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Founders Continue to Refine & Support Genesis Program

Pool Magazine goes one on one with the Founders of Genesis

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Genesis Founders Brian Van Bower and Skip Phillips continue to support the program now under the stewardship of the PHTA

Many in the industry accredit their success and achievements to the education they received attending the Genesis program. Genesis is one of the leading instructional training systems dedicated to higher education in pool construction and design. The program, first started back in 1998 by Skip Phillips, Brian Van Bower and David Tisherman, quickly became an important resource for builders who were looking to further their education in pool engineering and design.

We had the opportunity to catch up with Skip Phillips & Brian Van Bower while they were recently attending a meeting at the Pool & Hot Tub Alliance headquarters in Alexandria, VA. They were there for a 2 day strategy session with PHTA, discussing new refinements to the Genesis program.

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During the course of our conversation with the two founders, we learned how they first got their start in the pool industry. We also found out the origin of this seminal instruction program that has been responsible for producing some of the most talented minds in luxury pools today.

Brian Van Bower, Co-Founder of the Genesis System became synonymous with designs like this one over his career. – Pool Construction – Reef Tropical Pools – Photograph by Jimi Smith Photography

How The Founders of Genesis Got Their Start

Van Bower first got his start in the pool industry back in the 70’s. Like many other stars in the pool industry, Van Bower had humble origins that first began as a tech performing pool service for other companies. A quick study, he eventually decided to start his own pool service company. After building up the business to around 600 accounts, Van Bower decided to change direction.

To Van Bower, the evolution of his career meant building instead of servicing pools. Setting out to educate himself, Van Bower started off small at first. He began building spas before eventually moving on to pools.

The year 1989 would prove to be a pivotal one for Van Bower as he progressed further into designing pools. He would eventually sell his first company in 1991.

Van Bowers work in luxury pool design has been closely studied for a generation by some of the most well known builders and designers in the world. – Pool Tile Interior – Mosaicist – Ray Corral – Photo by Jimi Smith Photography

Today, Van Bower’s current company Aquatic Consultants works on high end luxury pool projects all over the world. Their clientele includes a who’s who list of celebrities from Sir Richard Branson, to a certain quarterback for Tampa Bay whom shall remain nameless. “I am a product of the Genesis system,” said Van Bower.

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Van Bower & Phillips Share Similar Origins

Co-Founder, Skip Phillips also started in pool service back in 1975 and over the next few years built the company up to 3 retail outlets servicing roughly 1,100 pools a week. In 1979 he decided he wanted to start building pools so he began studying for his contractors license.

“My second pool won a design award which is frankly an indictment on the pool industry more so than it is an endorsement of me, ” said Phillips, who would eventually become an NSPI instructor along with Van Bower.

“Our process for starting the Genesis system was actually a knee jerk reaction to invalid certifications and invalid educational processes that kept the industry dumbed down,” said Phillips.

Skip Phillips has made a name throughout his career for incredible over the top luxury pools like this one.

The Origins of Genesis

“Back in early 1998, Skip and I had been teaching programs for what was then NSPI,” said Van Bower, “Skip had approached them, because we decided that even though we were teaching programs, they weren’t programs that interested us that much.”

“We wanted them to go outside of the industry instead of having thinly veiled product demonstrations as education and actually bring in instructors who were credible.” said Van Bower.

It was Phillips that first spoke up to program directors. He asked them to bring in architects and landscape architects. Phillips said he and others wanted credible experts from outside the pool industry who could provide instruction in design theory as well as cover topics outside the normal realm of curriculum being taught at the time.

Upon hearing his suggestions, Phillips said that NSPI program directors shut him down cold. “They told me there was no market for an advanced program.” said Phillips, “In fact, they said if we held a venue like that, they would give us $100 per person that attended.”

Phillips said that the incredulous nature of those remarks planted the seeds for starting the Genesis program in that very moment.

