Pool News
Founders Continue to Refine & Support Genesis Program
Pool Magazine goes one on one with the Founders of Genesis
Many in the industry accredit their success and achievements to the education they received attending the Genesis program. Genesis is one of the leading instructional training systems dedicated to higher education in pool construction and design. The program, first started back in 1998 by Skip Phillips, Brian Van Bower and David Tisherman, quickly became an important resource for builders who were looking to further their education in pool engineering and design.
We had the opportunity to catch up with Skip Phillips & Brian Van Bower while they were recently attending a meeting at the Pool & Hot Tub Alliance headquarters in Alexandria, VA. They were there for a 2 day strategy session with PHTA, discussing new refinements to the Genesis program.
During the course of our conversation with the two founders, we learned how they first got their start in the pool industry. We also found out the origin of this seminal instruction program that has been responsible for producing some of the most talented minds in luxury pools today.

How The Founders of Genesis Got Their Start
Van Bower first got his start in the pool industry back in the 70’s. Like many other stars in the pool industry, Van Bower had humble origins that first began as a tech performing pool service for other companies. A quick study, he eventually decided to start his own pool service company. After building up the business to around 600 accounts, Van Bower decided to change direction.
To Van Bower, the evolution of his career meant building instead of servicing pools. Setting out to educate himself, Van Bower started off small at first. He began building spas before eventually moving on to pools.
The year 1989 would prove to be a pivotal one for Van Bower as he progressed further into designing pools. He would eventually sell his first company in 1991.

Today, Van Bower’s current company Aquatic Consultants works on high end luxury pool projects all over the world. Their clientele includes a who’s who list of celebrities from Sir Richard Branson, to a certain quarterback for Tampa Bay whom shall remain nameless. “I am a product of the Genesis system,” said Van Bower.
Van Bower & Phillips Share Similar Origins
Co-Founder, Skip Phillips also started in pool service back in 1975 and over the next few years built the company up to 3 retail outlets servicing roughly 1,100 pools a week. In 1979 he decided he wanted to start building pools so he began studying for his contractors license.
“My second pool won a design award which is frankly an indictment on the pool industry more so than it is an endorsement of me, ” said Phillips, who would eventually become an NSPI instructor along with Van Bower.
“Our process for starting the Genesis system was actually a knee jerk reaction to invalid certifications and invalid educational processes that kept the industry dumbed down,” said Phillips.

The Origins of Genesis
“Back in early 1998, Skip and I had been teaching programs for what was then NSPI,” said Van Bower, “Skip had approached them, because we decided that even though we were teaching programs, they weren’t programs that interested us that much.”
“We wanted them to go outside of the industry instead of having thinly veiled product demonstrations as education and actually bring in instructors who were credible.” said Van Bower.
It was Phillips that first spoke up to program directors. He asked them to bring in architects and landscape architects. Phillips said he and others wanted credible experts from outside the pool industry who could provide instruction in design theory as well as cover topics outside the normal realm of curriculum being taught at the time.
Upon hearing his suggestions, Phillips said that NSPI program directors shut him down cold. “They told me there was no market for an advanced program.” said Phillips, “In fact, they said if we held a venue like that, they would give us $100 per person that attended.”
Phillips said that the incredulous nature of those remarks planted the seeds for starting the Genesis program in that very moment.
I found it so offensive, that I got up and said: ‘That’s alright I’ll do it myself’, and Brian was in the room and stood up and said ‘No, he isn’t going to do it himself, we’re going to do it together.’ David Tisherman was also a partner in the venture at that time.
Skip Phillips – Genesis Co-Founder

“When we put on our first school, we actually hadn’t thought it out any further than that,” said Phillips. “One of the students came into the Morro Bay location we were at and asked ‘Are you the Genesis guys?’, and I was almost hesitant to say yes, because I didn’t know what would follow,” explained Phillips.

“Twenty out of twenty two attendees called the following week and said, ‘What are we doing next?’, and I said, ‘What’s this we thing?'” said Phillips. “We hadn’t really thought it out that far, but it became obvious that there were like minded people that knew that this industry didn’t have any valid education, ” explained Phillips.
“Initially there were a lot of obstacles as we moved Genesis ahead just trying to find venues,” said Phillips. As it often does in the pool industry, word of mouth quickly began to spread about the Genesis program. Interest rapidly began to grow as more and more people who had heard good things about the program, wanted to experience what others had conveyed had been a life changing experience for them.

