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Coverings Introduces Expanded Programs and Activations for 2025

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Photo of the Coverings Lounge at the premier tile show in the USA

March 10, 2025 – ORLANDO – Coverings (coverings.com), North America’s leading international tile and stone showcase and educational conference, has announced today an expanded roster of both new and returning programs and activations for Coverings 2025.

The highly anticipated event, set for April 29 to May 2, 2025, at the Orange County Convention Center in Orlando, Florida, will unite a global community of distributors, retailers, architects, designers, builders, remodelers, contractors, installers, stone fabricators and other industry professionals for four transformative days of mesmerizing tile and stone exhibits, groundbreaking advancements in products and techniques as well as unparalleled opportunities for networking and business growth.

Coverings 2025 will feature numerous international pavilions hosted by top tile associations and manufacturers, the latest trends, trailblazing product innovations, state-of-the-art machinery, advanced tools and equipment, and other essential industry resources. Attendees can engage in hands-on experiences through live demonstrations, multilingual show floor tours, and other interactive programs, all thoughtfully designed to deliver actionable insights for professionals across every business sector.

“With 26,000 attendees from around the world, Coverings 2025 will be the ultimate destination for tile and stone professionals to stay ahead of emerging trends, generate qualified business leads, and develop strategic insights to maintain a competitive edge,” said Jamie Rich, Coverings show director. “Attendees will have the opportunity to maximize their time, forge valuable connections, and source the latest products from 40 countries—all while achieving a year’s worth of business value in just four days.”

Programming and activations at Coverings 2025 will bring the show’s four key tenets—“Health & Wellness,” “Sustainability,” “Outdoor Spaces,” and “Timeless Luxury”—to life across a show floor stretching nine miles. Engaging activations, creative installations and trend-driven exhibits will captivate attendees, immersing them in unforgettable experiences that showcase how tile and stone elevate design, promote well-being and redefine spaces with eco-conscious style.

A key highlight of Coverings 2025 is the much-anticipated return of The Coverings Lounge (Booth # 4300), a vibrant hub where professionals converge to learn, connect, grow and relax. This centrally located space will deliver engaging sessions at the Trends & Solutions Stage, one of Coverings’ three show floor stages, along with valuable networking opportunities, insightful presentations from tile and stone leaders, and daily happy hours with prize giveaways.

“Whether seeking industry expertise, valuable contacts, or a moment to simply unwind from the bustling show floor, The Coverings Lounge offers showgoers the ideal blend of education, networking and relaxation,” said Rich.

The Coverings Lounge will also feature the I.C.E. House Showhome Experience, an immersive display highlighting the future of home design. This innovative exhibit, a brand-new Coverings programming feature, presents a visual journey through I.C.E. House, a two-year construction and design transformation project being produced by Jennifer Farrell Designs. The experience will include exclusive talks by acclaimed designer Jennifer Farrell, with multi-media displays alongside samples of the materials featured in I.C.E. House.

Farrell will lead “Surface Materials and the Home of the Future – Walk & Talk” sessions from 1-1:30 p.m. EDT, April 29 through May 1, delivering expert insights into the evolving role of surface materials in next-generation home design. The excitement will culminate in a special I.C.E.-House-themed happy hour and prize giveaway May 1 at 4 p.m., celebrating the game-changing concepts presented throughout the week.

“I could not be more thrilled to partner with Coverings 2025 to share the I.C.E. House Showhome Experience with the world,” said Farrell. “Coverings is the largest, most important tile and stone event in North America, bringing the entire globe together to discover the future of design materials. Part of the story we’re telling at I.C.E. House is how the global culture of design is guiding the home of the future, which makes Coverings the perfect partner for telling that story.”

Happy hours and giveaways are back as a beloved feature of The Coverings Lounge, taking place April 30 and May 1, starting at 4 p.m. Attendees can enjoy a lively atmosphere with cold drinks, great company and fun-filled raffles. Participants must be present to win.

The Coverings 2025 Rock Star Awards Ceremony, which will honor the 11th class of Coverings Rock Stars, will take place in The Coverings Lounge April 29 from 4-5 p.m. The ceremony will also announce the inaugural 2025 Coverings Champions, recognizing distinguished tile and stone leaders and their outstanding contributions to the show.

