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Coverings Inspires Design with 2024 Tile Trends

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Feb. 22, 2024 – ATLANTA – Coverings (coverings.com), North America’s largest and premier international tile and stone exhibition and conference, has unveiled the top tile trends for 2024 in celebration of National Tile Day.

The release of the trendsetting tile styles commemorates National Tile Day, Feb. 23, 2024, and the timeless role ceramic tile plays in architecture, design and installation around the world. The official industry holiday shines an important spotlight on the sustainability, durability and beauty – among many other benefits – of ceramic tile in residential, commercial, hospitality, industrial, indoor and outdoor design.

Coverings 2024’s top tile trends offer a sneak peek of the mesmeric product exhibits being planned for this year’s show, happening April 22-25, 2024, at the Georgia World Congress Center in Atlanta.

This year’s lineup of in-vogue tile trends was identified by Coverings’ three leading sponsors and international tile associations – Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain and Tile Council of North America (TCNA) – to showcase the most in-demand and fashionable tile designs from the global tile market.

Alena Capra, owner of Alena Capra Designs, Certified Master Kitchen and Bath Designer and Coverings spokesperson, collaborated with the tile associations to forecast the 2024 tile trends.

“The Coverings 2024 tile trends deliver a totally fresh perspective on ceramic tile’s versatility and beauty, providing architects, designers and other tile professionals with a groundbreaking reimagination of tile’s unified functional and aesthetic possibilities,” said Capra. “National Tile Day, however, is not just about getting a first look at the cutting-edge trends shaping design; it is also about uniting industry professionals from around the world for a collective tribute to the timeless artistry and long-enduring benefits that ceramic tile brings to our creative endeavors.”

Capra and a panel of tile industry insiders will showcase and discuss the diverse range of this year’s tile trends at Coverings 2024 during the “Global Tile Trends” presentation, which will take place April 22, from 11 a.m. to 12 p.m. EDT. The live session will provide attendees with a detailed exploration of the newest tile trends with stunning photography from an expansive range of indoor and outdoor tile applications.

Registration and attendance for Coverings 2024 are complimentary, offering attendees a cost-free opportunity to explore the latest and most popular global tile and stone products in one place. Showgoers can also take advantage of four valuable days rife with curated show floor tours, educational sessions, live demonstrations, activations, and international pavilions to stay abreast of crucial industry insights.

The following 10 tile trends of 2024 are summarized in alphabetical order:

1.) Architectonic: With tile being a historically integral part of buildings, it is no surprise that architecture is a muse for tile manufacturers. Ceramic brands are partnering with industry designer heavyweights to put their own creative stamps on the classic material, while others are inspired by historic buildings and architectural details, from stained glass to Byzantine cut mosaics.

2.) Beyond Realism: When texture, sheen and reflectivity with color can be digitally manipulated, it is not only possible to recreate anything through ceramics, it is also easy. Modern tile production is at a stage where artistic expression knows no bounds, even when taking on a natural reproduction. The layers of detail that are possible with printing techniques evokes truly visceral experiences. The ability to create fine variances in decorative adornments allows for a ceramicist to play with the characteristics of different substances or introduce other elements of interest in tile.

3.) Contempo Concrete: To complement the raw beauty of contemporary architecture, designers are giving us fresh interpretations of modern cement in porcelain format. Exquisitely colored and perfectly sized aggregates give these designs a handcrafted concrete look and feel. Beautifully brutalist and understatedly elegant, these creative concrete looks embody modernity, sophistication and the bustling tapestry of urban living.

4.) Organic Grandeur: Innovative glazing technology paired with inspiration from rare natural materials give us surfaces so stunning, you’ll lose your gaze in them. Enhancing effects of light and reflectivity are reproduced in luminous finishes, giving the beauty and depth of marble with the durability of porcelain in color ranges wider than those of natural stone.

5.) Porcelain Panels Panache: The world is witnessing and embracing the availability of production-ready versions of full-body porcelain panels. This achievement signifies a momentous milestone as it fulfills a longstanding request from fabricators and specifiers since the mainstream adoption and installation of large-format tiles. These full-body pieces offer the remarkable qualities of heat, stain and scratch resistance, while being sustainable and free from toxic chemicals. What’s more, manufacturers are turning up the volume on this trend with the look, style and allure of natural stone, spanning many collections mimicking the world’s rarest marble and showcasing evocative amalgamations with bright colors and luminous veins. Distinguishing them from vying materials is their capacity to be worked with, using traditional fabrication techniques, making them a cost-effective and versatile choice for exceptional architecture and design applications.

