Press Releases
CamerEye Introduces First Artificial Intelligence Smart Fence
SAN DIEGO, March 22, 2021 /PRNewswire/ — CamerEye(™) is reinventing swimming pool safety by introducing the first Artificial Intelligence (A.I.) Pool Smart Fence and safety ecosystem to provide faster distress and near-drowning detection to help save lives. https://www.camereye.ai
Residential pool development has rapidly been growing since the pandemic. With pool fun comes safety issues. There are more than 3,500 annual fatal unintentional drowning-related accidents in the U.S. alone and 15 percent more drowning related accidents have occurred since the COVID-19 pandemic.
Pool safety is coming under increasing regulatory scrutiny, with government regulatory standards and mandates requiring pool owners to have layers of pool safety and security.
“We understand the problem of pool safety and the notion of distress and drowning using life-guarding principles, which can help us solve the problem in a much informed way,” says Sai Reddy, Founder and CEO of CamerEye, who was a competitive swimmer and holds a PhD in A.I. and data sciences. “Drowning occurs in various stages. CamerEye offers that layer of safety with very early stage detection when there is unauthorized entry around the pool’s perimeter with our A.I. Smart Fence and is able to detect early distress behavior using A. I. technology.”

The CamerEye A.I. Smart Fence and safety ecosystem for residential pools uses sophisticated and highly trained and adaptive artificial intelligent technology through overhead cameras. CamerEye excels at eliminating or reducing false detections due to its human detection capabilities ruling out pool toys, leaves and non-human items. It also offers faster and better distress detection alerts within 10 seconds, allowing for quicker critical response time.
CamerEye’s smart system empowers pool owners to:
- MONITOR their pool 24/7 from home or anywhere on the phone, analyzes human activity in and around the pool and watches for distress events.
- DETECT humans in or around the perimeter of the pool with the A.I. Smart Fence technology, which allows owners to customize the virtual fence and keep informed of activity around their pool at all times.
- ALERT users within ten seconds of distress or near-drowning being detected in the pool through audible and configurable alerts and alarms on multiple platforms: on the smart hub, through the external siren, and on the app, and can be set up to notify emergency phone calling services.
This affordable and easy-to-install overhead camera system keeps pool owners always connected and informed of their pool safety while providing another eye on their pool for peace of mind.
“Having fun in and around your pool should be a cherished lifestyle activity and not a liability,” adds Reddy. “With our team’s combined expertise in water sports and A.I., we want to make the world a safer place, and help people live their best life by providing peace of mind and helping to reduce risk.”
Pricing is $799 MSRP with a free 3-month trial premium monitoring subscription for initial users. Monitoring subscription starts $12.99 per month after the first 3 months and includes a one-year warranty extension with each renewal. The basic subscription is $12.99 per month and premium subscription is $19.99 per month with automatic software upgrades. Live phone, chat and email support are included.
Learn more at https://www.camereye.ai. CamerEye is also seeking pool builders and service dealers for all territories. Call (800) 906-2810 or email [email protected] for more information.
Contact:
Michele Moninger Baker
858-449-3619
[email protected]
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
Manufacturer
Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector
Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.
The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.
With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.
Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.
In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.
Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.
“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.
Press Releases
Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected
Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.
JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.
Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.
“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”
The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.
For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.
“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”
About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.
About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.
JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]
POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]
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