credit agencies, medical records, or FICO scores give businesses a clearer picture of consumers. Meadows, who has prior experience in mortgage and auto sales, says those industries have long used data to evaluate who they’re working with.
“They run your FICO score. If it’s low, they know you’re gonna be harder to work with, so they factor that in. But pool guys? We get nothing. No warning,” Meadows explained. “You can be the nicest person on the phone for two minutes and still leave your last pool guy with an unpaid balance and ghost them the next minute.”
Meadows’ review site aims to change all that. Service providers can log on, create a profile for a customer’s address, and leave feedback—positive or negative—based on their experience. It’s free to use for now (though Meadows is considering a $15 annual fee), and reviews can be anonymous, allowing professionals to post without fear of direct retaliation.

How It Works
When a user logs into Customers Karma, they input the customer’s address, which generates a template for that home. Google pulls an image of the house, and from there, the professional can rate the customer and describe their experience. While some have concerns about privacy, Meadows was quick to point out that all reviews are tied to publicly available information—name and address only—and that users are encouraged to focus on verifiable claims.
“We’re not posting social security numbers. We’re not leaking credit card info,” said Meadows. “We’re just posting real, firsthand experiences. ‘I did the work and didn’t get paid.’ That’s all it takes to warn the next guy.”
The question that hit Meadows hardest, and ultimately defined the purpose of the platform, came from one particularly bad review:
“Would you do work for this customer?”
That question, he says, is the cornerstone of the entire platform.

Not Just for Rants—Positive Reviews Welcome
While many people assume a platform like this would become a dumping ground for gripes, Meadows says the opposite is starting to happen.
“We’re seeing more and more five-star reviews,” he noted. “Guys are leaving notes like, ‘I’ve worked with this customer for eight years—always pays on time, great to deal with.’ It’s not just about warning people—it’s also about lifting up the good ones.”

To add an additional layer of protection and context, reviews are tied to addresses—not searchable by customer name or by city-wide queries. You have to know the specific address you’re looking up.
“That was intentional,” said Meadows. “We didn’t want it to be a witch hunt. You’re not going to just browse for dirt. You look up an address you’re about to service, and you see if there’s a pattern.”
Real-World Scenarios
From pool service techs to HVAC installers and pest control pros, users of the platform come from various home service industries. But the strongest adoption by far has been from pool professionals.
“There’s a review from a guy who installed a part, got paid, and a few days later the customer said, ‘I found it cheaper online, pulled it out, and now you owe me a refund,’” Meadows said. “That stuff happens more often than people realize. This gives us a way to warn others.”
He also shared another example where he completed a heater install for a customer in Beverly Hills. Despite saving the client money and completing the job to spec, he spent 24 hours fighting to get paid.
“It was a nightmare,” he said. “I kept asking myself—do I leave a review or let the next guy walk into the same trap?”
Addressing Privacy and Legal Concerns
Naturally, the platform raises questions about legal liability and defamation. Can posting a negative review expose service professionals to lawsuits?
Meadows says he’s consulted with several attorneys, and the consensus is if what you post is true, the law tends to be on your side.
“One lawyer told me, ‘You can sue anyone for anything. But imagine standing in front of a judge and saying this guy posted I didn’t pay him. The first question the judge is gonna ask is: did you pay him?’”
Meadows stresses the importance of keeping reviews factual and avoiding personal attacks.
“Don’t call someone a criminal or say anything you can’t back up. Just tell the truth. I did the work, I wasn’t paid. That’s your protection.”
While the idea of reviewing customers might make some professionals nervous, the platform offers anonymity for those who prefer it. Meadows notes that while most reviews are tied to a business name, the option to post anonymously helps mitigate personal risk.
Risk vs. Retribution
While CustomersKarma.com presents an intriguing shift in the contractor-customer dynamic, it hasn’t come without its share of controversy. Some industry professionals have voiced concerns about privacy, questioning whether posting about clients—especially when tied to a specific address—could open the door to backlash or legal disputes. Customers who stumble upon a negative review about themselves might feel unfairly judged or even retaliate with legal threats. That said, the option to post anonymously offers some protection for service providers, allowing them to share their experiences without revealing their identities. Site creator Mike Meadows, a staunch supporter of the First Amendment, is unapologetic about allowing users to speak their truth. As he put it, “You’re providing true and accurate details… This is my experience with that person.”
Whether Customers Karma is a good idea depends largely on how it’s used. In theory, it’s a valuable tool—especially in industries where contractors have traditionally had little recourse to flag problematic customers. If used responsibly, it could create a fairer, more transparent system where both sides of the service equation are held accountable. But if abused, it could become a digital airing of grievances that undermines professionalism. The real promise of this platform lies in its potential to foster better communication and trust—if users stay focused on facts and avoid personal attacks. As with any new tool, its value will ultimately be determined by the integrity of the people using it.
Industry News
United Chemical Embarks on Bromate Study for EPA
The company partners with the US EPA to determine if bromate forms from Sodium Bromide use

Piru CA, May 5th, 2025 – United Chemical, a well-known manufacturer in the pool industry, has begun a study for the US EPA regarding potential bromate formation from sodium bromide use in outdoor pools. United Chemical has constructed eight (8) above-ground test pools at its facility, which will test for bromate under several common use cases for sodium bromide over the coming summer.
In 2021, the US EPA made an interim decision regarding using bromine-containing compounds in outdoor pools due to the potential for bromate to form as a byproduct. The decision was made to add the statement “Not for use in outdoor pools” to all registered bromine sanitizers. Algaecides containing sodium bromide were also included in the decision. The agency cited a lack of data on whether bromate would form under typical outdoor pool use as the rationale behind the decision. Bromate is classified as a probable human carcinogen based on studies of bromate ingestion in mice that led to renal tumors. The required label changes will appear across the industry later this year.
“While there’s indirect evidence to suggest that bromate is unlikely to form in swimming pools, it was important to test that hypothesis – both to provide the agency and industry with data it lacked, as well as for our own peace of mind,” says Scott Hamilton, CEO of United Chemical and son of founder Jock Hamilton. “My father introduced sodium bromide to the industry through Yellow Treat in the early 1980s. Although we feel confident based on existing evidence that bromate doesn’t form from sodium bromide under typical use in outdoor pools, we felt it was our responsibility to invest in performing the study.”
United Chemical invested over $50,000 to construct the outdoor pools and provide on-site testing equipment to log sample data. Samples under various conditions will be sent to Eurofin, a highly respected laboratory well-regarded by the US EPA. Eurofin will use ion chromatography, considered the gold standard for bromate detection, to test for bromate concentrations. The testing is estimated to cost over $20,000 for the study.
“While most people know us through our algaecides like Yellow Treat® and No Mor Problems®, we consider ourselves a science company first. My dad built the company on teaching chemistry to the industry. That’s why we will publish all the raw data we collect to the industry. It’s important that this study is as transparent and rigorous as possible,” says Scott. “It’s our scientific and ethical duty.”
About United Chemical
United Chemical was founded in 1971 by Jock Hamilton and makes specialty pool products. They’re most well-known for their line of algaecides that utilize sodium bromide. Jock Hamilton was widely recognized as an expert in water chemistry in the industry, including creating the Hamilton Index which was the first index made explicitly for pools. Many of his insights significantly influenced the balancing recommendations of the pool industry. He passed away in 2002.
You can read more about the EPA decisions and United Chemical’s study on their website here: https://www.unitedchemical.com/pool-business/is-sodium-bromide-banned/
For more information, please contact Scott Hamilton at (805)521-1011 or [email protected]
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