News
Innovative Programs and Activations Announced for Coverings 2024

Feb. 29, 2024 – ARLINGTON, Va. – Coverings (coverings.com), the largest and preeminent international tile and stone exhibition and conference in North America, has released a comprehensive roster of both popular and new onsite activations for Coverings 2024, which will take place April 22-25, 2024, at the Georgia World Congress Center in Atlanta. The renowned, four-day industry event will deliver breathtaking global tile displays, invaluable industry insights and engaging networking opportunities through an unmatched lineup of special programming and show floor features stretching nine miles of tile and global exhibit space.
Coverings 2024 will unite thousands of architects, designers, contractors, distributors and other industry professionals for an immersive experience of ceramic tile and natural stone. Onsite activities, live demonstrations, show floor tours and interactive programs have been organized to provide hands-on experiences and real-time solutions for all applicable industry segments.
More than 25,000 international showgoers will gather to discover the most in-vogue ceramic tile, natural stone and equipment product trends from around the world. Attendees will be able to explore numerous global pavilions hosted by leading tile associations and product manufacturers from 40 countries where they can source the latest, most advanced tile, stone, equipment, machinery and other resources.
“We’re bringing an enhanced ensemble of show floor features and activations to Atlanta, providing showgoers with a fresh and invigorating Coverings experience,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. “Beyond the absolutely breathtaking exhibits, what I am most excited about this year at Coverings is our Outdoor Oasis. We’re constructing a state-of-the-art backyard design (including a pool!) on the show floor. The Outdoor Oasis will feature ceramic tile and natural stone from Italy, Spain and North America; it’s one of our biggest and most intricate installations on the show floor yet.”
The four key tenets of Coverings 2024 – “Health & Wellness,” “Sustainability,” “Outdoor Spaces” and “Timeless Luxury” – will be highlighted throughout the show floor. Communal activations, imaginative displays and relevant market trends will showcase each tenet and provide attendees with unique, unforgettable experiences that emphasize the many benefits and uses of tile and stone.
Headlining Coverings 2024’s new show floor features is the highly anticipated Outdoor Oasis (Hall C, Booth 7006), which was conceived and revamped from the popular Coverings Lounge of years past. Attendees visiting this awe-inspiring space will step into a mesmerizing “outdoor” environment filled with both interior and exterior applications of ceramic tile, highlighting tile’s seamless integration in outdoor settings among plant material and outdoor furnishings. The Outdoor Oasis will also provide a centralized location for showgoers to attend vital learning sessions, connect with tile and stone peers, and socialize during happy hours and giveaways.
Special participants of the Outdoor Oasis include Coverings 2024 partner and thought leader Tributary Revelation and numerous global tile manufacturers, such as Landmark Ceramics, SICIS and STN Ceramica. Products on display throughout the Outdoor Oasis will be provided by various partners, manufacturers and Tributary Revelation members.
D.W. Sanders Tile & Stone Contracting, Inc. and C.C. Owen Tile Company will install the Outdoor Oasis, and a raised pedestal system will be provided by Redwood Plastics and Rubber.
“The Outdoor Oasis, like many of Coverings 2024’s exclusive programming and happenings, will be especially relevant to architects and designers,” said Heinold. “There will be many design-focused displays and activities throughout the event for Atlanta, regional, national and international design professionals.”
The Outdoor Oasis will also host the return of mindfulness workshops led by Gianna Vallefuoco, an artist, National Tile Contractors Association (NTCA) Five Star contractor and mindfulness teacher with Vallefuoco Contractors, LLC, and Ron Nash with LATICRETE International. These mindfulness sessions are appropriate for everyone, with unique topics including “Intro to Mind Fitness,” “Mindful Leadership,” “Setting Up a Mindfulness Practice” and much more. Showgoers attending these short, impactful “Health & Wellness” demonstrations will learn how to better deal with stress on the job site, discover how breathing can help deescalate heated moments, and learn how to use a growth-focused mindset to lead in their organizations.