Much of the initial buzz about Genesis 3 was generated by word of mouth from a variety of people who had taken the program. They were discovering that Genesis offered something fresh and original the industry hadn’t seen; expert instructors without a hidden agenda to disguise a product pitch as credible education. David Tisherman, who was closely connected to the Genesis 3 program and was one of the original founders, would eventually sell his shares and depart from the organization in 2012.

Over the next decade, Phillips and Van Bower continued to grow the Genesis program into what it is today. Their legacy on the pool industry has left an indelible mark on the face of modern luxury inground pools. Over 6,000 people have gone through the Genesis program since its inception.
“All you have to do is flip through the pages of a magazine to see our impact on the pool industry,” said Phillips. “If you look at the vessels now versus twenty two, twenty three years ago, they’re not built the same, they’re not designed the same, and that’s really because of the Genesis system,” explained Phillips.

Without question, many builders credit the Genesis program with advancing standards in education. Dave Penton of Ask The Masters, said attending the program made him a better builder. As did Benjamin Lasseter as have many other well known designers, architects and landscape architects. Those who have attended the program credit Genesis with dramatically advancing the quality of higher education in swimming pool construction.
Van Bower explained that it has been a long evolution for the program that he and Phillips started over twenty three years ago. Both founders felt that if they wanted to continue to grow Genesis they would have to involve core attendees and sponsors which would eventually comprise a board of advisors. The close affiliation of this board of advisors with the National Swimming Pool Foundation led to an eventual partnership. Eventually the NSPF, wished to take control over the program, which later merged with the APSP to form the PHTA.
Today, the program is managed by the Pool & Hot Tub Alliance. Van Bower explained how this will be a game changer for Genesis. “Now we have great resources both financially and knowledge wise because instead of 2 pool guys and a couple of helpers putting together programs, we now have staff and training and people that are knowledgeable in marketing.”
There has been some reported turbulence, so we asked how things have changed since the PHTA took over the program. Van Bower remarked “We feel today we are stronger than we’ve ever been. We have better faculty and have been pleased with the outcome of our programs as of late”.
During our discussion with founders, Phillips and Van Bower, we asked about some of the major distinctions between Genesis and other emerging instructional programs to which Phillips replied, “Genesis is obviously the origin of really any of the advanced educational systems on the planet. We’ve been global for some time. We’ve had IACET approval, multiple schools in Europe and Australia. Genesis with its curriculum has really set the stage to launch careers. Frankly almost anyone you see or talk to who has reached some level of status in this industry came through our program. To our credit, the real value is in the success of the people that came through our program.”

Competition Emerges in wake of merger
We asked some pointed questions that have puzzled many in the pool industry. Point of fact, we wanted to know what the primary distinctions were between Genesis and other highly acclaimed programs like Watershape University.
Watershape U was recently started by Dave Peterson and Bill Drakeley. Other former notable supporters of the Genesis program including Dave Penton, Grant Smith, Ryan Oakes, Rick Chafey, Kevin Cobabe, and one of Pool Magazine’s own featured Op-Editorialists Paolo Benedetti, have also joined to support the new education program. All were closely connected to, had gone through or taught for Genesis in years previous before splintering off to start Watershape University.
Phillips replied, “Obviously the depth in Genesis is significant. We have a very deep staff on the design side working with Kate Wiseman who has her Masters in Landscape Architecture. Great designers… Feras Irikat, Kirk Bianchi are just a couple of names. On the engineering side, Terry Brannon is a great instructor – very knowledgeable. We now have 3 engineers to work with.”