I found it so offensive, that I got up and said: ‘That’s alright I’ll do it myself’, and Brian was in the room and stood up and said ‘No, he isn’t going to do it himself, we’re going to do it together.’ David Tisherman was also a partner in the venture at that time.

Skip Phillips – Genesis Co-Founder
The view of Morro Bay, CA from the location at the original Genesis school.

“When we put on our first school, we actually hadn’t thought it out any further than that,” said Phillips. “One of the students came into the Morro Bay location we were at and asked ‘Are you the Genesis guys?’, and I was almost hesitant to say yes, because I didn’t know what would follow,” explained Phillips.

Genesis developed a reputation for organizing event based trips for students & instructors like this one to ASU’s College of Architecture and Environment Design.

“Twenty out of twenty two attendees called the following week and said, ‘What are we doing next?’, and I said, ‘What’s this we thing?'” said Phillips. “We hadn’t really thought it out that far, but it became obvious that there were like minded people that knew that this industry didn’t have any valid education, ” explained Phillips.

“Initially there were a lot of obstacles as we moved Genesis ahead just trying to find venues,” said Phillips. As it often does in the pool industry, word of mouth quickly began to spread about the Genesis program. Interest rapidly began to grow as more and more people who had heard good things about the program, wanted to experience what others had conveyed had been a life changing experience for them.

This enormous inflatable pig symbolizing the three pigs used to hang above the Genesis 3 Pavillion at trade shows. It was there that they first began to get the word out about the program.

Much of the initial buzz about Genesis 3 was generated by word of mouth from a variety of people who had taken the program. They were discovering that Genesis offered something fresh and original the industry hadn’t seen; expert instructors without a hidden agenda to disguise a product pitch as credible education. David Tisherman, who was closely connected to the Genesis 3 program and was one of the original founders, would eventually sell his shares and depart from the organization in 2012.

Program attendees watching David Tisherman teach a drawing class at an early Genesis school.

Over the next decade, Phillips and Van Bower continued to grow the Genesis program into what it is today. Their legacy on the pool industry has left an indelible mark on the face of modern luxury inground pools. Over 6,000 people have gone through the Genesis program since its inception.

“All you have to do is flip through the pages of a magazine to see our impact on the pool industry,” said Phillips. “If you look at the vessels now versus twenty two, twenty three years ago, they’re not built the same, they’re not designed the same, and that’s really because of the Genesis system,” explained Phillips.

Brian Van Bower giving a presentation on vanishing edge pools with Skip Phillips at one of the early Genesis events.

Without question, many builders credit the Genesis program with advancing standards in education. Dave Penton of Ask The Masters, said attending the program made him a better builder. As did Benjamin Lasseter as have many other well known designers, architects and landscape architects. Those who have attended the program credit Genesis with dramatically advancing the quality of higher education in swimming pool construction.

Van Bower explained that it has been a long evolution for the program that he and Phillips started over twenty three years ago. Both founders felt that if they wanted to continue to grow Genesis they would have to involve core attendees and sponsors which would eventually comprise a board of advisors. The close affiliation of this board of advisors with the National Swimming Pool Foundation led to an eventual partnership. Eventually the NSPF, wished to take control over the program, which later merged with the APSP to form the PHTA.

Today, the program is managed by the Pool & Hot Tub Alliance. Van Bower explained how this will be a game changer for Genesis. “Now we have great resources both financially and knowledge wise because instead of 2 pool guys and a couple of helpers putting together programs, we now have staff and training and people that are knowledgeable in marketing.”

There has been some reported turbulence, so we asked how things have changed since the PHTA took over the program. Van Bower remarked “We feel today we are stronger than we’ve ever been. We have better faculty and have been pleased with the outcome of our programs as of late”.

During our discussion with founders, Phillips and Van Bower, we asked about some of the major distinctions between Genesis and other emerging instructional programs to which Phillips replied, “Genesis is obviously the origin of really any of the advanced educational systems on the planet. We’ve been global for some time. We’ve had IACET approval, multiple schools in Europe and Australia. Genesis with its curriculum has really set the stage to launch careers. Frankly almost anyone you see or talk to who has reached some level of status in this industry came through our program. To our credit, the real value is in the success of the people that came through our program.”

