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Pool Contractors: Grow your Business by Applying Data and Metrics

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Pool Contractors: Grow your Business by Applying Data and Metrics

Today, in the pool and spa industry, we use analytics to assist in increasing sales and revenues. Through reliable data trends, pool contractors can establish a constant flow of income. We will discuss how to conduct pool repair and utilizing business analytics to increase profits.

Pool Contractors: Grow your Business by Applying Data and Metrics

Defining the business

Before discussing renovations, it is vital to identify the amount of work your respective team has to do. Most repair jobs are gunite or shotcrete pool remodeling projects. In such cases, old veneers are first destroyed then replaced by coping, plaster, and tile. Several firms incorporate vinyl liners and safety covers during the revamping process. In other companies, it entails servicing of machinery and apparatus. Renovation covers a vast area in the pool industry and significantly contributes to a company’s profitability.

Metric system

The metric system assists business owners to know their level of performance in the industry. I came up with metrics that enable management teams to rate their employees’ productivity based on the number of sales.

Pool contractors can adopt several strategies to calculate the effectiveness of their employees in contributing to customer retention. Additionally, these strategies help in boosting productive teamwork across all sections of your organization.

All plaster, safety pool covers, and pool liners have an expiry date. Thus, the renovation department needs to know when this will happen. This knowledge is grounded upon their previous encounters and advice from the producer.

Here in Memphis Pool, we estimate the lifespan of a vinyl liner to be seven years. Similarly, a marcite plaster finish ought to have the same lifespan under a consummate environment. On the other hand, tile and coping have a lifespan of approximately 15 years.

Why do we have to know this information? Our primary aim as a company is to guarantee our customers less than we expect. Thus, in the long run, they perceive we offered them even more, and they received value for money product.

Establishing a base

Once you settle on the information you’d like to deliver to your customers; you have to center your attention to your current regular customers. First, identify the total number of your regular customers so that you focus on creating constant cash flow.

Take this example, as a constructor; you have built 500 pools. It means that you have 500 clients. Using this information, you can establish a way to come up with a more extensive customer base and work on projects you could have postponed.

Assuming all of the 500 pools are built with shotcrete/gunite or vinyl-lines. We now know they will require renovation after every seven years. It would be simpler if we established a plan of action earlier since we know we will be renovating 70 vinyl liners or plasters annually. As a result, we will be more efficient and productive in our work. Additionally, we can get in touch with our clients first. We have a record of their date of purchase thus can accurately estimate when they need repair. So, why not ask for business in advance?

Dealing with new construction and renovations could be overwhelming. However, you can give out offers during the low season when work is not that much. Consequently, you will avoid excess traffic that comes with peak seasons and serve all your customers well. Both you and your customer benefit from that. Your company will still be having a consistent cash flow even during low seasons.

Apply technology metrics to all divisions

Technology trends play a huge role in influencing the customers on desiring the latest pool designs. Fortunately, this creates many business opportunities in the pool industry.

There are various techniques pool contractors use to expand their business through service, retail, and renovation models. When you identify your company analytics and accurately utilize them, there are high chances for an increase in sales and revenue. Customer retention is likely to be high because of labor revenue from onsite calls, pool water care sales, and repeat sale of equipment. Moreover, we’ve seen how to apportion your workload to ensure consistent cash flow during the low season.

Identifying the consumption rate enables you to estimate the quantity of disinfection/sanitization products each pool will require at a specified time. Thus, you can offer sanitization services at the right time; incur low costs, and get higher returns. In the retail department, the same metrics can be used, although it will be costly. Metrics in the retail departments can establish a model to enhance outstanding customer care skills.

Once you know the number of disinfectants/sanitizers each pool consumes, it enables you to plan on how to increase your sales in the service sector. Apportioning the anticipated revenue in four months lets you create income during offseason periods.

On the other hand, retail departments can reduce congestion in the peak seasons. It also increases customer satisfaction as it lowers customer waiting times and promotes excellent customer relations. Ultimately, the metric system is often used to formulate a unique model for a company’s expansion.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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Contractors and Builders

PHTA Debuts Pool Professionals Pipeline

Group plans to launch a robust jobseeker education program to fill pipeline with new talent.