When trying to characterize the distinctions between the two programs, Phillips said, “I really can’t speak to how these other programs are structured (Watershape University), but we do know that the basis for that and the basis for their credibility in their certifications is really based on what was learned in Genesis.”
Cause of the split
Shedding some light on why the founders of Watershape University may have felt a sudden compulsion to splinter off, Phillips said, “They were concerned (referring to Peterson and Drakeley), as we were that the merger (between APSP and NSPF) would result in some sort of challenge with our program. That turned out not to be the case,” he continued, “but they wanted their own program and wanted to do things their own way. There are some talented people there and I actually credit Genesis for that success.”
What it takes to graduate from Genesis
Van Bower outlined the specific requirements necessary in order to become a Genesis Associate. “You have to have taken our basic pool construction course, and engineering 211, and basic fluid engineering or hydraulic program and then you can use the title Genesis Associate.” said Van Bower.
Van Bower explained the process of matriculating to become SWD Registered. “When you move on to the registered level,” said Van Bower, “you step up to a requirement for over 150 hours in order to achieve the title SWD Registered. There are several principle courses required along with some electives.”

The next and highest level of the Genesis system, Van Bower explained, is that of SWD Master; which is currently only achievable through project submittal and an evaluation by the Genesis advisory board.
Recalibrating to Covid
In comparing Genesis to going to college for pool construction, Van Bower agreed with the analogy. He explained how Genesis was adapting to distance learning in a virtual environment as have many universities and vocational training programs since Covid-19 began.

Traditionally, tradeshows and expos have been the primary method in which Genesis disseminates and reaches much of the pool industry. The recent events of last years pandemic have caused them to focus on refining and recalibrating much of the content to be consumable via online learning courses. “We approached it with some trepidation about how well it was going to be received.” said Van Bower, “The exit surveys and comments of our attendees were of the highest level. We were shocked at how highly regarded the virtual program was. We have quotes from the builders that attended, where we feel really good about what we are doing.”

Phillips broke down the pool construction program at Genesis “Our construction program is something that every single builder, regardless of perceived experience should take. We get down to basics and cover issues that are so effective, that even 20 years ago – people would come out of our class during the first break and call their office and say ‘Don’t dig another pool, don’t shoot another shell, don’t put another stick of plumbing in til I get home. We’re doing this all different.'”

One of the programs that has become incredibly popular with designers is the color theory and application course which Phillips elaborated on “What’s interesting is going back over a decade, we saw the value of incorporating color theory and learning some of the vocabulary and the influences of all these various design features.”
“Color influences everything we do,” continued Phillips, “from the clothes we wear, to the cars we purchase to how we decorate our houses. It also influences the materials and color palettes of the pools. Frankly, if you don’t understand and haven’t been to a class with Feras (Irikat) then it’s almost the equivalent of going into design blind.”

We have spoken with many designers and builders here at Pool Magazine, and one of the major aspects attendees seem to enjoy the most seems to be the events that Genesis puts on. Elaborating on what those are like; Phillips said, “In some cases these are events that are specifically structured around travel to a destination with architectural references. Our very first schools were in Morro Bay for a reason, and it was because of its proximity to Hearst Castle which has two of the most iconic pools in the world. We worked out an agreement with the state of California to have special focused tours.”

Since those very first tours, Genesis has taken the lead on creating destination events all over the world. Setting up architecture based events that are strategically tied in with teachable design references throughout Germany, Italy, France, and Australia.
These tours have as much to do about food and wine as they do about pool construction. This lifestyle destination trip combined with an educational tour that delivers a premium experience; has been closely interwoven into the events and tours participants attend.

