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Plus Pool Designer Discusses Floating Pool for East River

One on one with the Dong Ping Wong, designer of the Plus Pool. An in depth look at the project.

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Plus Pool - Interview With Dong Ping Wong - Designer of the Plus Pool Concept in the East River in New York City

We report on our fair share of unique pool concepts at Pool Magazine. None so far this year, with the exception of possibly the Sky Pool in London, has managed to capture people’s imagination the way this project has. Plus Pool is a unique floating pool concept design that is shaped like a plus sign (+). The project has been discussed for a long time. For the past few months photos have of the pool concept have begun circulating on social media once again. After years and years of pushback from the city, the Plus Pool project finally got the green light. The 285,000 gallon floating pool will have a permanent address in the East River.

The Plus Pool Design Team

The minimalist pool design is the brainchild of four designers. Dong-Ping Wong and Oana Stanescu of the architecture firm Family and Archie Lee Coates IV and Jeff Franklin of the design firm PlayLab. The group originally conceived of the idea for Plus Pool back in 2010.

The Plus Pool designers started a Kickstarter campaign to first generate interest.
The Plus Pool designers started a Kickstarter campaign to first generate interest. Photo Credit – CLAD

Wong, a New York state licensed architect with a Masters Degree in Architecture from Columbia University, first conceived of the project with his friends one hot summer night roughly ten years ago.

There has been a grass roots effort to get the Plus Pool approved for years.
There has been a grass roots effort to get the Plus Pool approved for years. Photo Credit – InHabitat

Pool Magazine had the chance to catch up with Dong Ping Wong, founder of the architectural firm FOOD New York and one of the lead designers behind the Plus Pool. We had a laundry list of questions for him from folks in the pool industry that wanted to know more about this project. Particularly, folks like Dave Penton of Ask The Masters, expressed interest in the filtration technology and how pool designers intend to safely filter a million gallons of water from the East River each day.

The four friends have been working on the Plus Pool concept for the better part of a decade.
The four friends have been working on the Plus Pool concept for the better part of a decade – Photo Credit: Bonobos

The floating pool concept is an Olympic sized pool at least in length explained Wong. The design is shaped like a plus which gave it the moniker “Plus Pool”.

Let’s Dive In: Plus Pool Fast Facts

  • Total Length & Width: 217 feet
  • Total Depth: 11′ to 6″
  • Total Area: 29,700 sqf
  • Pool Volume: 285,500 gallons
  • Pool Length: 164′ – 1 (Olympic)
  • Pool Width: 32′ – 8 (4 Lanes)
  • Pool Depth: 5′ to 0″
  • Max Capacity: 300 people
Wong and his team envision a natural body of water in the East River that will be clean enough to swim in.
Wong and his team envision a natural body of water in the East River that will be clean enough to swim in.

“Basically the whole idea is to find a way to swim in natural water around New York City,” said Wong, “In this case East River water, which as you would imagine is not what you would think of as the cleanest water. So how could we swim in that safely?” asked Wong, a question we wanted to know the answer to as well.

The space planned along New York City's East River will provide an instantly iconic backdrop for bathers.
The space planned along New York City’s East River will provide an instantly iconic backdrop for bathers.

The question itself has many skeptics wondering how designers plan to pull it off. Wong explained the basic premise behind what he plans to do. “In concept, the filtration system is a big strainer. Filtration is built into the walls of the pools. Water literally flows through the walls of the pool itself into the basin.” said Wong.

The Plus Pool's filtration system will act as a giant strainer filtering over a million gallons of East River water each day.
The Plus Pool’s filtration system will act as a giant strainer filtering over a million gallons of East River water each day.

“In normal operation we expect to filter over a million gallons of water a day, but in comparison to the entire volume of the East River it’s really a drop in the bucket.” continued Wong.

Plus Pool's use of natural water from the East River will require a world class filtration system.
Plus Pool’s use of natural water from the East River will require a world class filtration system.

