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Nidec/U.S. MOTORS® Launches Two Innovative Pump Motors At PSP/Deck Expo

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Nidec Neptune 3.45HP pool pump motor

See demonstration on how Neptune® can work with a customer’s existing time clockto control motor and pump operation at Nidec booth #8366

ST. LOUIS, MO – Oct. 19, 2023 – Innovation is the theme for Nidec and its flagship brand, U.S. MOTORS®, at this year’s PSP/Deck Expo, November 13-15. The pump motor manufacturer has been developing groundbreaking products for more than 100 years and is now expanding its Neptune® line with two new offerings for residential pools – a hybrid that features two motor technologies and a 3.45 HP motor designed for large pools.

The new Neptune HybridTM will be released soon. This patented technology features a high-efficiency brushless permanent magnet (BPM) motor integrated with a control and a standard PSC induction motor. The BPM is capable of variable speed levels from 600 to 2,760 RPMs, ideal for circulating the water in residential pools. At 3,450 RPMs, the PSC motor activates, providing extra power needed for vacuuming the pool.

The Hybrid is a lower cost, lower power motor that offers significant energy savings for homeowners. As an example, when operating at 50 percent of speed, the motor uses only 12 to 14 percent of the full speed power. The Neptune Hybrid also meets proposed efficiency regulations from the U.S. Department of Energy (DOE) which are expected to take effect in 2025.

The new Neptune 3.45 HP features a variable speed motor with integrated controls for energy efficiency and easy operation. This powerful motor is designed for large residential pools, and as with the entire Neptune line, will integrate with any new or existing pump, bringing variable speed capabilities to the pump and meeting DOE efficiency requirements for the current pump rule as well as the upcoming 2025 motor rule.

Neptune motors can connect with customers’ existing time clocks and select automation for worry-free operation. A time clock connectivity demonstration will be available upon request at Nidec’s booth #8366.

U.S. MOTORS will also feature the Aqua-Shield Pro® at the trade show. This line of pool pump motors is designed with service professionals in mind. Easy to install, with a top mounted conduit box and simple voltage switch from 115 to 208-230V, this finned aluminum, totally enclosed fan-cooled motor is built with additional layers of protection against moisture, heat and debris which can cause damage to motors and windings. Extra protection means longer motor life and happier customers.

New and replacement pool and spa motors from U.S. MOTORS are available exclusively through pool industry professionals and distributors.  Find out more at www.usmotors.com/pool-and-spa.

About Nidec Corporation, Nidec Motor Corporation and U.S. MOTORS®

Nidec Corporation is the world’s No.1 comprehensive motor manufacturer. Based in Kyoto, Japan, Nidec Corporation offers motors ranging from micro-size to super large, as well as application products and services in IT, automation, home appliances, automobiles, commercial and industrial systems, environmental, energy, and many other businesses. Nidec is comprised of approximately 300 group companies employing more than 140,000 people all over the world.

With headquarters in St. Louis, Mo., Nidec Motor Corporation (NMC) is the leading manufacturer of commercial, industrial, and appliance motors and controls. The NMC product line features a full line of high efficiency motors, large and small, that serve industrial, residential, and commercial markets in applications ranging from agriculture, water treatment, mining, oil and gas, and power generation to pool and spa motors, air conditioning condensers, rooftop cooling towers, and commercial refrigeration. NMC also makes motors, controls, and switches for automotive and commercial markets.

Nidec Motor Corporation’s U.S. MOTORS brand encompasses a complete line of general and special purpose commercial and industrial motors from 1/30 horsepower through 4000 horsepower for a wide variety of applications. Since 1908, the U.S. MOTORS brand has stood for exceptional product reliability and performance. It is one of the oldest and trusted brands in the motor industry and is recognized worldwide as the mark of leadership and technological innovation.

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Manufacturer

Soake Pools Partners with Slipstream to Elevate At-Home Wellness

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The Leading Precast Plunge Pool Manufacturer Partners with Slipstream to Bring Swim Technology to Its Premium Plunge Pools

Pembroke, N.H. — April 22, 2026 — Soake Pools, the leader in luxury precast plunge pools, announces a new partnership with Slipstream, the first portable swimming machine that transforms any pool into an endless swim lane. This collaboration introduces Slipstream’s advanced drop-in swim current system as a seamless enhancement to Soake Pools’ premium concrete plunge pool offerings, creating a powerful, new option for water fitness at home with space-saving convenience. 

Slipstream’s battery-powered, portable system transforms virtually any compatible pool into an active swimming environment with a fully adjustable speed current that is both wide and smooth. The easy, tool-free setup allows users to install or remove the device in seconds, making it a flexible and accessible upgrade for both new and existing pool owners. 

The partnership further diversifies Soake Pools’ Fitness & Wellness program by expanding the range of options available to customers beyond the existing Complete Static Swim System. The distinct experiences offered by the Static Swim and Slipstream enhance the versatility of exercise in Soake Pools.  