Van Bower said that the power of PHTA to help propel the program to an even wider audience means incredible things are on the horizon for Genesis. “Skip and I continue to work with Genesis because we believe it’s important. We are really thrilled to see what the merger of the two organizations (NSPF & APSP to form PHTA) will bring to the table.”
The outlook for the future of the program is something that Phillips and Van Bower are incredibly optimistic about. “We’re fortunate that the leadership of PHTA, particularly the head Sabeena Hickman recognizes Genesis for the benefit that it is,” said Van Bower, “doesn’t want to degrade it any way, and is strongly in favor of keeping it in the forefront.”
“Of course now we have the power of the PHTA behind Genesis, so we have chapters and members spread all over the country that will be interested and are interested in our programs.” said Van Bower “Right now the future is bright. Skip and I are in a meeting in Alexandria, VA at the headquarters of PHTA, in a room with 20 people sitting around a table doing nothing but working on Genesis programs and future events. It’s an amazing team that we have and we’re stronger than ever”.
Listen to our complete interview with Skip Phillips and Brian Van Bower on the Pool Magazine podcast.
Pool News
Remembering Guy Wood: A Pool Builder Who Elevated the Craft
The pool industry recently lost one of its most respected craftsmen with the passing of Guy Wood. For more than four decades, Wood built a reputation not only as a skilled builder and technician but as a steady, thoughtful presence in an industry that values both creativity and trust. His work, his mentorship, and his quiet determination left a lasting mark on the people and projects he touched.
A Career Built on Craftsmanship
Wood spent the majority of his professional life serving homeowners throughout the Fort Worth area. Beginning in 1979, he helped shape generations of backyards through his companies, Westside Pools & Service and Westside Watershapes. Together, the two divisions reflected the full scope of his commitment to the craft. Westside Pools & Service focused on maintenance and repair, while Westside Watershapes handled the construction of custom pools that would go on to earn recognition in international design competitions.

For Wood, the goal was always straightforward: design and build the finest custom pools possible for his clients. That focus guided the way he ran his business and the way he approached each project. Over the years, he earned numerous professional credentials, including accreditation from the Society of Watershape Designers (SWD), designation as a Verified Watershape Builder through Watershape University, certification as a NSPF Certified Pool/Spa Operator, and recognition as an APSP Certified Building Professional.
He was also deeply engaged in the broader pool professional community, maintaining active involvement with organizations such as Genesis, Watershape University, and Carecraft. Those affiliations reflected his belief that learning never stops in this industry, and that the best builders continually refine their craft.
Respected In The Industry
While Wood’s professional accomplishments were significant, those who knew him say his character was what truly set him apart.
Ray Corral, who collaborated with Wood, considered him a close friend, remembers both the man and the quiet strength he showed while facing personal challenges.
“When I first met Guy Wood, he shared that he was battling cancer,” Corral recalled. “Even then, he spoke about how honored he felt to have the team he had assembled come together to finish what he believed would be his final project. I can’t think of a greater honor than that.”
Corral said the two worked together on multiple projects alongside other respected professionals in the industry, including Kyle McDaniel and designer Randy Angell.

“As a tribute to Guy, I had reached out to Pool Magazine, which gracefully took on one of our collaborations and paid credit and industry recognition to Guy,” Corral said. “Guy was selfless and approached the issues we had with patience… something you learn with time and experience in our world.”
What stood out most to Corral was Wood’s determination.
“I was always taken back how he continued to quietly fight, but kept moving forward with our projects,” he said. “Guy Wood was my friend. He was an industry leader and a mentor, my personal role model.”