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PHTA Debuts Pool Professionals Pipeline

(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA) today announced it is jumping into the waters of workforce development with its Pool Professionals Pipeline, a new program designed to help its members find workers, drive awareness amongst today’s jobseekers, and foster long-term career progression in the pool, hot tub, and aquatics industry.

“It’s no secret that many industries and businesses today are struggling to find and retain employees, and this is particularly true in trades such as ours,” says PHTA President and CEO Sabeena Hickman, CAE. “Our members are looking to PHTA to help fill that gap and we’re ready for the challenge. We are incredibly excited to share this new program with our membership and give them the tools they’ll need to compete in today’s labor market while working to attract a skilled, diversified, and thriving workforce.”

Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics and workinaquatics.com, launching in 2023. Work in Aquatics will seek to advocate for trade professions by highlighting the numerous advantages, training and apprenticeship opportunities, job openings, and potential career progression tracks that are available working in the pool and hot tub industry. From construction labor to lifeguards, sales representatives, entrepreneurs, and even engineers and designers, there are many industry sectors and paths along the way that PHTA wants jobseekers to explore.

“This program is a game-changer for our industry as it works to drive qualified talent to our respective businesses and our industry as a whole,” says PHTA Chairman Charlie Claffey, owner of Claffey Pools. “To be successful, we’re going to need everyone on board as we work to put the industry on the radar of those searching for an alternative path to college; a rewarding career in a healthy lifestyle environment; the ability to work away from a desk; creative freedom through modern design; and lifesaving skills through swim instruction. The possibilities that exist in the aquatics industry are endless and once you begin in this line of work, you’ll never want to walk away. Let’s share that passion with the next generation of workers.”

A steering committee comprised of PHTA members, industry partners, and PHTA staff will serve in an advisory role to help guide programming, funding, and more:

  • Charlie Claffey, Claffey Pools
  • Joseph Laurino, Ph.D., Periodic Products, Inc.
  • Andrew Levinson, PoolCorp 
  • Elizabeth McMurray, Florida Swimming Pool Association 
  • Albert Miller, Hayward 
  • Dominick Mondi, Northeast Spa & Pool Association  
  • Kevin Post, Counsilman-Hunsaker  
  • Teri Wiltshire, Master Pools Guild  
  • Lisa Zarda, CAE, US Swim School Association 

Members, partners, and others interested in becoming involved in the PHTA Pool Professionals Pipeline can contact Seth Ewing, PHTA Senior Director of Member Programs & Services, at [email protected]  

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | [email protected]

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Contractors and Builders

Basecrete Launches OnDeck Wearable Waterproofing System

OnDeck waterproofing system promises to be a real game changer for pool contractors.

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Basecrete Launches OnDeck Wearable Waterproofing System

When it comes to the waterproofing of residential and commercial pool vessels, Basecrete Technologies has long been a leader in waterproof bondcoatings for the pool and spa industry. Recently, Pool Magazine had the opportunity to catch up with Vito Mariano and Christopher Gates to discuss the newest innovation to hit the pool trade, OnDeck, a new system they claim will revolutionize waterproofing.

The OnDeck Difference

“The actual application process is super simple. It can go horizontal and vertical and can be textured as the installer sees fit. Heavy and light textures can be rolled on, shot on, or troweled on but it’s based on the same science as Basecrete,” said Gates, who will be managing the OnDeck product.

One of the primary reasons the new system is predicted to be a surefire hit with pool contractors is due to its versatility, which Gates says will be a game-changer. “You can take a new project and marry it to an old project. Our material allows you to build up an old existing deck that’s chipped and broken. You can clean it out and build up to two-inch lifts using the material to build that up so that it’s seamlessly the same elevation as the new concrete. Then you coat the whole thing with OnDeck and it all is just beautiful and elegant. That all happens out of one bag and bucket of polymer.,” explained Gates.

OnBase – OnDeck – OnTop is the 1,2,3 Waterproofing System Pool Contractors have been searching for.

Versatility and Customization

OnDeck is sure to appeal to contractors who have experienced frustration with other products in the past said Gates. As an industry veteran, he knows those frustrations first-hand, “you have to buy a bag of this for horizontal, and a bag of that for vertical, and a bag of that for waterproofing. Ours is just real simple,” explained Gates.