Competition Emerges in wake of merger

We asked some pointed questions that have puzzled many in the pool industry. Point of fact, we wanted to know what the primary distinctions were between Genesis and other highly acclaimed programs like Watershape University.

Watershape U was recently started by Dave Peterson and Bill Drakeley. Other former notable supporters of the Genesis program including Dave Penton, Grant Smith, Ryan Oakes, Rick Chafey, Kevin Cobabe, and one of Pool Magazine’s own featured Op-Editorialists Paolo Benedetti, have also joined to support the new education program. All were closely connected to, had gone through or taught for Genesis in years previous before splintering off to start Watershape University.

Phillips replied, “Obviously the depth in Genesis is significant. We have a very deep staff on the design side working with Kate Wiseman who has her Masters in Landscape Architecture. Great designers… Feras Irikat, Kirk Bianchi are just a couple of names. On the engineering side, Terry Brannon is a great instructor – very knowledgeable. We now have 3 engineers to work with.”

When trying to characterize the distinctions between the two programs, Phillips said, “I really can’t speak to how these other programs are structured (Watershape University), but we do know that the basis for that and the basis for their credibility in their certifications is really based on what was learned in Genesis.”

Cause of the split

Shedding some light on why the founders of Watershape University may have felt a sudden compulsion to splinter off, Phillips said, “They were concerned (referring to Peterson and Drakeley), as we were that the merger (between APSP and NSPF) would result in some sort of challenge with our program. That turned out not to be the case,” he continued, “but they wanted their own program and wanted to do things their own way. There are some talented people there and I actually credit Genesis for that success.”

What it takes to graduate from Genesis

Van Bower outlined the specific requirements necessary in order to become a Genesis Associate. “You have to have taken our basic pool construction course, and engineering 211, and basic fluid engineering or hydraulic program and then you can use the title Genesis Associate.” said Van Bower.

Van Bower explained the process of matriculating to become SWD Registered. “When you move on to the registered level,” said Van Bower, “you step up to a requirement for over 150 hours in order to achieve the title SWD Registered. There are several principle courses required along with some electives.”

The next and highest level of the Genesis system, Van Bower explained, is that of SWD Master; which is currently only achievable through project submittal and an evaluation by the Genesis advisory board.

Recalibrating to Covid

In comparing Genesis to going to college for pool construction, Van Bower agreed with the analogy. He explained how Genesis was adapting to distance learning in a virtual environment as have many universities and vocational training programs since Covid-19 began.

Virtual courses have been widely used during the pandemic and have been something Genesis has focused on adopting.

Traditionally, tradeshows and expos have been the primary method in which Genesis disseminates and reaches much of the pool industry. The recent events of last years pandemic have caused them to focus on refining and recalibrating much of the content to be consumable via online learning courses. “We approached it with some trepidation about how well it was going to be received.” said Van Bower, “The exit surveys and comments of our attendees were of the highest level. We were shocked at how highly regarded the virtual program was. We have quotes from the builders that attended, where we feel really good about what we are doing.”

Program attendees watching the Color Theory & Application course online via Genesis 3’s distance learning program.

Phillips broke down the pool construction program at Genesis “Our construction program is something that every single builder, regardless of perceived experience should take. We get down to basics and cover issues that are so effective, that even 20 years ago – people would come out of our class during the first break and call their office and say ‘Don’t dig another pool, don’t shoot another shell, don’t put another stick of plumbing in til I get home. We’re doing this all different.'”

Distance learning will continue to be part of the Genesis program long after Covid-19. Seen here, Kirk Bianchi teaching participants via Zoom conference call.

One of the programs that has become incredibly popular with designers is the color theory and application course which Phillips elaborated on “What’s interesting is going back over a decade, we saw the value of incorporating color theory and learning some of the vocabulary and the influences of all these various design features.”