That sentiment was echoed by acclaimed watershape designer Randy Angell, who was a frequent collaborator with Wood.
“Guy was a rare breed — a man of humility who had every reason to brag,” Angell said. “I had the pleasure of working with him on various projects over the years, most recently our Frank Lloyd Wright-inspired renovation project that was featured on the cover of Pool Magazine. He was a constant force in the industry and someone I could refer my clients to without hesitation.”
Angell noted that Wood’s influence extended beyond the projects themselves.
“Guy had a drive to continually elevate our industry,” he said. “Whether through thoughtful design, construction excellence, or unwavering business integrity, he pushed to be the best and inspired those around him to do the same.”
While Wood’s work earned industry recognition, those who spent time with him remember the personal side just as vividly.
Carol Gigliotti, Sales Director for Pool Magazine, knew Wood for decades during her time working in the industry.
“We lost an industry great and a personal friend to me and so many others,” Gigliotti said. “A truly wonderful man and outstanding designer and builder. All who knew him loved him, myself included.”
Photographer Danny Riley, who had the privilege of photographing Wood’s creations, recalls their last memories together.
“I remember being together poolside with his wife and daughter, trading stories and laughter over a beautiful Texas sunset, surrounded by everything he loved.”
Riley says that moment revealed the kind of person Wood was away from the jobsite.
“Very innovative and incredibly talented in his craft, he had a soul one might not expect from someone so accomplished,” Riley said. “If I could describe his presence in two words? Humble and kind. I’m honored to have known him.”
Those two qualities — humility and kindness — are mentioned repeatedly by the people who knew Wood best. Despite his experience, his credentials, and the accolades his projects received, he remained someone who approached the work and the people around him with patience and respect.
A Lasting Legacy
After a long and successful career, Wood made the decision in 2025 to sell Westside Pools & Service to Gold Medal Pools. It marked the closing of one chapter of a professional life that had already influenced countless projects and professionals.
But the true measure of Wood’s legacy may be found less in the awards or certifications and more in the relationships he built throughout the industry. Designers trusted him to bring their visions to life. Other builders respected his craftsmanship. Clients relied on his integrity.
And friends remember him as someone who continued to move forward, even during difficult moments, always focused on finishing the work he loved.
Guy Wood helped shape the watershaping industry through the projects he built and the example he set. His impact will continue to be seen in the backyards he transformed, the professionals he mentored, and the standards of excellence he championed throughout his career.
He will be fondly remembered by colleagues across the industry and missed by the many friends, collaborators, and family members whose lives he touched along the way.
Pool News
Step Into Swim Is Turning Industry Giving Into Life-Saving Impact
Pool industry leaders donate to Step Into Swim, expanding access to swim lessons and advancing water safety nationwide.
Drowning remains one of the leading causes of accidental death among children in the United States. It’s a sobering reality that hits hardest in underserved communities where access to swim lessons and aquatic facilities is limited. That’s where Step Into Swim, an initiative of the Pool & Hot Tub Alliance, continues to step in with purpose.
Since its launch in 2012, Step Into Swim has gifted more than 500,000 swim lessons to children across the U.S. and beyond. In 2025 alone, the program raised over $1.5 million, funding learn-to-swim programs in 43 states, American Samoa, the U.S. Virgin Islands, Grand Cayman, and Canada — providing nearly 20,000 children with access to life-saving water safety education. Every dollar donated goes directly toward programming.
Behind those numbers is a growing coalition built from manufacturers, distributors, trade organizations, and technology providers who see water safety as a shared responsibility.
At the center of the program’s outreach efforts is three-time Olympic gold medalist Rowdy Gaines, who serves as Vice President of Partnerships and Development for PHTA. Gaines has become one of Step Into Swim’s most visible advocates, helping connect industry support directly to community outcomes.

Hayward: Investing in Safer Futures
This year, Hayward expanded its multi-year partnership. They made a $50,000 donation — comprised of $25,000 in cash and $25,000 in equipment — earning Platinum-level supporter status.
Hayward President and CEO Kevin Holleran emphasized that the company’s commitment goes far beyond product innovation.
“Access to swimming pools and water safety education is essential to protecting families and strengthening communities,” Holleran said. “Hayward’s continued support of Step Into Swim helps more children access life-saving learn-to-swim programs. Investing in water safety means investing in safer futures, and this donation reflects Hayward’s values and our commitment to making a meaningful impact beyond the products we design and manufacture.”
Gaines echoed that sentiment, noting that Hayward’s involvement has helped keep community pools open while expanding access to swim lessons for underserved children.
“Hayward’s continued support has not only provided access to swim lessons to underserved children across the country — it has also helped Step Into Swim revitalize community pools that were at risk of closure,” he said.

Heritage Pool Supply Group: Turning Community into Action
For Heritage Pool Supply Group, giving back is woven directly into company culture. Through its Heritage Cares Foundation, the distributor contributed $100,000 to Step Into Swim following its annual charity concert at the Pool & Spa Show in Atlantic City.
Scott Frost, President of Heritage Pool Supply Group, described the initiative as deeply personal for his organization.
“This initiative is very close to our hearts as it aims to create more swimmers and teach children in underserved communities across the country to swim,” Frost said. “By working together, we can make a significant impact and ensure that every child has the opportunity to learn this essential life skill.”
Heritage Cares has selected Step Into Swim as a beneficiary for five consecutive years, helping raise awareness throughout the pool, spa, and hot tub industry while directly funding swim access for thousands of children.
Gaines credited Heritage’s long-term commitment with tangible results.
“Since 2021, Heritage Pool Supply Group’s donations to Step Into Swim have provided nearly 20,000 children access to lifesaving learn-to-swim programs,” he said, calling Frost and the Heritage team “true champions of water safety.”