Color options and customization are a big factor when it comes to decking materials. OnDeck promises to alleviate many of those concerns as well. “The last coating is a pigmented stain and sealer which comes in seven different colors. We operate in a light base and a dark base so you can tint a custom color,” said Gates, “if you have a big project, say you were doing a stadium, for example, and you wanted to have the colors of the team, you can get your own color mixed with a lighter or darker base.”

A Cost Effective Waterproofing System

The OnDeck system is all the brain-child of Vito Mariano who has a history of producing award-winning products of this nature. His strategy for propelling the system into the market is to win contractors with a better product they can have at a smarter price point than what they’ve already been accustomed to using.

“Price per square foot is number one,” said Mariano, “OnDeck is not expensive and it’s a fast waterproofing decking system at the same time. Now you get all these new benefits that the industry isn’t used to; instead of just your typical low-end cementitious spray, roll on, epoxy or latex-based material. We’re staying focused on simplicity, our waterproofing capability, and price. That’s very important out there.”

OnDeck - Basecrete Decking System
OnDeck – Basecrete Decking System

Bringing OnDeck To The Industry

Mariano is confident in having an industry professional like Gates to help drive the product in the market. “I’ve been producing OnDeck for a long time. The formula goes back many years,” said Mariano, “and I’ve used it again and again for my own applications. I never really had the time to pursue it because I was busy with other products. We think Christopher will be ideal for us. He’s got an edge because he knows the industry and he gets it. “

The success of Basecrete has industry insiders eager to demo the OnDeck system. “I had a phone call from a gentleman I did a contract with a while back who wanted to thank me. He told me ‘Where has this product been? I’ve used everything out there in the last 35 years. I’ve never seen anything this good before.’ He now has 60 driveways totally converted to the OnDeck system and will be doing our training,” said Mariano.

Mariano expects many brand ambassadors to come forth and champion the product in the coming months. “We’ve got folks like Jose Garcia from Barefoot Pools in Arizona, chomping at the bit to get this product. He does phenomenal Basecrete applications on hundreds of pools. Those are the kind of companies and applicators that we’re going to go for,” said Mariano.

Gates, who has a long history in the pool industry, previously with California Pools and San Juan Pools; says the timing is ripe for a product of this nature.

OnDeck decking system by Basecrete Technologies
OnDeck decking system by Basecrete Technologies – Photo Credit: Basecrete

“On pool and deck projects many years ago we started doing polymer overlays and acrylic top coats. Every one of them kind of marched to the beat of their own drummer, and you had to figure each system out. You’d try to stick with one that you could use if you knew the idiosyncrasies of a given system,” explained Gates, “when Vito started telling me that it’s the same bag to make the material that goes on the flat deck, that goes up the walls, that waterproofs the corners; it’s just different mixing styles – that’s got me excited. That coupled with this fellow he’s talking about who will doing all the training for our team members that are coming on board makes it a no-brainer,” explained Gates.

Listen to our entire conversation and learn more about the OnDeck system on the Pool Magazine podcast.

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Contractors and Builders

Pentair Pool Builder Software May Just Be a Game Changer

We take a look under the hood at Pentair Pool Builder and discuss the software with developer Tommy Reynolds.

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Pentair Pool Builder Software May Just Be a Game Changer

These days pool builders are searching for best-in-class software that can help them save time, improve efficiency, and communicate better with customers. Pentair Pool Builder is a software that aims to do exactly that. While there are plenty of solutions out there geared toward design, few applications exist for managing a pool construction business. Pool builders in general prefer a system that offers flexibility, ease of use, and reliability. Consequently, Tommy Reynolds, the developer behind the software, said his app is the game changer that the pool industry has been waiting for. We had the chance to discuss the software with Reynolds on the Pool Magazine Podcast and got the opportunity to learn more about the features and benefits.

One on One With Pentair Pool Builder Developer, Tommy Reynolds

For Reynolds, the path toward developing the app started with building a pool. A seasoned software developer and entrepreneur, he was having a swimming pool of his own built and discovered that communication throughout the process was lacking.”I was going through building a pool and had some experiences. I felt like as a consumer, I should be a little bit more connected. That was kind of the premise of me getting involved in starting this project,” said Reynolds.