6.) Seeking Balance: When balance and complementary interactions are fleeting, tile makers look to the birthplace of yin-yang and wabi-sabi for inspiration. While we see ample textile designs translated into ceramic renditions, there is one standout repeated by many this year, “stick mosaics.” Manufacturers are offering their take on this classic Japanese porcelain style, enhancing new lines with gracefully flowing pottery glazes. The appeal of fragmented pieces lies in the delicate interplay between precise straight lines and a gracefully undulating imperfect charm of the coatings.

7.) Set in Stone: These looks draw inspiration from the magnificent beauty of the Earth’s ancient geological past. Masterpieces of nature, like limestone, bluestone and slate, are represented with such precision and include characteristics like veining, coal lines and visible fossils. The visual richness of their textures, nuances and details are maintained and paired with the practicality of ceramic.

8.) Tactile Renaissance: Tile manufacturers are wholeheartedly embracing the infusion of rich textures throughout new ceramic collections. As architects and designers explore a growing interest in outfitting built environments in raw and rugged materials, the incorporation of tangible surfaces enables one to adequately interact with and navigate a space. Tiles impressed with deep grooves, subtle fluting, billowing curves and scored strokes are meant to be experienced both visually and physically.

9.) The Third Dimension: Ceramic tile companies are looking to the third dimension as the next frontier of design. New collections feature a plethora of 3D tiles from fluted and protruding surfaces to reliefs with explosive patterns. As manufacturers work toward producing tiles that look and feel like natural stone, marble prints are now paired with low relief veining for an incredibly realistic appearance.

10.) Trompe L’oeil: From misty forests to overlapping sheets of corrugated metal, tile manufacturers are producing a range of mind-blowing optical illusion effects on porcelain. Given the technical benefits of porcelain, designers can use these digitally printed tiles to their advantage, creating a shower that appears to be enclosed by billowy drapes or the floors of a spa covered in grooved wood-look planks.

The top 10 ceramic tile trends, and many others, will be on display throughout Coverings 2024, offering attendees the opportunity to experience North America’s largest international tile and stone exposition and conference. For more information and to register for Coverings 2024 at no cost, visit coverings.com.

Photo Credit:

Manufacturer: Landmark Ceramics

Product: Bluestone

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

Manufacturer

Soake Pools Bolsters National Growth With Four Key Hires

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Soake Pools team announcement featuring four new hires surrounding the company's logo.

New territory managers, production leadership, and operations support reinforce the plunge pool manufacturer’s white-glove service as demand grows across U.S. markets

Pembroke, N.H. — October 2026 — Soake Pools, the New England manufacturer that pioneered the made-to-order precast concrete plunge pool, has added four team members to support its growth into new regional markets. The hires span sales, production leadership, and operations, positioning the team to scale with rising national demand for its hand-tiled pools, without sacrificing service or quality.

New appointments include:

  • Kerry Covington, Pacific Northwest Territory Manager—Based in Oregon, Covington is Soake Pools’ first territory manager to live and work in the Pacific Northwest, offering on-the-ground support. With more than a decade of experience in high-end remodeling and landscape design for luxury residential construction, he will help Pacific Northwest homeowners translate plunge pool concepts into thoughtfully planned additions tailored to their homes and landscapes.
  • Brooke Fine, MA South Shore, Cape Cod & Islands Territory Manager—Also based in territory and a Soake Pools customer herself, Fine brings both local knowledge and firsthand experience with the brand to the role. With a personal understanding of how a Soake Pool can enhance wellness, relaxation and outdoor living, she will provide dedicated in-territory support to homeowners across the Massachusetts South Shore, Cape Cod, Nantucket and Martha’s Vineyard.
  • Eric Bailey, General Manager—At the company’s Pembroke production facility, Bailey will oversee manufacturing with 22 years of precast concrete experience. As a born-and-raised New Hampshire resident with a career built on quality and customer service, Bailey embodies the values Soake Pools has built its reputation on.
  • Katherine Fillon, Accounts Receivable—Lifelong New Englander Fillon rounds out the company’s administrative team, supporting a seamless experience between Soake Pools’ customers, partners and collaborators.

The news follows Soake Pools’ recognition as one of Business NH Magazine’s 2026 Best Companies to Work For in New Hampshire, where the company earned the No. 11 spot after a rigorous evaluation that included employer and team surveys, site visits, and employee focus groups. As it grows its team, the locally owned, family-run company stays anchored to the same standards that earned this honor.