Pentair Pool: Making Safety the Starting Point
Now in its third year supporting Step Into Swim, Pentair Pool announced a $100,000 contribution as part of its broader commitment to drowning prevention and water safety education.
Greg Claffey, President of Pentair Pool, underscored the importance of introducing children to water in the right way.
“Everyone’s journey should start with a safe introduction to the water,” Claffey said. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”
Pentair’s Diamond-level support helps fund learn-to-swim programs for thousands of children nationwide. The company also sponsors National Water Safety Month each year, reinforcing its belief that education and awareness are just as critical as equipment and innovation.
Gaines praised Pentair’s consistency.
“Pentair Pool understands that enjoying aquatic environments begins with safety, and they consistently advocate for increased awareness of drowning prevention through their work with Step Into Swim, National Water Safety Month, and other water safety initiatives,” he said.

Fluidra: Five Years of Meaningful Momentum
Marking its fifth consecutive year of support, Fluidra continued its partnership with a $100,000 donation, reinforcing its commitment to underserved communities and vulnerable populations.
Gaines described Fluidra’s impact in deeply human terms.
“Their generosity has had a life-changing positive impact on literally thousands of children who now know how to be safe in and around water,” he said. “Step Into Swim is thrilled to begin our 2026 fundraising with this incredible donation from Fluidra, which will allow us to fund learn-to-swim programs across the country and fulfill our mission to save lives.”
Jon Viner, President of Fluidra North America, emphasized that water safety reaches far beyond the pool deck.
“Ensuring children have the skills to be safe and confident around water is a responsibility that extends beyond the pool,” Viner said. “Through our support of Step Into Swim, we’re helping broaden access to swim education that can truly change — and save — lives.”
Fluidra also noted that in 2025, Step Into Swim fundraising was matched by the PHTA Board of Directors, bringing total contributions to more than $3 million and supporting over 250 programs delivering roughly 180,000 swim lessons.

NESPA Foundation: Rallying the Northeast
Another major supporter helping expand Step Into Swim’s reach is the NESPA Foundation, which continued its partnership as a Diamond Level supporter with a $100,000 donation presented during the 2026 Pool & Spa Show in Atlantic City.
Jeremy Hasbrouck, President of the NESPA Foundation, said the partnership reflects what’s possible when the industry works together toward a common goal.
“Our partnership with Step Into Swim is a testament to what we can achieve when the industry unites for a common cause,” Hasbrouck said. “For the past three years, our matching program has successfully quadrupled funding, turning our members’ generosity into swim lessons. The NESPA Foundation remains steadfast in its commitment to drowning prevention, and we are thrilled to continue this journey with Step Into Swim to make water safety accessible to all.”
Beyond its financial support, the Foundation continues to create tangible community impact throughout the Northeast. Following the show, the NESPA Foundation also presented a $35,000 Step Into Swim grant to the Atlantic City Boys & Girls Club, supporting learn-to-swim programming for local youth.
Rowdy Gaines noted that NESPA’s consistent support has made the organization one of the most influential contributors to Step Into Swim’s growth in the region.
“They have shown up year after year to rally support from their members and raise awareness of the lifesaving importance of swim lessons and water safety,” Gaines said. “Step Into Swim could not reach this level of success in the Northeast without the support of NESPA, its Executive Director Dominick Mondi, and the NESPA Foundation Board.”
Industry Partners Expanding the Mission
Support for Step Into Swim also extends beyond the largest industry manufacturers. A number of companies continue to contribute through ongoing partnerships that collectively strengthen the initiative’s reach.
AquaStar Pool Products, Periodic Products, and Pool Shark H2O recently renewed their partnerships with Step Into Swim with combined donations totaling $50,000, helping fund additional learn-to-swim grants across the country.
Their support contributed to Step Into Swim’s most successful single month of fundraising ever, with donations exceeding $500,000 in January 2026 alone.
“When leaders like AquaStar Pool Products, Periodic Products, and Pool Shark H2O show their support for a cause like Step Into Swim, the rest of the pool, spa, and hot tub industry takes notice,” Gaines said. “Raising awareness of drowning prevention and understanding the lifesaving impact of swim lessons is the first step in eradicating the accidental drowning epidemic.”