The Galvanize Lounge (South Hall, Room S222) is set to make its highly anticipated Orlando debut at Coverings 2025, following its successful launch at Coverings 2024 in Atlanta. The lounge, designed as a lively hub open to all Coverings attendees, will unite influential leaders, emerging voices and prominent women’s organizations across the industry. The inclusive space will serve as a catalyst for cultivating valuable relationships, exchanging progressive ideas, celebrating achievements, and exploring new pathways to success, all while empowering women in tile, stone and flooring.

The Galvanize Lounge at Coverings 2025 is proudly supported by National Association of Women in Construction (NAWIC) Greater Orlando, Women of the Flooring Business, Women in Tile, Women in Stone, Women in the Floorcovering Industry, Women’s Alliance of Greater Orlando Builders Association (GOBA), and Women Who Rock.

Mindfulness workshops will return to both the Galvanize Lounge and The Coverings Lounge, hosted by Gianna Vallefuoco, an artist, National Tile Contractors Association (NTCA) Five Star contractor and mindfulness teacher with Vallefuoco Contractors, LLC. Showgoers attending these concise yet reflective “Health & Wellness” sessions will explore the art and science of thriving, develop resilience through the power of grit, learn practical techniques for maintaining mental fitness in the workplace, and more.

The Distributor Lounge (South Hall, Room 230A), sponsored by the Ceramic Tile Distributors Association (CTDA) and North American Association of Floor Covering Distributors (NAFCD) is coming back to Coverings 2025 by popular demand. This lauded, off-show-floor space will provide tile, stone and flooring distributors with a dedicated place to relax and recharge. Distributors can visit the lounge to take a break from conducting business on the show floor, unwind between meetings, and enjoy light refreshments and snacks.

The Artisan Showcase (Booth # 4412), a must-visit show floor space for those who appreciate art and craftsmanship of ceramic tile, will reemerge at Coverings 2025 to showcase the timeless beauty of handmade art and specialty tiles from local and regional artisans. Showgoers can create their own custom mosaic tile coasters using products from exhibitors each morning, and watch skilled artisans bring old-world techniques to life through live demonstrations each afternoon. The showcase will also highlight concept boards from Art Tile Village exhibitors, providing an up-close look at one-of-a-kind designs and their talented creators.

Coverings 2025’s three interactive show floor Stages will provide attendees with unparalleled access to knowledge and innovation across a wide range of topics, including emerging trends, practical solutions, and live “how-to” installation demonstrations.

  • The Installation Innovation Stage (Booth # 7863) will feature interactive technical tutorials led by NTCA and TCNA members, allowing attendees to see exactly how to install a wide variety of new products and learn techniques to make tile and stone installation more successful. One of the most popular returning features at Coverings 2025, visitors will receive practical training and critical insights into new materials, industry standards, methods, and best processes for delivering superior tile installation.
  • The Trends & Solutions Stage (Booth # 4300), centrally located in The Coverings Lounge, will provide in-depth insights regarding the latest product trends and solutions in tile and stone. Exhibitors and industry professionals will deliver short, impactful presentations on new product innovations, business solutions and emerging trends, serving as a key platform for discovering advancements designed to propel industry progress.
  • The Fabricator Stage (Booth # 4494), in collaboration with the International Surface Fabricators Association (ISFA), Natural Stone Institute (NSI) and Rockheads Group, will deliver targeted, high-energy presentations on cutting-edge stone and fabrication techniques from industry-leading fabricators. This essential learning hub will offer real-world solutions and pioneering methods designed to enhance tile and stone fabrication processes. Each session, from technical mastery to business growth, will equip stage visitors with actionable knowledge to elevate projects and drive businesses forward. Happy hours at the Fabricator Stage will begin at 3:30 p.m. each day between April 29 through May 1, providing another chance for attendees to network and continue discussions in a relaxed setting.

The Stone Fabricator’s Alliance (SFA) Cage (Booth # 3691) will return to Coverings 2025 as a key gathering spot for fabricators and other stone professionals. This skill-building area will host daily demonstrations on a variety of fabrication techniques, including working with and fabricating large-format tiles and the increasingly popular gauged porcelain panels. SFA Cage visitors can network, sharpen their skills, stay ahead of trends, and connect with fellow fabricators during happy hours with a keg, beginning at 3:30 p.m., April 29, April 30 and May 1.