“This partnership allows us to offer our customers an entirely new way to enjoy their Soake Pool,” said Karen Larson, co-founder of Soake Pools. “By integrating Slipstream, we’re expanding the possibilities for water exercise while collaborating with a like-minded company that shares our commitment to helping homeowners create a truly personalized wellness experience at home. After hosting a unit in our Experience Center, it quickly became one of the most popular features for guests to try, reinforcing the strong demand for this type of offering.”

As part of the partnership, Soake customers will receive an exclusive $250 discount on Slipstream systems. Owners and prospective Soake Pools customers can fill out an online form to receive their offer, which can be stacked onto any active sales. 

“Recognizing the strong alignment between both brands, we saw an opportunity to bring our fitness capabilities and deliver a differentiated solution to Soake Pools customers,” said James Murdock, Founder of Slipstream. “We’re promoting performance and overall wellness while redefining what’s possible in the at-home pool industry.”

With a shared focus on health and personalized fitness, Soake Pools and Slipstream are bringing the benefits of low-impact exercise and performance swimming to more homeowners than ever before.

To learn more about Soake Pools and Slipstream, please visit soakepools.com and swimslipstream.com.

About Soake Pools: Karen and Brian Larson, Co-Founders of Soake® Pools, created the company from the ground up in 2014, deeming them the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. The team proudly continues its legacy, revolutionizing the industry, offering a steady stream of new dimensions, unparalleled luxury finishes, and a litany of safety, aesthetic, and user-friendly functionalities. Each Soake Pools plunge pool is made to order in New England using state-of-the-art tiles and proprietary concrete, entirely customizable, delivered pre-built and ready to install. Designed to be enjoyed year-round, Soake Pools are equipped with the adjustability for a hot dip in the winter and a cold, refreshing plunge in the summer, and can even provide athletic training with resistance system offerings. Soake Pool’s bespoke, monolithic concrete design offers accessibility in both size and pricing, sustainability in terms of the saltwater contents, lower water usage, and variable speed pumps, offering flexibility with countless physical and mental wellness benefits and, undoubtedly, increased home value.

About Slipstream: Slipstream Swim Machines is redefining the at-home swimming experience with a new generation of portable, high-performance swim technology. Created by James Murdock—the innovator behind Endless Pools—Slipstream represents over 30 years of advancement in swim-in-place systems, delivering a smoother, more natural current in a powerful, easy-to-use design. Engineered for simplicity and versatility, Slipstream’s battery-powered swim machines can be placed in virtually any pool—inground or above-ground—without the need for construction, wiring, or permanent installation. The system creates a consistent, adjustable current suitable for all levels, from beginners and families to competitive swimmers, triathletes, and rehabilitation users. Designed to remove the barriers of traditional swim systems, Slipstream combines portability, quiet operation, and performance in a lightweight format that brings year-round swim training and low-impact aquatic fitness into the home. By eliminating the need for shared lanes, travel to pools, and flip turns, Slipstream enables a continuous swim experience that is both convenient and highly effective. With a commitment to innovation, accessibility, and user-focused design, Slipstream Swim Machines is leading the next evolution of swimming—empowering individuals to train, recover, and enjoy the water on their own terms.

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Industry News

Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

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Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.

The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.

The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

Latham got to ring the Opening Bell at Nasdaq - shown celebrating the moment at Nasdaq MarketSite in Times Square

In a statement on LinkedIn, the company said:

“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.

Together, we’ve helped transform backyards into spaces where families gather and memories are made.

Here’s to 70 years of progress, partnership, and what we’ll build next!”

Photo Credit: Latham, The Pool Company

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Manufacturer

RENOLIT Unveils 2026 Art of Pools Catalog

A New Vision for Contemporary Pool Design

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RENOLIT has launched its highly anticipated 2026 edition of the Art of Pools catalog, a premium showcase of the company’s reinforced PVC pool membranes, ceramic-inspired surfaces, and integrated decking solutions for modern swimming pool design.

Spanning more than 175 pages of world-class photography, the catalog draws inspiration from stunning pool installations across the globe, highlighting how RENOLIT’s complete waterproofing systems bring together aesthetics, durability, and architectural integration in a single, cohesive solution.

This new edition reflects an evolved design vision — one that speaks directly to architects, designers, builders, and discerning homeowners seeking both beauty and performance in aquatic environments. From sleek contemporary finishes to richly textured ceramic-inspired surfaces, the catalog demonstrates the full breadth of RENOLIT’s design capabilities.

The 2026 Art of Pools catalog is available now for immediate viewing online:
https://online.fliphtml5.com/dpzsu/zfex/ and can be downloaded at https://renolit-alkorplan.com/the-art-of-pool.

Printed copies are also available upon request.

Phone number: (219) 324-6886
Location: LaPorte, Indiana

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