“Color influences everything we do,” continued Phillips, “from the clothes we wear, to the cars we purchase to how we decorate our houses. It also influences the materials and color palettes of the pools. Frankly, if you don’t understand and haven’t been to a class with Feras (Irikat) then it’s almost the equivalent of going into design blind.”

Tours to iconic world class destinations with a strong architectural tie in are a strong part of the program. Since its inception, tours to places like Hearst Castle have been a mainstay throughout the history of Genesis.

We have spoken with many designers and builders here at Pool Magazine, and one of the major aspects attendees seem to enjoy the most seems to be the events that Genesis puts on. Elaborating on what those are like; Phillips said, “In some cases these are events that are specifically structured around travel to a destination with architectural references. Our very first schools were in Morro Bay for a reason, and it was because of its proximity to Hearst Castle which has two of the most iconic pools in the world. We worked out an agreement with the state of California to have special focused tours.”

Since those very first tours, Genesis has taken the lead on creating destination events all over the world. Setting up architecture based events that are strategically tied in with teachable design references throughout Germany, Italy, France, and Australia.

These tours have as much to do about food and wine as they do about pool construction. This lifestyle destination trip combined with an educational tour that delivers a premium experience; has been closely interwoven into the events and tours participants attend.

Van Bower and Phillips were in Alexandria, VA at PHTA headquarters consulting with the team on the future on Genesis.

Van Bower said that the power of PHTA to help propel the program to an even wider audience means incredible things are on the horizon for Genesis. “Skip and I continue to work with Genesis because we believe it’s important. We are really thrilled to see what the merger of the two organizations (NSPF & APSP to form PHTA) will bring to the table.”

The outlook for the future of the program is something that Phillips and Van Bower are incredibly optimistic about. “We’re fortunate that the leadership of PHTA, particularly the head Sabeena Hickman recognizes Genesis for the benefit that it is,” said Van Bower, “doesn’t want to degrade it any way, and is strongly in favor of keeping it in the forefront.”

“Of course now we have the power of the PHTA behind Genesis, so we have chapters and members spread all over the country that will be interested and are interested in our programs.” said Van Bower “Right now the future is bright. Skip and I are in a meeting in Alexandria, VA at the headquarters of PHTA, in a room with 20 people sitting around a table doing nothing but working on Genesis programs and future events. It’s an amazing team that we have and we’re stronger than ever”.

Listen to our complete interview with Skip Phillips and Brian Van Bower on the Pool Magazine podcast.

5/5 - (23 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email info@poolmagazine.com or call (916) 467-9118 during normal business hours. For submissions, please send your message to submissions@poolmagazine.com

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1 year ago

I missed the boat. I went to one session hosted by Tisherman in Orlando many years back and came back and told our guys over dinner, “Wow they are really on top of it – but holy cow what a jerk that guy was to people. Unbearable. I have never seen someone so full of himself.” That painted my perception of Genesis as undesirable to pursue. We built an average pool, the crash hit in 08, and we stuck with service. Here we still are today. Rinse repeat every year :/

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Tesla Pool – Automaker Adds Swimming Pool To Charger Station

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Tesla Swimming Pool

One of the primary reasons consumers opt to purchase a Tesla is the robust availability of convenient charging stations. Recently, the automaker has experimented with adding amenities to its charging stations. New cube lounges at a Supercharger station in Germany come equipped with automated coffee, food, and more. Tesla is also adding other options and fun activities for drivers to enjoy while they wait for their vehicles to charge. The newest amenity they’re currently experimenting with is an above ground swimming pool.

A clip of the pool being installed prior to launch was shared with news sources.

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The swimming pool can be used by up to 4 people at a time for 10 minutes, giving folks just enough time to change into their swim suits and enjoy a quick dip while their vehicle charges. There are even Tesla-branded beach balls to play with while they’re swimming in the shipping container style above ground pool.