Happy hours and giveaways are returning as a beloved Coverings feature and will occur in the Outdoor Oasis, April 23 and 24, starting at 4 p.m. EDT. Cold drinks and hot giveaways led and managed by NTCA and Tile Council of North America (TCNA) member companies will be available to those present, providing a fun way for attendees to interact and wrap up their show days. The Outdoor Oasis will also be the center for complimentary Contractor Tours and the Coverings 2024 Rock Star Awards Ceremony & 10th Anniversary Celebration, which will honor this year’s Rock Star Award winners, April 22 from 4-5 p.m.
The Galvanize Women’s Lounge (Room B206), a brand-new networking area planned for Coverings 2024, will offer a unique space for attendees to connect, celebrate and be inspired by like-minded women and industry peers. Both personal and professional development opportunities – along with a few surprise activations – will be available, with many of the leading industry women’s groups coming together to collaborate, build community, and elevate one another and their respective crafts.
Returning to Coverings 2024 is the Distributor Lounge (Coverings Courtyard, Hall B, Booth 1405), sponsored by the Ceramic Tile Distributors Association (CTDA) and the North American Association of Floor Covering Distributors (NAFCD). This back-by-popular-demand networking space provides tile, stone and flooring distributors a quiet place to relax and recharge when they need a break from doing business on the show floor. Light refreshments and snacks will be served in the lounge, which is conveniently located on the show floor in Hall B this year.
The Podcast Studio (Hall B Lobby), will continue to be an extremely popular feature for attendees and exhibitors alike at Coverings 2024. The studio offers established podcasters across the tile, stone and construction industries a unique opportunity to record episodes during Coverings 2024. Showgoers, no matter their interest or favorite genre, can stop by the studio to listen as podcasters record new episodes for their respective shows.
The Stone Fabricator’s Alliance (SFA) is bringing its popular SFA Cage (Hall C, Booth 6161) back for Coverings 2024. This is the ideal place for fabricators and other stone and tile professionals to gather, network and learn new fabrication techniques. The SFA Cage will feature daily demonstrations on a variety of topics, including how to work with and fabricate gauged porcelain panels that continue to grow in popularity.
The Coverings 2024 show floor will also include the return of the Artisan Showcase (Hall C, Booth 7259), a popular show floor display that will showcase one-of-a-kind decorative tiles and accents and a stage with live demonstrations. World-class mosaicist David Arnott will be showcasing some of his most stunning pieces throughout the Artisan Showcase, along with creating an Earth Day-themed mosaic live during the show.
A roundup of both live and on-demand show floor tours, including four curated Audio Tours, will help attendees maximize their time and experience during Coverings 2024. These coveted tours will assist attendees in exploring the show floor at the times that work best for their busy event schedules. Eventgoers can access four distinct audio tours focused on each of the Coverings tenets to see and experience relevant exhibitors and stunning product displays based on specific areas of interest or expertise.
The much-lauded Contractor Tours are coming back to Coverings 2024, providing tour participants with opportunities to join NTCA for guided show floor explorations of the latest tools, equipment and allied products for contractors, installers, retailers, distributors and specifiers. These complimentary, hour-long tours will kick off from the Outdoor Oasis at 11 a.m., between April 22-24, and are available on a first-come, first-served basis.
Coverings is also enhancing its popular lineup of interactive Stages for 2024 to feature all the latest and most important updates from tile and stone industry leaders. Trends, solutions, live “how-to” classes and other relevant content will be available on four stages throughout the show floor, enlightening attendees with groundbreaking products, techniques and business processes.
The Artisan Stage (Hall C, Booth 7259) has been added to Coverings’ lineup of show floor stages given the size of the crowds at Coverings 2023’s Art Tile Showcase. Attendees will get to witness art tile makers and artisans as they show the steps required to create one-of-a-kind, hand-made tile, such as pre-mounting techniques for installation, hand forming and cutting, decorating, glazing and painting.
The Installation Innovation Stage (Hall C, Booth 7863), a long-time staple of Coverings and a crowd-favorite among contractors and installers, will showcase live demonstrations for attendees to see exactly how to install a wide variety of new products and learn techniques to make tile and stone installations more successful. Stage visitors will attain firsthand insights from leading professionals about new materials, industry standards, methods and best practices for delivering superior installations. Demonstrations will be provided by both NTCA staff and TCNA members.