Plus Pool Filtration

“The filtration is a combination of technologies we’ve already found in place for other uses,” said Wong, “Industrial water waste treatment, municipal uses. We’re not really cleaning it to drinking water standards. We don’t really need to. It’s a combination of textiles, ultra-filtration membranes, some very rudimentary filtration as well.” explained Wong.

“The basic idea of a Brita filter is that it filters water in stages from the largest materials down to the smallest and what you’re left with is a pretty clean piece of water you can swim in.” said Wong.

“Our biggest concern is bacteria.” explained Wong “There’s I forget how many numbers of different parameters we’re looking at. There’s bacteria counts, pH, oxygen levels, color… but bacteria is the main one. Obviously the reason being that the coliform count is what the Department of Health and the state looked at as the main measure of cleanliness of any body of water that you’re swimming in.” explained Wong.

“In New York state there’s something known as a ‘Bathing Beach’ which is a man made pool. There’s a coliform count that we try to get under. I believe it’s 35 cfu’s per hundred million for bathing beaches.” said Wong, as he explained the requirements his filtration system needs to meet in order to adhere to state health guidelines.

A Concept in Good Company

Wong’s concept for a floating barge style pool is unique in design but has been executed to some degree before. There are similar style concept floating pools such as the Badeschiff in Berlin, La Piscine Josephine Baker in Paris, and Islands Brygge Harbour Bath in Coppenhagen. It’s the ultrafiltration membrane system Wong plans to use that may be unique for a project of this scope and magnitude.

Badeschiff Pool - Floating Pool in Berlin Germany is a tourist destination
Floating pool concepts like the Badeschiff have the potential to become revenue generating tourist destinations year round and can be converted to other uses in the off-season. Plus Pool hopes to do something similar.

Studies have been conducted on whether ultrafiltration techniques are a viable means of containing coliform counts in pools with higher than average bather loads. Wong along with his team conducted a trial on a smaller scale prototype to see if they could achieve the desired results in terms of maintaining required water sanitization standards.

Wong envision the floating Plus Pool will mimic the flow rate of the river to constantly refresh the water supply.
Wong envisions the floating Plus Pool will mimic the flow rate of the river to constantly refresh the water supply.

This pool’s water source and guestimated bather count make the project a unique challenge in terms of keeping the swimming pool within the mandated requirements. Wong elaborated on how he plans to accomplish the daunting task of using water from the East River and making it safe enough to swim in.

“We’re moving water through a series of geotextiles.” said Wong, “It’s really just smaller and smaller pore sizes that you’re passively passing water through and essentially all that’s doing is capturing particles.”

How Ultrafiltration Membranes Work
How Ultrafiltration Membranes Work – Photo Credit: Synder Filtration

“The good thing is that bacteria tends to ride on larger particles so it’s actually fairly easy to capture in terms of water filtration. The other aspect is we’re doing this completely without chemicals and one of the reasons is to maintain the natural quality of the water. It’s also for the effect of not swimming in a chemically chlorinated environment.” explained Wong.

“We’re maintaining a flow rate within the pool that mimics any natural body of water. So that the body of water is constantly refreshed.” said Wong.

Typically, ultrafiltration captures fine solids, colloids, bacteria, and viruses through a sieve-like structure which does not allow solids larger than the pore diameter to pass through. The technology of microfiltration and ultrafiltration has been used in numerous industrial applications; a science Wong and his team are confident will work in terms of making the water quality suitable for bathers.

Initially, Wong and his associates were able to raise $41,000 through a Kickstarter campaign to test drive the filtration system they plan to use for the real life Plus Pool. The feasibility tests were conducted in conjunction with the help of fellow researchers from Columbia University.

Arup, an engineering firm, approached the team and offered to give resources. They studied water quality, structure configurations, energy utilization, site potentials, and the filtration system throughout the winter. By May 2011, they had determined that the idea was feasible.

“We’ve been doing a lot of health modeling to show that flow rate combined with our filtration system can keep the cleanliness of the water compared to chemically treated bodies of water.”

The Plus Pool team conducting water quality tests at Brooklyn Bridge Park.
The Plus Pool team conducting water quality tests at Brooklyn Bridge Park.