A variety of guided and self-paced show floor tours will be available to Coverings 2025 attendees, providing accessible opportunities to enrich their experiences while discovering the latest products and innovations shaping the tile and stone industry.

The highly acclaimed Contractor Tours will make their return to Coverings, once again presenting contractors, installers, retailers, distributors and specifiers with a firsthand look at the most advanced tools, equipment and allied products throughout the exhibit hall. These one-hour guided tours, hosted by NTCA members, will depart from the Coverings Lounge at 11 a.m., April 29, April 30 and May 1, and are available on a first-come, first-served basis.

Coverings will also introduce a Contractor Tour en Español for the first time this year, offering Spanish-speaking professionals a dedicated opportunity to engage directly with exhibitors and explore forward-thinking solutions. NTCA’s Angie Weber will lead the tour, April 30, 3-4 p.m., departing from The Coverings Lounge. Spots are limited, so early arrival is recommended.

Stone professionals attending Coverings 2025 can take part in the Fabricator Trends Tour: New and Innovative Products from the Marketplace, led by Tony Malisani, owner of Malisani Inc. This specialized tour, designed specifically for fabricators and other stone professionals, will guide attendees through the latest technology and fabrication solutions, concluding with a networking happy hour at the Fabricator Stage. The tour is scheduled for April 30, 3-4 p.m.

Coverings is also offering its popular Audio Tours for a more flexible and self-guided way to explore the show floor. Participants can take in the exhibit hall at their own pace, choosing from four curated tour options aligned with Coverings’ core themes: “Health & Wellness,” “Sustainability,” “Outdoor Spaces” and “Timeless Luxury.” Each tour highlights key exhibitors and noteworthy displays, enabling attendees to personalize their experiences based on their specific interests. Now available in both English and Spanish, Coverings’ Audio Tours are more accessible than ever before.

Visit the Coverings website for more information about the lounges, stages, tours, educational sessions, and other special programs at Coverings 2025. Register to attend Coverings 2025 by visiting Coverings.com.

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

Manufacturer

Soake Pools Bolsters National Growth With Four Key Hires

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Soake Pools team announcement featuring four new hires surrounding the company's logo.

New territory managers, production leadership, and operations support reinforce the plunge pool manufacturer’s white-glove service as demand grows across U.S. markets

Pembroke, N.H. — October 2026 — Soake Pools, the New England manufacturer that pioneered the made-to-order precast concrete plunge pool, has added four team members to support its growth into new regional markets. The hires span sales, production leadership, and operations, positioning the team to scale with rising national demand for its hand-tiled pools, without sacrificing service or quality.

New appointments include:

  • Kerry Covington, Pacific Northwest Territory Manager—Based in Oregon, Covington is Soake Pools’ first territory manager to live and work in the Pacific Northwest, offering on-the-ground support. With more than a decade of experience in high-end remodeling and landscape design for luxury residential construction, he will help Pacific Northwest homeowners translate plunge pool concepts into thoughtfully planned additions tailored to their homes and landscapes.
  • Brooke Fine, MA South Shore, Cape Cod & Islands Territory Manager—Also based in territory and a Soake Pools customer herself, Fine brings both local knowledge and firsthand experience with the brand to the role. With a personal understanding of how a Soake Pool can enhance wellness, relaxation and outdoor living, she will provide dedicated in-territory support to homeowners across the Massachusetts South Shore, Cape Cod, Nantucket and Martha’s Vineyard.
  • Eric Bailey, General Manager—At the company’s Pembroke production facility, Bailey will oversee manufacturing with 22 years of precast concrete experience. As a born-and-raised New Hampshire resident with a career built on quality and customer service, Bailey embodies the values Soake Pools has built its reputation on.
  • Katherine Fillon, Accounts Receivable—Lifelong New Englander Fillon rounds out the company’s administrative team, supporting a seamless experience between Soake Pools’ customers, partners and collaborators.

The news follows Soake Pools’ recognition as one of Business NH Magazine’s 2026 Best Companies to Work For in New Hampshire, where the company earned the No. 11 spot after a rigorous evaluation that included employer and team surveys, site visits, and employee focus groups. As it grows its team, the locally owned, family-run company stays anchored to the same standards that earned this honor.