This promotional popup will open at the Tesla charging station in Hilden, Germany; which incidentally is one of the largest in the country with 40 chargers and 8 superchargers. The pool will be open from Thursday until Sunday. Tesla owners can drop in for a swim from 2:00 p.m. until 7:00 p.m.

What do you think about this idea? Is this something you’d like to see in the United States? Sound off in the comments and let us know.

5/5 - (1 vote)

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Pool Rental App Swimply Is The New Side Hustle For Homeowners

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Pool Rental App Swimply Is The New Side Hustle For Homeowners

Pool rental marketplace Swimply has created the ultimate side hustle for homeowners. Spending upwards of $100,000 to create the ultimate luxury outdoor living area is an investment some are willing to make. This is especially true if one can be confident they will recoup that investment quickly. Renting the pool to friends and neighbors is one smart way to do just that.

The Pool Rental Concept

Pool rentals are sweeping the nation and the innovative online marketplace Swimply is leading the charge. Described as “Airbnb of swimming pools,” Swimply debuted last year. According to the firm, there are over 20,000 swimming pools in all 50 states, as well as in Canada and Australia.

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After recently raising $40M in funding from AirBnB and Lime co-founders last year, Swimply is poised for tremendous growth moving into 2023. The service has been rapidly gaining traction with consumers who are attracted by the ability to rent a swimming pool by the hour.

Renting a pool by the hour may can be very profitable. Swimply has created the marketplace for renting a pool.
Renting a pool by the hour may can be very profitable. Swimply has created the marketplace for renting a pool.

Swimply’s Business Model is Unique

In the sharing economy, Swimply, definitely deserves recognition for their offering. Providing a marketplace that allows buyers and sellers to connect and rent a pool is at the core of the company’s business plan. The model is simple, Swimply takes 15% of the booking fee from hosts and 10% from guests.

Swimply’s pool rental marketplace can be lucrative for hosts and may not be as weird as it sounds. As water recreational facilities were shut down by COVID in the last two years, Swimply has emerged to fill the vacuum. Consequently, the company has grown exponentially.

We spoke with Swimply Co-Founder and COO Asher Weinberger last year about the revolutionary new technology which is connecting homeowners with an open marketplace of consumers looking to rent a backyard for a few hours.

Listen to our conversation on the Pool Magazine podcast:

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Pool Rental Marketplace Grew 5,000% During Covid

After a soft launch back in 2019, Weinberger quickly realized that the public was elated with their offering. “There was a tremendous amount of interest and at the time we could only meet 10 to 15% of the demand,” said Weinberger. “That helped set the stage for us because we learned a lot about what people wanted and how they were using the platform.”

“We caught huge tailwinds in light of Covid and grew roughly 5,000% year over year,” said Weinberger. Since then, Swimply’s marketplace has exploded with consumers searching for a safe recreational experience with friends and loved ones in an open outdoor setting. This has been true both on the guest side and the host side.

Homeowners Look To Monetize Their Pool

It appears that word has definitely begun to spread that renting your pool is a sweet new side hustle. One man in particular recently made the news after he reportedly netted $177,000 just by renting out his pool and backyard.

Jim Battan of West Linn, Oregon, told news sources, “I love to say that the pool has paid for itself and more. I built a man cave last year, and also credit that to my Swimply pool.”

Swimply As a Side Hustle

Being a Swimply host isn’t for everyone, according to Battan. The side hustle does require a fair amount of work on the part of the host. Maintaining the pool between guests involves much more than simply setting out fresh towels. His 26-foot by 18-foot pool and its accompanying pool house has cost him roughly $37,000 in maintenance over the last decade. On a typical week, Battan estimates that he and his wife Lisa spend approximately 12 to 14 hours cleaning and testing the water’s chemicals as well as managing all of their bookings.

“I love the income, but I generally caution people from it,” Battan told reporters. “Unless you’re retired or don’t have a day job, it takes a lot of time to learn about pool chemistry and management. It’s not good enough to just rely on a once-a-week service to come out look at your stuff. I look at my pool chemicals probably five to 10 times a day.”