The Stigma of The East River

Wong’s plan seems solid given the current technology available. Perhaps it’s the reputation of the East River itself that has a bad rap. For decades in recent memory the East River was known as a polluted waterway that was unsuitable to swim in. However, in recent years, not only has the river become swimmable again, it’s actually the cleanest it’s ever been since the days of the Civil War.

Still, many New Yorkers themselves have trouble getting their mind past the stigma of swimming in the East River. Although it’s been twenty four years since the episode of Seinfeld first aired, folks still laugh at the notion of Kramer finding a new zest for life swimming in what was at the time still a very polluted East River.

There is still a lot of conflicting information pertaining to whether the East River is safe to swim in. In the days of a bygone era, the East River was once a very popular swimming hole for New York City locals.

A glance at the topic on Wikipedia flat out tells readers that the East River may be dangerous to swim in. Not particularly because a large percentage of the city’s sewage runoff winds up in the East River, but because strong tidal currents of up to 5 knots that can make swimming unadvisable for most recreational swimmers.

It’s impossible for many folks to ignore raw sewage and gloss over the ‘yuck’ factor associated with the idea of swimming amidst the city’s flotsam and jetsam. Although the biodiversity has come back incredibly, and you can fish and boat in the river – many still struggle with the notion of eating fish from the East River. In years past odds were good one could fish an old boot out of the river just as frequently as they would a bass.

Can you swim in the East River? Yes. Should you? Well, let's just say that the jury is still out.
Can you swim in the East River? Yes. Should you? Well, let’s just say that the jury is still out.
Photo Credit – Brooklyn Paper

The CSO (combined sewage overflow) annually accounts for roughly 26 billion gallons of raw sewage and polluted storm water discharging into New York Harbor via 460 combined sewage overflows throughout the city. Experts say that as little as a twentieth of an inch of rain can overflood the city’s antiquated sewage system and cause the CSO’s to kick in and begin dumping sewage into the river.

Those issues and the structural engineering challenges of stabilizing the pool are ones that we addressed with Wong. He and his team envision a safe space in the East River dedicated for recreational swimming. “During non-rainy times the water seems to be ‘cleanish’.” said Wong, however he agreed that during rainy times, the Enterococci levels of the water made it unsuitable for swimming.

Plus Pool Designer Dong Ping Wong conducted two small scale prototype tests thus far.
Plus Pool Designer Dong Ping Wong conducted two small scale prototype tests thus far.

Wong’s team has performed 2 in water tests to confirm the notion of whether they could use the filtration technology to keep the water clean. “The first one in 2013, we were just testing all these different textiles.” said Wong, “We built a tank and put it onto a pier in Brooklyn Bridge Park and pumped raw water though it just to see the effects of the filtration. It showed some promise but certainly at that point it wasn’t hitting the mark yet.”

“In 2015, we built ‘Float Lab’ a very small, very DIY version of Plus Pool. It allowed us to swap materials in and out and we sat it in the river and just kind of let it passively filter, and had an additional sort of mechanical system to pump through much more dense filtration material to see what the effects were.” said Wong. “That was the one where we said ‘We can actually clean this, we can actually hit consistent clean water quality levels we need to hit.'”

Dong Ping Wong conducting his water quality experiments in the East River.
Dong Ping Wong conducting his water quality experiments in the East River.

The East River may not be ready to swim in… yet. Backers like Heineken have sponsored the project and have faith that Wong and his associates can pull it off. During our conversation with Wong, we mentioned some other force factors such as strong tidal currents that could make this a particularly challenging endeavor from an engineering standpoint.

Heineken has sponsored the Plus Pool project with $100,000 towards getting the project off the ground.
Heineken has sponsored the Plus Pool project with $100,000 towards getting the project off the ground. Photo Credit – Seamus.co

Dong Ping Wong responded to questions regarding his plans to stabilize the structure for the choppy conditions. “One of the site constraints as we’re looking for sites was trying to find pockets along the East River where those currents were a little bit more mitigated. The location we’re looking at now is shielded by a pier structure to the north a little bit of the footing of the Manhattan bridge to the south.” explained Wong.