The Fabricator Stage (Hall C, Booth 6209) is returning for its second appearance at Coverings after being a smashing success at Coverings 2023. This distinguished stage will supply another year of insights from experts in the stone and fabrication industry through short and engaging presentations and demonstrations. Programming offered in collaboration with three esteemed partners of Coverings 2024, International Surface Fabricators Association (ISFA), National Stone Institute (NSI) and Rockheads Group, will concentrate on pertinent topics tailored for tile and stone fabricators. These sessions aim to equip attendees with the essential insights and advanced concepts necessary for progressing their businesses and successfully executing upcoming projects. New for 2024, at the end of each day, the stage will host happy hours and education, offering fabricators an opportunity to network and learn.
Back for its third year at Coverings, the Trends & Solutions Stage (Coverings Courtyard, Hall B, Booth 1405) will feature exhibitors and industry professionals highlighting everything at the forefront of the tile and stone marketplace. Attendees visiting this ever-popular stage will benefit from a deep dive into the latest innovations and trends through short presentations from those launching new services, providing business solutions or showing new product trends.
Coverings 2024 will also present an impressive, robust schedule of educational sessions across three distinct tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.” These learning opportunities have been carefully curated to furnish attendees with business-growth information, insights, techniques and expertise.
Industry professionals can register to attend Coverings 2024 at no cost and gather further information about this year’s show floor exhibits, product displays, lounges, stages, tours, educational sessions and other special programming by visiting the Coverings website.
News
Master Pools Guild Welcomes Red Rock Design Build as Newest Member

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.
RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.
Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.
With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.
“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”
For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.
“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”
“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”
As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.
The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.
About Red Rock Design Build
Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.
About Master Pools Guild
Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.
Media Contact:
Cheryl Lewis
Office (804) 657-4752
Manufacturer
Nidec Names New Pool/Spa Motors National Account Manager

ST. LOUIS, MO – October 21, 2026 – Nidec, a manufacturer of electric motors and drives, has announced the promotion of Atticus Edge to National Account Manager for the pool and spa industry.
In his new role, Edge is responsible for the Pool/Aftermarket Motor business, managing Nidec’s U.S. MOTORS® network of sales representatives and supporting key national pool supplier accounts. He works closely with customers and sales partners to drive growth and deliver strong support across the pool aftermarket channel.
Edge joined Nidec two years ago, serving in various engineering roles. Most recently, he supported the Variable speed and Neptune® motor platforms as a mechanical engineer, where he developed strong technical expertise and product knowledge.
“As pool pumps and motors become more complex, pool service professionals often need expert guidance in selecting and programming pump motors,” said Steve O’Brien, National Sales Director at Nidec. “Atticus is already proving himself in this role as he applies his education and knowledge to benefit pool service professionals and distributors.”
Variable speed motors are now required by the U.S. Department of Energy (DOE) for most pool applications, including replacement motors. Nidec’s Neptune line of pool pump motors offers energy savings plus the ability to replace only the failed motor, rather than the entire pump.
With these technical advantages, Edge said the Neptune line has become a popular replacement motor for the pool industry. “We’re pleased to be able to offer service reps, and in turn their pool customers, these high-efficiency motors that meet or exceed DOE regulations.”
Prior to joining Nidec, Edge worked for Spec-Tech Industrial Electric as an assembly and testing tech. He also completed an internship at Neff Power. Edge holds a Bachelor’s degree in Mechanical Engineering from Saint Louis University.
About Nidec
Nidec Corporation is the world’s No.1 comprehensive motor manufacturer. Based in Kyoto, Japan, Nidec Corporation offers motors ranging from micro-size to super large, as well as application products and services in IT, automation, home appliances, automobiles, commercial and industrial systems, environmental, energy, and many other businesses. Nidec is comprised of approximately 340 companies employing more than 110,000 people all over the world. Nidec.com
The U.S. MOTORS® brand of Nidec Motor Corporation encompasses a complete line of general and special purpose commercial and industrial motors from 1/3 horsepower through 4000 horsepower for a wide variety of applications. Since 1908, the U.S. MOTORS brand has stood for exceptional product reliability and performance. It is one of the oldest and most trusted brands in the motor industry and is recognized worldwide as the mark of leadership and technological innovation. USMotors.com
Industry News
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.
“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”
Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.
Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.
About Pentair plc
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
PENTAIR CONTACTS:
Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]
Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]
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