Frustrations With The Pool Building Process

For Reynolds, he felt that he knew what to expect before construction began but once things got started is when he felt the need for better communication. “When we got to construction, there were a few communication gaps. A lot of times they use subcontractors, and their availability could be at the drop of a hat. They’re going to be at your place unannounced to work on the pool.” explained Reynolds, when describing the frustrations.

“My dog had been let out a couple of times,” said Reynolds, “and so I just thought, ‘I wish there was an app that I could put on my phone that would tell me when someone’s going to be at the house, I could put the dogs away.’ I just felt like, maybe there’s an app for this. I approached my builder and asked him, ‘Do you have an app for me to use?’ And he said he didn’t. My next question was, ‘Does anybody have an app?'”

“He’s been building pools for 25 years, and an industry expert, and so he said he didn’t know of anything for the customer,” explained Reynolds, “so that really started the creative juices flowing and made me think I should just take this on as a passion project for him and I to work on something. I figured, if it works out, he can share this with the next customer, and then they could benefit from what we built.”

Reynold’s builder recognized the potential of what they had developed in a short time frame and began showing it to his Pentair dealer who took interest in the app and invited Reynolds to demonstrate it for the senior leadership team at Pentair. “I was invited to go to the International Pool & Spa Expo to show them what we’d been working on,” explained Reynolds, “When I showed them what we were doing, they said, ‘This is pretty cool and we’d like to be a part of it.'”

Reynolds, who began working locally with pool builders in Texas said word began to get around fast. “Once we got out there, we really knew that we had something. There’s a real demand and need for this type of product. So we started working with builders locally and then it just grew to what it is today,” explained Reynolds.

Learn more about Pentair’s new software for pool builders – Pentair Pool Builder

Communication is the #1 Challenge for Pool Builders

“I think the biggest challenge that a lot of pool builders have is just with communication and managing the customer’s expectations along with inner office communications and their subcontractors,” said Reynolds, “what Pentair Pool Builder really does is it addresses the communications gap. We start with the sales lead management process. When a salesperson goes out to the job site, they can begin taking photos and uploading those right then and there. We relieve some of the stress and friction just by allowing them to do things on the spot. The mobile application allows that salesperson to manage that lead throughout the process.”

Problems That Pentair Pool Builder Solves

Pentair Pool Builder promises to solve a few different problems that contractors face on a daily basis. Their mobile-friendly app enables builders to simplify job costing with real-time pricing updates and easily create instant estimates and change orders that be signed electronically. With a robust built-in CRM, salespeople can efficiently manage their leads and sales with better visibility.

Pentair Pool Builder is feature packed and has numerous cost saving benefits.

Core Benefits:

  • DITCH PRICING SHEETS
  • LESS WINDSHIELD TIME
  • EASY COMMUNICATION
  • EASY CHANGE ORDERS
  • HELP MANAGE MORE SALES
  • EASY INTEGRATION

What Pool Builders Are Saying About Pentair Pool Builder

  • “It gives the designers the ability to see what’s going on in real time.” – Susan Rodriguez, Office Manager, Cypress Custom Pools 
  • “It’s a very efficient app, and it has helped streamline the building process. For everybody.” – Tommie Fleeman, Project Manager, Backyard Oasis

Simplifying Pool Construction Management

Custom tailoring the pool construction management experience to a variety of contractors was key in developing a tool that can be universally adopted, said Reynolds. “It’s a completely customizable process. So how they build their pool may be different than someone else. They’re able to customize that experience to their process,” he explained.

“The construction module of the software is basically the orchestration of producing a swimming pool,” said Reynolds, “from the time they excavate it to the time they put water in it. All the processes that happen and all the people that it takes to make it happen are managed through the software which provides the ability for scheduling of resources. There are also notifications to let people know when it’s their time to do the job, as well as let other people know what’s happening on the job site.”

The integration of camera monitoring into the software system also promises to lower the amount of windshield time between visiting job sites, explained Reynolds. “Generally the project superintendents are having to drive job to job to check things out. Once we introduced the job site monitoring capability that we now have, it allowed them to do that remotely. Now, they can actually cover more jobs in a single day than they would by driving around to check on those jobs.”

Listen to Our Entire Discussion

Learn more about Pentair Pool Builder take a deeper dive by listening to our conversation with Tommy Reynolds on the Pool Magazine podcast. For those interested in learning more about the software or taking a demo, visit Pentair’s website.

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