Wong explained some ways the team plans to stabilize the pool. “There is still a lot of current let alone wave action from boat traffic that passes up and down the river.” said Wong, “There’s 3 things we’re doing. One is just the size of the thing itself. It’s quite large and wide. That alone gives us some stability you find in larger barges. The second thing is how we anchor it. We’re using pre-tension anchors that can ride the currents and tides and weather those hundred year storms we anticipate. The third is and we’re still determining if we need this or not, but adding a layer of wave attenuation to the outside of the pool towards the center.” explained Wong.

Why The Plus Pool?

“We wanted a way so that people who are there for athletic reasons can swim. People who there just to hangout can get a suntan. People who are there swimming for the first time feel comfortable. So basically like 4 pools kind of stuck together in one, that’s the idea,” said Wong “There’s a lap pool, and a sports pool, a lounge pool and a kids pool.” explained Wong as he broke down the various quadrants of the intended design concept.

The Plus Pool concept has 4 separate unique quadrants planned for various types of bathers and swimmers.
The Plus Pool concept has 4 separate unique quadrants planned for various types of bathers and swimmers.

The second reason for the Plus Pool said Wong “I knew that we needed something that looked different. That looked iconic. That looked striking when you saw it in an image, saw it overhead and for the first time. I think it’s very exciting to do a pool in the East River that filters water but we also knew it needed to look incredible, like something you’ve never seen before. The plus gave us that, the shape gave us that.” continued Wong.

The Plus Pool project design concept has captured the imaginations of the general public and the pool industry.
The Plus Pool project design concept has captured the imaginations of the general public and the pool industry.

Wong and his associates have been trying to get this project approved for over a decade. The concept has been written about and discussed practically since it’s inception. There has never been a fizzling off point in interest. To be clear, New Yorkers want this pool, and it is evident by the number of independent backers and supporters the project has drawn.

This latest surge on social media and the news comes on the tail end of the project finally getting the green light for approval from the city. It’s a great sign that the project will go ahead as planned, but we asked Wong why this project has taken so long to get off the ground.

Plus Pool Lighting Up At Night in East River
Plus Pool Lighting Up At Night in East River

“It’s just something that’s never been done before,” said Wong, “Here or elsewhere. You know there’s obviously floating pools. There’s natural pools, but I don’t think there’s ever been one at this scale and one that’s filtering the water the way that we are for public use.”

“Additionally, I think as amazing as New York City is, it’s not the easiest place in the world to do innovative public work because it’s a very large city and legally very complicated.” continued Wong, “There’s definitions for good reason, on what a pool is and what a beach is. There is not a definition for what our thing is, which is sort of a combination of the two.”

Wong and his team definitely hit the nail on the head in that regard. The Plus Pool design concept has been shared all over the world and has been written about everywhere from CNN to Architectural Digest. People everywhere are eagerly anticipating the project.

Dong Ping Wong said that he’s open to a Q&A from the pool industry. If you’d like to learn more about how the actual nuts and bolts work, feel free to ask your questions in the comments.

Want to make an impact and contribute to the project? Buy a Pool Tile and donate to the Plus Pool concept.

Listen to the entire interview with Dong Ping Wong on the Pool Magazine Podcast

Featured Photo Credit, Interior Photos / Design Renderings: Plus Pool

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Pool News

Remembering Guy Wood: A Pool Builder Who Elevated the Craft

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Remembering Guy Wood: A Builder Who Elevated the Craft of Pool Construction

The pool industry recently lost one of its most respected craftsmen with the passing of Guy Wood. For more than four decades, Wood built a reputation not only as a skilled builder and technician but as a steady, thoughtful presence in an industry that values both creativity and trust. His work, his mentorship, and his quiet determination left a lasting mark on the people and projects he touched.

A Career Built on Craftsmanship

Wood spent the majority of his professional life serving homeowners throughout the Fort Worth area. Beginning in 1979, he helped shape generations of backyards through his companies, Westside Pools & Service and Westside Watershapes. Together, the two divisions reflected the full scope of his commitment to the craft. Westside Pools & Service focused on maintenance and repair, while Westside Watershapes handled the construction of custom pools that would go on to earn recognition in international design competitions.