For the companies involved, the mission aligns closely with their broader commitment to safety within the aquatic industry.
“At AquaStar Pool Products, safety isn’t just what we manufacture—it’s what we believe in,” said Steve Barnes, Director of Science and Compliance at AquaStar Pool Products. “Teaching children and families to swim saves lives, and we are proud to deepen our commitment.”

Periodic Products has also strengthened its long-term support by contributing to the Rowdy Gaines Water Safety Champion Endowment Fund, helping establish sustainable funding for Step Into Swim well into the future.
Meanwhile, Pool Shark H2O continues to support the initiative through its Silver Level sponsorship.
“Our continued partnership is a win for everyone involved, especially the kids who otherwise may not get access to these lifesaving swim lessons,” said Scott Trafton, President and Co-founder of Pool Shark H2O.
A Collective Mission with Measurable Impact
What makes Step Into Swim especially powerful is its collaborative model. Manufacturers, distributors, and industry partners aren’t competing for recognition — they’re pooling resources around a shared goal: reducing childhood drowning and expanding equitable access to swim education.
From revitalizing community pools to funding grassroots swim programs through YMCAs, Boys & Girls Clubs, community centers, and local organizations, Step Into Swim converts corporate generosity into real-world outcomes.
For the pool and spa industry, this initiative represents something bigger than philanthropy. It’s a unified effort to strengthen communities, improve public health, and ensure that more children grow up with confidence — not fear — around water.
As Gaines often reminds supporters, every lesson matters. Every donation counts. And every child who learns to swim is one more life potentially saved.
And with continued leadership from companies like Hayward, Heritage Pool Supply Group, Pentair Pool, and Fluidra, Step Into Swim is proving that when an industry comes together with purpose, it can make waves far beyond the water’s edge.
Pool News
Pentair Rings the Opening Bell at the New York Stock Exchange
Pentair celebrated a major milestone this week as company leadership rang the Opening Bell at the New York Stock Exchange in honor of the company’s 60th anniversary.
The ceremony brought together Pentair’s executive leadership team along with Chairman of the Board Dave Jones to commemorate six decades of innovation in water technology. The event also marked another important milestone for the company: 30 years of trading on the NYSE.
“Celebrating Pentair’s 60th birthday at the NYSE was truly an inspiring and energizing experience,” said Jerome Pedretti, EVP & CEO of Pentair Pool.
In a statement shared following the ceremony, Pentair reflected on the significance of the moment.
“Today, our executive leadership team and Chairman of the Board, Dave Jones, had the honor of ringing the Opening Bell at the New York Stock Exchange,” the company said. “In 2026, Pentair celebrates our 60th anniversary, 50 consecutive years of dividend increases, and 30 years of trading on the NYSE.”
Pentair also used the occasion to thank the people who have supported the company’s growth over the years.
“Thank you to our employees, customers, and shareholders for your support as we advance our mission to help the world sustainably move, improve, and enjoy water, life’s most essential resource,” the company added.
Founded in 1966, Pentair has grown into a global leader in water technology, with solutions that support residential, commercial, and industrial water systems. Within the pool industry, Pentair is widely recognized as one of the sector’s most influential manufacturers.
Its equipment lineup includes pumps, filters, heaters, automation systems, lighting, and water treatment technologies used by pool builders, service professionals, and homeowners around the world.
For the pool industry, the NYSE ceremony served as both a celebration of Pentair’s long history and a reminder of the company’s continuing impact on modern pool technology.
As Pentair marks 60 years in business, the company remains focused on its mission to help people move, improve, and enjoy water around the world.
Photo Credit: New York Stock Exchange
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I missed the boat. I went to one session hosted by Tisherman in Orlando many years back and came back and told our guys over dinner, “Wow they are really on top of it – but holy cow what a jerk that guy was to people. Unbearable. I have never seen someone so full of himself.” That painted my perception of Genesis as undesirable to pursue. We built an average pool, the crash hit in 08, and we stuck with service. Here we still are today. Rinse repeat every year :/