Renting Your Pool By The Hour Can Be Profitable

It’s also important to note that Battan’s pool represents the best-case scenario. Currently, he’s Swimply’s top earner out of 25,000 pools in the U.S., Canada, and Australia. The average host earnings are between $10,000 to $20,000 per year.

Ned Gilardino is another top earner from Aurora, Colorado who is cashing in on the lucrative side hustle. Last year he rented his pool out roughly 500 times clearing close to $50,000 in the process.

“Not only has the extra money paid for the cost of maintaining the pool,” Gilardino told news sources, “it has actually brought in an entire new revenue stream for my family.”

Pool rentals vary by price and can be filtered to meet price, features, and amenities. - Photo Credit: Swimply
Pool rentals vary by price and can be filtered to meet price, features, and amenities. – Photo Credits: Swimply

Homeowners who are looking for MSI’s (multiple sources of income) can certainly put Swimply on their list of resources. Typically most swimming pools on the platform rent between $15 and $75 an hour. However, there appears to be no limit on how much hosts can earn. We’ve seen some pools in premium areas such as Beverly Hills rent for as much as $200 an hour. Those with luxury amenities in their backyard obviously can charge towards the higher end of the spectrum.

Guests can search for an ideal backyard in their price range to throw a pool party and even filter their search to show properties that have specific amenities. Finding a backyard with a fire pit, or an outdoor grilling area, or one that allows pets, is easy. Swimply made it simple to narrow down selections with the ideal features consumers are looking for.

The interface is simple and intuitive to use on both ends. Swimply also made it super easy for homeowners to track their reservations, communicate with guests and quickly get their pool rental up in their easy-to-use marketplace.

Swimply’s Contribution To The Shared Economy

Given that public pools are closing at an alarming rate, Swimply has also started filling a gap in underserved communities, much the way Uber and other sharing economy platforms have.

While the shared economy is a young concept itself; Swimply’s arrival simply ushers something we will undoubtedly see even more of in years to come. Though unexpected and a newcomer; one thing is certain, homeowners and consumers have embraced the concept of renting a pool by the hour.

4.8/5 - (16 votes)

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Sinkhole in Swimming Pool Kills Man, Swallows Guests

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Sinkhole in Swimming Pool Kills Man, Swallows Guests

A man was found dead after being swallowed by a sinkhole that opened up in a private swimming pool. The incident transpired in Israel where authorities are still trying to figure out what caused two men to be swept away by the receding water after a sinkhole sprang up within an inground swimming pool at a private property in central Israel. One was recovered dead at the scene on Thursday afternoon.

The body was located by search crews in the town of Karmei Yosef after a four-hour recovery operation conducted by rescue personnel who were lowered deep underground. The search was hampered by concerns that tunnels extending from the sinkhole could lead to a second collapse.

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It took rescuers several hours of searching before they were able to uncover the body of the man who had gone missing. The other 34-year-old man who had been trapped for some time, was saved and treated for minor injuries to his lower body.

Rescuers worked for hours to find the missing victims body. - Photo Credits: Fire and Rescue Services
Rescuers worked for hours to find the missing victims body. – Photo Credits: Fire and Rescue Services

Employees of a private company were having a pool party when the incident occurred. About 50 people were present at the time of the accident, according to one guest.

“The water level suddenly started receding and a hole opened up, creating a vortex that swept two people inside,” the guest told news sources.

She said a sinkhole opened a vortex formed which swallowed up the victim in a matter of seconds. She yelled at her coworkers to get out of the pool as the sinkhole emerged, but they initially assumed it was a game. Authorities say, fortunately, there were only 6 people in the pool at the time or injuries and casualties could have been far greater.

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“Seconds later, the ground just dropped… I watched two people just disappear,” she added.

According to police, an investigtion into the incident is currently underway, and they plan to find out if the pool was operating with the proper license.

4/5 - (8 votes)

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