For Wood, the goal was always straightforward: design and build the finest custom pools possible for his clients. That focus guided the way he ran his business and the way he approached each project. Over the years, he earned numerous professional credentials, including accreditation from the Society of Watershape Designers (SWD), designation as a Verified Watershape Builder through Watershape University, certification as a NSPF Certified Pool/Spa Operator, and recognition as an APSP Certified Building Professional.

He was also deeply engaged in the broader pool professional community, maintaining active involvement with organizations such as Genesis, Watershape University, and Carecraft. Those affiliations reflected his belief that learning never stops in this industry, and that the best builders continually refine their craft.

Respected In The Industry

While Wood’s professional accomplishments were significant, those who knew him say his character was what truly set him apart.

Ray Corral, who collaborated with Wood, considered him a close friend, remembers both the man and the quiet strength he showed while facing personal challenges.

“When I first met Guy Wood, he shared that he was battling cancer,” Corral recalled. “Even then, he spoke about how honored he felt to have the team he had assembled come together to finish what he believed would be his final project. I can’t think of a greater honor than that.”

Corral said the two worked together on multiple projects alongside other respected professionals in the industry, including Kyle McDaniel and designer Randy Angell.

“As a tribute to Guy, I had reached out to Pool Magazine, which gracefully took on one of our collaborations and paid credit and industry recognition to Guy,” Corral said. “Guy was selfless and approached the issues we had with patience… something you learn with time and experience in our world.”

What stood out most to Corral was Wood’s determination.

“I was always taken back how he continued to quietly fight, but kept moving forward with our projects,” he said. “Guy Wood was my friend. He was an industry leader and a mentor, my personal role model.”

A Frank Lloyd Wright Inspired Pool Renovation, Behind The Collaboration Curtain
Photo Credit: Riley V Photography

That sentiment was echoed by acclaimed watershape designer Randy Angell, who was a frequent collaborator with Wood.

“Guy was a rare breed — a man of humility who had every reason to brag,” Angell said. “I had the pleasure of working with him on various projects over the years, most recently our Frank Lloyd Wright-inspired renovation project that was featured on the cover of Pool Magazine. He was a constant force in the industry and someone I could refer my clients to without hesitation.”

Angell noted that Wood’s influence extended beyond the projects themselves.

“Guy had a drive to continually elevate our industry,” he said. “Whether through thoughtful design, construction excellence, or unwavering business integrity, he pushed to be the best and inspired those around him to do the same.”

While Wood’s work earned industry recognition, those who spent time with him remember the personal side just as vividly.

Carol Gigliotti, Sales Director for Pool Magazine, knew Wood for decades during her time working in the industry.

“We lost an industry great and a personal friend to me and so many others,” Gigliotti said. “A truly wonderful man and outstanding designer and builder. All who knew him loved him, myself included.”

Photographer Danny Riley, who had the privilege of photographing Wood’s creations, recalls their last memories together.

“I remember being together poolside with his wife and daughter, trading stories and laughter over a beautiful Texas sunset, surrounded by everything he loved.”

Riley says that moment revealed the kind of person Wood was away from the jobsite.

“Very innovative and incredibly talented in his craft, he had a soul one might not expect from someone so accomplished,” Riley said. “If I could describe his presence in two words? Humble and kind. I’m honored to have known him.”

Those two qualities — humility and kindness — are mentioned repeatedly by the people who knew Wood best. Despite his experience, his credentials, and the accolades his projects received, he remained someone who approached the work and the people around him with patience and respect.

A Lasting Legacy

After a long and successful career, Wood made the decision in 2025 to sell Westside Pools & Service to Gold Medal Pools. It marked the closing of one chapter of a professional life that had already influenced countless projects and professionals.

But the true measure of Wood’s legacy may be found less in the awards or certifications and more in the relationships he built throughout the industry. Designers trusted him to bring their visions to life. Other builders respected his craftsmanship. Clients relied on his integrity.