About Soake Pools: Co-founded by Karen and Brian Larson in 2014, Soake® Pools disrupted the industry as the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. At Soake Pool’s New England facility, its plunge pools are made to order in a controlled environment using proprietary concrete and state-of-the-art tile, continually setting the standard with new dimensions, luxury finishes, and innovations in quality control, safety and usability with impressive turnaround timelines. Fully customizable and delivered ready to install, each Soake Pool is equipped for hot dips in the winter and cooling soaks in the summer, with cold plunge and resistance system offerings that support athletic recovery and enhance at-home wellness routines. The monolithic concrete design offers accessibility in size and pricing, while saltwater filtration, low water usage, and variable speed pumps support sustainability, require less maintenance, and lower costs. Delivering backyard luxury retreats with demonstrated ROI in home value, Soake Pools offer countless physical and mental wellness benefits at a fraction of the footprint and expense of a traditional pool.

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Industry News

Hayward Holdings Names New Chief Accounting Officer

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CHARLOTTE, N.C.–(BUSINESS WIRE)– Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a leading global pool and outdoor living technology company, today announced the appointment of Jared Arrowood as Vice President and Chief Accounting Officer, effective immediately. As principal accounting officer, Arrowood will oversee the Company’s global financial reporting, tax, operational finance and technical accounting functions.

“Jared’s experience as a financial executive for publicly traded global organizations and his deep understanding of our business make him exceptionally well suited for this role,” said Eifion Jones, Senior Vice President, Finance and Chief Financial Officer. “I am confident his technical expertise, leadership and business perspective will continue to strengthen our finance organization and support long-term value creation for shareholders.”

Arrowood will continue to report to Jones as part of his financial leadership team.

Arrowood joined Hayward in 2023 as Assistant Corporate Controller and was promoted to Vice President, Corporate Controller in 2024. He has helped strengthen the Company’s financial processes, controls and continuous improvement efforts across the global controllership organization. Prior to Hayward, Arrowood spent 17 years at SPX FLOW, including serving as Vice President of Finance for its Mixing Solutions division.

He holds a Master of Accounting from the University of North Carolina Kenan-Flagler Business School and a bachelor’s degree in business from the University of North Carolina at Greensboro. He is a certified public accountant.

About Hayward Holdings, Inc.
Hayward Holdings, Inc. (NYSE: HAYW) is a leading global specialty water management company focused on designing and manufacturing pool and outdoor living technology and industrial flow control products. Driven by a mission to transform the experience of water, Hayward offers a comprehensive portfolio of energy‑efficient and sustainable pool equipment—including pumps, heaters, sanitizers, filters, LED lighting, water features, and cleaners—integrated through its intuitive, IoT‑enabled SmartPad™ platform. The Company also provides industrial thermoplastic valves and process control products serving a wide range of applications.

Investor Relations Contact: 
Kevin Maczka
[email protected] 

Media Relations Contact: 
Misty Zelent
[email protected]

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Press Releases

Daldorado Names Marcia Gyles Director of Sales

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Marcia Gyles, newly appointed Director of Sales at Daldorado

Daldorado, a leading innovator in the commercial aquatic industry, announces the appointment of Marcia Gyles as its new Director of Sales. Bringing a distinguished track record of high-impact leadership to the role, Gyles’s comprehensive sales approach will span the entire industry ecosystem, serving distributors, contractors, and facility owners alike as she accelerates revenue growth and scales national operations.

In her new role, Gyles will manage the entire United States, leveraging her deep market expertise to provide unlimited access to Daldorado’s expansive product line. She is tasked with representing the company’s full portfolio of high-performance aquatic solutions—including its signature Rim-Flow systems, Main Drains, and highly anticipated products currently in development.

“We are thrilled to welcome a professional of Marcia’s high caliber to the Daldorado leadership team,” said Rob Lawson, Founder/CEO. “Her unparalleled expertise in channel sales and sophisticated account management makes her the perfect fit to elevate our national footprint as we shift to a distribution sales model. Marcia’s dynamic energy and master strategic vision will play a critical role in setting the tone for our sales pipeline and achieving our aggressive scaling goals.”

As Director of Sales, Gyles will oversee regular sales forecasting, manage cross-functional collaborations with marketing and operations for seasonal inventory planning, and maintain a commanding field presence. Her role involves an extensive travel schedule which includes conducting on-site commercial installation visits and providing master-class training for Daldorado’s extensive distribution and design networks.

About Daldorado

Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.

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