About Soake Pools: Co-founded by Karen and Brian Larson in 2014, Soake® Pools disrupted the industry as the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. At Soake Pool’s New England facility, its plunge pools are made to order in a controlled environment using proprietary concrete and state-of-the-art tile, continually setting the standard with new dimensions, luxury finishes, and innovations in quality control, safety and usability with impressive turnaround timelines. Fully customizable and delivered ready to install, each Soake Pool is equipped for hot dips in the winter and cooling soaks in the summer, with cold plunge and resistance system offerings that support athletic recovery and enhance at-home wellness routines. The monolithic concrete design offers accessibility in size and pricing, while saltwater filtration, low water usage, and variable speed pumps support sustainability, require less maintenance, and lower costs. Delivering backyard luxury retreats with demonstrated ROI in home value, Soake Pools offer countless physical and mental wellness benefits at a fraction of the footprint and expense of a traditional pool.

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Industry News

Hayward Holdings Names New Chief Accounting Officer

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CHARLOTTE, N.C.–(BUSINESS WIRE)– Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a leading global pool and outdoor living technology company, today announced the appointment of Jared Arrowood as Vice President and Chief Accounting Officer, effective immediately. As principal accounting officer, Arrowood will oversee the Company’s global financial reporting, tax, operational finance and technical accounting functions.

“Jared’s experience as a financial executive for publicly traded global organizations and his deep understanding of our business make him exceptionally well suited for this role,” said Eifion Jones, Senior Vice President, Finance and Chief Financial Officer. “I am confident his technical expertise, leadership and business perspective will continue to strengthen our finance organization and support long-term value creation for shareholders.”

Arrowood will continue to report to Jones as part of his financial leadership team.

Arrowood joined Hayward in 2023 as Assistant Corporate Controller and was promoted to Vice President, Corporate Controller in 2024. He has helped strengthen the Company’s financial processes, controls and continuous improvement efforts across the global controllership organization. Prior to Hayward, Arrowood spent 17 years at SPX FLOW, including serving as Vice President of Finance for its Mixing Solutions division.

He holds a Master of Accounting from the University of North Carolina Kenan-Flagler Business School and a bachelor’s degree in business from the University of North Carolina at Greensboro. He is a certified public accountant.

About Hayward Holdings, Inc.
Hayward Holdings, Inc. (NYSE: HAYW) is a leading global specialty water management company focused on designing and manufacturing pool and outdoor living technology and industrial flow control products. Driven by a mission to transform the experience of water, Hayward offers a comprehensive portfolio of energy‑efficient and sustainable pool equipment—including pumps, heaters, sanitizers, filters, LED lighting, water features, and cleaners—integrated through its intuitive, IoT‑enabled SmartPad™ platform. The Company also provides industrial thermoplastic valves and process control products serving a wide range of applications.

Investor Relations Contact: 
Kevin Maczka
[email protected] 

Media Relations Contact: 
Misty Zelent
[email protected]

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Press Releases

Daldorado Names Marcia Gyles Director of Sales

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Marcia Gyles, newly appointed Director of Sales at Daldorado

Daldorado, a leading innovator in the commercial aquatic industry, announces the appointment of Marcia Gyles as its new Director of Sales. Bringing a distinguished track record of high-impact leadership to the role, Gyles’s comprehensive sales approach will span the entire industry ecosystem, serving distributors, contractors, and facility owners alike as she accelerates revenue growth and scales national operations.

In her new role, Gyles will manage the entire United States, leveraging her deep market expertise to provide unlimited access to Daldorado’s expansive product line. She is tasked with representing the company’s full portfolio of high-performance aquatic solutions—including its signature Rim-Flow systems, Main Drains, and highly anticipated products currently in development.

“We are thrilled to welcome a professional of Marcia’s high caliber to the Daldorado leadership team,” said Rob Lawson, Founder/CEO. “Her unparalleled expertise in channel sales and sophisticated account management makes her the perfect fit to elevate our national footprint as we shift to a distribution sales model. Marcia’s dynamic energy and master strategic vision will play a critical role in setting the tone for our sales pipeline and achieving our aggressive scaling goals.”

As Director of Sales, Gyles will oversee regular sales forecasting, manage cross-functional collaborations with marketing and operations for seasonal inventory planning, and maintain a commanding field presence. Her role involves an extensive travel schedule which includes conducting on-site commercial installation visits and providing master-class training for Daldorado’s extensive distribution and design networks.

About Daldorado

Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.

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