And friends remember him as someone who continued to move forward, even during difficult moments, always focused on finishing the work he loved.

Guy Wood helped shape the watershaping industry through the projects he built and the example he set. His impact will continue to be seen in the backyards he transformed, the professionals he mentored, and the standards of excellence he championed throughout his career.

He will be fondly remembered by colleagues across the industry and missed by the many friends, collaborators, and family members whose lives he touched along the way.



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Step Into Swim Is Turning Industry Giving Into Life-Saving Impact

Pool industry leaders donate to Step Into Swim, expanding access to swim lessons and advancing water safety nationwide.

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Step Into Swim Is Turning Industry Giving Into Life-Saving Impact

Drowning remains one of the leading causes of accidental death among children in the United States. It’s a sobering reality that hits hardest in underserved communities where access to swim lessons and aquatic facilities is limited. That’s where Step Into Swim, an initiative of the Pool & Hot Tub Alliance, continues to step in with purpose.

Since its launch in 2012, Step Into Swim has gifted more than 500,000 swim lessons to children across the U.S. and beyond. In 2025 alone, the program raised over $1.5 million, funding learn-to-swim programs in 43 states, American Samoa, the U.S. Virgin Islands, Grand Cayman, and Canada — providing nearly 20,000 children with access to life-saving water safety education. Every dollar donated goes directly toward programming.

Behind those numbers is a growing coalition built from manufacturers, distributors, trade organizations, and technology providers who see water safety as a shared responsibility.

At the center of the program’s outreach efforts is three-time Olympic gold medalist Rowdy Gaines, who serves as Vice President of Partnerships and Development for PHTA. Gaines has become one of Step Into Swim’s most visible advocates, helping connect industry support directly to community outcomes.

Hayward donates $50,000 to Step Into Swim

Hayward: Investing in Safer Futures

This year, Hayward expanded its multi-year partnership. They made a $50,000 donation — comprised of $25,000 in cash and $25,000 in equipment — earning Platinum-level supporter status.

Hayward President and CEO Kevin Holleran emphasized that the company’s commitment goes far beyond product innovation.

“Access to swimming pools and water safety education is essential to protecting families and strengthening communities,” Holleran said. “Hayward’s continued support of Step Into Swim helps more children access life-saving learn-to-swim programs. Investing in water safety means investing in safer futures, and this donation reflects Hayward’s values and our commitment to making a meaningful impact beyond the products we design and manufacture.”

Gaines echoed that sentiment, noting that Hayward’s involvement has helped keep community pools open while expanding access to swim lessons for underserved children.

“Hayward’s continued support has not only provided access to swim lessons to underserved children across the country — it has also helped Step Into Swim revitalize community pools that were at risk of closure,” he said.

Heritage Pool Supply donates $100,000 to Step Into Swim

Heritage Pool Supply Group: Turning Community into Action

For Heritage Pool Supply Group, giving back is woven directly into company culture. Through its Heritage Cares Foundation, the distributor contributed $100,000 to Step Into Swim following its annual charity concert at the Pool & Spa Show in Atlantic City.

Scott Frost, President of Heritage Pool Supply Group, described the initiative as deeply personal for his organization.

“This initiative is very close to our hearts as it aims to create more swimmers and teach children in underserved communities across the country to swim,” Frost said. “By working together, we can make a significant impact and ensure that every child has the opportunity to learn this essential life skill.”

Heritage Cares has selected Step Into Swim as a beneficiary for five consecutive years, helping raise awareness throughout the pool, spa, and hot tub industry while directly funding swim access for thousands of children.

Gaines credited Heritage’s long-term commitment with tangible results.

“Since 2021, Heritage Pool Supply Group’s donations to Step Into Swim have provided nearly 20,000 children access to lifesaving learn-to-swim programs,” he said, calling Frost and the Heritage team “true champions of water safety.”

Pentair Pool donates $100,000 to Step Into Swim

Pentair Pool: Making Safety the Starting Point

Now in its third year supporting Step Into Swim, Pentair Pool announced a $100,000 contribution as part of its broader commitment to drowning prevention and water safety education.

