Manufacturer
Hayward Announces Promotion Of Aaron Martin To Vice President Of Marketing
MARTIN LEADS HAYWARD’S NORTH AMERICAN BRAND AND MARKETING STRATEGIC INITIATIVES
CHARLOTTE, N.C. – June 10, 2024 – Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a global designer, manufacturer, and marketer of a broad portfolio of pool equipment and outdoor living technology, announced today the promotion of Aaron Martin to Vice President of Marketing.
In his new role, Martin will continue leading Hayward’s North American marketing team and remain focused on the development and execution of brand strategy, commercialization plans and customer engagement initiatives.
“Aaron’s promotion reflects his outstanding contributions and unwavering commitment to the Hayward brand, to the industry and to our loyal Hayward customers. His strategic vision and leadership have been instrumental in propelling our brand forward,” said John Collins, Senior Vice President and Chief Commercial Officer. “I am confident that Aaron will continue to excel in his new role and drive further success and growth for Hayward.”
Martin has provided exceptional strategic leadership and built a deep understanding of the pool and outdoor living industry. He has translated this understanding into a strategy that has engaged and activated Hayward’s customers and helped increase the trust they have in the company’s products.
“I am grateful that the company is recognizing me with this promotion. It is a testament to the hard work of our team,” Vice President of Marketing Aaron Martin said. “I am looking forward to continuing the work we do to introduce Hayward to more people in more places, and to strengthen the company’s already strong reputation in our industry.”
Under Martin’s leadership, the Hayward marketing team has forged robust partnerships with Hayward’s customers and collaborated within Hayward to drive business growth and increase market share.
Martin joined Hayward as the Senior Director of Marketing in 2021. Prior to joining Hayward, he held marketing, sales, business development and operations leadership positions at companies such as Newell Rubbermaid, RSC Chemical Solutions and TTI Floor Care North America.
Martin earned a bachelor’s degree in economics from Duke University and a Master of Business Administration from Wake Forest University. He will continue to be based in the Company’s headquarters in Charlotte, North Carolina.
RENOLIT has launched its highly anticipated 2026 edition of the Art of Pools catalog, a premium showcase of the company’s reinforced PVC pool membranes, ceramic-inspired surfaces, and integrated decking solutions for modern swimming pool design.
Spanning more than 175 pages of world-class photography, the catalog draws inspiration from stunning pool installations across the globe, highlighting how RENOLIT’s complete waterproofing systems bring together aesthetics, durability, and architectural integration in a single, cohesive solution.
This new edition reflects an evolved design vision — one that speaks directly to architects, designers, builders, and discerning homeowners seeking both beauty and performance in aquatic environments. From sleek contemporary finishes to richly textured ceramic-inspired surfaces, the catalog demonstrates the full breadth of RENOLIT’s design capabilities.
The 2026 Art of Pools catalog is available now for immediate viewing online: https://online.fliphtml5.com/dpzsu/zfex/ and can be downloaded at https://renolit-alkorplan.com/the-art-of-pool.
Printed copies are also available upon request.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
Manufacturer
B Squared Pools Offers Waterfall Sun Ledge for Pools
B Squared Pools is pleased to offer pool builders a polypropylene constructed sun ledge kit that can be added to any swimming pool. Made of lightweight, energy-efficient, and structurally superior material, the new sun ledge has an independent, free-standing design with a built-in waterfall edge. Fast and easy to install without having to renovate the pool, it offers a weather-resistant finish with a spacious, tanning-ready ledge. This product is a panel-based system that eliminates metal fasteners and resists rust, corrosion, and freeze-thaw damage. The polypropylene panels provide an internal grid structure for added wall strength and built-in insulation through its sealed chambers for added thermal efficiency. Made in the USA and available for immediate shipment.
www.BSquaredPools.com
419-708-5225
Manufacturer
Pentair Expands Step Into Swim Partnership
At Pentair Pool, safety isn’t a box we check. It’s a pillar of who we are and how we show up for the communities we serve.
Water brings people together. It fuels connection, wellness, and unforgettable moments with family and friends. But those moments can only happen when safety comes first. That belief is what continues to drive our partnership with Step Into Swim, and why, for the third year in a row, Pentair Pool is proud to invest in expanding access to lifesaving swim education.
Safety Starts With Education In and Out of the Water
Learning to swim is more than a skill; it’s a foundation for confidence, independence, and long-term safety. Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), focuses on removing barriers to swim education, helping children build essential water safety skills early. For Pentair Pool, this partnership aligns directly with our broader mission to help people safely and sustainably enjoy water. We believe that the safest pool experience doesn’t start with equipment alone… It starts with education, awareness, and access.
“Everyone’s journey should start with a safe introduction to the water,” says Greg Claffey, President of Pentair Pool, who serves on the PHTA Board of Directors. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”
Turning Commitment Into Action
This year, Pentair Pool committed $100,000 as a Diamond Level sponsor to further support Step Into Swim’s mission. That investment helps fund swim lessons for thousands of children, expanding access to programs that teach foundational water safety skills — especially in communities where opportunities to learn to swim may otherwise be limited.
Our involvement with Step Into Swim is one part of a much larger, long-standing commitment. For more than a decade, Pentair Pool has supported National Water Safety Month, using our platform to elevate awareness around drowning prevention and safe pool practices.
Together, these efforts reinforce a simple truth: awareness saves lives, but education sustains them.
Why Training Matters at Every Level
Advancing water safety doesn’t stop with swim lessons. It also depends on knowledgeable, well-trained pool professionals who design, install, and maintain aquatic environments every day. That’s why Pentair Pool invests heavily in professional education and training, equipping pool pros with the expertise they need to help create safer pool experiences for homeowners, facilities, and communities. Through our robust professional support resources like Pentair Pool University and on-demand webinars, Pentair provides ongoing education, technical guidance, and hands-on learning to reinforce best practices across the industry.
Our goal is to ensure that safety knowledge evolves alongside technology, standards, and real-world application. When pool professionals are confident and informed, everyone benefits.
Building a Safer Future Together
Partnerships like Step Into Swim matter because they reflect a shared responsibility. Manufacturers, pool professionals, parents, educators, and community leaders all play a role in improving water safety outcomes.
By investing in swim education, supporting professional training, and consistently advocating for safety awareness, Pentair Pool is helping to create a future where water is something everyone can safely and sustainably enjoy.
We’re proud to stand alongside Step Into Swim and the broader pool and spa industry in advancing safety education one lesson, one professional, and one community at a time.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentairpool.com.
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