Greg Claffey, President of Pentair Pool, underscored the importance of introducing children to water in the right way.

“Everyone’s journey should start with a safe introduction to the water,” Claffey said. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”

Pentair’s Diamond-level support helps fund learn-to-swim programs for thousands of children nationwide. The company also sponsors National Water Safety Month each year, reinforcing its belief that education and awareness are just as critical as equipment and innovation.

Gaines praised Pentair’s consistency.

“Pentair Pool understands that enjoying aquatic environments begins with safety, and they consistently advocate for increased awareness of drowning prevention through their work with Step Into Swim, National Water Safety Month, and other water safety initiatives,” he said.

Fluidra Donates $100,000 to Step Into Swim

Fluidra: Five Years of Meaningful Momentum

Marking its fifth consecutive year of support, Fluidra continued its partnership with a $100,000 donation, reinforcing its commitment to underserved communities and vulnerable populations.

Gaines described Fluidra’s impact in deeply human terms.

“Their generosity has had a life-changing positive impact on literally thousands of children who now know how to be safe in and around water,” he said. “Step Into Swim is thrilled to begin our 2026 fundraising with this incredible donation from Fluidra, which will allow us to fund learn-to-swim programs across the country and fulfill our mission to save lives.”

Jon Viner, President of Fluidra North America, emphasized that water safety reaches far beyond the pool deck.

“Ensuring children have the skills to be safe and confident around water is a responsibility that extends beyond the pool,” Viner said. “Through our support of Step Into Swim, we’re helping broaden access to swim education that can truly change — and save — lives.”

Fluidra also noted that in 2025, Step Into Swim fundraising was matched by the PHTA Board of Directors, bringing total contributions to more than $3 million and supporting over 250 programs delivering roughly 180,000 swim lessons.

NESPA Foundation Donates $100,000 to Step Into Swim

NESPA Foundation: Rallying the Northeast

Another major supporter helping expand Step Into Swim’s reach is the NESPA Foundation, which continued its partnership as a Diamond Level supporter with a $100,000 donation presented during the 2026 Pool & Spa Show in Atlantic City.

Jeremy Hasbrouck, President of the NESPA Foundation, said the partnership reflects what’s possible when the industry works together toward a common goal.

“Our partnership with Step Into Swim is a testament to what we can achieve when the industry unites for a common cause,” Hasbrouck said. “For the past three years, our matching program has successfully quadrupled funding, turning our members’ generosity into swim lessons. The NESPA Foundation remains steadfast in its commitment to drowning prevention, and we are thrilled to continue this journey with Step Into Swim to make water safety accessible to all.”

Beyond its financial support, the Foundation continues to create tangible community impact throughout the Northeast. Following the show, the NESPA Foundation also presented a $35,000 Step Into Swim grant to the Atlantic City Boys & Girls Club, supporting learn-to-swim programming for local youth.

Rowdy Gaines noted that NESPA’s consistent support has made the organization one of the most influential contributors to Step Into Swim’s growth in the region.

“They have shown up year after year to rally support from their members and raise awareness of the lifesaving importance of swim lessons and water safety,” Gaines said. “Step Into Swim could not reach this level of success in the Northeast without the support of NESPA, its Executive Director Dominick Mondi, and the NESPA Foundation Board.”

Industry Partners Expanding the Mission

Support for Step Into Swim also extends beyond the largest industry manufacturers. A number of companies continue to contribute through ongoing partnerships that collectively strengthen the initiative’s reach.

AquaStar Pool Products, Periodic Products, and Pool Shark H2O recently renewed their partnerships with Step Into Swim with combined donations totaling $50,000, helping fund additional learn-to-swim grants across the country.

Their support contributed to Step Into Swim’s most successful single month of fundraising ever, with donations exceeding $500,000 in January 2026 alone.

“When leaders like AquaStar Pool Products, Periodic Products, and Pool Shark H2O show their support for a cause like Step Into Swim, the rest of the pool, spa, and hot tub industry takes notice,” Gaines said. “Raising awareness of drowning prevention and understanding the lifesaving impact of swim lessons is the first step in eradicating the accidental drowning epidemic.”

Pool Shark Donates $10,000 and AquaStar Donates $20,000 to Step Into Swim

For the companies involved, the mission aligns closely with their broader commitment to safety within the aquatic industry.

“At AquaStar Pool Products, safety isn’t just what we manufacture—it’s what we believe in,” said Steve Barnes, Director of Science and Compliance at AquaStar Pool Products. “Teaching children and families to swim saves lives, and we are proud to deepen our commitment.”

Periodic Products Donates $20,000 to Step Into Swim

Periodic Products has also strengthened its long-term support by contributing to the Rowdy Gaines Water Safety Champion Endowment Fund, helping establish sustainable funding for Step Into Swim well into the future.

Meanwhile, Pool Shark H2O continues to support the initiative through its Silver Level sponsorship.

“Our continued partnership is a win for everyone involved, especially the kids who otherwise may not get access to these lifesaving swim lessons,” said Scott Trafton, President and Co-founder of Pool Shark H2O.

A Collective Mission with Measurable Impact

What makes Step Into Swim especially powerful is its collaborative model. Manufacturers, distributors, and industry partners aren’t competing for recognition — they’re pooling resources around a shared goal: reducing childhood drowning and expanding equitable access to swim education.

From revitalizing community pools to funding grassroots swim programs through YMCAs, Boys & Girls Clubs, community centers, and local organizations, Step Into Swim converts corporate generosity into real-world outcomes.

For the pool and spa industry, this initiative represents something bigger than philanthropy. It’s a unified effort to strengthen communities, improve public health, and ensure that more children grow up with confidence — not fear — around water.

As Gaines often reminds supporters, every lesson matters. Every donation counts. And every child who learns to swim is one more life potentially saved.

And with continued leadership from companies like Hayward, Heritage Pool Supply Group, Pentair Pool, and Fluidra, Step Into Swim is proving that when an industry comes together with purpose, it can make waves far beyond the water’s edge.

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Pentair Rings the Opening Bell at the New York Stock Exchange

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Pentair Rings the Opening Bell at the New York Stock Exchange on March 5, 2026

Pentair celebrated a major milestone this week as company leadership rang the Opening Bell at the New York Stock Exchange in honor of the company’s 60th anniversary.

The ceremony brought together Pentair’s executive leadership team along with Chairman of the Board Dave Jones to commemorate six decades of innovation in water technology. The event also marked another important milestone for the company: 30 years of trading on the NYSE.

“Celebrating Pentair’s 60th birthday at the NYSE was truly an inspiring and energizing experience,” said Jerome Pedretti, EVP & CEO of Pentair Pool.

In a statement shared following the ceremony, Pentair reflected on the significance of the moment.

“Today, our executive leadership team and Chairman of the Board, Dave Jones, had the honor of ringing the Opening Bell at the New York Stock Exchange,” the company said. “In 2026, Pentair celebrates our 60th anniversary, 50 consecutive years of dividend increases, and 30 years of trading on the NYSE.”

Pentair also used the occasion to thank the people who have supported the company’s growth over the years.

“Thank you to our employees, customers, and shareholders for your support as we advance our mission to help the world sustainably move, improve, and enjoy water, life’s most essential resource,” the company added.

Founded in 1966, Pentair has grown into a global leader in water technology, with solutions that support residential, commercial, and industrial water systems. Within the pool industry, Pentair is widely recognized as one of the sector’s most influential manufacturers.

Its equipment lineup includes pumps, filters, heaters, automation systems, lighting, and water treatment technologies used by pool builders, service professionals, and homeowners around the world.

For the pool industry, the NYSE ceremony served as both a celebration of Pentair’s long history and a reminder of the company’s continuing impact on modern pool technology.

As Pentair marks 60 years in business, the company remains focused on its mission to help people move, improve, and enjoy water around the world.

Photo Credit: New York Stock Exchange

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